Music Trade Review

Issue: 1922 Vol. 74 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
FEBRUARY 25, 1922
MUSIC TRADE
REVIEW
WORKING FOR_BETTER SONGS
Massachusetts Women Trying to Eliminate
Songs That Border on the Risque
Progress!
There were many complaints heard
during 1921 about poor liUNine«H—but
we. have jet to meet the dealer who
didn't Hell more CENTURY during
the year juwt cloned than ever before.
The fa«'t that CKNTl'BY had the
year in the his-
tory of its career proves
that CENTURY dealers
us a whole reaped larger
CUNT DRY
sales
andsomer profits than
ever before.
We are starling off
3 with a bang—and
an advertising campaign
embracing tilte^n of the
world's biggeut magazines.
BOSTON, MASS., February 20.—The music depart-
ment of the Massachusetts Federation of Wom-
en's Clubs is endeavoring to eliminate the ques-
tionable from popular songs* The club women
do not seek to reform the world of music nor
to drive the jazz out of the field; but they are
trying to keep depraved, questionable airs, some-
times called popular, away from the home. The
music department of the State Federation out-
lines the musical programs for the 300 or more
women's clubs in this State and it is a fore-
gone conclusion that it will be able to bring
into wide disfavor such songs as contain ques-
tionable lines. The feeling is pretty general
that such songs have a pernicious influence
among the young.
57
m
\bu can't go
wrong with
any'Feist*
Song' ~~
WABASH
BLUES
TEN LITTLE FINGERS AND TEN LIT-
TLE TOES DOWN
IN
TENNESSEE
WHEN FRANCIS DANCES WITH ME
ALL THAT I NEED IS YOU
SING THAT SONtJ OF INDIA A(iAIN
TY-TEE
STEALING
ft
SALLY, IRENE AND MARY
THREE O'CLOCK IN THE MORNING
MICKEY O'NEIL
GEORGIA ROSE
TWO SONGS J5E1NG FEATURED
NO ONE'S FOOL
SWEET LADY (From Tangerine)
(iet our co-operative
and progress with IIK.
hookups
Century Music Pub. Co.
235 West 40th St.
"HITS" FROM THE_BERLIN CATALOG
The professional department of Irving Berlin,
Inc., is particularly active on the following
songs: "Granny, You're My Mammy's Mammy,"
"Just a Little Love Song," "Poor Little Me"
and "I Wonder Where He Went and When He's
Coming Back Blues." This activity has been
reflected in the sales of these numbers, which
seem to be steadily increasing in volume.
The above are undoubtedly the outstanding
new songs of the Berlin catalog and the Spring
plans of the comipany call for intensive exploita-
tion in both professional and trade circles.
"Granny, You're My Mammy's Mammy," has
already been acknowledged a national hit and
"Just a Little Love Song" seems an assured suc-
cess. "Poor Little Me" and "I Wonder Where
He Went and When He's Coming Back Blues"
are later additions.
Prominent Vaudevillians Using "Mammy's Lov-
ing Lullaby" and "Brown Eyes"
The Fisher Thompson Music Co., of Butte,
Mont., and New York, which at present is mak-
ing a special sales drive on the songs, "Mammy s
Loving Lullaby" and "Brown Eyes," reports the
following vaudeville performers as featuring
these songs: Eddie Meehan, Trainer & Brown,
Sam Moore, American Trio, Joe Breen Produc-
tion Co., Mullini & Smith, Sanderson & Peek,
Quilliani Trio, Wright & Davis, Robbins, Nylin
& Robbins, Montreal City Four, Overland Four,
Black Musical Revue, F. J. Shubert, Daly &
Bumch, Miltam & Williams, and also a produc-
tion act, "Dance Evolution," which has made
"Brown Eyes" one of its feature numbers.
SONG OF LOVE (From Blossom Time)
Write for Dealers'
L E O . F E I S T , Inc.,
FEIST-Bldg.,
Prices
New York
LEAVE FORJ>ALES TRIPS
Mort H. Beck, sales manager for Joe Mitten-
thal, Inc., recently left for an extended sales trip
through the South and Southwest. Joe Mitten-
thal, head of the firm, left early this week for
a sales trip in Western territory. The com-
pany has taken over the song, "If I Had My
Way, Pretty Baby," which was originally pub-
lished by a Cincinnati firm.
