Classic Mode

Music Trade Review

Issue: 1922 Vol. 74 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 25, 1922
THE
MUSIC
TRADE
REVIEW
53
"GIPSY BLUEST FEATURED
MEETING OF OHIO VICTOR DEALERS
QUAKER CITY COLUMBIA GLEANINGS
Popular Number from "Shuffle Along" the Basis
of Striking Window Display Prepared by
Progressive New York Dealer
Central Ohio Retail Victor Dealers' Association
Holds Annual Meeting in Columbus—Some
Interesting Addresses on Business-building—
Sessions End With Very Enjoyable Banquet
Joseph Wood Honored at Luncheon—Artist's
Appearance Boosts Record Sales—Popularity
Contest Proves Success—Local Visitors
Ten months ago a clever company of colored
people produced a musical piece at the Sixty-
third Street Music Hall, New York City, called
"Shuffle Along." This entertainment still plays
at that house. In a year of not too many suc-
COLUMBUS, O., February 20.—The annual conven-
tion of the Central Ohio Retail Victor Dealers'
Association was held on Tuesday of last week,
February 14, at the Hotel Chittenden, this city,
PHILADELPHIA, PA., February 20.—Joseph Wood,
supervisor of the repair division at the local Co-
lumbia branch, was the guest of honor at a
luncheon given him recently by his associates in
honor of his tenth anniversary with the company.
Al Herman, popular vaudeville star and exclu-
sive Columbia artist, appeared at Keith's Thea-
tre last week, and his stay in this city was a
marked stimulant to the sale of the records which
he recently made for the Columbia library.
J. M. Knepper, Columbia dealer at Tamaqua,
Pa., is conducting a popularity contest open to
all children in Tamaqua and vicinity. Each child
is given a list of records and starts out as a sales
representative with the idea being that every rec-
ord sold means a vote. The one having the
largest number of votes will win the first prize
of $10; the second prize will be $5 and the third
and fourth prizes $2.50, respectively. Mr. Knepper
is also giving twenty-six additional $1 prizes, and
the campaign to date has proven a signal success.
Among recent visitors at the local Columbia
branch were Mr. Felix, of the Felix Department
Store, Schuylkill Haven, Pa., and Mr. Fairchilds,
of the E. K. Owens Hardware Co., Susquc-
hanna. Pa.
INTERNATIONALLY POPULAR
Columbia Trade-mark the Only Superscription
on Letter From Japan
How Emanuel Blount Featured Victor Record of "Gipsy Blues"
cesses "Shuffle Along," playing at what can be and proved a most successful meeting in every
called an out-of-the-way theatre, has, indeed, particular, there being a number of addresses
been prosperous and successful to a most grati- made by business men that were calculated to
prove of direct benefit to the talking machine
fying degree.
While it is true that the hard work of the dealer who sought to increase his business.
One of the first speakers was A. W. Pierce,
producers and performers has done much to
make this show a success, the music, too, has of the Hoover Suction Sweeper Co., Canton, who
been in many ways responsible for its lengthy offered the Victor dealers many hints on mer-
stay in New York. There is one number in chandising and service. He suggested that Vic-
the show called "Gipsy Blues" and this has trola owners should be visited at regular intervals
been one of the prevailing melodies of the sea- by salesmen or repairmen who could inspect ma-
son. There is hardly a dance program that is chines and see that they were in perfect order,
complete without this unique success and it has while at the same time demonstrating some of
been recorded on every talking machine record the new records. He emphasized particularly the
value of quick turnover and urged that the deal-
in various forms.
Recently the Victor Talking Machine Co. re- ers sell the music that the Victrola offers rather
leased a new record of "Gipsy Blues," made by than the machine itself.
Another speaker was James J. Davin, of tht
Paul Whiteman and his orchestra. It was con-
sidered one of the leaders in the Victor list. Reincke-Ellis Co., Chicago, who talked inter-
Several very striking window displays, devoted estingly on the value of proper publicity meth-
exclusively to "Gipsy Blues," have been shown ods of building business. Leslie I. King, presi-
by retailers in both the talking machine record dent of the Association, talked on "How to Get
More Business," and another interesting speaker
and sheet music line. A typical instance of
this phase of the "Gipsy Blues" success is was Miss Marie Finney, of the educational de-
herewith shown, being a reproduction of the partment of the Victor Talking Machine Co.,
window in the store of Emanuel Blount, New who explained in detail the use of the Victrola
in educational work. The convention ended with
York City.
a banquet at which Perry B. Whitsit, of tht
Perry B. Whitsit Co., Columbus, presided.
