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NOVEMBER 4,
1922
THE MUSIC TRADE REVIEW
MATT J. KENNEDY URGES CHRISTMAS FUND CONCERTS
APPOINTED PROVISIONAL PRESIDENT
Secretary of National Association of Music Merchants Outlines Plan Whereby Retail Dealers
Can Obtain Excellent Publicity and Also Foster a Very Worthy Cause
J. B. Vicini Burgos, Aeolian Co. Representative
in San Domingo, Appointed Head of the Re-
public on Withdrawal of U. S. Military
Matt J. Kennedy, secretary of the National
Association of Music Merchants, who has been
carrying on some effective work in connection
with the building up of the membership of that
organization, presents, in his third monthly let-
ter to music merchants throughout the country,
a most interesting suggestion regarding means
that may be employed for creating local inter-
est not only in music, but in the establishments
of the local merchants themselves. It is Mr.
Kennedy's idea that the plan of the Piano Club
of Chicago for giving a concert to raise funds
with which to buy food and toys for poor chil-
dren at Christmas might well be adopted with
success by music merchants in other localities.
In his letter to the music merchants Mr.
Kennedy says:
"From time to time one hears the remark on
the part of the music merchant as to what he
can do to gain publicity for himself in his own
locality, and we want to present an opportunity
to you which we are sure will turn the trick.
In order to get publicity there must be an ele-
ment of human interest, and there is nothing
that will bring publicity and more satisfaction
than to do something for others. As the holi-
day season is fast approaching, and while it is
true that we will all be busy with our own
affairs, at the same time we must not overlook
the fact that there are many others in this world
who are not so fortunate as we are.
"The Piano Club of Chicago has started the
most wonderful move known in our trade. They
have arranged to put on a big concert just pre-
ceding Christmas, the receipts of this concert
to be used for the purchasing of food, toys, etc.,
for the poor kiddies at Christmastime. Can
you imagine what a wonderful lot of publicity
the music merchants of Chicago are going to
derive through this? The newspapers, the the-
atrical people, the musicians and, in fact, every-
body will co-operate in such a worth-while
cause as this, and the music men will get the
credit for being human and being interested in
something besides their own business.
"Cleveland, O., has already taken up this
project and the music merchants of that city
are going to put on a big concert the early part
of December.
"Let us get together and make this a national
proposition. If every man in the industry will
just give a few moments of his time to this
cause it can easily be put across. If you want
any further details write to this office and we
will be glad to furnish them. This is a won-
derful opportunity to show the people in our
respective communities what the Music Mer-
chants' Association stands for."
FINE DEMAND FORJPOOLE PIANOS
PLAN MUSIC MEMORY CONTEST
A. W. Poole, President, on Western Trip-
Finds Conditions Excellent—New Agencies
Opened in Various Parts of Country
Dallas Music Industries Association Plans
Fourth Annual Event—Committee Appointed
—New Directors of Association Announced
BOSTON, MASS., October 30.—The Poole Piano
Co., of this city, has been enjoying an excep-
tional demand for its line of instruments and
a number of new agencies have been placed in
various parts of the country, according to E.
C. Parkhurst, treasurer.
In a chat with The Review this week Mr.
Parkhurst, in outlining existing conditions in
the trade, said:
"The big improvement in general business
conditions and the steadily increasing demand
for Poole instruments are the features pleasing
to us and particularly has this increased demand
been noticeable in connection with players,
grands and reproducing pianos.
"Mr. Poole has found conditions very favor-
able at practically all points he has made dur-
ing the several weeks' trip that he has now
been on, and in addition to the enthusiasm of
regular Poole dealers there have been numer-
ous inquiries from other dealers showing a
strong interest in our instruments and frankly
stating that there was a decided call in their
respective territories for high-grade pianos.
The interest in the trade in general has resulted
in several new and important representatives
having been added to the list of Poole dealers,
and, for some time to come, it is evident that
our factory will enjoy its full portion of the
more prosperous conditions now being experi-
enced."
DALLAS, TEX., October 30.—Plans to increase in-
terest in the Dallas Symphony Orchestra and
the fourth annual music memory contest were
discussed at the noon luncheon of the Dallas
Music Industries Association at the Oriental
Hotel recently. Lester Gunst, vice-president of
the Association, presided at the meeting.
Appointment of D. L. Whittle, W. L. Bush
and C. L. Mahaney to fill three vacancies on
the board of directors was announced by Presi-
dent Will A. Watkin.
As a committee to work out music memory
programs Mr. Gunst appointed Miss Ethel Gib-
son, Paul Burling and Chauncey C. Brown.
