Music Trade Review

Issue: 1922 Vol. 75 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
SEPTEMBER 23, 1922
REVIEW
11
Music Trade Survey Is Most Encouraging
Figures Regarding Stocks in Retail Stores and Orders on Hand With Piano Manufacturers and Supply Houses
That the Music Industry Is in Excellent Shape for Fall and Winter
3. Do orders indicate a normal Fall piano
The Music Industries Chamber of Commerce
recently made an extended survey of the music production?
Yes, 43.3%
No, 50.7%
industry with a view to getting accurate in-
4. Have you sufficient material on hand to
formation that might be calculated to indicate
the return of Fall and Winter business. In meet a suddenly increased demand for musical
the making of the survey specified questions instruments?
Yes, 80%
No, 20%
were asked of piano manufacturers, music mer-
Piano
Manufacturers
chants and supply houses as follows:
(Analysis of 37 replies to questionnaires.)
Questionnaire for Piano Manufacturers
1.
Comparison of this year's orders with last
1. How do orders on hand for delivery prior
year.
to holidays compare with this time last year?
Over 100% increase
8.1%
(Express as percentage of last year.).
100%
"
21.2%
2. Do your present manufacturing plans call
50%
"
8.1%
for greater or less production during the re-
25%
"
21.2%
10%
"
'
. 8.1%
maining months of 1922 than the same period
About the same
16.3%
last year? (Answer in percentage of last year's
10% decrease
.
2.9%
production.)
^5%
"
2.9%
Questionnaire for Music Merchants
5U%
"
n.2%
1. How does your inventory of new pianos
2. Manufacturing plans compared with last
compare with this time last year? (It is not year.
100% increase
13.3%
necessary to give figures of number of pianos
50%
"
21.2%
in stock; merely give the amount as percentage
25%
30.9%
of last year's stock.)
10%
10.2%
2. Same as above for phonographs.
About the same
16.3%
1 0 % decrease
3. How does your stock of repossessed pianos
25%
compare with this time last year?
50%
8.1%
4. Same for phonographs.
Music Merchants
5. What percentage of your additional re-
(Analysis of 154 replies to questionnaires.)
quirements for pianos prior to January 1 have
1. Inventory of new pianos compared with
you already placed with manufacturers?
last
year.
6. Same for phonographs.
Over 50% ncrease
i
2%
7. How have your sales since June 1 com-
25-50%
6%
pared with same period last year?
"
Up to 25%
15%
About the '. same
8. In your opinion, do present conditions in
33%
Up to 25% decrease
24%
your territory forecast a Fall and holiday busi-
"
25-50%
15%
ness larger than last year or about the same
Over 50%
5%
or less?
2. Inventory of new phonographs compared
Questionnaire for Supply Firms
with last year.
1. How do your orders on hand compare with
Over 50% increase
1%
normal for this time of year? (Please express
25-50%
"
1%
Up to 25%
"
13%
as of percentage. By normal we mean the gen-
About the same
33%
eral average for a period of years.)
Up to 25% decrease
21%
2. How do your shipments for June and July
25-50%
"
21%
compare with normal for these months?
Over 50%
"
1%
3. From reports wJiich you.receive from your
3. Stock of repossessed pianos compared with
traveling men and otherwise, is it your opinion last year.
that piano manufacturers are now placing orders
Over 50% increase
6%
25-50%
"
8%
for supplies in sufficient amount to assure a
Up to 25%
".
. U%
normal Fall piano production?
About the same
38%
4. Have you on hand sufficient materials or
Up to 25% decrease
W%
have you placed sufficient orders for early de-
25-50%
"
8%
Over 50%
"
6%
livery to take care of any sudden increase in
4. Stock of repossessed phonographs com-
orders from piano manufacturers, if such a de-
mand should suddenly arrive?
pared with last year.
Over 50% increase
'
1%
Two Hundred and Twenty-one Replies Received
25-50%
"
8%
Replies were received from 154 music mer-
Up to 25%
"
18%
chants, 37 piano manufacturers and 30 piano
About the same
45%
supply concerns.
Up to 25% decrease
21%
25-50%
"
7%
The following is an analysis of the replies:
Over 50%
"
4%
Musical Supply Firms
5. Percentage of additional requirements up
(Analysis of thirty replies to questionnaires.)
to January 1, 1923, for which orders have been
1. Orders on hand compared with normal.
placed—(a) Pianos.
100% increase
6.7%
50%
"
25%
10%
About the same
10% decrease
25%
"
50%
"
3.3%
10.0%>
3.3%
43.4%
33.3%
2. Shipments in June and July, compared with
normal.
