Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
STEADY INCREASE IN ORDERS FOR HENKELMAN PIANOS
Henkelman Piano Mfg. Corp., Only Little More Than a Month in Operation, Shows Substantial
Progress—Co-operative Plan of Manufacturing Successful—Orders From All Over Country
Reports from the Henkelman Piano Mfg.
Corp., 709-711 East One Hundred and Fortieth
street, New York, .show that), although, the com-
pany has only been in business a little over a
month, it has received
orders which will keep
it. busy for some time
to "come, while the
shipments which have
been made during the
five weeks the plant
has been in operation
have gone far beyond
the expectations of
the officials of the
company.
Orders for Henkel-
man pianos and play-
er-pianos have been
George Henkelman, Jr. received from various
parts of the country and they are now being
handled by many representative dealers who,
placing a trial order at first, have reordered
substantially.
"This," said George Henkelman, president and
treasurer of the company, to a representative
of The Review this week, "is certainly encour-
Frank Auerbach
William Kressman
aging and proves to us that our product is
filling the requirements of the retail trade as
well as of the purchasing public. We now have
our factory in such shape that we can easily
produce sixty pianos per week and we have an
organization which is composed of men who
have been making pianos all their lives. I must
say that the co-operation of every man in this
organization has been one of the reasons why
we have been able to give the prompt service
which we have within the short space of time
we have been in business."
An interesting feature regarding this company
is the fact that the workmen as well as the
executives have a co-operative interest in the
Quality and Service
are big factors in the manufac-
turing of
Bolte Piano Plates
Manufactured by experts, they
embody the highest possible qual-
ity in material and workmanship
while our extensive modern facili-
ties guarantee prompt and efficient
service.
We can take care of your
requirements.
The H. Bolte Piano Plate Corp.
Bound Brook, N. J.
affairs of the company and every one from
the head of the house down is experienced in
the art of piano making, so that if necessity
arises all can turn to in order to produce
Henkelman instruments.
SEPTEMBER 9, 1922
Associated with Mr. Henkelfnan are Frank
Auerbach, vice-president, and William Kress-
man, secretary. Mr. Auerbach has had con-
siderable experience in financing while Mr.
Kressman is a practical piano maker of long
experience.
The company has a very well-appointed plant,
one that is particularly adapted to the manu-
facturing of pianos, having been used for that
purpose many years ago.
MILWAUKEE FALL TRADE STARTS VERY AUSPICIOUSLY
Good Demand for Musical Instruments Now in Evidence Will Be Augmented by Godd'sized
Advertising Campaigns—Music Houses to Exhibit at Household Show—News of the Week
MILWAUKKF, Wis., September 3.—Music dealers
in the industrial centers of Wisconsin do not
find any falling off in trade as the Fall season
gets under way, despite the fact that the Wis-
consin Industrial Commission shows a decrease
in the number of factory workers in the State
during the past month. This is said to be due
to the railroad strike. The number of workers
in the railroad repair shops has fallen off 64
per cent, the report shows, and the payroll has
fallen off 54 per cent, indicating that the strike-
breakers are receiving 10 per cent more wages
than the shopmen formerly were getting or that
the new men are working longer hours. Sales
of middle-class instruments to this class of
workers are improving, while the high-grade
instruments are moving in larger quantities.
Getting Ready for the Shows
All of the music trade in Milwaukee are
making preparations for an excellent Fall busi-
ness and are now preparing to launch Fall
advertising campaigns. A large number of the
dealers had exhibits at the Wisconsin State
Fair and enjoyed the opportunity of presenting
their instruments to the quarter million visitors.
Exhibits will be entered and booths will be
taken in the household products exposition to
be held the last week in October in the Mil-
waukee Auditorium and the Products Show to
be held in the same location December 14 to
20. Wisconsin is the first State to arrange a
show and buyers' market of this latter type
and dealers intend to take advantage of the
initial opening. Expositions are regarded by
the dealers as a means of bringing closer co-
operation between rural and urban communities.
The number of sales of music instruments that
were traced directly to the exhibits and adver-
tising were declared to be surprisingly satis-
factory by the merchants.
