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THE MUSIC TRADE REVIEW
NOVEMBER 4, 1922
START OF MUSICAL SEASON HELPS CLEVELAND TRADE
Greater Interest in Musical Instruments Fostered by Opening of Winter Recital Season—Music
Department in Drug Store—Brack Co. Secures Shubert Agency—Other News
CLEVELAND, O., October 31.—The musical season
in Cleveland started in with a bang last week
and piano dealers say that the interest which is
being aroused in Clevelanders for music in
various forms is expected to exert a good in-
fluence on the piano market. One of the most
exclusive department stores in the city, the
Lindner Co., ran an advertisement in the daily
paper which, of course, helped to arouse Cleve-
landers to a realization that such a thing as
music really exists. This advertisement told
of the various operas, concerts and orchestras
which started off the musical season in Cleve-
land last week.
Piano dealers in this city are quick to see how
certain things can be turned to their advantage,
and one of the leading companies to follow up
advantages is the Home Piano Co., which im-
mediately followed up the Lindner advertise-
ment with another one which contained a pic-
ture of B. Gigli, who took part in the Bernardi
concert last week, and also a letter from Mr.
Gigli which told his opinion of the Hardman
piano. "My experience with the Hardman,"
says Gigli, "last year was so satisfactory that
it pleased me greatly to know that I would be
privileged to have one in my home this season.
It is an ideal instrument for the artist and for
the home."
Other firms in the city are also advertising.
The May Co. is now running a large advertise-
ment on the Chickering piano.
Dealers in the city were much interested in
the opening of a complete musical department
at the Marshall Drug Co., in this city, during
the last month. A complete line of music rolls
and records is carried. Mrs. Hazel Smith, who
is in charge of this department, recently came
to Cleveland from New York for this purpose.
Great things are expected of her, for Mrs.
Smith is not only well known in musical circles,
but she is also a professional. Mrs. Smith hopes
to establish a sheet music department in the
near future as she feels it would soon become
very successful, as this store is frequented by
a large number of people.
Many dealers in the city fear that there will
be a shortage of pianos this Winter. Fred W.
Muehlhauser, of the Muehlhauser Bros. Co., be-
lieves that there will be a shortage of grand
pianos this year. He states that a big increase
in the demand for pianos has been noticed dur-
ing the last few weeks, and many dealers be-
lieve it is due to the publicity obtained through
the recent Better Home campaign held in
Cleveland a short time ago. The Muehlhauser
Bros. Co. has stocked up in pianos, but Mr.
Muehlhauser says he feels sure this will not
hold them over the Winter demand.
H. B. Bruck, of the H. B. Bruck & Sons Co.,
agrees with Mr. Muehlhauser on the matter of
shortage. Mr. Bruck, however, feels that a
shortage will be experienced on baby grands,
for at the present time the demand for this type
of instrument is strong. A short while ago Mr.
Bruck placed an order for ten of these pianos,
and he was told that he would be fortunate if
he received four of them in a month's time.
The other day Mr. Bruck received a letter
from B. Sangster, of national fame, congrat-
ulating him on having the agency of the A. B.
Chase piano, and promised Mr. Bruck his sup-
port in making this piano better appreciated in
Cleveland.
The agency for the Shubert piano, New York,
it was announced here this week, has been ac-
quired by the H. B. Bruck & Sons Co. Mr.
Bruck predicts big things for this piano in
Cleveland.
A special meeting of the Piano Dealers' Asso-
ciation was held at the Hotel Winton last week
to discuss some plan for helping musical mat-
ters along in Cleveland. A committee was ap-
pointed to confer with the city officials and it
is hoped that some plan may be evolved that
will bring the Cleveland Association in a posi-
tion of civic helpfulness. By the next regular
meeting in November definite plans will prob-
ably be developed.
A. B. Furlong, of the Vocalstyle Music Roll
Co., was a visitor at the Starck establishment
during the past week.
Henry Dreher, of the B. Dreher's Sons Co.,
has just returned to Cleveland from a business
trip to New York.
Rexford C. Hyre, secretary of the Cleveland
Music Trade Association, is still away on his
honeymoon, but he is expected to return the
early part of next week.
CHARACTER
NEW STERLING STORE IN NEW HAVEN
"Admirable Quality, Acknowledged Reputation"
—(Standard Dictionary)
Handsome Building Includes Concert Hall—Old
Organization Maintained—Prospects Good
$160
Mahogany or walnut
Victor supremacy
is the supremacy
of performance
No other i n s t r u m e n t
compares with the Victrola
in any way—musically or
commercially. It stands su-
preme among musical in-
struments and is the big
reason for the success of
dealers in Victor products
everywhere.
Victrola No. 300
$250
and:
The Sterling Co., Derby, Conn., has just
Opened new artistic warerooms at 62 Church
street, New Haven, Conn. The new establish-
ment has two floors with the main floor as a
display room for pianos and talking machines,
while the second floor is being converted into
a concert hall. Here, also, grand pianos are
displayed.
The company has retained the entire retail
organization which has been with it for so many
years and the prospects for doing a splendid
business are very promising.
Strohber Co.
OLD PIANO MAKER PASSES AWAY
"HIS MASTER'S VOICE"
RIVERHEAD, L. I., October 30.—Charles Bunce,
who many years ago manufactured a piano that
bore his name in a factory at 50 Court street,
New York, and who was later associated with
F. G. Smith in the manufacture of Bradbury
pianos, passed away at the home of his daughter,
Mrs. F. Carl Hallett, here last week in his
ninety-sixth year. He is survived by a son and
two daughters.
Victrola
PIANOS
Manufactured by
Smith, Barnes
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wis.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, 111.
The Grand Piano Co., of Philadelphia, Pa.,
has been granted a charter of incorporation
under the laws of that State, with a capital of
$100,000.
Victrola No. 300 electric, $290
Mahogany, oak or walnut
Other styles $25 to $1500
REG.U.S.PAT OFF.
Important: Look for these trade-marks.
Under the lid On the label.
Victor Talking
Machine Co.
Camden,N. J.