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THE MUSIC TRADE REVIEW
SEPTEMBER 16, 1922
COMPLETENESS OF STERLING LINE A STRONG FEATURE
Wide Variety of Instruments Manufactured by the Sterling Co. Enables Them to Meet Dealers'
Requirements Promptly—Increase in Orders Very Much in Evidence Since Summer
According to advices from the Sterling Co.,
Derby, Conn., business conditions are showing
a much better trend. There has been a con-
sistent increase in orders, which have come
from various sections of the country. This is
keeping the factory force busily engaged, while
the company has been able to meet the im-
mediate demand, owing to the foresight of E. B.
Ward, general superintendent, who made it a
point during the Summer to have a good stock
of pianos on casters in order to take care of
the early Fall demand.
The line comprises several styles of uprights,
which for many years have been particularly
popular, and includes instruments ranging from
4 feet 5 inches to 4 feet 9 inches in height.
Style 57, which is made in mahogany, has a very
attractive Colonial case design, the trusses and
pilasters being plain, while the panels are free
from ornamentation, leaving splendid opportu-
nity for the matching of high-grade veneers.
Style 57^2 is slightly different in design, the
case being ornamented with slight decoration.
Both of these instruments are 4 feet 5 inches
high.
Another instrument which has a unique case
FELT
Serving Makers of
All Classes of Pianos
and Player-Pianos
That the American Felt Company has made itself
a real factor to Piano Manufacturers in general is
shown by the confidence and esteem of makers who
specialize in popular-priced instruments for the
masses as well as of those whose pianos are well worth
the high prices they command.
No manufacturer is too high-grade and exclusive
to benefit by the service of our specialists—none is
unworthy of the best efforts of our organization, even
though his chief problem be that of economy.
For makers of popular-priced Player Pidnos we
offer a service that they are earnestly .solicited to
investigate ..without obligation.
v.
• -,
AmericanFelt
Never before
so well
Prepared to
give quick
delivery—
try us on a
small order.
Company
TRADE,
100 SUMMER ST.
114 E. 13TH ST.
325 SO. MARKET ST.
.MARK
BOSTON
NEW YORK
CHICAGO
9
design is Style 66. This is manufactured in
mahogany, oak and Circassian walnut and is
4 feet 7 inches high, while Style 67, which is
the same height and also furnished in the
three woods mentioned above, has uniform
pilasters and trusses which flare at the bottom,
tapering towards the top while the panels are
left plain.
The other two instruments are
Styles 79 and 200, which are manufactured, the
former in mahogany and quartered oak, and the
latter in mahogany only. Both of these instru-
ments have somewhat massive cases and are
4 feet 9 inches high. On the former, the pilas-
ters and trusses are of Ionic design, while on
the latter they are a combination of Ionic and
Colonial design.
In addition to this complete line of uprights,
the company manufactures four styles of player
pianos, in which are incorporated the Sterling
player action, manufactured in its entirety by
the Sterling Co. The players are known as
Style 19, 4 feet 6y£ inches high, which is manu-
factured in mahogany only; Style 45, 4 feet 8^4
inches high, manufactured in mahogany; Circas-
sian walnut and quartered oak, Style 39, 4 feet
5 inches high, furnished in mahogany and
quartered oak, and Style 390, 4 feet 8j^ inches
high, made in mahogany and quartered oak.
The case designs of all of these instruments
are most modern and attractive.
The Sterling Co. is one of the oldest piano
manufacturing concerns in the country, having
been established in 1866 by Charles A. Sterling,
who was recognized as one of the most capable
old school piano manufacturers. In the instru-
ments which are manufactured to-day the ideals
of Mr. Sterling have been retained, the instru-
ments having always been manufactured in a
most efficient manner, with the assurance
of uniform production and superior quality
throughout.
MUSIC FEATURED AT STATE FAIR
Concerts by Various Musical Organizations and
Attractive Exhibits by Music Dealers Fea-
tures of Minneapolis State Fair
MINNEAPOLIS and
ST. PAUL, MINN., September
11.—Music was emphasized in every manner
possible at the Minnesota State Fair, September
2-9. From morning until night music was pro-
vided for the delectation of the 500,000 visitors.
The organizations engaged by the manage-
ment for the week were the following: Al
Sweet's Singing Band, Chicago; Minnesota
State Hand, St. Paul; American Legion Band,
Duluth; Boys' Band, Bemidji; Spring Grove Con-
cert Band; Sanborn Cornet and Reed Band;
Minneapolis Working Boys' Band; Minnesota
Slate Orchestra, St. Paul; Longfellow Orches-
tra, Minneapolis; Mrs. Lindquist's Orchestra,
Minneapolis; Morgan G. A. R. Drum Corps; Ce-
cilian Quartet and a number of vocalists.
The Stone Piano Co. extended itself, having
one booth for pianos and another for Vocalion
phonographs and Red records. The piano dis-
play, in charge of J. J. Matthews, manager of
the piano department, contained a Welte-Mig-
non grand in a Krakauer case, a Krakauer
grand, a Behr Bros, expression player, Bush &
Gerts upright and M. Schulz upright. Mr. Mat-
thews declared himself as well satisfied with the
publicity resulting from the Fair.
W. J. Dyer & Bro. also had two big booths,
one for pianos and the other for Victrolas. The
piano booth, in charge of L. M. Nelson, senior
member of the Dyer establishment, next to the
founder thereof, showed a Stroud Duo-Art, a
Ludwig upright, Dyer Bros, player and an Ivers
& Pond grand. A wall case contained a nice
collection of band instruments and small goods.
Laurence H. Lucker, Northwestern distribu-
tor of the New Edison phonographs, had the
finest collection of machines ever shown on the
grounds. Most of the instruments were console
models and period designs.
Wyenad Furniture Co. and Edward G. Hoch
Co., Northwestern distributor of Cheney phono-
graphs, showed a fine lot of Cheney machines.