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SEPTEMBER 23,
THE MUSIC TRADE REVIEW
1922
ALL READY FOR OHIO MUSIC MERCHANTS' CONVENTION
Interesting Business Sessions With Talks by Noted Trade Members to Be Feature of the Conven-
tion in Toledo Next Week—Local Trade Men Plan Elaborate Entertainment
TOLEDO, O., September 19.—All plans have been
completed for the annual convention of the
Music Merchants' Association of Ohio, which
will be held at the Hotel Secor here on Tuesday
and Wednesday of next week, September 26 and
27, and promises to be one of the most successful
meetings in the history of the State Association.
The first business session will follow a
luncheon on Tuesday when the delegates will
be the guests of the Toledo Exchange Club, of
which President F. N. Goosman, of the Associa-
tion, is the present presiding officer, and at
which George W. Pound, general counsel of
the Music Industries Chamber of Commerce,
will be the chief speaker.
The first business session on Tuesday after-
noon will be devoted to the welcoming of the
conventioners and the reports of the various
officers and committees. On Tuesday evening
the delegates will be taken on a moonlight boat
ride as the guests of the music merchants of
Toledo.
The second convention session will be held
on Wednesday morning when the speakers will
be Charles C. Adams, of Peoria, 111., president
of the Illinois Music Dealers' Association; J.
Edwin Butler, of Marion, Ind., president of the
National Association of Music Merchants, who
will have for his subject "Dealer Co-operation
in the Advancement of Music"; Bradford Mills,
of Toledo, O., vice-president of the Ohio Music
Teachers' Association, who will talk on "Music
and the Music Merchant"; F. B. Beinkamp, of
Cincinnati, who will address the dealers on
"The Line of Demarcation Between Good and
Bad Music"; Fred P. Bassett, of the M. Schulz
Co., who will talk on "Credit Relations Between
Merchant and Manufacturer"; D. E. Ahlers, of
Dayton, O., whose subject will be "Something
SOME LIVE PUBLICITY FOR GRAM
Milwaukee Music Merchant Takes Full Advan-
tage of Celebration Marking Opening of New
Wisconsin Highway Past His Store
MILWAUKEE, WIS., September 19.—The fact that
Wisconsin Highway 15, when extended through
the city of Milwaukee, passed the Edmund
Gram Music House gave officials of that com-
pany the inspiration for the staging of one of
the most successful advertising campaigns in
Milwaukee music history.
The occasion presented itself when the formal
opening of the highway was held this week,
celebrated by city officials, business men and
local business advancement associations of the
cities located on the highway which forms the
connecting link in the permanent roadway ex-
tending from St. Louis, Mo., to Holton, Mich.,
one of the most important trade channels in the
West. A triumphant march was staged, be-
ginning at the Wisconsin Southern State line
THE LEADING LINE
WEAVERPIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc. "
FACTORY
Eitablimhed 1870
YORK, PA.
About Radio," and O. C. Muehlhauser, of Cleve-
land, who will tell "Why Clean Advertising
Pays."
At the final session on Wednesday afternoon
A. B. Smith, of Akron, O., will deliver an ad-
dress on "1919-1922—A Contrast." W. C. Hea-
ton, of the Auto Pneumatic Action Co., New
York, will talk on "The Reproducing Piano";
C. C. Baker, of Columbus, will tell "Something
About Records and Rolls," and George H. Bliss,
of the U. S. Music Co., will emphasize "The Im-
portance of Satisfied Customers." The session
will wind up with such new business as may
come before the meeting, followed by the elec-
tion of officers.
The annual Association banquet will be held
at the Hotel Secor on Wednesday evening.
The local music merchants have arranged to
give the conventioners a hearty welcome and
have appointed a committee consisting of Henry
C. Wildermuth, chairman; Henry C. Stucke, of
Grinnell Bros.; Carl Landgraf, of the J. C.
Greene Co.; Carl Rule, of Grinnell Bros., and
John Kneisel, of the Kneisel Music Co., to
arrange the various details.
The entertainment features include a golf
tournament to be held on Tuesday and Wednes-
day, under the direction of C. S. Landgraf, the
lake ride and special luncheon already men-
tioned, together with several features on the
banquet night,, including classic dancing, sing-
ing by the Ice House Quartet and music by
Kneisel's Orchestra. The reception committee
consists of W. W. Smith, of the J. W. Greene
Co., chairman; Preston P. Brown, Paul Hayes,
D. M. Blaine and Frank Frazelle.
There will, as usual, be a number of exhibits
of various musical instruments and parts at con-
vention headquarters, over a score of concerns
having already made reservations to that end.
and terminating at Green Bay, Wis. Ranks of
the procession were swelled as each city on the
highway added its delegation.
Five decorated floats of the Edmund Gram
Music House were the features of the parade.
No other music houses were represented. The
majority of floats were comprised of civic and
fraternal cars. The highway was dotted with
signs directing the procession to Milwaukee
with this message: "The Home of Steinway and
Edmund Gram Pianos, 414-416 Milwaukee
Street, on Highway 15." Bunting and street
flags formed a fete scene in front of the music
company's home on Milwaukee street, in honor
of the visiting parade. Advertising circulars and
favors were thrown into the assembled crowds
along the route, at Fond du Lac, Oshkosh, Nee-
nah, Menasha, Milwaukee and Green Bay.
At the termination of the Wisconsin highway,
Green Bay, a monster banquet and celebration
was held at which Edmund Gram, president of
the Edmund Gram Co., took a prominent part.
The music company delegation was composed
of the following officials: John Heim, credit
manager; Edward Herzog, sales manager; S. J.
Schlosser, player department manager, and J. M.
Gaines, piano department manager. The Stein-
way, Edmund Gram, A. B. Chase, Cheney and
Brunswick lines were featured.
NEW SCRANTON FIRM CHARTERED
A charter of incorporation has been granted
to the Jennings-Huenle-Donahoe Co., of.Scran-
ton, Pa., to deal in musical instruments and
talking machines, with a capital of $50,000. In-
corporators are J. J. Donahoc, F. G. Huenle
and R. Jennings.
John McCleary, Sr., formerly with Goggan
Hros., of Houston, Tex., is preparing to open
a piano business in Brownsville, Tex., in con-
nection with the business of John McCleary, Jr.,
a Victor talking machine dealer in that city.
€t
The first touch tells"
Case designs and
finish are as impor-
tant as superior tone
quality and have
always received par-
ticular attention in
the manufacturing
of
Christman
Pianos and
Player-Pianos
For this reason the
first impression of
these instruments is
always f a v o r a b l e
and when the tone
is heard the sale is
practically assured.
Dealers who handle
them verify this.
Why don't you find
out?
"The first touch tells 9 '
(Reolttared U. 8. Pat. Off.)
Christman Piano Co.
597 East 137th St., New York