H. BILLINGS NEW_CABLE MANAGER
Now Directing Activities of Aurora, 111., Branch
of the Cable Piano Co.
AURORA, III., October 30.—Henry C. Billings,
of the Staffnote Roll Co., Milwaukee, formerly
in the retail piano business in that city, has re-
signed to become manager of the local branch
of the Cable Piano Co. With his wide experi-
ence in the player-piano selling field and an in-
timate knowledge of the music business, Mr.
Billings' re-entrance into the retail field augurs
success from the start. He presides over a well-
located store with the exclusive Victor line and
complete stocks of Cable and Mason & Hamlin
pianos.
WORKING ON NEW MODEL
Sterling Co. Will Have One Ready for 1923—
Will Be a Winner, Says E. B. Ward
Along with the increased activities at the
plant of the Sterling Co., Derby, Conn., the
tonal and mechanical experts of the company
are now working on a new model which will
be added to the Sterling line early in 1923.
Regarding this, E. B. Ward stated to a repre-
sentative of The Review this week: "We feel
very sure that the new model which we are
working on will be a winner for our line. On
account of our activities here in filling out a
large number of orders, we have not been able
to work out final details for the new instrument
as early as we would have liked to, but we have
brought it to a point where we are certain of
having it ready for our dealers early in 1923."
NOW BEHNING & BEHNING, INC.
Albert Behning, Jr., Becomes Member of Firm
With His Father Under a New Name
Announcements were sent out this week to
the effect that the firm of Behning & Behning,
Inc., has been formed to succeed the firm of
Behning & Albin. The new firm is composed
of Albert Behning, Sr., and his son, Albert
Behning, Jr., who will conduct a general insur-
ance business at the old address, 217 West 125th
street, New York.
J. B. Vicini Burgos, of San Domingo, Aeolian
Co. representative, has been appointed pro-
visional president of the Republic on the evacua-
tion of the United States Forces of Occupation.
H. B. Tremaine, president of the Aeolian Co.,
immediately cabled congratulations to Mr.
Burgos who replied: "Very many thanks to the
Aeolian Co. and yourself personally."
Mr. Burgos has been the Aeolian Co. repre-
sentative for many years and is a man of varied
financial interests. He secured the Aeolian
agency following his own purchase of a Weber
Pianola piano many years ago, when his enthusi-
asm moved him to bring the possibilities of the
instrument home to the other citizens of the
Republic.
Lucy Goldsmith, manager of the export de-
partment of the Aeolian Co., who made the
original sale to Mr. Burgos many years ago, was
also the recipient of an interesting cable from
the new president.
STERLING FACTORY RUSHED
Company Taking Care of Orders as Factory
Was Kept Running Full All Summer
The factories throughout the East are at the
present time getting steadily more active, but
none is more so than that of the Sterling Co.,
Derby, Conn., where substantial orders are
being received every week and a full-time sched-
ule is in force in all departments.
Some time ago The Review published a story
to the effect that the Sterling Co. had been
preparing for this demand by running the plant
steadily through the Summer and the success
of this plan was manifested in the words of
E. B. Ward, general factory manager, when he
stated to a representative of The Review this
week:
"At the present time it is very hard to hire
skilled mechanics and we are very thankful that
we kept our organization together during the
Summer months and built a good stock of in-
struments to be prepared for the Fall trade.
"Our shipments up to October 1 of this year
show a substantial increase over the same period
for 1921 and we are very optimistic as to the
outlook for the balance of this year.
"H. P. Shearer, who is now working for us,
is having an exceptionally successful Western
trip, having opened several new agencies in the
past few weeks."
DE ROCHEMONT ON SCHOOL BOARD
Well-known Piano Manufacturer Chairman of
Athletics in New Rochelle—Roland Weser on
New Rochelle Football Team
Max J. de Rochemont, vice-president of the
Laffargue Co., New York, is taking active in-
terest in football this Fall owing to the fact that
he is chairman of the athletic committee of the
Parents'-Teachers' Association of New Rochelle,
which has direct supervision of the athletics
in the New Rochelle Public School. Playing
upon the team this year is Roland Weser, son
of W. S. Weser, vice-president and general man-
ager of Weser Bros., New York.
Mr. de Rochemont attended the Yale-West
Point football game in company with the New
Rochelle team on Saturday last.
L. H. JONES CO. IN NEW OUARTERS
Sioux CITY, IA., November 1.—The L. H. Jones
Piano Co., one of the oldest music houses in
this section of the State, has opened attractive
quarters at 317 Fourth avenue. Among the
instruments handled by this concern are Vose
& Sons and Story & Clark pianos and a line of
talking machines.