Music Schools Promise Much
Herman F. Smith, supervisor of music, Mil-
waukee, stated that classes in instrumental
music will commence next week in leading Mil-
waukee music schools. More than 1,500 pupils
have enrolled for the violin classes, he said.
Only instruments of the symphony orchestra
type will be considered, although many requests
have come for instruction in banjo, saxophone
and other instruments. Pupils from the fourth
grade up are eligible to entrance in the music
course of Milwaukee's public schools. A nomi-
nal tuition fee of $1.50 for ten lessons will be
charged. The movement to provide a music
course for Milwaukee's public school children is
growing annually, he stated. Each year finds
the classes larger by far than preceding seasons
and music merchants of the city are lending
their support to the movement for the broaden-
ing of the free public school instruction in
music. Besides the large number of public
schools offering courses in music, practically
free, there are a larger number of private in-
stitutions whose ranks are increasing in pro-
portion to the smaller courses. The Milwaukee
Institute of Music will open its doors for its
initial appearance in Milwaukee next week. It
was incorporated last month and will possess a
faculty of artists that will rank it with leading
Milwaukee schools, officials of that institution
state. The Wisconsin Conservatory of Music
and the Wisconsin College of Music are other
leaders who will soon open. The Marquettc
University Conservatory of Music, one of the
leading conservatories in the Northwest in the
matter of enrollment and prestige of its faculty,
will open the last week in September, Dean
Libroius Seaman announced.
Music for Country Schools
A general movement has been inaugurated
this Fall throughout Wisconsin for starting in-
struction in music in the various country and
city schools. Professor E. B. Gordon, of the
University of Wisconsin, has started a class of
fifteen rural teachers in the western part of
Dane County on a music course. This is the
first of a series of classes that will be given
throughout the State to school teachers. Most
of the classes start at the request of the super-
vising teacher and the teachers come together
with the idea of getting something which they
can carry back to their schools in order to
enrich community life. Newspap'ers are co-
operating in this movement.
Sonora Dealers in Conference
S. R. Christophcrson, sales manager of the
Yahr & Lange Co., Milwaukee, Wisconsin and
upper Michigan distributors of the Sonora
phonograph and Okeh and Odeon records, was
in charge of a sales conference and educational
meeting of the Sonora dealers in this territory,
held at the Republican House here. President
Fred E. Yahr of the company delivered the
address of welcome. President Howers, of the
Adjustable Fixture Co., spoke on "Beautifying
Your Store and Making Sales"; Jack Carr,
advertising expert of Milwaukee, spoke on
"Direct by Mail Advertising," and George F.
Ma}' gave an illustrated lecture on "The Possi-
bilities of Film Advertising." A general dis-
cussion of the music business and industry, fol-
lowed by an address of H. J. O'Connor, field
representative of the Sonora Phonograph Co.,
New York, closed the conference. The organi-
zation of a Wisconsin Sonora Dealers' Associa-
tion is planned for the next meeting of the
dealers.
To Lead Rotarians in Singing
Frederick Carberry, president of the Mil-
waukee Association of Music Industries, and
Chickering and Brunswick dealer, well known
in Rotary circles as a master of group singing,
will take a prominent part in the program of
the big intercity meet of the Rotarians in
Atlanta, Ga., September 8.
Install Pipe Organ in Flat
Installation of a complete pipe organ in an
upper flat, said by musical authorities to be
the first installation of its kind ever attempted,
Was successfully accomplished bv the Wangerin-
Weickhardt Organ Co. at Milwaukee. The
organ is as large as those found in the average
moving picture theatre and it is a part of the
equipment of the Krueger School of Picture
Organists, Arnold Krueger, director. It is
equipped with a vox humana, a harp and eight
excellent varied stops. It is considered by Mr.
Krueger to be a marvelous piece of engineering.
Among the problems which confronted the
organ company workers in the installation of
the organ were those of small space, extraor-
dinary acoustics and the usually thin walls
found in a flat. These problems were all over-
come succesfullv.
J. H. Williams, president of the United Piano
Corp., left this week for an extended visit to the
company's plant at Norwalk, O.
- -