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THE MUSIC TRADE REVIEW
46
BRAND NEW
TyVLKINO
MACHINE
WORLD
TFtADB
DIRECTORS
JULY 1,
1922
SIEGESMUND WITH C. N. ANDREWS
SUCCESSFUL EDISON CONCERT TOUR
Well-known Talking Machine Dealer of Buf-
falo, N. Y., Joins Staff of Local Victor Whole-
saler—Has Had Wide Experience
"Tone Test" Recitals and Mood Change Charts
Stimulate Interest in the Edison Product in the
Southern States Visited by Artists
, -.
BUFFALO, N. Y., June 26.—That Curtis N. An-
drews, Victor wholesaler of this city, has faith in
the future of the talking machine industry is
proven by the addition to his sales force on June
1 of C. E. Siegesmund, a man of recognized abil-
ity, with several years of experience in the retail
talking machine field. Mr. Siegesmund a few
Edison "tone test" recitals given in a number
of Southern cities by Elizabeth Spencer, soprano;
Jacques Glockner, 'cellist, and Emil Bertl, pian-
ist, were received with enthusiasm by Edison
dealers and the public in Georgia, South Caro-
lina, Florida and Tennessee, the States covered
by the tour. The concerts were instrumental in
arousing the interest of the public in the Edison,
and the mood change charts, prepared at the
music research department of the Edison labora-
tories, also came in for considerable attention.
STOP SENDING MAIL TO DEAD ONES
Some Excellent Advice on Avoiding the Wast-
ing of Supplements Offered by Victor Co.
EDWARD I.YHAN BUI'"'
3 7 3 FOURTH AVHNUE
NB'W r Y t ) R K
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which would otherwise consume much
of your time to secure.
ONLY 50 CENTS
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 CENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
ONLY 50 CENTS
This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
ONLY 50 CENTS
To talking machine dealers who make a prac-
tice of developing business through the means of
a live mailing list the Victor Talking Machine Co.
in a recent circular letter offered the following
excellent business advice:
"One of the best ways to stop duplication in
mailing lists is to stop sending the supplements
to the Victrola owner who is not patronizing
your store.
"Your time and effort and our time and effort,
to say nothing of the money involved, are delib-
erately wasted when you continue to send the
supplement to the customer who does not re-
spond—who fails to come to your store for the
new records.
"The monthly supplement produces business in
C. E. Siegesmund
direct proportion to the amount of intelligent
years ago purchased the retail department of the
effort made to place it in the hands of customers
Andrews store when Mr. Andrews decided to
buying from your store. But the finest piece of
wholesale exclusively.
sales literature ever written will fail to fulfill
Mr. Siegesmund conducted an exclusively Vic-
its mission if it is distributed in a haphazard
tor shop, which he sold to A. Victor & Co., a
manner."
local housefurnishing establishment, at a figure
he could not afford to overlook. He has long
taken an active interest in trade affairs and served
twice as president of the Talking Machine As- Bungalow Grafonola Shoppe Opens for Business
sociation of Buffalo, enjoying the friendship of
in Duluth, Minn.
every member.
Mr. Andrews feels that Mr. Siegesmund's ex-
DULUTH, MINN., June 26.—Beautiful and unique
perience in the retail field will prove of great value is the description accorded the Bungalow Grafo-
to the dealers in his territory in assisting them in nola Shoppe, 101 West First street, just opened
installing successful sales systems.
for business. Duluth has no other spot like it
nor any that approaches it in its particular field.
NEW GRAFONOLA HEADQUARTERS
DEATH OF B^W. GRATIGNY
President of Oklahoma Talking Machine Co.
Dies at His Home—Was Well Known and
Highly Esteemed in Western Business Circles
OKLAHOMA CITY, OKLA., June 26.—B. W. Gra-
This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
ONLY 50 CENTS
It is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
USE
T H I S
COUPON NOW
Send Cash, Stamps or Check
EDWARD LYMAN BILL, Inc.,
373 Fourth Ave., New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose 50 cents.
Name
Firm
Street
L
City and State.
tigny, who a short while ago became president
of the Oklahoma Talking Machine Co., died at
his home here a few days ago. Mr. Gratigny
was well known in business circles in this sec-
tion of the country and his death is keenly re-
gretted. E. L. Gratigny, his brother, joined the
Oklahoma Talking Machine Co. recently as vice-
president, and it is understood that Mr. Gra-
tigny's death will not interfere with the com-
pany's plans. Percy A. Ware, well known in
the talking machine trade, is sales manager.
IMPORTANT PATHE CHANGES
Several important changes have been made in
the sales staff of the Pathe Freres Phonograph
Co., Brooklyn, N. Y. Charles Usher, formerly
of the traveling staff of the Emerson Phono-
graph Co., has joined the Pathe organization and
will occupy an important position on the Pathe
sales staff. S. A. Price, also an ex-Emerson
man, is now on the Pathe sales staff. James
Watters, for many years secretary of the Pathe
Freres Phonograph Co., recently severed his
connections with that company.
Keep your word, no matter what the cost. The
man known as one who lives up to his promises
is bound to be recognized for his integrity.
Interior of Bungalow Grafonola Shoppe
Two Duluth young men, A. Edelson and Harry
Segal, are owners of the business, in which Co-
lumbia Grafonolas and records are handled ex-
clusively.
As one enters there is noted the actual replica
of a bungalow, with the doors leading to seven
sound-proof, glass-enclosed rooms, where selec-
tion of instrument or records may be made pri-
vately in comfort. The bungalow represents the
utmost in originality and beauty and is one of
First street's most notable points of attraction.
BUTELER WITH ROGERS & FISCHER
WASHINGTON, D. C, June 26.—Rogers & Fischer,
Victor wholesalers of this city, have announced
the appointment of Charles S. Buteler to the sales
staff of the organization. He was formerly con-
nected with the Corley Co.