Music Trade Review

Issue: 1922 Vol. 75 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 11,
41
THE MUSIC TRADE REVIEW
1922
L. W. MACK SECURES NEW STORE
i
Portland, Ore., Sheet Music Dealer Now Occu-
pying Larger Quarters in Good Location
PORTLAND, ORE., November 4.—Louis W. Mack,
sheet music dealer of Portland, has moved to
new quarters at 124 Broadway, located within
one-half block of Portland's busiest retail
corner.
Mr. Mack has been a leading sheet music
dealer of the city for the past ten years and
has developed a large volume of business and
has a large number of regular customers among
the music teachers, their pupils and the music
lovers of the city.
He has in his new
location branched out,
and, in addition to a
complete line of classi-
cal and popular music,
carries a full line of
musical
merchandise,
the Tindale music cabi-
nets, the Starr phono-
graph and the Gennett
records.
Mr. Mack is progres-
Louis W. Mack
sive and issues a monthly bulletin of all new
music for the benefit of his customers and is a
perfect "book of knowledge" concerning sheet
music. He studies the wants of his customers
and is thus able to help them select the music
they need, and many of them depend upon him
entirely to furnish them with the necessary
NEW VON TILZER NUMBER
The Harry Von Tilzer Music Publishing Co.
is exploiting its new ballad, "A Picture Without
a Frame," in connection with the. Metro photo-
play, "Youth to Youth." The Von Tilzer num-
ber is used as the musical theme.
Billy Curtis, who in the past was connected
with several music publishing houses, has joined
the writing staff of Waterson, Berlin & Snyder.
A "Profitable" Announcement
EXTRA SALES—EXTRA PROFITS
The Week Commencing Sat. Nov. IS, to and Including
Sat. Nov. 25, Will Be Known from Coast to Coast as
WEEK
During "HOMESICK WEEK" hundreds of vaudeville's leading acts, as well as thousands of orchestras in vaude-
ville theatres, moving picture theatres, hotels, cafes, dance halls, etc., will feature this "Irving Berlin Song Hit"—in
fact, wherever music is sung or played "HOMESICK" will be heard.
All mechanical companies are running their factories at top speed, manufacturing thousands of extra records and rolls
to take care of the tremendous demand we will create for this song, especially during "HOMESICK WEEK."
The Demand Will Be Tremendous—Stock Up—
Make a Display in Your Window and Music
Department and Watch Your Sales "Shoot Up"
SPECIAL DISPLAY MATERIAL, such as signs, window streamers, title pages, etc., will be sent you on request.
P. S.—Your jobber also will be glad to furnish this display material on request.
REMEMBER THE WEEK SAT., NOV. 18th to SAT., NOV. 25th
IRVING BERLIN, Inc., 1607 Broadway, New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
They're the Chimes of
L i b - er - ly,
NOVEMBER 11,
Chimeslhat rin& for
you.
and
1922
me,
Edwin Franko Goldman's Inspirational Success
The Chimes «f Liberty
As Triumphantly Played by
"THE GOLDMAN BAND"
HEAR
IT NOW!
WithamjFEISTson£
SINGING (THARA BALLAD
"I Love a Little Cottage" Featured by Adrian
Da Silva in New England
Adrian Da Silva, the lyric tenor, recently in-
troduced Geoffry O'Hara's new ballad, "I Love
a Little Cottage," at the Palace Theatre, Bridge-
panied by the large Palace concert orchestra,
sang the song and at every performance it was
greeted with much applause.
Prior to his departure for Bridgeport Mr.
Da Silva was well and favorably known to
audiences of the Rialto and Rivoli Theatres,
New York, for his ability as a soloist.
BIG CAMPAIGN READY
National Publicity Used to Feature "Three
o'Clock in the Morning" Campaign
Adrian Da Silva
port, Conn. This song is one of the latest addi-
tions to the catalog of the Sam Fox Publishing
Co. and the Palace Theatre, the leading motion
picture house of the above city, made an elabo-
rate stage setting for the number's rendition.
As one paper reported: "The little cottage with
its mass of foliage and clinging vines, and the
inevitable white gate, made a very appropriate
and effective background for the theme em-
bodied in the ballad." Mr. Da Silva, acconi-
The opening announcement of the big cam-
paign inaugurated by Leo Feist, Inc., on a na-
tional scale exploiting the song and dance suc-
cess, "Three o'Clock in the Morning," was made
in a full-page advertisement in the rotogravure
section of the New York Tribune, October 29.
This campaign is being supplemented by adver-
tisements in the following papers: Birmingham
News, Los Angeles Herald, San Francisco Ex-
aminer, Denver Post, Bridgeport Post Tele-
gram, New Haven Register, Hartford Times,
Washington Star, Atlanta Journal, Chicago
Tribune, Indianapolis News, Des Moines Reg-
ister Tribune, Louisville Times, New Orleans
Item, Portland Express, Baltimore Sun, Boston
Post, Springfield Union, Worcester Telegram
Gazette, Detroit News, Grand Rapids Press, St.
Paul Pioneer Press & Dispatch, Kansas City
Star, St. Louis Post Dispatch, Omaha World
Herald, Newark News, Brooklyn Eagle, Buffalo
News, Rochester Times Union, Cleveland Plain
Dealer, Cincinnati Times Star, Columbus Dis-
patch, Toledo Blade, Portland Oregonian-, Phil-
adelphia Bulletin, Pittsburgh Press, Providence
Bulletin, Dallas Times Herald, Seattle Times
and Milwaukee Journal.
Leo Feist, Inc., is also offering $500 in prizes
for the best window displays of the title pages
of "Three o'Clock in the Morning." These
windows can appear any time during the month
of November and all photographs should be in
the hands of the publishers bv November 30.
FEATURING "NOVEMBER ROSE"
Latest Jack Snyder Hit to Be Exploited Ex-
tensively During Coming Season
The latest Jack Snyder song hit, "November
Rose," is proving one of the most popular suc-
cesses ever written by this young writer. This
song, in connection with "In Maytime" (I
Learned to Love), will be the feature of the
Jack Snyder, Music Publisher, Inc., catalog
during the Fall season.
Al Livsey, business manager of the company,
has arranged a special publicity campaign on
these two numbers and the plans call f-or the
expansion of the professional activities of the
company. Besides the various branch offices
and representatives now covering the country
for this publishing house the firm further con-
templates the opening of offices in other im-
portant cities in the Middle West and on the
Pacific Coast.
Many leading vaudeville headline artists are
singing "November Rose," and it has been
recorded in talking machine record and player
roll form by many of the leading companies
in those fields.
There is little doubt but that "November
Rose" is what can be termed an established
success and the reports of sales from dealers
would indicate that it is coming into further
popularity.
The publisher has issued some novel adver-
tising material on this song, including a repro-
duction of a red rose, which is being distributed
by the thousands. On the leaf attached to
the stem of the rose is embossed in gold letters
the title of the song.
Paul Specht, the orchestra leader, who records
exclusively for Columbia records, opened Mon-
day, October 30, with his original orchestra at
the Monte Carlo Cafe, formerly the Club
Maurice, and is being featured in that resort
with the famous Dolly Sisters.
LONDON'S N E W E S T W A L T Z H I T !
IQVELYIUCERNE
AsBeautif ul as ValseSeptembre and by the sameWriter
22
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You can t &
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When falls the calm of
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e -ven-Hde,There comes a vis-ion

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