The famous trade-mark used by the Columbia
Graphophone Co. has become internationally pop-
ular, as evidenced by a letter received recently
from a Columbia dealer in Japan. This dealer,
Mr. Tanaka, wished to secure a complete Colum-
TRAFFIC COP MAKES RECORDS
Patrolman Quinn, of New York Police, Records
Two Live Accordion Solos
It is seemingly a far cry from regulating traffic
at one of New York's busiest corners on Fifth
avenue to playing an accordion for phonograph
records, but Patrolman Frank Quinn, of the Traf-
fic Squad of the New York Police Department,
has done that little thing for the Vocalion rec-
ords, the first appearing in the March list.
Patrolman Quinn proves that the hand that stems
traffic on Fifth avenue can draw some mighty
fine music out of the accordion. His first record
has on one side "The Cherry Blossom" and on
the other "The Swallow's Tale."
BAERWALD AIDSJEWISH DRIVE
Paul L. Baerwald, Eastern sales manager of
the General Phonograph Corp., is devoting his
entire time to co-operating with the music trades
division of the Jewish War Relief Committee in
raising $50,000, which is the quota for this divi-
sion. Mr. Baerwald started work on February
19, when the drive commenced, and will devote
his full time during the entire period, ending
March 4.
The Yetter Investment Co. has been granted
a charter of incorporation in Delaware to handle
musical instruments, with a capital of $1,000,000,
The Letter From Japan
bia record catalog, and the only address that he
used was the "notes" trade-mark of the Columbia
Co., which evidently is known the world over,
and which is evidently sufficient for the United
States post office authorities, as the letter was
promptly delivered to the main office of the Co-
lumbia Co. in New York City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE MUSIC TRADE REVIEW
MAKE RECORDS^ IN CHICAGO
GENNETT ARTISTJN VAUDEVILLE
R. F. Bolton Returns to New York After Trip
to Chicago to Supervise Making of Records
by Several Prominent Columbia Artists
Flo Bert's Singing With One of Her Own Gen-
nett Records on a Starr Phonograph Proves
a Big Feature of Popular Act
R. F. Bolton, director of the Columbia record-
ing studios, returned to New York a few days
ago after a trip to Chicago in connection with
making additional recordings for the Columbia
library. Mr. Bolton was accompanied on this
trip by Chas. A. Prince, musical director of the
company; Hal Houseman, recording operator,
and Geo. Stehl, first violinist of the Columbia
orchestras.
When the Columbia party arrived in Chicago
they made arrangements to secure a series of
records by Van and Schcnck, Bert Williams, the
Paul Biese Orchestra and Frank Westphal's
Kainbow Gardens Orchestra. In addition, sev-
eral records were made for the foreign language
library, and all of the recordings were made at
the Columbia headquarters in Chicago, 325 West
Jackson Boulevard. Mr. Bolton states that the
trip was a signal success, and that the new rec-
ords by these Columbia artists will be announced
shortlv.
One of the features of big-time vaudeville at
the present time is Flo Bert, well-known vaude-
ville star and Gennett record artist, who, as a
member of the new vaudeville act of Brendel
and Bert, wins great applause by singing with
one of her own Gennett records played on the
Starr phonograph.
In order to be sure of having a Starr phono-
graph on the stage in every city where she ap-
peared, so that she might use it in her act, Miss
Bert purchased a Style X phonograph through
the Starr Piano Co. branch in Pittsburgh, Pa.,
and in writing to the district manager, H. C.
Niles, regarding the purchase she said:
"In giving you my order for a Style X Starr
phonograph for use in my present vaudeville act,
may I at the same time express to you my ap-
preciation of the truly wonderful tone quality
this phonograph gives forth? That I believe
this tone quality is necessary for the exact re-
quirements of my use is well shown by the fact
that I have gone to the expense of purchasing
this machine and will be compelled to ship this
rather than run the risk of not finding a Starr
available in every city where we will appear.
'Harmonizing' with myself is quite easy when 1
have my Gennett record and the Starr phono-
graph to play it."
NEW POST FOR FENTON STEEL
Becomes Member of Sales Staff of New York
Talking Machine Co.
