Music Trade Review

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THE
MUSIC TRADE
REVIEW
FEBRUARY 25,
1922
IN THE MUSICAL MERCHANDISE DOMAIN—(Continued from page 47)
it necessary to
CANVAS CASE MAKERS ARE BUSY
PRICES WILLJNOT BE REDUCED
Joseph Gaynor, Inc., Announces Ambitious Plans
—Improvements Made in Product
A large increase in sales during the nine
months since the incorporation of the firm of
Joseph Gaynor, College Point, L. 1., manufac-
turer of canvas cases, covers and hags for
musical instruments, has resulted from the strong
policy inaugurated by the members of the firm to
give their jobbers 100 per cent support in dis-
tributing their product. The sale of cases has
been growing steadily and the canvas case sec-
tion of the business is well supplied with orders
for the next two months.
A number of important improvements are
being made in the factory and these changes,
together with many others that have taken
place since the new company took over the
business, make this factory one of the most
completely equipped of its kind. This is in
line with the company's new policy to branch
out and sell its product nationally. The cases
will be sold to leading jobbers as before, but
a strong effort will be made to make them
known on a national scale, instead of in two
or three States, as was the case when Mr.
Gaynor had the business.
"Since taking over the business we have made
a great many improvements upon our product
until it is now the finest of its kind," declared
William J. I'oster. president of the company, to
a representative of The Review this week. "It
is our policy to listen carefully to all criticism
and suggestions of members of the trade re-
garding our product and we try as far as pos-
sible to incorporate these suggestions into the
product whenever they are good ones. This
policy has accounted for several important im-
provements in the cases that have already been
recognized by the trade as being of real benefit
and value.
"Affairs have so adjusted themselves with the
company that we are now in a way to take care
of a much larger business with our same high
standards of workmanship and service. Condi-
tions in the factory are now ideal and our greatly
increased facilities now enable us to turn out
more cases, bags and covers."
The officers of the company are as follows:
William J. Foster, president; Harry Silverberg,
secretary, and Samuel Drucker, treasurer. Sam-
uel Horowitz is also a member of the firm.
Manufacturers and Distributors
of the
WEYMANN
"Keystone State"
StringMusical Instruments
Importers and Jobbers of
Superior "W&S" Quality
Musical Instruments
and Accessories
Send for Latest Catalogue
and Stock List
W. A. WEYMANN and SON, Inc.
1108 Chestnut Street
PHILADELPHIA
Fred A. Holtz Gives Reasons for Price Stability
in the Small Goods Trade—Optimistic Over
Future Outlook for General Business
ELKIIART, IND., February 20.—According to Fred
A. Holtz, sales manager of the Martin Band In-
strument Co., there is little possibility that the
price of band instruments and saxophones will
again fall to the pre-war level. In his opinion
offer his trade band instruments
of the highest possible quality.
"Any reduction of prices that may be offered
will'probably fail to interest the dealer to whom
the best interests of his customers are para-
mount.
"This brings up the fact that the surest way
for a dealer who is anxious to build up a profit-
able business in band instruments is to handle
only goods upon which both he and the cus-
tomer can rely. He must make satisfied cus-
tomers the chief advertisement of his business.
Every sale must be made the means of creating
another sale. The way to do this is to buy
direct from manufacturers who will protect him
and his territory and who will furnish him with
the sort of merchandise that he can confidently
recommend to his trade.
"Here at the Martin Band Instrument Co. we
are pursuing more earnestly than ever our plans
to secure 100 per cent dealer distribution for
our product. We feel that the legitimate dealer
is entitled to every dollar's worth of business
in his territory. This is the ideal system of
distribution for musical instruments just as it is
for nearly every line of merchandise. If the
dealer will let the people in his territory know
that he is able to furnish them with their com-
plete musical needs, he will soon find that his
results are much more satisfactory."
DISPLAYS UNIQUE LINE
Sandeen Co. Has Attractive and Unusual Dis-
play of Instruments at Shriners' Circus
Fred A. Holtz
there is no need for music dealers to make re-
ductions in the price of these instruments in
order to make business better and increase
sales.
In an interview with a representative of The
Review Mr. Holtz expressed himself as fol-
lows on the subject:
"The reason that there is going to be no de-
flation to speak of in band instrument prices is
the fact that there never was, any particular in-
flation in them such as prevailed in many other
lines during the past few turbulent years. Band
instruments and saxophones, it will be remem-
bered, never sold at war-time prices. Although
the cost of manufacturing musical instruments
rose to great heights during the war, the in-
crease in the price of instruments was never
more than 20 per cent. Labor, the principal
item in the cost of manufacture, almost doubled
in cost.
"It is scarcely possible to expect that the
high-skilled craftsmen necessary in the manu-
facture of band instruments will ever be reduced
to a pre-war level of wages. This being the
case, then, it cannot be expected that there will
be any material reduction in the prices of high-
grade band instruments.
"The only way that I can see to bring about
a reduction in price of band instruments would
be through a decreased standard of quality and
this is not at all likely to happen. The intelli-
gent dealer realizes that now, more than ever, is
Black Diamond
Strings
ROCKKOKI), 111., February 20.—The Sandeen Music
Co. has been displaying a unique line of musi-
cal instruments at the Shriners' Indoor Circus.
The exhibit was a special shipment of high-
grade instruments secured direct from the manu-
facturers by the Sandeen Co., especially for
this Circus. Included in the display were the
well-known Van Eps banjos, invented by Fred
Van Eps, the famous banjoist, whose records for
various talking machine companies are known
the country over, and who recently appeared at
a concert in Rockford.
The Van Eps banjos are specially designed for
orchestra work and recording purposes, and an
unusual volume and richness of tone is secured
through the means of a special metal resona-
tor placed back of the head. Several Vega
tubaphone tenor banjos, which are a great fa-
vorite with professionals, were also on display.
Another interesting instrument which was in-
cluded is called the Marxolin and is a re-
cent addition to the stringed instrument family.
It is best described as a one-stringed guitar, with
an attached slide, which gives the Hawaiian ef-
fect. It can be played in any pitch and differs
from other stringed instruments in that it re-
quires no musical training or ability to play it.
Special demonstrations of the various in-
struments were given every afternoon and eve-
ning while the exhibit was in progress.
Cornet, Trumpet and Trombone Dealers
Hunt's new Invention Mute Is guaranteed to be the lightest,
most effective Mute Ever Produced.
Perfect Saxophone. French Horn and Jazz Cornet.
Price tor Cornet or Trumpet
$5.00
Price for Trombone
jfi f0
Also, try one of Hunt's Perfect Contact Mouthpieces.
CHAS. A. HUNT & CO.. 48 Mahl Ave., Hartford. Ct.
Sordillo Adjustable Metal Mute
THE
EASIEST BLOWING MUTE
ON THE MARKET. PERFECT I N -
TONATION AND TONE QUALITY.
INDESTRUCTIBLE AND LIGHT AS
FIBRE.
Chosen for the 70-piere band at the
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
PILGRIM TERCENTENARY AT
PLYMOUTH
Patented finger-grips permit adjust-
ment and hold mute securely
We man ufai-ture the famous Multi-
Bore Mouthpiece. Gardner Machine
Tympani, Drums, etc.
Liberal dtsrounts to dealers
Sordillo-Gardner, Inc.
61
COURT ST.. BOSTON,
MA88.