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FEBRUARY 18, 1922
THE
MUSIC
TRADE
REVIEW
THE JUBILEE CONVENTION—ITS MEANING
By ALEX. McDONALD, Vice-chairman, Jubilee Convention Committee
The ultimate purpose of the music industry is
the sale of musical instruments. The purpose
of the convention—its real object—is directly and
indirectly to promote the sale of musical instru-
ments.
The coming together of men from every sec-
tion of the country and the exchange of ideas
and experience are to promote sales. The conven-
tion brings together manufacturer and merchant
-—the first seller and buyer in our chain.
Recognizing these facts the jubilee convention
will be based on two ideas—first and foremost,
to emphasize and promote music; secondly, to
bring the maximum number of dealers to New
York, where all the manufacturers of the country
may meet them, discuss conditions, compare in-
struments, prices and other considerations, there-
by promoting a closer. understanding between
manufacturer and seller.
To accomplish this great public stress will be
laid on music by means of public and private
musical events of exceptional character and a
program of business and social activities such
as to make every dealer in the country feel he
must be there, that he cannot afford to miss it
from any standpoint.
We believe that we need a trade consciousness;
a greater pride in our industry and the fact
that we are individually in it; that we have
many common interests that can only be pro-
claimed and protected by concerted action.
This can only be brought about by organiza-
tion, and organization can only exist when men
meet and come to realize that they belong to an
organization made up of themselves and the
other fellow.
To facilitate the interchange of ideas between
manufacturer and dealers, to remove all camou-
flage and admit frankly that we are endeavoring
to promote the sale of musical instruments it has
been decided to permit the manufacturers to
have exhibits in the Commodore—the convention
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Manufacturers
INDIANAPOLIS
INDIANA
ESTABLISHED 1873
hotel—without restrictions of any kind being
placed upon them.
Further, we have arranged for a bulletin board
and directory in the lobby of the hotel, listing,
alphabetically, the manufacturers who are ex-
hibiting, just as was done by the automobile
manufacturers at the recent Automobile Show.
It may interest the trade to know that many
auto manufacturers had rooms in the Com-
modore exhibiting their cars or parts of them. If
you wanted to find one of these concerns you
looked for the number of the room on the bulle-
tin board and could go right there without lost
motion.
It is believed that the character of the program
will be such as to be irresistible and with the op-
portunity for inspection and visiting with manu-
facturers that is provided the Jubilee Convention
should be the largest in the history of the indus-
try in point of attendance and actual accomplish-
ments.
EXHIBITS AT THE COMMODORE
Arrangements Made to Permit Manufacturers to
Exhibit Their Wares During June Conventions
Owing to the fact that there will be no regu-
lar Music Show held in connection with the
forthcoming Jubilee Convention of the Music
Industries Chamber of Commerce and allied as-
sociations in New York in June, it has been
decided to permit private exhibits by piano
manufacturers and others in the Hotel Commo-
dore, where convention headquarters will be
established.
This action follows that taken last year at
the Chicago convention when exhibits were per-
mitted at the Drake Hotel, the convention head-
quarters, and several score of manufacturers of
various types of musical instruments took ad-
vantage of the opportunity to present their prod-
ucts to visiting dealers.
Arrangements have been made at the Com-
modore for special bulletin boards in the lobby,
on which will be posted the names of the exhibi-
tors and their room number.
DEMAND FOR ACTIONS
INCREASING TRADE IN PORTLAND
Financial and Industrial Conditions Improving,
With Consequent Better Demand for Musical
Instruments—News of Interest
PORTLAND, ORE., February 10.—Financial and in-
dustrial reports covering the month of January
give promise of increasing prosperity for
Portland during 1922. Records of the port of
Portland show a rapid development of export
trade, with a larger volume of lumber ship-
ments than during any previous month. The
building construction program, which set a rec-
ord for the last decade in 1921, is gaining mo-
mentum for a new high record this year. The
above is reflected in all lines of business and
dealers in all lines are looking forward to an
exceedingly prosperous year.
The G. F. Johnson Piano Co. gave an enter-
tainment featuring a Chickering with the Am-
pico at the annual meeting of the Woman's Ad
Club, which was held in the Crystal Room of the
Hotel Benson January 27. The Ampico accom-
panied Eva Richmond, of the G. F. Johnson roll
department, who sang several delightful solos.
F. B. McCord, of the Meier & Frank piano de-
partment, says that during the month just passed
they did an excellent piano business with the
Gulbransen piano as the leading feature. The
Gulbransen, says Mr. McCord, is "easy to play,
easy to keep in good order and easy to sell."
Robert M. Brown, of the small goods depart-
ment of the Bush & Lane Piano Co., continues
to do a thriving and ever-increasing volume of
business and says that January 28 was one of
the best days for Holton saxophones since the
department has been installed.
Octavia Stone, who has been in charge of the
sheet music department of the McDougall-Conn
Music Co., has taken charge of the popular sheet
music department of Oregon Eilers' Music House,
taking the place of Laura Masters, who resigned.
Paul B. Norris, who has been manager of the
talking machine department of the Wiley B.
Allen Co., has gone on the road in the interest
of the piano department and will sell pianos.
Mr. Norris has been succeeded in the phono-
graph department by his assistant, C. L. Neil-
son.
Among the Portland visitors the past week
was F. G. Ells, traveling representative of Holtz-
man & Son, piano bench manufacturers.
The Reed-French Piano Co. had a visit from
J. A. Stitt, Pacific Coast representative of the
Hallet & Davis Piano Co. Mr. Stitt has his
headquarters at Los Angeles.
Last week H. C. Reed, of the Reed-French
Piano Co., went to Tacoma, Wash., remaining
there for the week as the guest of the Silvers
Piano Co.
Arthur Wessell Tells of Increasing Call for Both
Grand and Upright Actions
"The heavy demand for small grand actions
continues as strong as ever and orders for
upright actions are also being received in an
increasingly satisfactory manner," stated Ar-
thur Wessell, vice-president of Wessell, Nickel &
Gross, New York City, to a representative of
The Review. "Business thus far this year has
shown a steady growth that is indicative of
good business ahead."
HONEYMOONERS RETURN
Mr. and Mrs. Robert McCormack, son-in-law
and daughter, respectively, of Wm. Heintzman,
of Heintzman & Co., Canada, have returned to
their new home in the Dominion. The father
of the bride is of the firm of Heintzman & Co.
and not Gerhard Heintzman, as was inadvert-
ently stated last week.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points i n
the trade.
tzm SecnjoouBafflM 1 ^^ fcrnaro WHIMS.
We fix " o n e p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.