Music Trade Review

Issue: 1922 Vol. 75 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
i
REVIffl
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer C. L. Bill, 373 Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Staff
EDWARD VAN HARLINCEN, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHK,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN
WESTERN DIVISION:
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NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
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REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
-

are dealt with, will be found in another section of
this paper. W« also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1900 Silver Medal.., .Charleston Exposition, 1902
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
DISTANCE TELEPHONES—NUMBERS 5982—6983 MADISON 8Q.
Connecting: all Departments
Cable Address: "Elbill, New York"
Vol. LXXV
NEW YORK, SEPTEMBER 2, 1922
No. 10
FORESTALLING THE COAL PROBLEM
HE action of Richard W. Lawrence, president of the Music
Industries Chamber of Commerce, in sending a letter to the
Governors of several States which produce musical instruments in
large quantities, setting forth the urgent need of this industry for
adequate coal supplies during the next few months, is unquestion-
ably a protective move in the right direction.
As the coal situation becomes increasingly serious .there will
develop the problem of allotting coal supplies on a priority basis.
The Governors of several States have already appointed fuel ad-
ministrators to take charge of the situation, and there is a strong
probability that the Federal Government will itself establish some
.form of fuel administration as it did during the war period. As
The Review has pointed out on several occasions, the members of
the trade will show wisdom by making preparations to get their
fair share of fuel under any priority rulings that may be put into
effect.
Mr. Lawrence's letter was the first step in that direction and
presents logical arguments in behalf of the industry. The question
is not one of coal for the next year, but of coal for the next few
months, when it is vital that piano plants be kept operating on a fair
basis to keep many manufacturers from facing a most desperate
situation following two years of distinctly subnormal business.
T
PLANNING A PRACTICAL COURSE
NTEREST in the Piano Salesmanship School which will open
I sponsored
in New York on September 11, under the auspices of, and
by, the New York Piano Merchants' Association, has
been materially augmented through the announcement of the
eighteen lecturers who will address the students during nine days
of the school, it being planned to have a lecture and discussion each
morning and afternoon during the course.
A glance at the list of lecturers is gratifying, for it indicates
that the men who have volunteered their services and have been
selected for the work are recognized as among the authorities in
SEPTEMBER 2,
1922
their respective fields. It has been realized in the preparation of the
course that successful salesmanship rests primarily upon an inti-
mate knowledge of the products to be sold, and therefore a good
proportion of the course has been given over to lectures on piano
and player actions and other structural features of the instruments.
The proposal to organize a school for piano salesmen was origi-
nally received with some doubt in many quarters among those who
held to the opinion that a piano salesman was born and not made
and that if he was to receive any instruction it must be as an in-
dividual and in the wareroom itself. As the course has been
mapped out, however, these doubts have been dissipated in a large
measure, for it is realized that there are several subjects offered
which should prove interesting and profitable even to the salesman
who has been in the field for several years.
Certainly the New York Association, particularly the commit-
tee in charge, is to be congratulated for pioneering in a new field
so far as the piano trade is concerned, and the experiment is
worthy of a full measure of success.
BETTER SALESMANSHIP ABROAD
to Julius Klein, Director of the Bureau of For-
A CCORDING
eign and Domestic Commerce, what is very essential in any
organized attempt to build up the export business of the country is
better salesmanship abroad. The practice has been, he declares, to
send abroad men qualified perhaps as linguists, but without a thor-
ough knowledge of the product they were expected to sell or accu-
rate details regarding the field itself and its possibilities.
There is room for the real Yankee salesman in the export
field, and as a rule he is well liked, but the fact remains that he is
regarded as representative of the business interests of his country,
and if he is inefficient it reflects to the disadvantage of American
trade in general.
It is declared, and likely with some truth, that a concern which
would not under any circumstances send out into the trade in the
United States a man who did not possess a thorough knowledge
of its product and its field does not hesitate to send abroad a man
who, while he may be intelligent and of pleasing personality, has
not the detailed knowledge of his products necessary to enable him
to talk with conviction and promote confidence. It is an angle of
the export trade that is worthy of attention.
THE FARMER AS A PIANO PROSPECT
PARKER, a piano salesman of Youngstown, O., who re-
M • ). cently
won a trip to New York, a week's tour of Canadian
Summer resorts and a new outfit of clothes for topping the list in a
recent sales contest conducted by the McMahon Piano Co., ascribes
his success to the fact that he has a full appreciation of the value
of rural trade.
Mr. Parker holds that, under existing conditions particularly,
and for that matter at any time, the average farmer is the best
prospect in the world for a piano sale. As a rule he has the money
available for purchase and pays cash, quite in contrast to the aver-
age city purchaser, and on top of that he has a permanent home
life that makes a piano a desirable acquisition.
