Music Trade Review

Issue: 1922 Vol. 75 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
45
THE MUSIC TRADE REVIEW
SEPTEMBER 23, 1922
Cood old d a y s , —
But those £oodold daySrhave pas5dand gpne,
I had my hab-ita on,
„:•
STATESTKH BLUES
A Fox Trot Blues
HEAR IT
FLAMMER HOME FROM LONG TRIP
Music Publisher Returns From Successful and
Interesting Transcontinental Trip
Harold Flammer, the publisher, has returned
to New York after a seven weeks' trade trip,
which covered the Pacific Coast and intervening
territory. In all he visited fifty-five cities in
the United States and several trade centers of
Canada.
Mr. Flammer reports general trade conditions
to be excellent. He states he had a very suc-
cessful trip which can be best measured
by the orders from dealers in various localities,
which were from 25 to 30 per cent more than
any previous year. "Crops," he said, "were very
good," but he found that the railroad strike was
a serious factor in many parts of the country.
Mr. Flammer was held up by three wrecks
and was on the Wolverine Limited near Battle
Creek, Mich., when a car of the train in which
he was riding with three others went off the
track.
"The most impressive experience I had," said
Mr. Flammer, "was a visit to the Hollywood
Bowl. There I heard an eighty-five piece or-
chestra conducted by Alfred Herz and it was
most inspiring. Tickets for the Bowl concerts
are $10. They include ten concerts and allow
Everybody's
Featuring
NOW!
the admittance of four people on each ticket.
This opportunity of hearing such superb pro-
grams at a cost of 25 cents per person is unusual
and those people who have made it possible
deserve tremendous praise. In fact, the West-
erners are big boosters and seem to co-operate
in a broader way to encourage real talent than
is found elsewhere."
JACK MILLS Inr
152-4 Weit 45th St.
"««
New York, N.'Y.
VALUABLE DITSON PUBLICATIONS
Half Dozen Interesting Volumes of Teaching
Music and Information Just Issued by the
Oliver Ditson Co., of Boston
A most interesting series of music books has
just been published by the Oliver Ditson Co.,
Boston, as additions to their various libraries of
teaching music and the new volumes should be
NEW OUINCKE NUMBER
heartily welcomed by teachers and students.
"I Can't Keep You Out of My Dreams" Proving
The latest volumes include books three and
Very Popular
four of "The Music Student's Piano Course,"
a standard textbook that has met with great
Los ANGELES, CAL., September 16.—Rapidly favor in the systematic training of the ears,
coming to the front is a waltz ballad published fingers and mind in piano playing. The course
by W. A. Quincke & Co., of this city, entitled has been carefully edited by a number of au-
"I Can't Keep You Out of My Dreams," by thorities on the teaching of music. The new
Ormsby M. Watson and H. J. Tandler, the latter volumes are designed for use during the fifth
being the writer of "To-morrow Land," "My >ear.
Dearest Prayer" and several other ballads which
Another new Ditson book is "The Ditson
have placed him in first place as a successful Easy Trio Album" for violin, 'cello and piano,
containing thirty carefully chosen com-
writer in the West.
The publishers of "I Can't Keep You Out of positions, all edited by Karl Rissland. The new
My Dreams" are so impressed with the splendid issues include also a volume of nine sonatinas
possibilities of this song that they are putting for the piano, by Heinrich Lichner, edited by
behind it a very comprehensive campaign to Karl Benker; a teacher's manual for the fifth
insure its complete success. The number has year of the music student's piano course and a
been the running mate of "Drifting Along" in Mass in F for two or four voices, by Guglielmo
a publicity campaign that is bound to elect both Lardelli.
to the highest honors in the realm of dance and
song music.
MUSIC BY MILTON AGER
JACK MILLS ON TRIP
PUBLISHED BY
carit go wron£
FEISTg
Jack Mills, of Jack Mills, Inc., is away on a
two weeks' business trip through Middle West
territory. His itinerary includes Detroit, Cleve-
land, Chicago and as far West as Kansas City.
On his trip he will feature some of the newer
numbers recently added to his catalog as well as
the recognized successes, such as "Kitten on the
Keys," "Dear Old South Land," "Mr. Gallagher
and Mr. Shean" and "Deedle, Deedle, Dum."
|r
&el
Milton Ager, of the new publishing firm of
Ager, Yellan & Bornstein, Inc., is the writer of
the music for the musical show "Zig Zag," which
recently opened in Toledo, O. Mr. Ager at-
tended the opening.
TED SNYDER ON VACATION
Ted Snyder and his family are away on a
six weeks' vacation, spending it, as usual, at
Mr. Snyder's cottage at Lake Placid, New York.
so bluelhru and thruvhen the leaves come a turn - b l e - i n £ dovri from the trees,
The Bi£ Boston Fox Trot Hit
When The Leaves
Come Tumbling Down
HEAR IT NOW!
