Music Trade Review

Issue: 1922 Vol. 75 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SKITKMHKR 9, 1922
THE
TWO NEW VICTOR RECORD RELEASES
"Three O'Clock in the Morning," by Whiteman,
and "Mister Gallagher and Mister Shean," by
the Originators, Just Announced
The Victor Talking Machine Co. has just an-
nounced special release of two new records of
unusual interest, the first bearing on one side
the waltz success, "Three O'Clock in the Morn-
ing," and on the other "Oriental," fox-trot, both
played by Paul Whiteman and his orchestra,
and the second, a record of "Mister Gallagher
and Mister Shean," recorded by Gallagher and;
Shcan themselves and including a number of
new verses. The new records will be placed
on sale on September 22 and will appear also
in the regular November supplement.
The Victor Co. has also announced a special
release of three foreign records, including one
German and two Neapolitan, which are offered
in response to popular demand.
S. A. COLAHAN TAKES A BRIDE
Cheney Manager in New England Marries Mar-
guerite K. Taylor, of Hallet & Davis Co. Staff
BOSTON, MASS., September 4.—This was the wed-
ding day of Miss Marguerite K. Taylor, for
some time private secretary to R. (). Ainslie, of
the Hallet & Davis Co., and Stephen A. Cola-
lian, the New Kngland manager for the Cheney
talking machine, the two having first met when
Mr. Colahan came to Boston to take care of
the retail business of the 1'athe at the Hallet &
Davis headquarters. The ceremony was per-
formed this morning at St. Rose's Roman
Catholic Church, Chelsea, in which city the
bride resided, and the officiating clergyman was
M. J. Scanlan, pastor of the church.
Following the wedding a breakfast and recep-
tion were held at Fraternity Hall, and for this
and the ceremony there were a large number of
friends of the bride and bridegroom from the
Hallet & Davis offices and other music houses in
the city. After a honeymoon trip by automobile
to Maine Mr. and Mrs. Cohalan will make their
home at 112 Boston avenue, West Somerville.
DOUBLING GENNETT RECORD OUTPUT
Half of New Presses to Be in Operation on
September 15 and Balance Ready in December
RICHMOND, IND., September 7.—The Starr Piano
Co. makes the important announcement that
work has started on the proposed doubling of
the outjHit of Gennett records in an effort to
meet the steadily increasing demand for those
records. The first additional battery of presses
for that purpose is now in transit from the fac-
tory and it is hoped to have them set up and in
operation by September 15. Sufficient equip-
ment to double the present record output is
scheduled to be ready for operation by Decem-
ber 1. When all the new presses are in opera-
tion at capacity the output will be 30,000 Gen-
nett records per day.
Despite the increased facilities the company
expects to have some difficulty in meeting the
record demand in full during the Fall and Win-
ter months, inasmuch as the record business of
the. company has increased almost 300 per cent
over that of last year with an even larger per-
centage on phonographs.
'
VICTOR SHOP CHANGES HANDS
The Victor talking machine establishment of
A. H. Taylor, Inc., at Jamaica, Long Island, has
been purchased by Mathushek & Sons Piano
Mfg. Co., who operate a chain of retail piano
and talking machine stores.
MUSIC
TRADE
REVIEW
SUGGESTS NEW "TALKER" MARKET
47
JAPANESE LIKE EFREM ZIMBALIST
Writer in Printers' Ink Brings Out Possibility Famous Violinist and Victor Artist Plays for
Music Lovers of Nippon
of Talking Machine Sales to Business Men for
Office Use—Why Not Sell the Music Idea
Efrem Zimbalist, the world-famous violinist and
The business man as a field for talking ma- Victor artist, who has been touring the Orient,
chines is suggested in a recent article appearing accompanied by G. Ashman, pianist, has attracted
in Printers' Ink. The article, entitled "Coupon- widespread attention from music lovers in Ja-
less Advertising That Brought in 1,800 Dimes,"
by George H. Wicker, states, it. parti
"A short time ago a salesman called to see
the general manager of a large concern in the
export field. As he sat waiting he heard the
sound of music. It seemed to come from the
general manager's office, the door of which was
closed. He listened attentively and, being a
music lover, was able to make out a violin rendi-
tion of the Meditation from 'Thais.' The selec-
tion was played twice over.