The secret of success in selling the farming element, accord-
ing to Mr. Parker, is to treat the farmer with the same courtesy
and respect that is shown the city prospect and not to impress him
with the idea that he is something apart and of a different class
with the city worker. Treat him like a "regular fellow" appears to
be the answer. At least, it won the prize for Mr. Parker.
SCIENTIFIC STUDY COURSES
T
HE announcement that the Forest Products Laboratory, in
Madison, Wis., has arranged for study courses in kiln drying and
gluing of wood, as well as in boxing and crating, is received with
much interest by the piano trade, which has already had occasion
to note the effective work being carried on at that laboratory in
the collection of reliable information regarding the selection and
handling of woods for piano manufacturing.
Courses will be of a distinctly practical nature, and much is to
be gleaned therefrom of definite value to the piano trade as a
whole. There has been up to the present time all too little scien-
tific research in relation to materials that enter into piano making,
and the work of the Forest Products Laboratory is calculated to
overcome this condition.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 2,
THE MUSIC TRADE REVIEW
MASON & HAMLIN CO. BUYS EMERSON PLANT IN BOSTON
Land and Buildings Formerly Occupied by the Emerson Piano Co. Purchased by Mason &
Hamlin Co. for Active Use After Extensive Alterations and Additions Are Completed
BOSTON, MASS., August 28.—The Mason &
Hamlin Co. has bougfrt the land and buildings
of the Emerson Piano Co. situated at Harri-
son avenue and Waltham street, Boston, and,
after alterations and additions to the plant,
will occupy it for the manufacture of Mason
& Hamlin pianos. It is expected that June,
1923, will find the company completely settled
at the new location.
Early in 1920 the Mason & Hamlin Co.
bought the lot of land in Cambridge at Ken-
dall Square beginning at Third street and run-
ning 500 feet north on Broadway and back
to Broad Canal, comprising 100,000 square feet
of land, for the erection of a new factory. A
year later estimates of cost to build the con-
templated factory were well over $1,000,000,
which was considered a prohibitive price. Last
Winter detailed plans were completed by
Monks & Johnson and bids received for con-
struction work, which, while materially lower
than first estimates, were still high.
At this juncture the Emerson Piano Co.'s
plant came in the market, and arrangements to
purchase it were then made by Mason & Ham-
lin Co., the final papers in the transaction hav-
ing passed on Thursday, whereby Mason &
Hamlin Co. takes title to the aforesaid plant.
The Mason & Hamlin Co. was established
in 1854, and the first factory was located in
the West End of Boston. For many years
the factory has been in Cambridge, on Broad-
way at Burleigh street. A number of years
ago the growth of business necessitated the
taking on of two additional buildings for manu-
facturing purposes. The present Cambridge
plant has long been inadequate to meet the re-
quirements of the company.
KROEGER CO. CREDITORS MEET
HANDLES WESER LINE IN SOUTHWEST
Committee Appointed to Consider Situation
and Recommend Sale of Property of Com-
pany if That Course Appears to Be Best
D. H. Spencer, of Dallas, Tex., Appointed
Wholesale Representative in Texas, Oklahoma
and Louisiana for Weser Bros. Products
A meeting of the creditors of the Kroeger
Piano Co., for which Charles Jacob was ap-
pointed receiver in equity recently, was held at
the office of David W. Kahn, attorney for the
receiver, 120 Broadway, New York, on August
24, when the condition of the company was
considered with a view to taking further ac-
tion.
The attorney for the receiver stated that the
general assets, such as materials, finished and
unfinished pianos, had a value of approximately
$30,000, while the building and plant were val-
ued at about $25,000. The liabilities of the
company were said to be about $56,000.
The creditors were apparently very friendly
to C. B. Garritson, president of the company,
and were inclined to listen to some plan that
would bring the company out of its difficulties.
It was declared, however, that, although Mr.
Garritson owned the majority of the stock,
hostile interests made the continuance of the
business in its present form inadvisable.
It was the opinion of the receiver, in which
the majority of the creditors concurred, that
the best thing to do was to secure a court
order to sell the assets. A committee of three,
consisting of Alfred L. Smith, secretary of the
Musical Supply Association; W. C. Hess, of
the American Musical Supply Co., and Noah
Adler, of the H. & H. Foundry Co., was ap-
pointed to give further consideration to the
best means for handling the company's affairs,
with the understanding that it would recom-
mend to the receiver the disposal of the prop-
erty should that course finally seem best.
Weser Bros., Inc., announce that D. H.
Spencer, of Dallas, Tex., who has long been
recognized as one of the most aggressive piano
lepresentatives in the Southwest, has taken on
their complete line of pianos and talking ma-
chines in the States of Texas, Oklahoma and
Louisiana. Although the arrangement with Mr.
Spencer was consummated but a short while
ago, so aggressively has action been started that
a very satisfactory volume of business has
already been developed.
