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62
THE MUSIC TRADE
REVIEW
NOVEMBER 4,
Sung by AL JOLSON in
"BOMBO."
1922
You can't go wrong,
Withany'FEISTson£"
TOOT TOOTS IE
(GOO' BYE )
A Fox Trot With aTootsieWootsie Rtvythm
Toot, toot, Toot - sie,
Goo*
By e!
Toot, toot,Toot-sie,dorit cry,
PLANS FOR "HOMESICK" WEEK
FEATURING ^OLIVER TWIST"
Several Original Ideas to Be Used in Exploiting
Irving Berlin Number
Witmark Number Being Exploited in Connec-
tion With Film of Same Name
The week's campaign on the Irving Berlin song,
"Homesick," scheduled from November 18 to 25,
inclusive, which has been announced by the pub-
lishing house of Irving Berlin, Inc., is unusual
through the fact that the various talking ma-
chine record and player roll manufacturers, their
distributors and dealers, as well as the jobbers
and retailers in the sheet music industry, are
carrying out some original ideas to supplement
the drive.
Particular mention should likewise be made
of the release by the various talking machine
record companies, during the month of Novem-
ber, of this Berlin success in both vocal and
instrumental records. We believe that this is
the first time in the history of the co-operation
of mechanical reproducers with music publishers
that all of the various manufacturers have co-
operated in this manner.
One of the biggest tie-ups ever undertaken
in connection with a picture feature song is
that of "Oliver Twist," and both the publicity
departments of the First National Exhibitors
OLIVER TWIST
Scree* T^rwirw tf
OLIVER TWIST
CHARIES
DICKENS'
mmortal .Masterpiece
.sfarrmi
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
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M c K i n l e y NEW YORK
i5oi E. 55th st. M u s i c C o . l 6 5 8 Broadvva y
CHICAGO
acters, had its New York premiere at the Strand
Theatre last Sunday, where it will remain for
at least two weeks. In Chicago "Oliver Twist"
was shown for the first time on Monday at the
Chicago Theatre. After these engagements this
big feature will be exhibited in every first-class
picture house throughout the United States and
Canada.
The song, "Oliver Twist," itself, written by
Vaughn De Leath, is of the character of a really
popular number, possessing a homy lyric and
sympathetic melody. At the Strand Theatre it
is being sung by the famous Strand Quartet in
one of those specially designed prologues for
which this house is noted, and its melody is
used constantly during the showing of the pic-
ture, constituting the principal "Oliver" theme.
Nothing has been left undone to make the
lie-up between picture and song complete. The
display material that the Associated First Na-
tional Pictures has made available is remark-
able for both its effectiveness and its variety.
It includes artistic one sheets, half sheets, cutout
bookmarks and other novelties—in fact, a
greater and more inviting assortment than any
other picture song has ever had the benefit of.
The special set of "Oliver Twist" slides are
particularly worthy of attention, all made from
original Jackie Coogan pictures.
NEW SKIDMORE NUMBER
MWfT/WK 6 SOnS
.»'CW YORK.
Title Page of New Witmark Number
and M. Witmark & Sons, publishers of the song,
are co-operating on this number. Their work is
bound to bring successful results. This picture,
featuring the famous child star, Jackie Coogan,
in the part best known of all of Dickens' char-
REMICKS BEST SELLERS
Carolina in the Morning
Sweet Indiana Home
Nobody Lied
California
Lovable Eyes
Down Old Virginia Way
Silver Swanee
Dixie Highway
My Buddy
Childhood Days
JEROME H. RE MICK 6 CO.
DETROIT
• • •
NEW YORK
• • •
CHICAGO
The Skidmore Music Co. has issued a new
song entitled "I Wonder Where My Old Gal Is
To-night?" The number is being introduced in
several vaudeville houses in Eastern territory
and from indications it apparently is an over-
night success. The publisher is planning an ex-
tensive publicity campaign in which this number
will be featured and exploited.
BORNSTEIN IN THE WEST
Ben Bornstein, of Ager, Yellen & Bornstein,
Inc., is visiting the trade in the Middle West.
His intinerary includes Kansas City and Chi-
cago. In the latter city the above firm will
shortly open a Western branch office. Many
vaudeville artists are featuring the Ager, Yellen
& Bornstein, Inc., novelty song, "Lovin' Sam
From Alabam'."
BUY YOUR MUSIC FROM
BOSTON Publishers
Walter Jacobs, Inc.
JACOBS* PIANO FOLIOS
A
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Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS,
PRINTERS AND ENGRAVERS OF M U S I C
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.