"Soon after the salesman got his audience,
transacted his business and, when rising to leave,
said:
" 'As I sat outside waiting I heard someone
playing a violin. I'd like to know who played
it and how music comes to occupy a place in
your day's work, if it does.'
"Thereupon the general manager pointed to
a screen in one corner of his office, back of
which stood a cabinet phonograph with a good
selection of records.
"'That is what you heard,' he said; 'I've had
that in my office for several months now. I get
relaxation and refreshment from music. I have
Messrs. Zimbalist and Ashman in* Tokyo
a habit of working too fast for my own good pan, where he recently gave a number of con-
health. When my nerves get the best of me I certs, according to advices received by The
quit, shut the door, turn off all telephone calls and World from the firm of Jiujiya Gakkiten, Vic-
visitors and give myself up to music for fifteen tor dealer, one of the largest music houses in
minutes. As a knitter of the raveled sleeve of Tokyo, Japan, and an old-time subscriber of The
care I find it better than sleep.'
Talking Machine World.
"Right there is a use for music that few people
While in Tokyo Mr. Zimbalist visited the es-
know about. Making a business man understand tablishment of Jiujiya Gakkiten several times and
how he could use music that way would ordi- the photograph reproduced herewith was taken
narily require a longer story than it takes to in- in this concern's talking machine department dur-
duce people to buy popular dance music."
ing one of these visits. The photograph shows
Here's an idea well worth thinking about! The Mr. Zimbalist, Mr. Ashman and Miss Ai Kurata,
field is entirely undeveloped.
the pretty daughter of K. Kurata, proprietor of
the establishment.
NEW VICTOR SHOP IN ALBANY
F. C. Henderson Co. Opens Attractive Store
E. J. Yerick in Charge
ALBANY, N. Y., September 5.—An up-to-date Vic-
tor shop, to be known as Henderson's, has been
opened by the F. C. Henderson Co., at 23 Steuben
street. A complete assortment of Victrolas and
records is stocked. E. J. Yerick, who formerly
had charge of the talking machine department
of the W. M. Whitney Co., has been made man-
ager of the new establishment. No modern detail
has been omitted in making Henderson's a store
where practical service can and will be given
its patrons. Its equipment includes sound-proof
record-hearing rooms and large marble demon-
strating rooms.
OWNS IMPORTANT RADIO PATENT
Radio Corporajaoiy of America Owns Armstrong
Super-Regenera$ve JPatents—Invention Not
Yet ijfi Commercial Form ; i -,. . , ^
The Radio Corporation of America, New York,
now owns the important Armstrong super-regen-
erative patents, having purchased recently the
rights to this invention. It is understood that the
invention is not yet in commercial form, and that
it will require additional development over a
period of a number of months before it can be
brought on the market. This will be interesting
information to the radio industry, as there has
been considerable discussion regarding the Arm-
strong super-regenerative patents.
GOLDMAN BAND RECORDS FOR VICTOR
Famous Conductor Signs Exclusive Contract to
Record for Victor Library
Arrangements have just been consummated
whereby Goldman's Rand, Edwin Franko Gold-
man, conductor, which has scored such a tre-
mendous success this season, as well as for sev-
eral years past at Columbia Green, New York,
will make records exclusively for the Victor
Talking Machine Co.
The Goldman Band closed its Summer sea- '
son on September 8, having given at Columbia
Green and elsewhere through the greater city
more than sixty concerts. It is estimated that
the Goldman Band has played to nearly a mil-
lion people during the Summer. It is not at
all improbable that the arrangements for 1923
will include a longer season and possibly a tour
of the countrv.
. ; .
. '. .
HAS SECOND STORE IN CHARLESTON
CHARLESTON, S. C, August 7.—The United Pho-
nograph Co., of this city, has opened its sec-
ond store here. The new establishment is located
on lower King street, where attractive quarters
house the business. A large and complete stock
of talking machines, records and musical instru-
ments of all kinds is handled.
(j. I'. Meek, proprietor of the I'ovena Music
Store, Covena, ( al., has opened a branch store
in Monrovia, Cal.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SEPTEMBER 9, 1922
CONDUCTED BY V. D. WALSH
BUSINESS TREND INDICATES A PROMISING FALL SEASON
Music Publishers Enlarging Advertising Appropriations and Anticipating Unusually Strong Co-
operation From Legitimate Dealers—Great Revival of Sales Activity to Come
The last week in August and the first week
in September showed a decided revival of bus-
iness-as far as the catalogs of popular publish-
ers are concerned. Sheet music, it seems, is
showing more activity than at any time since
Spring. Not only are the hits having' an active
sale, but the "second best" numbers are also
feeling a demand. All of the publishing houses
look forward to an active Fall season. This is
based upon the general prosperity of the coun-
try which, with the exception of strike situa-
tions, has turned far towards what is termed
normalcy.
