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JULY 1,
THE MUSIC TRAtfE
1922
BUFFALO TRADE GROWING INCREASINGLY
REVIEW
OPTIMISTIC
Outlook for Fall and Winter Business Seems Very Bright, With Summer Trade Well Up to Usual
Average—Q R S Artists Heard in Radio Concert—Loud Co. Arranges Fine Window Display
BUFFALO, N. Y., June 26.—Manufacturers and
dealers arc becoming more and more optimistic
regarding the outlook for Fall and Winter busi-
ness. Their optimism is apparently founded more
on a careful study of conditions than on false
hopes which have no foundation, for it is the men
of longest experience in the music trade who are
the most optimistic just now.
Manufacturers who are in close touch with
their retail connections report their distribu-
tors are confident that barring serious labor
troubles Fall and Winter business will show
pronounced improvement over the correspond-
ing period of 1921. This sentiment is general
throughout the territory which Buffalo man-
ufacturers serve.
Dealers say careful study of prospect lists
has convinced them that a real lasting improve-
ment in sales may be expected any time after
September 1, and the prediction is also ven-
tured that this Summer will be an improvement
over last in all the lines of musical merchandis-
ing.
Sales in the first half of June were fairly
satisfactory to local dealers, player-pianos being
a leader with medium and higher priced in-
struments being the best sellers.
Talking machine business has not shown
great improvement but small goods and band
instruments are looking up, as is record and
player roll trade.
One of the most enjoyable programs that
has yet been broadcasted from the station of
the Federal Telephone and Telegraph Co.'s
plant here was that presented a few days ago
under the auspices of the Buffalo Q R S dis-
tributing agency.
Four well-known Q R S artists were heard
in a well-balanced program, which was warmly
praised by many of the hundreds who were "list-
ening in." The artists who took part in the
program were Victor Arden, Pete Wendling,
Max Kortlander and Ursula Dietrich-Hollinshead.
The program was arranged by R. L. Hollins-
head, branch manager of the Q R S Co., here,
and included many classical and popular num-
bers.
Mr. Wendliug, Mr. Kortlander and Mr. Arden
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
feus SOTSJWJ Boas*
We fix " o n e p r i c e " —
wholesale and retail.
made a special trip from New York to take
part in the concert. Mrs. Hollinshead has long
been a favorite of Buffalo audiences.
An unusual window display which has recently
attracted much attention is that of the Robert
L. Loud Co. Both show windows of the firm's
Main street store were utilized for the dis-
play. In one window was shown one of the
first square pianos made in the United States.
Seated on an old-fashioned bench was a wax
figure attired in Colonial costume. The atmos-
phere of the period was carefully followed in
this window. In the other window was one
of the latest models of the Apollo reproducing
piano, the figure in this window representing
a woman of to-day. The exhibit attracted large
crowds and proved a good selling medium.
Another unusually attractive window exhibit
seen here recently was the camping scene de-
picted in one of the windows of the new J. N.
Adam music store. A large tent and complete
camping equipment filled the window. Portable
Victrolas were prominently placed together with
suggested records for Summer playing.
PHILADELPHIA, PA.
Mahogany or walnut
Victor supremacy
is the supremacy
of performance
GOOD TRADE IN TWIN CITIES
Local Piano Dealers Report Excellent Business
for This Time of Year—Shipments of Stein-
ways and Duo-Arts Received—Other News
MINNEAPOLIS and ST. PAUL, MINN., June 26.—
Summer trade in the piano lines has proven excel-
lent in the Twin Cities, comparatively speaking.
Nothing much was expected in Summer, but the
dealers are pleased to relate that the Summer is
ever so much better than Spring. If all the pre-
dictions of trade experts come within a meas-
urable distance of the bull's-eye, the Northwest-
ern merchants are in for some extremely lucrative
business next Fall. Agricultural sharps appear to
agree that the crop prospects as to grain have not
been surpassed for thirty years. That sounds
very fine. And all hope that the prospects will
not flivver.
The Metropolitan Music Co. received a nice
shipment of Steinway baby grands and uprights
and also a shipment of Duo-Arts selected by
President Edward R. Dyer on his recent Eastern
jaunt. The Metropolitan is still in the throes of
the annual inventory and is not sure whether it
has made a barrel of money last year or is in the
hole.
"Piano business is good," remarked Arthur
Hellriegel, of the Cable Piano Co. "For the first
time in twenty months I can say with a clear con-
science that the piano business is good. I would
want nothing better than to have the coming
twelvemonth average up to the total of June."
The three Cable stores undoubtedly are doing
well at this particular time. Revival of mining
activities is giving Ashland considerable real
prosperity, which is reflected in the music
trades to some extent.
Nearly all the talking members of the big W.
J. Dyer & Bro. organization are away from St.
Paul either on the high seas or in the high
Rockies, but the reports from various depart-
ments indicate that a fair amount of commer-
cial success is being attained.
Secretary Morrill, of the Holland Piano Co.,
states that the company's factory at Menomonie,
Wis., is in steady operation. Orders are com-
ing in for the standard styles and models and the
general trade situation is one of real encour-
agement,
i
NARROW ESCAPE FROM FIRE
N. J., June 26.—The Mullin &
Wendt piano case factory, of this city, had a nar-
row escape from fire recently. Flames were dis-
covered on the roof of the factory and only the
quick work of the Fire Department prevented
the blaze from doing considerable damage.
NEW BRUNSWICK,
The Heppe Piano Co.
Victrola No. 240
$115
Dealers in Victor prod-
ucts experience a high
degree of satisfaction in
knowing the goods they
handle have proved their
superiority and are recog-
nized as the standard of
the world.
: .
Victrola No. 260
$160
Mahogany or walnut
Other styles $25 to $1500
"HIS MASTER'S VOICE"
Victrola
REG-U.S.PAT OFF.
Important = Look for these trade-marks.
Under the lid On the label.
Victor Talking
Machine Co.
Camden,N.J.