100% increase
50%
"
25%
"
10%
"
About the same
10% decrease
25%
"
50%
"
3.3%
10.0%
6.7%
10.0%
6.7%
26.6%
36.7%
75-100%
50-75%
25-50%
Up to 25%
'
13%
. 16%
• 26%
45%
6. (b) Same for phonographs.
75-100%
50-75%
25-50%
Up to 25%
,
'
24%
' 12%
30%
34%
7. Sales since June 1 compared with last year.
Over 50% increase
25-50%
"
Up to 25%
"
About the same
Up to 25% decrease
25-50%
"
Over 50%
"
t ' 1 : •
' ' ' ;'
"
'
'

;•
**%
10%
26%
22%
18%
14%
4%
FOP TONE, BEAUTY
' A N D LASTING
A
•aft
Indicate
8. The forecast of Fall and holiday business.
Larger
About the same
Less
56%
28%
16%
In presenting the report the chamber calls
attention to the fact that the analysis of the
replies from the merchants indicates that in a
very substantial portion of the music stores,
stocks on hand are about the same as last year.
Not only have twice as many merchants de-
creased stocks as have increased them, but very
few of those who have larger inventories have
increased them more than 25 per cent, while
many appear to have decreased their inventories
more than 25 per cent. If the condition of the
154 merchants is typical of that of all mer-
chants of the country, and if the generally ex-
pected good Fall and holiday retail business
materializes, then it may be expected that the
demand for pianos from manufacturers will be
very much heavier during the last three months
of this year than during the same period a
year ago.
The demand of the merchants for goods is
vitally affected by stocks of repossessed pianos.
For this reason it is reassuring to note that
the situation with respect to repossessed pianos
is slightly better than last year, as while the
great bulk of merchants seem to have about
the same number of repossessed pianos, more
merchants have decreased their repossessions
than have increased them.
The statistics for phonographs indicate that
the situation is about the same as with pianos.
The investigation indicates that the great bulk
of orders from merchants is yet to be received
by the piano manufacturers, as very few mer-
chants report having placed orders for a sub-
stantial portion of their requirements for Fall
and holiday business. In fact, nearly half the
merchants report having placed orders for less
than 25 per cent of their expected requirements.
In proportion, much heavier orders appear to
have been placed for phonographs than pianos.
In spite of the fact that merchants have yet
to place the great bulk of orders for Fall busi-
ness with manufacturers, the reports of orders
now in hands of manufacturers show a very
substantial improvement over a year ago. It is
clearly evident that piano manufacturers are
generally making their plans for much heavier
production for the rest of this year than for
the same period last year. Whether or not
these production plans will have to be further
increased to meet the expected additional orders
yet to be placed by merchants cannot be ascer-
tained from these statistics.
The manufacturers a year ago were able to
take care of Fall business without buying many
new supplies on account of the generally large
inventories of materials. Shipments from sup-
ply houses have, therefore, been much larger
this year than last and should continue to be
larger during the next months than during the
same period last year. In spite of this, however,
the replies from the supply men nevertheless
indicate not only that shipments during the
Summer have been much less than during a
normal year, but that orders now on hand are
less than normal. It will require a heavy in-
crease in business to bring about anything like
normal conditions in the supply trade, as the
figures indicate that, generally speaking, orders
on hand are at least 25 per cent under normal.
It is interesting to note that most supply
firms report that they are in a position to meet
a sudden increased demand for supplies.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE
REVIEW
SEPTEMBER 23,
1922
OurTICHNICAL DEPARTMENT
CONDUCTED BY WILLIAM BRAID WHITE
ON AN OLD DIFFICULTY IN DESIGN
Difficulties Experienced in the Search for Me-
chanical Means Toward Tone Production
Among the many difficulties which have been
experienced by piano makers in their search for
mechanical means toward the production of
good tone that difficulty which begins with the
first bass string and ends only with the last one
is certainly the most distressing and, on the
whole, perhaps the most acute. In the old days
the strings of the bass section ran along parallel
with the treble and pianos were made either
long or high enough to assure fair length to the
strings at the lower end of the scale. The very
small uprights, on the other hand, which were
popular in Europe fifty and more years ago,
never ran beyond seven straight octaves and
made no special pretensions to power or quality.
When, however, the genius of the Steinways
began to make itself felt in the art, some sixty
years ago, attention was centered upon the
problem of producing powerful pianos, fit to em-
body the ideals of the school of Liszt and of his
successors. The invention of overstringing
dates, indeed, earlier than this epoch, but the
Steinways and the school to which their work
gave rise first made overstringing a standard
feature in the system of construction. To-day
overstringing is accepted as if it had always
been; yet it undoubtedly, as a system, suffers
from defects which need analysis and under-
standing if they are ever to be remedied.
