Music Trade Review

Issue: 1922 Vol. 75 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE
REVIEW
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SEPTEMBER 2, 1922
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Which style of player action do you preler—a Double Valve
Action—a Single Valve Action—or an action that is unusually
easy to treadle?
You will find all three styles in Standards A, B and C, described
below. Check them over. Pick out your ideal.
TYPE A STANDARD
Type A Standard—a Player Action that
claims 200,000 Friends. That's some rec-
ord! Over 200,000 Double Valve Stand-
ard Actions are now in use giving satisfac-
tory service.
The Double Valve Action is the choice of
people who want the best that money can
buy. This Action is equipped to bring out
of the piano every bit of harmony of which
the instrument is capable. Its skill may
be compared with that of a great pianist.
The harmony is in the piano—it remains
for the pianist or Player Action to bring it
out. The master pianist can. So can the
Master Player Action — the Standard
Double Valve Action.
The numerous patented devices of the
Double Valve Action make perfect rendi-
tion possible. Among these patented de-
vices are the Pneumatic Tracking Device—
Flexible Striking Fingers—Double Set of
Valves—Accentuating Bellows, etc.
TYPE B STANDARD
Type B Standard—for those who like a
Single Valve Action. The Single Valve
Standard has the same construction, the
same patented features (with the exception
of one set of Valves), the same quality
materials and workmanship as the Double
Valve Action. The only difference be-
tween Type A and Type B is one set of
Valves—for those who prefer the Single
Valve Action.
Over 60,000 Type B Actions are now in use
giving satisfactory service. Many of them
have been in use for over ten years.
TYPE C STANDARD
Type C Standard—a featherweight easy-
treadling Player Action. The construc-
tion of Type C is like Type B with the ex-
ception of the Simplified Bottom Action.
The simplified bottom construction gives a
featherweight treadling action which has
made this model famous. Type C has a
treadle action which is as easy and graceful
as the motion of a feather fan.
Type C is every inch a Standard. With the
exception of the Simplified Bottom Action
and the Single Set of Valves, it contains all
the patented features that have made the
Standard Double Valve Action famous.
If you like a Player Action that is unusually
easy to treadle, you will like the Type C
Action.
Each of the three styles—A, B and C, described above, are slightly different
in construction. But they are all alike in one respect—they are all
"Standard Quality." Each is covered by our broad-gauge five.year guarantee
STANDARD PNEUMATIC ACTION CO.
A. W. JOHNSTON, President
638 WEST 52nd STREET
N E W Y O R K , N . Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
SEPTEMBER 2, 1922
REVIEW
SALT LAKE CITY DEALERS PARTICIPATE IN SONG WEEK
PACKARD TRAVELER'S GOOD WORK
Observance of Song Week Proves Entirely Successful—Thatcher Music Co. Presents Silver Cup
to Winner of Local Music Memory Contest—Personals and Items of Interest
R. C. Morenus Has Successful Trip in Interests
of Packard Reproducing Piano
SALT LAKE
CITY, UTAH, August
28.—Various
music merchants of this city took a prominent
part in the activities connected with the celebra-
tion of Song Week, which ended a few days
ago, and which proved a huge sutcess.
Songs of all kinds, including old-time favor-
ites and popular numbers of the day, were sung
indoors and out under the direction of some of
the most prominent vocal teachers and song
leaders of the city. Dealers handling sheet
music took the opportunity of "plugging" vari-
ous numbers with the aid of jazz bands and
megaphones.
The Intermediate Rate Association, composed
of representatives of trade bodies in eight West-
ern States, as a result of a conference here,
has decided to launch a vigorous campaign to
have Congress enact an absolute short and
long-haul law. At present such cities as Salt
Lake are discriminated against by the railroads
in favor of the Coast.
William Berry, of New Orleans, is to take
the management of the phonograph department
of the Glen Bros.-Roberts Piano Co. He will
not, however, be able to assume his duties be-
fore October 1, if then. The position has been
vacant since the resignation of George A.
Bolduc, already referred to in these columns.
Iicrt Gardner, of Stone Co., says little busi-
ness is being done these days outside of fiddles,
drums and saxophones. The former, he says,
are specially good. The prices range from $35.00
to $50.00. Mr. Gardner said collection was
unsatisfactory.
Music is a big feature of the cooking school
and exhibition at Ogden. The Ogden staff of
the Glen Bros.-Roberts Piano Co. is giving daily
programs.
The Daynes-Beebe Music Co. is giving free
baseball news through its radio receiver, a local
newspaper having made arrangements with a
radio company to report the big games on the
Coast.
The E. Thatcher Music Co., Logan, has given
a silver loving cup to the winner of the city
and county music memory contest in that city.
Mr. Thorpe says these activities have had a
marked effect on the sale of records, and have
also helped the sale of machines. Spencer
Eccles, president of the company, was a visitor
a short time ago to the Victor factory in New
Jersey and was much impressed by what he
saw. He says hrs; firm is seldom asked for
period designs and carries none in stock.
