Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 25, 1922
THE
MUSIC
TRADE
REVIEW
53
"GIPSY BLUEST FEATURED
MEETING OF OHIO VICTOR DEALERS
QUAKER CITY COLUMBIA GLEANINGS
Popular Number from "Shuffle Along" the Basis
of Striking Window Display Prepared by
Progressive New York Dealer
Central Ohio Retail Victor Dealers' Association
Holds Annual Meeting in Columbus—Some
Interesting Addresses on Business-building—
Sessions End With Very Enjoyable Banquet
Joseph Wood Honored at Luncheon—Artist's
Appearance Boosts Record Sales—Popularity
Contest Proves Success—Local Visitors
Ten months ago a clever company of colored
people produced a musical piece at the Sixty-
third Street Music Hall, New York City, called
"Shuffle Along." This entertainment still plays
at that house. In a year of not too many suc-
COLUMBUS, O., February 20.—The annual conven-
tion of the Central Ohio Retail Victor Dealers'
Association was held on Tuesday of last week,
February 14, at the Hotel Chittenden, this city,
PHILADELPHIA, PA., February 20.—Joseph Wood,
supervisor of the repair division at the local Co-
lumbia branch, was the guest of honor at a
luncheon given him recently by his associates in
honor of his tenth anniversary with the company.
Al Herman, popular vaudeville star and exclu-
sive Columbia artist, appeared at Keith's Thea-
tre last week, and his stay in this city was a
marked stimulant to the sale of the records which
he recently made for the Columbia library.
J. M. Knepper, Columbia dealer at Tamaqua,
Pa., is conducting a popularity contest open to
all children in Tamaqua and vicinity. Each child
is given a list of records and starts out as a sales
representative with the idea being that every rec-
ord sold means a vote. The one having the
largest number of votes will win the first prize
of $10; the second prize will be $5 and the third
and fourth prizes $2.50, respectively. Mr. Knepper
is also giving twenty-six additional $1 prizes, and
the campaign to date has proven a signal success.
Among recent visitors at the local Columbia
branch were Mr. Felix, of the Felix Department
Store, Schuylkill Haven, Pa., and Mr. Fairchilds,
of the E. K. Owens Hardware Co., Susquc-
hanna. Pa.
INTERNATIONALLY POPULAR
Columbia Trade-mark the Only Superscription
on Letter From Japan
How Emanuel Blount Featured Victor Record of "Gipsy Blues"
cesses "Shuffle Along," playing at what can be and proved a most successful meeting in every
called an out-of-the-way theatre, has, indeed, particular, there being a number of addresses
been prosperous and successful to a most grati- made by business men that were calculated to
prove of direct benefit to the talking machine
fying degree.
While it is true that the hard work of the dealer who sought to increase his business.
One of the first speakers was A. W. Pierce,
producers and performers has done much to
make this show a success, the music, too, has of the Hoover Suction Sweeper Co., Canton, who
been in many ways responsible for its lengthy offered the Victor dealers many hints on mer-
stay in New York. There is one number in chandising and service. He suggested that Vic-
the show called "Gipsy Blues" and this has trola owners should be visited at regular intervals
been one of the prevailing melodies of the sea- by salesmen or repairmen who could inspect ma-
son. There is hardly a dance program that is chines and see that they were in perfect order,
complete without this unique success and it has while at the same time demonstrating some of
been recorded on every talking machine record the new records. He emphasized particularly the
value of quick turnover and urged that the deal-
in various forms.
Recently the Victor Talking Machine Co. re- ers sell the music that the Victrola offers rather
leased a new record of "Gipsy Blues," made by than the machine itself.
Another speaker was James J. Davin, of tht
Paul Whiteman and his orchestra. It was con-
sidered one of the leaders in the Victor list. Reincke-Ellis Co., Chicago, who talked inter-
Several very striking window displays, devoted estingly on the value of proper publicity meth-
exclusively to "Gipsy Blues," have been shown ods of building business. Leslie I. King, presi-
by retailers in both the talking machine record dent of the Association, talked on "How to Get
More Business," and another interesting speaker
and sheet music line. A typical instance of
this phase of the "Gipsy Blues" success is was Miss Marie Finney, of the educational de-
herewith shown, being a reproduction of the partment of the Victor Talking Machine Co.,
window in the store of Emanuel Blount, New who explained in detail the use of the Victrola
in educational work. The convention ended with
York City.
a banquet at which Perry B. Whitsit, of tht
Perry B. Whitsit Co., Columbus, presided.
The famous trade-mark used by the Columbia
Graphophone Co. has become internationally pop-
ular, as evidenced by a letter received recently
from a Columbia dealer in Japan. This dealer,
Mr. Tanaka, wished to secure a complete Colum-
TRAFFIC COP MAKES RECORDS
Patrolman Quinn, of New York Police, Records
Two Live Accordion Solos
It is seemingly a far cry from regulating traffic
at one of New York's busiest corners on Fifth
avenue to playing an accordion for phonograph
records, but Patrolman Frank Quinn, of the Traf-
fic Squad of the New York Police Department,
has done that little thing for the Vocalion rec-
ords, the first appearing in the March list.
Patrolman Quinn proves that the hand that stems
traffic on Fifth avenue can draw some mighty
fine music out of the accordion. His first record
has on one side "The Cherry Blossom" and on
the other "The Swallow's Tale."
BAERWALD AIDSJEWISH DRIVE
Paul L. Baerwald, Eastern sales manager of
the General Phonograph Corp., is devoting his
entire time to co-operating with the music trades
division of the Jewish War Relief Committee in
raising $50,000, which is the quota for this divi-
sion. Mr. Baerwald started work on February
19, when the drive commenced, and will devote
his full time during the entire period, ending
March 4.
The Yetter Investment Co. has been granted
a charter of incorporation in Delaware to handle
musical instruments, with a capital of $1,000,000,
The Letter From Japan
bia record catalog, and the only address that he
used was the "notes" trade-mark of the Columbia
Co., which evidently is known the world over,
and which is evidently sufficient for the United
States post office authorities, as the letter was
promptly delivered to the main office of the Co-
lumbia Co. in New York City.