Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC
TRADE
REVIEW
OCTOBER 14, 1922
Featured by Paul Whiteman and His Orchestra in George White's "Scandals. 1
Jhe New WangWati&Blues
bu the same Writer.
• • I I [ [ • • ( • • • ^ • • • M
the retail trade the opportunity of giving the
song a special window display and, of course,
Waterson, Berlin & Snyder Release Being Fea- all this leads to sales.
tured Through Attractive Window Displays
Waterson, Berlin & Snyder have been favored
with a great many window displays of "You
Waterson, Berlin & Snyder some time ago Gave Me Your Heart" and invariably streamers
released a song entitled "You Gave Me Your announcing both the song and the picture have
Heart." This number is from the pen of Ted been given prominence by retail establishments.
Snyder, composer of "The Sheik," and is being
Hcrewiti' >- ^liown two windows given over
"YOU GAVE ME YOUR HEART"
CAMPAIGN AGAINST FRAUDS
War on Fake Publishers Being Supported by
Allied Music Interests Everywhere
A nation-wide response to the campaign of
the Music Industries Chamber of Commerce
against the cheap swindle of amateur song-
writers by fake music publishers is reported by
the Better Business Bureau of that organization.
It is the first time that an organized effort has
been made to enlist the co-operation of many
agencies in a combined drive on what has been
described as "the greatest fraud in the music
business."
The interest of the postofnee authorities has
LOOD
KOOOLPS4
been
stimulated, while legitimate publishers,
V*uinMO| - S A N D *
music dealers, writers, composers, newspapers
BLOOD >-SAND
and various publications are taking up the cud-
gels which they have wielded in individual at-
tacks during the past with more or less success
The first supply of literature exposing the
method of the fake publishers has been ex-
hausted. Additional copies of the "Warning to
Songwriters" have been ordered and will be dis-
tributed to those who can use them.
The Chas. E. Roat Music Co., of Battle Creek,
says of the leaflet: "This is a most excellent
idea and one which should have been put in
practice long ago. There is hardly a mail but
what we receive a letter from someone who
Artistic Window Display of Waterson, Berlin & Snyder Number
featured in conjunction with the Rodolph Val- to that purpose by the W. T. Grant Co., the has been trapped by these fake song pub-
well-known syndicate, in the Johnstown, Pa., lishers."
entino photoplay, "Blood and Sand."
This company is also giving copies to the
Like its predecessor, "The Sheik," "You Gave store, which is under the management of F. M.
Me Your Heart" would achieve national prom- Taylor, the result of which, according to Mr. local newspapers for publicity with the view of
warning some of the songwriters before they
inence on its own merits without this special Taylor, was shown by an increased interest in
are "trapped."
exploitation, but with the co-operation of the the music department and substantial sales of
S. E. Clark, of Grinnell Bros., writes for a
exhibitors and the sheet music dealers in the "You Gave Me Your Heart."
large supply of warning placards and leaflets
town where the photoplay is shown it becomes
for distribution throughout Michigan, saying:
Consult the universal Want Directory of
one of the most active numbers in the music
d:partmcnts during the time the picture is The Review. In it advertisements are inserted "We will see that they are properly spread to
free of charge for men who desire positions all of our branch stores and music schools in
sh'own.
the State as far as thev will reach."
of any kind.
" also inves
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Your Feet Wont Keep Still When You H e a r - '
SILVERSTARS
Percy Wem ictfs New Fox Trot Hit—Hear It Once -Remember It Always
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ou can't £p wron$
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