Another thing that justifies this conclusion is
the fact that throughout the Summer months de-
spite unusual conditions the hits have had as
heavy sales as any Summer months in some
years. It is true -that there was little or no de-
mand for the balance of the catalogs, but the
season as a whole has been considered most
healthy.
The dropping of many music departments by
one of the larger syndicate stores has- not af-
fected sales to any degree. Seemingly, the legiti-
mate retailer in the districts formerly covered
by such organizations has taken advantage of
his opportunity and is cashing in as a result.
The popular publishers, particularly those
who are members of the Music Publishers' Pro-
tective Association, are not overly enthusiastic
on the co-operation and the methods of dis-
tribution by syndicate stores. Many of them
would look with favor upon the abolishing of
such departments.
1 hey, however, point out
that with the elimination of the syndicate store
it becomes necessary for the retailers in the dis-
tricts affected to show more interest in the sale
of popular prints. It is their contention that
they should have more window displays of pop-
ular numbers, more conspicuous representation
on the counters and 100 per cent co-operation.
In order to achieve this end and to make it
profitable for the dealer to hook up with the
series of campaigns inaugurated in behalf of
popular numbers, they will simplify the plans of
co-operation by placing at the dealers' disposal
publicity material of all kinds, including title
pages, streamers, cut-outs, window strips, hang-
ers, etc.
r
I
The publishers in arranging their Fall cam-
paigns have invariably added greatly to their
advertising appropriations. The new expendi-
tures will be in various forms and cover numer-
ous channels with special emphasis being placed
upon the mediums which will bring returns to
the legitimate dealer.
There will be a return to extensive national
advertising using publications of national cir-
culation. At least one popular house has ar-
ranged such a campaign for October, the details
of which will be announced in one of the early
issues in this department. This will mark the
first national advertising of this type for some
seasons, and, while it is naturally supplementary
to the usual means of exploitation through the
work of the orchestra and vaudeville performer,
it will have a distinct bearing upon sales and it
behooves the retailer to watch such activities
closely, plan to hook up with the campaigns
and by intensive co-operation get the most out
of such advertising. A campaign along the lines
outlined above, if proving successful, would
induce the publisher to further his activities in
that direction.
Mqch of such advertising can be made to
show substantial profit for the dealer which
would not otherwise be made. It is the extra
profits from such unlooked-for sources which
add to the season's gross sales. While the ad-
vertising campaigns bring these added profits
any other publicity drive on a national scale
can be, and should be, cashed in on in a like
manner.
This short review of present and coming ac-
tivities should do much to encourage the dealer
as to the outlook of the Fall season.
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
Some Sunny Day
Homesick
Just a Little Love Song
Klcky-Koo
Hicky-Koo
You tor Me—Me tor You
Don't Bring Me P o s i e s
It's Shoesles I Need
Send Back My Honey Man
No Wonder I'm Lonesome
Come Along
From Zlegfeld's Follies of 1922
Yankee Doodle Blues
Truly
Night
My Cradle Melody
Rose of Bombay
Our New Sensational Waltz
Song Hit
(More and More I Need You)
FEATURING "NANOOK"
Cameo Music Pub. Co. Making Strong Drive
on New Novelty Number
The Cameo Music Pub. Co., of 112 West
Forty-fourth street, New York City, a new con-
cern, is the publisher of "Nanook," a novelty
written around the successful Pathe photoplay
of the same narhe. Already many of the leading
orchestra leaders in New York are playing this
While the Years Roll By
IRVING BERLIN, Inc.
1607 Broadway,
New York
exceptional number. The Cameo Music Pub.
Co. announces that this is its plug song and
that it will soon concentrate a great advertising
campaign upon it.
r
I
Two Other Big Sellers
Suppose The Rose Were You * Dangerous Blues
jGrcSfou One gfthe LuckyDealeffReaping'a'GoldenHan/est/rom
the Safe offliese Number? ~IfNot, Why Not ? The Demand Is There.
JVjEtfKitfs Sous' Aosic CO.-KA»/SA5 C\TY,/\O.

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