HOW DO YOUJ>RONOUNCE IT?
Various Ways of Pronouncing "The Sheik" Do
Not Interfere With Its Popularity
J. W. TATE PASSES AWAY
A cable dispatch from London reports the
death of James W. Tate, composer and actor, in
PORTLAND, ORE., February 18.—The Waterson, that city on Sunday last. Mr. Tate was once
Berlin & Snyder number, "The Sheik," still con- musical director of the Carl Rosa Opera Co., but
tinues to be in big demand and it has been a gave up a musical career for work on the stage.
long time since a song has had such a run in He was the composer of the musical numbers in
Portland. The dealers say that the paople hear "Maid of the Mountains" and all the music and
the song and ask for it in all sorts of ways, not ballads in "The Beauty Spot," as well as a num-
MOREY STERNJN CHICAGO
having the pronunciation down pat. It is "The ber of popular songs.
Morey Stern has been appointed Chicago rep- Sheik" or "The Shriek" or something else that
resentative of Harms, Inc. The firm is taking is asked for, but the dealers understand and
THREE REAL BEAUTIFUL SONGS!
over the Anatol Friedland song entitled "Who." the customers go away happy in the possession
THE VERY LATEST
The Chicago office will also concentrate on the of what they really want.
new high-class English ballad, "Love Sends a
Little Gift of Roses."
"DREAM MAN"
Fox Trot Ballad Supreme
The Coming: Sensation of 1922
Shes ^A Senscdion!
"LOVE ROSE"
OLD EASHIQNED
GIRL
Another Pretty Fox-trot Song
"TEARS OF OUR
LAST GOOD-BYE"
The Talked-about
A Sign of Importance
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standa< d Songs
in the World
335 of the best-selling compositions
of the
Old Masters.
ONLY the best sellers.
No dead wood.
Carefully edited.
Beautifully produced.
2,000 dealers selling it.
Permanent and large results.
. .1 .1.1. IN . KSTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW IS THE TIME
C. C. CHURCH AND COMPANY
HARTFORD. CONNBCTK I T
H»rtford—New York—London—Parl*—Sy dney
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
The VV itmark Black and White Series
which includes SONGLAND catalogs—G RATIS—WRITE US
TO-DAY for sample and full information
THE
BEST TWO-CENT INVESTMENT YOU EVER MADE
Waltz Ballad
of the Day
Berardi-Coccia Music Pub. Co.
92 Grape Street
ROCHESTER, N. Y.
./vW/fcr''Sunshine Of Your Smile
7 s *
$ Love Sends I
S A Little Gift i
I Of Roses $
HARMS
INC.62WEST45 T - H S!NEWY0RK
W
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE
MUSIC TRADE REVIEW
FEBRUARY 25, 1922
INTELLIGENT MERCHANDISING
Hear It!
Clerks in Sheet Music Department of Oliver
Ditson Co. in Boston Show Expert Knowledge
of the Various Numbers Offered for Sale
"Selling Better Than Ever and Staple as
Wheat" Is What Our Big Army of
McKinley Dealers Write Us in
These Unsettled Times!
New Numbers and New Catalogs
READY FOR 1922
Send in Your Stock Orders Now and
Take Advantage of Our Free
Catalog Offer
200% Profit on
World Famous
McKINLEY
MUSIC
All of the Best Reprints and More Big
Selling Copyrights Than Any
Other Low-Priced Edition!
Free Catalogs With Stock Orders—We
Pay for Your Advertising—Write
for Samples Today!
N Y k
McKinley Music Co. - -
PLAY IT!
Get This Wonderful Hit for Your Phonograph or Player-Piano
BOSTON, MASS., February 20.—Musicians who have
lately had occasion to purchase music, either
vocal or instrumental, at the Oliver Ditson house
may have noticed an intelligent familiarity on
the part of the clerks with the pieces that they
are considering purchasing or even discussing.
The reason for this more intimate knowledge of
music that the Ditson clerks have acquired is
due to a system that has been worked out by
James A. Smith, head of the retail sheet music
department. Already three conferences have
been held between him and the clerks and prac-
tically all of the music that is to be issued this
coming year has been gone over in more or less
detail. The instrumental numbers have been
considered separately from the vocal. The plan
is to consider each piece on its artistic merits
as well as its selling merits, though it is frankly
admitted that the editorial department is better
equipped to treat the music from the first-named
angle.