These defects, nevertheless, do not arise from
any defect in the principle of cross-stringing,
but merely in the opportunities for unscientific
and careless work which this system permits.
Those who study the work of such men as
Theodore Steinway, Jonas Chickering, Siegfried
Hansing and the Mehlins know that these men
all recognized the principle of scientific exact-
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Manufacturers, dealers, tuners and
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FAUST SCHOOL
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ness as not merely applicable, but positively
essential, to any right embodiment of the oppor-
tunities for greater length and power in the
bass, to which the system of cross-stringing
gives rise. In the work of these scientific minds
we see how far it is possible to carry scientific
accuracy, with resulting tonal powers and
beauties which the world has been obliged to
recognize and to crown with applause.
On the other hand, it will not be denied by
any conscientious student that the general run.
of modern pianos suffers from obvious and un-
fortunate lapses from uniformity and beauty in
the regions of the cross-stringing. There is a
bad place which in most pianos has come almost
to be accepted as inevitable. I refer, of course,
to the so-called "break" where the cross-string-
ing begins. Now, it is evident that there may
very likely be always some difficulty, at least
in small grands and small uprights, about get-
ting a good tonal result from the last one or
two strings in the treble immediately adjacent
to the beginning of the overstrung section. Yet
even this difficulty can be overcome. On the
other hand, there is really no excuse for the
defect which is almost universal in ordinary
pianos, namely, for that sudden change in ten-
sion, that hollowness at one end and tubbiness
at the other which characterizes the sounds of
the bass section. It is simply all wrong that a
piano which is beautiful from its upper treble
end down to middle C should suddenly begin
to deteriorate in tonal quality just as the over-
stringing begins, and become steadily worse
until it ends in a mere hollow groan down in
the lowest bass. There is no need for this de-
fect, which, nevertheless, is so common as
almost to be taken for granted.
When one finds a piano of large size and
apparently of great capacity for tone, emitting
sounds which surprise only by their dullness and
feebleness, one may be fairly sure that the
Concord School of Piano Tuning
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Three doors from the Danquard Player Artlon School
VALUABLE BOOK
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Just send your name and address and get this
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Every dealer, repair man and re-
finisher should read it. Sent post-
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Write for it now—a card will do.
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TUNERS
trouble lies in the mixture of the problem which
has been put before the tone-regulator. Faced
by a bass which is totally at variance with the
rest of the scale the tone-regulator has only
one course open to him. Whatever virtues that
bass may possess (and it probably possesses
some) must be sacrificed. The weakest spot in
the whole scale must be picked out and all the
others by judicious needling brought down to
its level. The result is an uniformity, indeed,
but an uniformity of dullness and almost of
lifelessness. Let any one who is accustomed to
observe, as well as merely to hear, run over
in his mind all the pianos with which he is more
or less intimately acquainted. Let him ask him-
self how many of them stand out from their
fellows for some tonal distinction and beauty.
He will be obliged to consider very carefully
before he can name many, and sometimes he
will have to say that he cannot call to mind
any at all.
The fault is, of course, with the design and
execution of the bass end of the scale. The
bass strings are commonly too heavy, too stiff
and too short. Let not the bass string maker,
however, be blamed for this. He has worked
out from his experience formulae which fit, and
very well, too, the average case. He is not ac-
customed to receive from the manufacturer of
pianos proper instructions as to the weight of
the strings which he is to make. Yet this point
of the weight is the crucial point. In a word,
the bass string problem can only be solved
when the scale draughtsman knows what weight
each of his strings should have in order to pro-
duce a given kind of tone from a given length.
This is not so difficult a problem in the case of
the treble strings, but even there it is seldom
taken up and actually solved. On the con-
trary, empirical knowledge is usually relied on
and although its results are often good they are
more often indifferent or bad. As for the bass
section, it is indeed rather more difficult to de-
termine what the weights should be, but for-
tunately for those of us who are not mathema-
ticians the American Steely & Wire Co. some
years ago published, under the supervision of
Frank E. Morton, valuable tables which make it
a simple matter to determine what core and
covering wire should be used for bass strings of
any length, to obtain a desired weight. Thus
there is no longer any excuse for inexactness,
nor will the bass string maker be displeased to
receive instructions, of which the due execution
will relieve him from further tonal responsi-
bility.
But what should the weight be? This again
is a question which can be solved by the aid
of the A. S. W. tables. The general idea is to
preserve even tension throughout the bass sec-
tion, at a level which should be only a little
higher than that which should prevail through-
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