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58
THE MUSIC TRADE REVIEW
Its three
ree 0 '
clock in the
mom
-
rn$,
We've danced the whole
iu$ht
NOVEMBER 4,
1922
ftim,
THIS YEARS BIG WALTZ HIT IS
NOW
iThreeOCIock
the Morning
That Entrancing Melody You Hear Everywhere
REVIVAL OF BUSINESS
(Continued from page 57)
Among the very largest publishers the amount
of publications is necessarily limited to the suc-
cess of the numbers issued. Naturally, a large
publishing house makes no effort to overstock
the trade on a failure. As a matter of fact,
the gambling chance taken by the dealer with
numbers issued by the largest popular pub-
lishers is quite small. The publisher cannot
afford to have any dead ones, and stocking the
dealer when goods do not sell could hardly be
termed good business, and the successful pub-
lisher naturally prides himself upon being a
good business man.
Whether or not it would be feasible to give
such issues a longer preliminary test before
issuing them in regular form is a question that
may be given some consideration. It must be
remembered, however, that no one has been dis-
covered yet who can pick hits and guarantee
that the public will respond.
VON TILZERSONG FEATURED
At a recent dinner held by the Federation of
Jewish Philanthropists at the Hotel Pennsyl-
vania, New York, an entertainment was pro-
vided under the direction of Miss Emma Froh-
man, sister of the late Charles Frohman. Among
the artists who appeared were Frances Starr,
Hilda Spong, Julia Arthur, Florence Reed,
Gladys Hanson, Blanche Bates, Burr Mclntosh.
Ted Barron, the well-known composer, a mem-
ber of the staff of the Harry Von Tilzer Music
Co., accompanied some of the artists on the
piano and also featured Harry Von Tilzer's
latest song, "A Picture Without a Frame."
"Just an Old Love Song," the theme number
from Douglas Fairbanks' picture, "Robin Hood,"
is the publication of Sherman, Clay & Co.
SOME NEW D1TS0N PUBLICATIONS
BIG FEIST CAMPAIGN
Three Particularly Interesting Volumes Just
Issued by the Oliver Ditson Co.
"Three o'Clock in the Morning" to Be Featured
During Weeks of November 6 and 13
Three volumes of music of particular interest
have recently been issued by the Oliver Ditson
Co., Boston. The first is a notable choral work
by Henry Hadley, with text by Louise Ayres
Garnett, arranged for soli, chorus and orches-
tra. It is entitled "Resurgam" and was written
for the semi-centennial of the Cincinnati Music
Festival Association to be held in May, 1923.
It is particularly designed for children's voices.
Next comes a volume of "Songs of Other
Days," an illustrative historical costume con-
cert compiled and arranged by Fannie Snow
Knowlton. The volume contains forty-six old-
time songs of Colonial days, the Revolutionary
period and of the days of 1860, including such
numbers as "Auld Lang Syne," "Ben Bolt,"
"Billy Boy," "Old King Cole," "Salley in Our
Alley," and little melodies for the children.
The last volume is entitled "The Nativity,"
and presents a mystery play for voices with
piano or organ, the music being adopted from
old French noels by Linda Ekman and Eliza-
beth Fyffe, and represents a collection of in-
teresting sacred numbers.
Unusual interest has been aroused by the
announcement of Leo Feist, Inc., of its con-
templated two weeks' advertising campaign
during the weeks of November 6 and 13, in-
clusive, on "Three o'Clock in the Morning."
Comment on the campaign has not only been
received from sheet music dealers, but by the
entire music industry, particularly those inter-
ested in talking machine records and player rolls
having made favorable expressions. Invariably
these comments call attention to the fact that
this exploitation drive is on a number already
an acknowledged hit and one that has been a
favorite on a national scale for many months.
In sheet music circles the campaign itself,
naturally, will receive full co-operation in the
way of sales and displays. Particular attention
is to be given to the window displays through
the offering of the publisher of $500 in prizes
for the best window dressings of this waltz
success.
ELMAN CONCERT FOLIO
Carl Fischer Featuring Concert Transcriptions
Used by Famous Virtuoso
The return of Mischa Elman, the concert vio-
linist, after a successful tour of Europe, has
induced Carl Fischer, the well-known publishing
house, to give some unusual publicity to E1-,
man's concert transcriptions for violin and
piano, "The Mischa Elman Concert Folio" and;
"Mischa Elman Favorite Encores." Elman is
now. concertizing in America.
NEW FORSTER RELEASES
High Standard Set by Numbers to Be Featured
in Fall Campaign
Forster, Music Publisher, Inc., has opened
its Fall campaign with the following songs, all
of which, while having a popular appeal, are
of a little higher standard than is usually cred-
ited to a popular seller. The numbers include:
"I'm Waiting for Ships That Never Come In,"
a ballad which includes a recitation; "Keep on
Building Castles in the Air," a fox-trot by Percy
Wcnrich; "Moon River," the waltz success of
last season, and "Thru the Night." The above
are also arranged for male and mixed quartets.