Chas. B. Mason, sales manager of the New
York Talking Machine Co., Victor wholesaler,
announced this week the appointment of Fenton
NEW WEYMANN DEALERS' SERVICE
Steel as a member of the company's sales staff.
Mr. Steel, who is a brother of John Steel, the H. A. Weymann & Son, Inc., Victor Whole-
well-known vaudeville and musical comedy star
salers, Announce New Sales Promotion De-
and exclusive Victor artist, will work under H.
partment Under Direction of C. M. Paulson
M. Kelley, of the New York Talking Machine
Co.'s sales staff, who is handling the metropolitan
PHILADELPHIA, PA., February 20.—H. A. Wey-
territory.
mann & Son, Inc., Victor wholesalers and prominent
Arthur D. Geissler, president of the New York music merchants of this city, have just announced
and Chicago Talking Machine companies, left the establishment of a new department of sales
Monday for Chicago, where he will probably promotion for Victor dealers under the direction
spend about six weeks at the headquarters of the of Charles M. Paulson, formerly of the travel-
Chicago Talking Machine Co. E. A. Creed, gen- ing department of the company. One of the first
eral manager of the Chicago Talking Machine moves of the new department has been the issu-
Co., is expected in New York the early part of ance of a hanger bearing mid-month record sug-
the month, subsequent to the marriage of W. C. gestions designed to stimulate record buying dur-
Griffith, sales manager of the company.
ing the period between the waning of interest in
the regular bulletin for one month and the issu-
ance of the bulletin for the following month.
CLEVER STUNTDRAWS CROWDS
Eads Bros. Furniture Co. Features Columbia
Grafonola in Five-room Cottage—Makes Sales
and Adds Many Names to Prospect List
FT. SMITH, ARK., February 20.—The Eads Bros.
Furniture Co., of this city, Columbia dealer, re-
cently "put over" a clever advertising stunt. For
an entire week announcements were mailed to a
large prospect list, stating that a five-room cot-
tage had been completely furnished and would
be open for inspection from 1 p. m. to 7 p. m.
The weather was ideal and over 3,000 visitors in-
spected the new home.
Of course, an L 2 Grafonola was displayed in
the living room of the cottage and was played
constantly. Quite a number of visitors inquired
regarding the price of the Grafonola, etc., and as
a result of this unique publicity the Eads Furni-
ture Co. sold three instruments and also secured
additional names for its prospect list.
H. E. PARKER_PASSES AWAY
Former Member of Columbia Co. Advertising
Department Dies From Pneumonia
Henry E. Parker, for several years associated
with the advertising department of the Columbia
Graphophone Co., and more recently a member
of the copy staff of the Hanff-Metzger Co., New
York, died a fortnight ago from pneumonia after
an illness of two weeks. Mr. Parker was well
known in musical and advertising circles, having
been identified with the Columbia organization
during 1911, 1912, 1913 and 1914.
FERRUARY 25, 1922
:o double
Vourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
"MARION HARR1SJVEEK" A SUCCESS
Sale of Records of That Popular Artist by
Cluett & Sons Greatly Stimulated Through
Timely Publicity—Visitors to Troy
TROY, N. Y., February 20.—The local store of
Cluett & Sons, which in addition to pianos han-
dles Columbia Grafonolas, Aeolian-Vocalions
and both makes of records, has just completed
the celebration of "Marion Harris Week," co-
incident with the appearance at Proctor's Thea-
tre of that popular comedienne and Columbia
record artist. Miss Harris visited the Cluett
store and autographed a number of her records,
the sale of which was stimulated materially as a
result of the publicity.
A. E. Russell, manager of the talking machine
department of the company, reports that sales
during January showed a substantial gain over
those for the same period last year and that
February is starting off exceedingly well.
Among the recent visitors to the Cluett store
were Arthur Olsen, of Joncs-Motrola, Inc.,
and Neal Lynch, of the traveling staff of the
Aeolian Co.
TALKS BEF0REJCIWAN1S CLUB
ZANESVILLE, O., February 20.—Miss Gertrude
Finney, of the educational department of the
Victor Talking Machine Co., was the speaker
at the weekly luncheon of the Kiwanis Club
at noon Wednesday. She was accompanied here
by Mrs. Esther Beaver, of Columbus, O.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo'
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Avt., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cosl
of same.
Name
Firm
Street
City and SUte

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