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JULY
1,
1922
THE MUSIC TRADE REVIEW
45
EDDIE CANTOR PRESENTS COLUMBIA
GERMAN PHONOGRAPHS AT ADEN
NEW VICTOR RECORD SALES MANUAL
Well-known Comedian and Columbia Artist
Presents Gift to 111 Theatrical Writer
Germans Making Inroads Into Market That Is
Neglected by American Manufacturers, Ac-
cord'ng to Report by United States Consul
Latest Edition of Helpful Volume Just Issued—
Has Proven of Great Practical Value
Eddie Cantor, famous musical comedy and
vaudeville star and exclusive Columbia artist, re-
cently presented a Columbia Grafonola to Miss
Nellie Revelle, who is at present in St. Vincent
Eddie Cantor and the Columbia Grafonola
Hospital, New York. Miss Revelle is one of the
best-known members of the theatrical world, hav-
ing formerly been a prominent press representa-
tive and now doing special writing for the lead-
ing theatrical magazines. Miss Revelle has been
confined to St. Vincent Hospital with spine trou-
ble for the past three years, and Mr. Cantor pre-
sented her with the Columbia Grafonola to re-
lieve the tediousness of her confinement.
VOCALION RECORD_CUT=OUT PLAN
Aeolian Co. Announces Cut-out Plan Effective on
July 1 and Applying to Popular Records—Will
Affect Over 10 Per Cent of Catalog
In effect on July 1, and continuing until Au-
gust 15, the Aeolian Co. has announced a special
cut-out plan for Vocation Red records which will
affect over 10 per cent of the popular records in
the catalog and which is expected to reduce ma-
terially the stock in the hands of distributors.
The cut-out exchange applies to the 14,000 series
and the plan provides that distributors shall pur-
chase two new records of the same series as
the records returned in the cut-out list or that
they shall have the option of purchasing three
records from any series other than the 14,000 for
two records returned in the cut-out list.
Only records that are in perfect and salable
condition can be returned. All records are re-
turned at the distributor's risk, with transpor-
tation charges prepaid, and no records will be
received under the cut-out arrangement after
August IS.
It is believed that the cut-out arrangement will
prove of distinct advantage to the distributors by
enabling them to get their stocks of live records
in first-class shape before the coming of the
Fall season.
German machines have for the first time re-
cently appeared on sale at Aden, says Consul
Cross in a report to the Department of Com-
merce. These machines are small but attractively
painted, a feature which appeals strongly to the
native purchaser. They are of the hornless type,
which also is an attraction, because the careless
use to which the horns were subjected in many
cases speedily ruined the sound box on the old
machines. Other minor features such as the de-
tachable character of the sound box when not in
use also are arousing favorable comment.
The most attractive aspect of the new machines,
however, is the price. The Austrian machines
were sold at Rs. 65 each. The German instru-
ments can be purchased for Rs. 28, including six
email records, put up in an attractive album. The
records are only four inches in diameter. The
selections are exclusively instrumental and band
pieces. The machines will, however, play full-
sized records.
If the promise of the importers of the German
instruments that records in Arabic and Hindu-
stani will shortly be available for these instru-
ments proves true, there will be a very strong
attraction for the purchase of the instruments by
the wealthier classes of the population. Such rec-
ords would find a ready sale in this district, for
the number of old machines in the possession of
families is large.
American phonographs occasionally reached
this market in the pre-war days and still have the
reputation of being the best, but the market has
recently been neglected by American exporters.
The consul thinks it would be well worth while
for the American manufacturers to place a small,
cheap machine on the Aden market, since with
the cessation of intertribal warfare in the in-
terior the back country demand for phonographs
and records should be good. The phonograph is
the one musical instrument which appeals with
equal force to the races of the Red Sea district.
NEW STARR PHONOGRAPH ANNOUNCED
New Style XIX Console Model Proves a Very
Attractive Instrument
The Starr Piano Co., Richmond, Ind., has
just announced to the trade the latest addition
to the Starr Phonograph line, the new Style
XIX console model, a very attractive instrument
now supplied in mahogany, walnut or oak, and
including all regular Starr equipment, such as the
Starr-made motor, adjustable sound box playing
all records, and automatic stop. The new in-
strument is thirty-three inches high, thirty-six
and one-eighth inches wide and twenty-one and
one-eighth inches deep. The case design is both
simple and attractive.
FOLDER 0Fjm\RA SONGS
Ditson Co. Features Three of the Popular Songs
of That Composer
The Oliver Ditson Co., Boston, has issued
for the use of dealers an interesting little en-
velope folder devoted to the songs of Geoffrey
O'Hara, two of them clever French-Canadian
numbers for which William H. Drummond sup-
plied the lyrics, they being "The Wreck of the
'Julie Plante,' " and "Leetle Bateese." Both these
songs have proved distinctly popular among a
large group of concert singers. The third num-
ber featured in the folder is a ballad, "Sweet-
heart, Do You Remember," for which May Stan-
ley supplied the words.
There has just been issued by the Victor Talk-
ing Machine Co. the 1922 edition of the Victor
Record Sales Manual, previous editions of which
have proved of tremendous value to Victor sales-
men throughout the country.
The book was originally tried out in connection
with the classes in salesmanship at the Victor
factory and its value thus established. Since be-
ing issued to the trade at large, it has proven a
distinct factor in improving the caliber of rec-
ord salesmanship in many quarters.
The volume contains carefully classified lists
of all records in the Victor catalog for 1922 ex-
cept dances and selections in foreign numbers.
The records are classified according to types of
music offered, according to voices, such as bass,
tenor, etc., according to various periods of the
year, such as Easter and Christmas, and are other-
wise classified so carefully that the record sales-
man has but to learn of the general desire of his
customer to be able to offer a series of records all
calculated to meet that particular desire.
The opening page of the book gives general
instructions for utilizing the information con-
tained therein, and there are blank spaces under
each classification to be filled in by the salesman
from the current supplements, thus keeping the
volume up to date for reference purposes. This
is but another of the many practical sales helps
that have been established for the benefit of the
Victor trade..
NEW VICTOR ENVELOPE STUFFERS
Selected Records Advertised in Convenient Way
for the Use of the Dealer
The Victor Talking Machine Co. has arranged
to issue monthly domestic and foreign record
supplements in attractive envelope stuffers fea-
turing selected groups of records and intended
for the use of dealers in all letters they send out.
The first of the stuffers was issued with the
July supplements and lists seven records, in-
cluding Bartlett's "A Dream," the Berceuse from
"Joscelyn," "Love's Old Sweet Song," "There Is
Somebody Waiting for Me," and others..
B. GUY WARNER IS VICE-PRESIDENT
Will Look After Interests of Edison Division of
Talking Machine Men, Inc.
B. Guy Warner, 549 Nostrand avenue, Brooklyn,
N. Y., was elected vice-president of the Edison
division of the Talking Machine Men, Inc., by
the Edison dealers present at the last meeting of
that body.
DEATH OF MISS ADA JONES
Well-known Record Artist Dies While on Con-
cert Tour—Popular With Talker Owners
Miss Ada Jones, well-known soprano and one
of the most popular artists in the record cata-
logs, died a few weeks ago while on a concert
tour down South. Miss Jones, who started
recording when the talking machine industry
was in its infancy, was for many years one of
the most popular singers of soubrette songs,
child ballads and ragtime hits in the record
catalogs. She recorded for several of the lead-
ing companies, and made many duet records that
attained signal success.
Among the recent additions to the New York
City talking machine jobbers is the Phonograph
Jobbers Corp., which has been granted a char-
ter under the laws of New York State.