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50
THE
MUSIC TRADE REVIEW
OCTOBER 21,
1922
LONDON'S N E W E S T W A L T Z H I T !
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IRVING BERLIN PLANNING CAMPAIGN ON "HOMESICK"
BELWIN, INC., ENLARGING
Week of November 18-25 to Be Devoted to Extensive Exploitation Campaign Featuring Late
Number by Irving Berlin—Special Publicity Material Now Ready for Distribution
Prominent Publishing Concern Secures Two
Additional Floors in Columbia Building
The sales department of Irving Berlin, Inc., ful one ever inaugurated by Irving Berlin, Inc.
Special display cutouts, streamers, hangers,
announces a special week's campaign from Sat-
urday, November 18, to and including Saturday, circulars and other publicity material are now
November 25, on the latest Irving Berlin suc- being made and these will be forwarded to the
cess, "Homesick." This campaign is to be along retailer either direct or through the jobber.
The fact that "Homesick" is from the pen
the lines of its predecessors, inaugurated by
the same company, on "All by Myself" and of Irving Berlin himself is, naturally, an added
"My Mammy." If anything, it will be more advantage in arranging for this publicity and
thorough, of greater scope and along more in- co-operation. Although it has only been re-
leased a comparatively short time, it has taken
tensive lines.
All the leading talking machine record com- its place as the leading number in the Berlin
panies have arranged to make two special mid- catalog.
month releases of "Homesick" in November,
that is, a record of the vocal and one in instru-
MUSIC DEALER HELD
mental form. The leading singers have been
Brooklyn Dealer Alleged to Have Sold Sheet
selected in every case to make these special
Music Which Had Been Stolen
records and the best-known musical combina-
tions on the staffs of these recording companies
Magistrate Oberwager, of New York City, in
will also make the dance records. In addition,
the West Side Court, last week, held Harry
the sales department of the various companies
Antrim, owner of a music store at 342 Tomp-
will co-operate with the publishers through their
kins avenue, Brooklyn, in $500 bail for the
jobbers and dealers.
Grand Jury. He is charged with selling music
Practically all of the music roll manufacturing
organizations will likewise release "Homesick" of a popular variety which had previously been
and lend their aid to this exploitation drive. stolen. The cut price for the merchandise, as
retailed by the defendant, was called to the
Advance announcements of this coming activity
are now being arranged for and advertising attention of E. C. Mills, of the Music Pub-
material linking up with the campaign will be lishers' Protective Association, and he immedi-
forwarded to the trade on the first of the month. ately placed at the disposal of the publisher one
Vaudeville performers in theatres will make of the detectives of his staff, with the result
a special point of including "Homesick" in their as announced above.
performances during the week in question and
the orchestras in those theatres are to be in-
FEATURING WITMARK NUMBERS
duced to play it either as an overture or during
Among the songs now featured by Vincent
intermission.
Lopez and his orchestra that are to be found
Dance orchestras and motion picture houses
everywhere are also to take part in the cam- in the catalog of M. Witmark & Sons are "Say
It While Dancing," "Where the Volga Flows"
paign and early indications would seem to point
that the coming drive will be the most success- and "All Over Nothing at All."
Belwin, Inc., which has one of the largest
direct orchestra businesses in the United States,
as well as being the publisher of several popu-
lar songs of importance, recently acquired two
more floors in the Columbia Theatre Building,
701 Seventh avenue, New York City.
The whole forward part of the tenth floor
of that building has been acquired as a storage
and stock room, and in addition the fourth
floor of the building has been taken over and
converted into a trade and sales department.
The mezzanine, second and third floors of
the building, which the company has long occu-
pied, are being rearranged and the separate en-
trance to this section is being continued. The
mezzanine floor will house the artists' studio
and professional department, as well as the
office of Louis Breau, the professional manager
of the company. The second floor has been
given over to executive offices and the third
floor will, as now, quarter the general shipping
rooms.
THREE NEW SAXOPHONE NUMBERS
Isham Jones, the well-known musical direc-
tor and exclusive Brunswick artist, is the writer
of three saxophone solos, which have been ac-
cepted for publication by Richmond-Robbins,
Inc. The publisher, in recent months, has made
a feature of saxophone solos and these new
additions to its catalog will add to it further
activity.
REMICK SECURES NEW SONG
Jerome H. Remick & Co. has taken over from
the Florentine Music Co., of San Francisco, the
song, "I'm Not to Blame."