Mr. Spencer anticipates a very fine business
in the Southwest, where conditions have mate-
rially improved. An initial order of substantial
size for Style 20 player-pianos again gives evi-
dence of the popularity of that model.
VALUABLE ARTICLES AVAILABLE
National Bureau for Advancement of Music
Issues List of Nearly 400 Articles of Special
Interest to Members of Trade
The National Bureau for the Advancement
of Music has just compiled a list of nearly 400
newspaper articles on musical subjects of spe-
cial interest to the "trade and the public with
the suggestion that dealers get copies of the
articles of direct interest to them either for
publication in their local newspapers or for use
in connection with their own publicity.
The Bureau sends to the newspapers of the
country four articles each week, the articles
covering a surprising range of subjects along
musical lines. The articles are of a character
that make them useful in many ways and it will
be well for members of the trade to get in
GROWING TRADE WITH AUSTRALIA
touch with the Bureau and secure copies of
WASHINGTON, D. C, August 28.—In the fiscal the articles of special value to them.
The fact that the 400 articles listed have been
year 1919-1920 Australia purchased from the
United States 300 upright pianos, as compared sent out by the Bureau in about a two-year
with 571 pianos in 1920-1921, according to a com- period affords some idea of the work of that
munication received by the Bureau of Foreign organization in only one of its phases. The
and Domestic Commerce from Consul Henry H. list is too lengthy to print here, but copies
Balch, stationed in Adelaide, Australia. The can be secured from the National Bureau for
communication pointed out that before the war the Advancement of Music, 105 West Fortieth
most of the pianos imported into Australia were street.
purchased from Germany, but since the war the
United States has become the chief source of
NEW STORE AT ATLANTIC CITV
supply.
Luigi A. Ferrari, the well-known musician of
Atlantic
City, N. J., has opened a new music
BECKER MUSIC CO. OPENS IN CAIRO store at 3902
Ventnor avenue, that city, where
CAIRO, NEB., August 28.—The Gaston Music Co., he handles a complete line of pianos, player-
one of the oldest concerns engaged in the musi- pianos, Victrolas and small musical instruments.
cal instrument business in this part of the
Consult the universal Want Directory of
State, has been succeeded by the Becker Music
Co. Pianos, player-pianos, Victor talking ma- The Review. In it advertisements are inserted
chines and Edison phonographs are handled. free of charge for men who desire positions.
USE SAND SOAP
BY MARSHALL BREEDEN
LDSANCELES
Mary Pickford is perhaps the most fa-
mous and the most capable of all moving
picture people. She became great only
after she had labored long and hard. For
many years she toiled in obscurity. Then,
when the foundation of her future success
was firmly built, she went up like a rocket.
She remains up because the foundation on
which she stands-is built on the solid rock
of labor, thought and more labor.
In exact proportion can a piano man
build for himself a foundation. If the
piano man labors long and hard and with
thoughtful care and application he will
eventually reach the top of the piano
ladder. If his foundation is solid he will
be solid, but if his foundation is built
on sand he will eventually crumble away.
Dollars Second
This writer knows many people who
have achieved success in their line of en-
deavor— furniture men, actors, piano
men, writers, lawyers, salesmen. Why are
they successful above the ordinary? This
answer to that was made by several suc-
cessful people: "They put dollars second."
An odd thing to say, perhaps, since we
are all striving so hard to get the dollars,
but true nevertheless.
Charlie Chaplin once told this writer
that in the early days of his stage life, and
later in pictures, he strove to be artistic.
He did not look only for the money. Now
to him money comes, but he certainly is
the one outstanding man in the world who
comes closest to the border line between
comedy and tragedy.
Others have personally said the same
thing. Frank A. Vanderlip, Sinclair Lewis,
H. H. Van Loon, and even our rough-and-
tumble friend, Jack Dempsey. They all
forgot the sight of the dollar in an en-
deavor to be the best in their line.
Achievement First
Which is the greater thrill, to knock a
home run in a ball game or to win a
dollar in a bet? To drive far and straight
in golf or to slip something over? There
is no comparison. The achievement is the
thing.
If all human beings looked only toward
the financial rewards we would have no
great operas, no ballads, no great songs,
and, by the same token, no navel oranges
or Burbank spuds. Those who did, and
do, these things do so because of an urge
to achieve rather than an urge to eat.
You can now offer your customers the
reproducing piano. You can do so only
because of a long line of men who have
labored hard to achieve something never
done before. If the men who have in the
past manufactured pianos, and who do so
now, thought only of the money to be
made there would be mighty few pianos.
That's sure.
The best example is the phonograph.
Remember how a couple of years ago
there were a hundred or more talkers on
the market? These were built solely and
only in the hope that those who built them
would make some quick and easy money.
Where are they now? But the real ones
keep marching right straight down the
road, because back of them the desire to
achieve is paramount.

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