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THE MUSIC TRADE REVIEW
MARCH 4, 1922
ST. LOUIS DEALERS ANTICIPATING BETTER BUSINESS
JOHN CHURCH CO. ANNUAL MEETING
February Proved a Fair Month, With High-grade Instruments in Demand, but Music Dealers Expect
to See a Broadening Out of Trade During the Coming Weeks—News of Interest
W. L. Coghill, General Manager of Publication
Department, Elected to Directorate
St. Louis, was dissuaded by Manager Reger, of
the Starck Piano Co., and has taken a position
with that company.
J. T. Bristol, secretary and treasurer of the
Price & Teeple Piano Co., Chicago, vice-presi-
dent of the Chicago Piano Club, secretary of the
National Piano Manufacturers' Association, sec-
ond vice-president of the Chicago Piano and
Organ Association, etc., etc., spent part of the
week here having a look at the store of the Leh-
man Piano Co., at Eleventh and Olive streets,
which he pronounced a very snappy establish-
ment. Things are looking much better at the
factory, he said, and the indications were for a
gradual improvement.
Howard Bronson, of the Estey Piano Co., New
York, was in St. Louis last week.
H. E. Briggs, of Ludwig & Co., New York,
was a St. Louis visitor during the past week.
Several thousand persons Thursday night in
St. Louis, and within a radius of twenty-five
miles, heard several numbers on the Baldwin
reproducing piano, radiophoned by the St. Louis
Star. Numerous telephone messages were re-
ceived to the effect that the music was heard
;
perfectly.
.
CINCINNATI, OHIO, February 24.—The annual
meeting of the stockholders of the John Church
Co. was held here to-day.
Directors of the company who were re-elected
are: R. B. Burchard, James G. Stewart, Willis L.
Gibson, W. S. Jenkins and W. L. Coghill, the
lstter-named being a new member of the board
of directors, but an old member of the company.
For the past twenty-five years Mr. Coghill
lias devoted his efforts to the advancement of the
John Church Co. and for the past several years
has been general manager of its publication de-
partment, where he has given his abilities to the
development and exploitation of the best in
American music.
Mr. Coghill sails for Europe within a few
weeks to look after the foreign interests of the
company and will return to his office in New
York some time the latter part of May.
ST. LOUIS, MO., February 28.—Among many of
the members of the local trade there is a feeling
of relief that the month of February is about
over, for although the sale of a substantial
number of grands and reproducing pianos served
to keep up business totals in some cases and ex-
traordinary efforts built up the volume in others,
the month as a whole was not particularly satis-
factory, and there is a feeling that March will
prove more productive.
St. Louis now has a new music men's organi-
zation. It was born Monday night at the Statler
Hotel and christened the Brunswick Club. The
occasion was a get-together dinner of Brunswick
dealers of St. Louis and vicinity, arranged by
Manager Jackson and the local Brunswick organ-
ization. There was a lusty attendance. P. L.
Deutsch, secretary and general sales manager,
was down from Chicago and was the speaker
of the evening. He felicitated the dealers on the
fact that St. Louis, in which the Brunswick had
made the greatest strides, was the first to have
a dealers' club. He told the story of the Bruns-
wick development and dwelt upon the Bruns-
wick spirit. Policies for the coming year were
discussed and some suggestions which the dealers
made were promptly accepted by Mr. Deutsch,
who gave assurances that they will be adopted
and announced by the company March 1. The
new club is unique in that it has no officers. Its
affairs are in the hands of a board of directors,
composed of E. C. Storer, Baldwin Piano Co.;
J. F. Ditzell, Famous & Barr Co.; Frank J. Peter-
man, Stocke-Peterman Furniture Co.; J. H.
Kirklaud, Kirkland Piano Co., and Harry Meyer,
Meyer Piano Co. The organization is to be
purely social. The meetings will be occasional.
The Brunswick Co. has moved from 1118 Olive
street to 915-919 North Sixth street.
H. R. Dickinson, formerly with the Baldwin
and Wurlitzer companies, who planned to leave
TRADE QUADRUPLED IN 1921
Department of Commerce Trade Review Shows
Fourfold Gain Over Last Pre-war Year
WASHINGTON, D. C, February 27.—A world trade
balance in 1921 favorable to the United States,
four times greater than the last pre-war year,
H. L. SORENSOP^SELLS BFNNESS
notwithstanding a decline of 45 per cent in ex-
NEENAH, WIS., February 27.—Henry L. Sorenson, ports and 52 per cent in imports for 1921 over
proprietor of the West Wisconsin Music & Fur- 1920, was announced last week by the Depart-
niture Store, has disposed of his business to ment in a review of trade conditions.
Irving Zuehlke, of Appleton, Wis. Following
The total export trade, the review said, fell
the sale of his business, Mr. Sorenson left for from $8,228,000,000 in 1920 to $4,485,000,000 in
Milwaukee, where he has assumed charge of the 1921, while imports fell from $5,278,000,000 to
piano department of the Badger Talking Ma- $2,509,000,000 during the same period. This de-
chine Shop.
cline, it was explained, however, was more appar-
ent than real, even when compared with the un-
precedented trade of 1920, as values in that year
Consult the universal Want Directory of
The Review. In it advertisements are inserted were "enormously inflated" and 1921 was a year
free of charge for men who desire positions. of rapidly declining prices.
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