John Elliot Clark, well-known talking ma-
chine man, accompanied by his mother, Mrs.
-•• •**• T H E
BOLTE
PIANO PLATE
is cast by a special process and
in accordance with a formula
which a s s u r e s strength and
rigidity. Great care is also
taken in the finish which is in
keeping with the quality of the
workmanship found in pianos of
the highest grade.
Let us know your
requirements
The H. Bolte Piano Plate Corp.
Bound Brook, New Jersey
Frances Elliot Clark, and son, has gone to
Yellowstone Park for a short vacation. Mrs.
Clark is head of the educational department of
the Victor Talking Machine Co., for which her
son is the local wholesaler.
John Elliot Clark has been made vice-chair-
man of the music and arts department of the
Commercial Club.
The Utah Phonograph Co. has moved from
South Main street to 45 East Broadway, where
it will have more space. The company is now
located next door to the community market,
a very busy spot.
The Glen Bros.-Roberts Piano Co.'s store at
Ogden is using the Victor dog as a distributor
of advertising matter. The famous dog holds
a little basket of leaflets and booklets in his
mouth and stands on the edge of the curb in
front of the store, "Take One" being printed
on a paper attached to the basket.
FT. WAYNE, IND., August 28.—R. C. Morenus, in
charge of the promotion work of the repro-
ducing department of the Packard Piano Co.,
has just returned from a visit to the East, in
the course of which he called upon dealers to
explain the details of those instruments, as well
as to outline policies for the successful market-
ing of that product.
Mr. Morenus also called on a number of
prospective representatives and, between his
own salesmanship and the qualities of the in-
strument he offered, succeeded in obtaining or-
ders from about 75 per cent of them.
An attractive music studio has been opened
in the Y. M. C. A. building, Burlington, Vt., by
C. W. Ross, formerly connected with the Col-
lege Music Rooms. Mr. Ross will specialize in
pianos, talking machines and radio outfits.
ALONZO GODARD PASSES AWAY
Founder of Godard's Music House, of Syracuse,
N. Y., Dies in Seventy-Sixth Year
- LIVERPOOL, N. Y., August 28.—Alonzo Godard,
seventy-six, of this village, founder of Godard's
Music House, of Syracuse, passed away on
Tuesday of last week.
Mr. Godard was one of the county's oldest
business men. Originally a tobacco and farm
implement dealer here, he retired from that
field about twelve years ago to enter the piano
business. His two sons, James H. and L. A.
Godard, were associated with him.
While not actively engaged in the business
for the past several years Mr. Godard could be
found daily at the corporation's store in Van-
derbilt square.
Besides his widow Mr. Godard is survived
by five children, James H. Godard, of Syra-
cuse; L. A. Godard, Mrs. Fannie Freeman, Mrs.
Ella Bassett and Miss Ruth Godard, all local
residents. Mrs. Freeman is the wife of E. E.
Freeman, a member of the Godard Music
House.
FINAL EXCISE TAX REPORT
Music Industry Paid Nearly $5,000,000 During
Last Half Year That Tax Was in Force
WASHINGTON, D. C, August 28.—Although in
force only during the first half of the fiscal
year, which ended June 30 last, nearly $5,000,-
000 were collected from the tax on pianos, or-
gans and other musical instruments, according
to figures which have just been made public
by Commissioner of Internal Revenue David
H. Blair. Collections for the period from July
1 to December 31, 1921, totaled $4,951,752, it is
stated, while for the entire fiscal year 1921 they
had amounted to $11,568,034, indicating that
the musical instrument business had held up
wonderfully during the months of general
trade depression.
Model 63
Here Is a Style
that is very popular because of its graceful sim-
plicity and withal its immense practicality.
Whether your needs be for a cabinet that is large
or small, elaborate or simple, you can get it here
at the largest bench and cabinet plant in the
country.
Send for our catalog, in which you will see qual-
ity and fair price in combination.
The style above is our Model 63. Height, 40 in.; width,
20 in.; depth, 14J4 in., and capacity, 70 rolls.
The style below is our Number 52. Height, 40 in.; width,
28 in.; depth, 16 in.
Capital Furniture
Manufacturing Co.
Noblesville, Ind.
ELKHART'S NEW STORE
Stewart & Schultz to Handle Pianos, Talking
Machines and Band Instruments
ELKHART, IND., August 25.—Stewart & Schultz
is the name of the new music firni which has
just opened a fine store in this city. Members
of the firm were formerly with the Boyer Mu-
sic House and are experienced men. The lines
they are carrying are Kimball pianos and pho-
nographs and the complete Kimball line, in-
cluding the Hinze and Whitney, also the Ho-
bart M. Cable line, Pierion phonographs and
Martin band instruments and the Pedler fam-
ily of wood-wind instruments.
Model 52

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