Very naturally the clerks are more concerned
with the commercial qualities of each piece, and
very naturally the music they more frequently
handle is what comes under the head of popular.
From the editorial point of view the songs of a
highly artistic character, those that come within
the realm of the classical, are in more need of
exploiting over the counter than those of the
popular order, for in a manner these sell them-
selves. They are, after all, the real money-
makers for a publishing house. Yet, on the
other hand, these sometimes need intelligent ex-
ploiting at the outset; they need to have their
merits advertised by the clerks, and it is this
thorough familiarity with everything in the way
of music that goes over the counter that the
Ditson staff plans to acquire under the guidance
of Mr. Smith.
At the conferences each piece of music is dis-
sected, analyzed, and the clerks are asked to pass
judgment, to give their conscientious views, and
this intimate exchange of opinions has developed
a valuable fund of information surrounding each
of the Ditson publications that come under the
head of the year's new music. The value of
service of this kind is already reflected in the
sales records of the house.
FIFTEEN CENTS RETAIL!
Buy It!
RIO NIGHTS
The Dreamiest of Dreamy
Waltzes
DEALERS are making special full window displays in conjunction
with the country-wide publicity campaign on this number.
A. J. STASNY MUSIC CO.,
5 6 W. 4 5 St., NEW YORK
TWO SONGS MAKEjSTRONG APPEAL
FEATURINQJSAM FOX HIT
"Somewhere in Naples" Attractively Featured
by Sherman, Clay & Co. in Artistic Window
Display—Song Fast Growing in Popularity
BUTTE, MONT., February 18.—Jack Hangauer,
REMICK'S
ROBERT TELLER SONS & DORNER
manager of Connell's Music Shop, this city, is
very enthusiastic over two new songs in the cata-
log of the Fisher Thompson Music Pub. Co.,
The Sam Fox Publishing Co., Cleveland, O., "Brown Eyes" and "Mammy's Loving Lullaby."
and New York City, recently inaugurated a cam- Both of the numbers have been having good sales.
paign on the song
and fox-trot number,
"Somewhere in Na-
ples." One of the
most intensive sales
drives ever inaugu-
rated by a music
publisher has been
arranged and much
special literature and
display material is
being forwarded to
the trade.
Many d e a l e r s
throughout the coun-
try have signified
their intentions of
making a special dis-
play of the number
during the period of
the drive and photo-
graphs of some of
these showings are
now being forwarded
to the sales depart-
ment of the Fox Co.
We herewith re-
produce a p h o t o -
graph of the recent
window in the Sher-
man, Clay & Co.
store in San Fran-
cisco. At the same
Attractive Display of "Somewhere in Naples"
time a similar-display appeared in the Oakland
TWO 80NG8
store of the company. Both of these showings
"There's
a
Little
Lass in Scotland"
advantageously featured the title pages of
and "My Nellie Lies Sleeping"
"Somewhere in Naples" and in addition an-
Published
by F L O R A U L R I C H
nounced the names of the local orchestras which
MAIN OFFICE: 531 Oulmby St.. GRAND RAPIDS. MICH.
were making a special feature in their programs
BRANCH OFFICES:
Suite 406. Randolph Bldg.. 145 N. Clark St.. CHICAGO. ILL.
of the number.
1658 Broadway, Broadway Central Bldg., NEW YORK CITY.
Music Engravers and Printers
BEST SELLERS
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
WHEN SHALL WE MEET AGAIN
.
WHILE MIAMI DREAMS
SHE'S A MEAN J O B
l'D RATHER HAVE LOVED YOU AND LOST YOU
{THAN
NEVER HAVE LOVED YOU AT ALL.)
DA-DA'DAMY DARLING
11 J E R O M E H. REMICK &- CO.
NEW YORK
New York City
BUY YOUR MUSIC FROM
REMEMBER THE ROSE
WHY D E A R
BROKEN TOY
AFTER THE RAIN
311 Weit 43d Street
CHICAGO
BOSTON
Publishers
WALTER JACOBS BO^TMA^S.
"Peter Gink" SA["Arabella" Fos y nT ; ot
Oliver Ditson Company
BOSTON
Anticipate and supply
NEW YORK
Ever/ Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHES*, PIINTKBI AND ENGBAVEKI OP MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago

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