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
4B
THE MUSIC TRADE
REVIEW
SEPTEMBER 23,
1922
rfTqo Wrong
/h any feisf saao^
DRIVE TO PLACE SHEET MUSIC IN PHONOGRAPH STORES
Music Protective Association Soon to Inaugurate Campaign to Interest Talking Machine Dealers
in Opening Sheet Music Departments—Co-operating with Sheet Music Jobbers
The Music Protective Association will in a
very short time inaugurate a campaign for the
purpose of interesting talking machine retailers
in the distribution of sheet music. This plan
has been given consideration over a period of
months and it is only now that the entire mem-
bership will allow the arrangement for the ex-
ploitation of songs through the new channel to
be consummated.
Over 8,000 talking machine dealers in various
parts of the country will receive literature carry-
ing propaganda, including attractive advertising
material, calling their attention to the value of
installing sheet music departments in their
stores.
It is understood that the Association is work-
ing with the music jobbers and is planning to
place a small stock of music costing $100 or
less with every talking machine dealer in the
country. By special arrangements the sale of
the initial order is to be guaranteed so the talk-
ing machine dealer is not in any way obligated
over any period to handle the products he has
been induced to stock at the outset.
It is the music publishers' opinion that there
are thousands of talking machine stores
throughout the country where music could be
sold at a profit to the dealer and at the same
time serve to boost his aggregate sales of mer-
chandise. This opinion is based on the knowl-
edge of some of the distributors who have felt
out the market and have found a desire on the
part of talking machine dealers to stock such
products.
The discontinuance of the sale of sheet music
by some of the syndicate stores has no doubt
lent weight to the proposition as outlined above.
This, together with the fact that many talking
machine dealers have found the installation of
music an attraction as well as a profitable move,
influenced the Association to present the plan.
Particular credit was given to the phonograph
dealer in the issuance of the material by the
Association wherein it states that in most in-
stances the stores operated by talking machine
dealers are of the more aggressive type in com-
parison with those of the average sheet music
dealers. It is the publishers' contention that
with proper sales methods the talking machine
dealer, as well as the sheet music dealer, can
find not only direct profit, but he can make
sheet music of the popular variety an advertis-
ing asset to his establishment.
They, the publishers, further contend that the
sheet music dealer operating in most commu-
nities does little or nothing of a co-operative
nature to assist the publisher in exploiting his
songs. The publishers further contend that if
the legitimate dealer did give the proper atten-
tion to the popular sheet music trade he would
find that it is not only profitable, but that it
would make his store most active.
Publishers catering to the wants of the legiti-
mate sheet music dealer bear in mind the fact
that the standard field is the one more often
than not uppermost in the dealer's mind. In
this channel he finds the music teacher, the con-
servatory and the applicants for the better type
of music generally. However, it is only in a
few exceptional instances that it is possible for
him to "cash in" in a large way on such
products.
In order to hold such a clientele it is neces-
sary to stock goods for which there is little or
no call during a period of from three to six
months, or often longer. However, dealers do
THE
Get HIM a copy today
It's funny-of course
Everybody's
Featuring
KITTEN o j y ^ K E YS
PUBLISHED BY
Mutic
Publisher!
New York, N. Y.
JACK MILLS, Inc.,
152-4 West 45th St.
You can't &o wron£,
With amj'FEI5Tson£"
If HE Golfs
H E will enjoy thisNEW"Sportson£
I
I
stock such prints and, while there is little or
no profit in the carrying of such goods, they
charge it to service and advertising, for they
contend that it is the handling of such musical
numbers that makes their stores real music
centers.
That is all true and is not to be disputed
here. We, of course, know that carrying cer-
tain numbers for from one to three years is
not profitable; though the dealer has purchased
them at 20 cents and sold them for 60 cents at
the end of two years he in no wise makes a
profit on his investment. He has, however, as
the average dealer states, advertised his store.
The fact that the public can purchase obsolete
or very-little-called-for numbers from his estab-
lishment has a value, but advertising and over-
head are too greatly increased thereby.
We mention all this because the average sheet
music dealer does not give enough attention to
his popular sheet music department and if it is
profitable, considering costs, to stock a number
that is called for only at long intervals whv
should he not give more consideration to the
popular music field which has a quick turnover
and which, if anything, will attract more busi-
ness to his store? He will have a larger clien-
tele, for he can appeal to the people who do the
bulk of the buying.
naymiwa pultvith my put - to— Or
slice a bill Vag o-ver In the 'long!
But wlwn I pliy the nin«-twnfohole,Ohh»jS.leilHin«rtinn strong

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