Music Trade Review

Issue: 1922 Vol. 74 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FEBRUARY 11, 1922
JANUARY PROVES GOOD MONTH FOR KANSAS CITY TRADE
Agricultural Conditions Are Not Conducive to Big Business Among Suburbanites, but Sales of
High-grade Instruments Help Swell Monthly Sales Totals—News of the Week
KANSAS
CITY,
MO., February 6.—Kansas City
music merchants are, on the whole, satisfied with
the business of the month of January, and are
hopeful for the year as a whole. There is no
disposition to deceive themselves as to the con-
dition of the farmer, but they are finding op-
portunities to dispose of musical merchandise
where the money will come from other sources.
The extraordinary sales of high-grade instru-
ments to persons of means have encouraged them
to believe that this class of business will con-
t nue through the year, and will make up for the
loss of a great volume of business that will be
lost because of agricultural conditions.
The J. W. Jenkins' Sons Music Co. took ad-
vantage of the visit of John McCormack, who
sang at Convention Hall February 1, to feature
in connection with the announcement of that
fact the Steinway and the Miessner pianos in
their newspaper advertising. The advertisement
stated that Mr. McCormack "always prefers and
uses in his concert work the supreme Steinway;
but for his private car, where space is at a
premium, he has found great comfort and satis-
faction in the use of the 'wonderful' little
Miessner piano." A letter of congratulation to
the manufacturers from Mr. McCormack is added.
The Kimball Co. is displaying in its show
window one of its ivory finished pianos, and it
is attracting a great deal of attention. Other
instruments in the same finish are displayed in
the salesroom, and are being favorably com-
mented upon, although the sale is limited. The
Kimball Co. is continuing its advertising series
which was run before the holidays, the dis-
tinguishing features being the sales argu-
ments for music, with the arguments for the
Kimball instruments as a secondary feature. The
advertisements are smaller than the spreads run
in starting the series, but are made quite attrac-
tive with artistic cuts.
The new Kimball reproducing piano has just
been received at the Kansas City branch, and
the force is very enthusiastic about it and is
predicting that it will be a winner. The sales on
the Phraseonome player-piano have continued
good through January, following up a record sale
in December.
The Wunderlich Co.'s annual January clear-
ance sale has not been as successful as usual,
the sales of medium-priced goods having been
light with this firm since October. On the other
hand, there has been an unusually good business
in higher grade instruments, and the January busi-
ness has included a very satisfactory trade in
such pianos. Among the instruments that have
The Lauter-Humana
A player-piano designed
to meet the needs of the
discriminating buyer.
Is Your Territory Open?
LAUTER-HUMANA CO.
NEWARK, N. J.
led in their sales have been Chickerings, Mason
K: Hamlin grands, and Ampicos.
The J. \V. Jenkins' Sons Music Co. had a vacant
storeroom on Walnut street, between 11th and
12th, which, while leased, would not be occupied
until February 1. Into this the company placed
a stock of musical instruments, and did a very
good business in December and January. The
storeroom was well located, and the~window dis-
play did much to stimulate trade.
The Starr Piano Co. had a business in January
which was far beyond the anticipations of its
managers. Grands and player-pianos have con-
tinued to lead in sales, and in some lines the
sales department is ahead of the factories. There
has been an unusually large sale on Gennett
records, and this has surpassed the expectations
aroused by the good Christmas business in ma-
chines. The Starr Co. has been doing some very
effective advertising during the past few months,
and is reaping the reward now.
C. V. Bissell, district manager, has just re-
turned from a trip through Oklahoma, and re-
ports that stocks are low, and that dealers are
buying only the merchandise necessary to keep
going. The prospects are that the orders will
not increase until after there is another crop
harvested, which will bring the money to pay
for new instruments.
In the J. W. Jenkins' Sons Music Co.'s store
there has been a fairly good month in January.
In some departments it has been unusually good.
The wholesale sheet music man reports a heavy
month, with a very much better class of music
^eing bought than a year ago. Things look
mighty good to him. The music rolls also were
in large demand in January, due to the good
trade in December in player-pianos, and partly
to the increasing interest in this class of music,
it is thought. Piano sales have not been heavy,
but the month showed a satisfactory total, every-
thing considered. S. E. Beaty is not expecting
any great amount of business until the farmers
get another crop. Mr. Johnson, of the collections
department, reports that collections, while slow,
are good, and that there is a very much improved
feeling all along the line.
A sadder and a wiser traveling man came into
Kansas City last week from out in Kansas. He
had recently come from the East and was all
"fed up" on the talk of the sales manager to the
general effect that there was plenty of business,
and all that was required to get it as in the past
was for the right man to go after it in the right
way. He was telling his story to one of the
Kansas dealers, who heard him through, and
then said that he ought to know better than to
believe it. Then the dealer pointed out to the
traveling man that, where a year ago it took $700
to buy a certain piano and 700 bushels of corn
would produce that amount now, the farmer
would have to haul into town 3,500 bushels of
corn to pay for the same instrument.
S. M. Henley, of the Henley Music Co , is
continuing to gain in health, and is at his store
supervising affairs there. He has received a
number of calls from his friends in the music
trade lately. During the past week these visitors
included Charles Houston, of the A. B. Chase
Piano Co., and J. C. Maunder, of the Sonora
Phonograph Co. Miss Bonnie Fay Flint, who
has been with the Edison Co., is now secretary to
Mr. Henley.
BOARDMAN & GRAY BUILDING SOLD
ALBANY, N. Y., February 6.—The building which
now houses the firm of Boardman & Gray,
piano manufacturers, at Broadway and Stcu-
beii street, has been sold by the present owner,
R. B. Sanford, to a tobacco company, and it
is understood that when the piano company's
lease expires a year from next May it will have
to seek new quarters.
Victrola No. 120, $275
Victrola No. 120, electric, $337.50
Mahogany or oak
Other styles $25 to $1500
Victor
Supremacy
The supreme qualities
that make the Victrola
the certain choice of a
discriminating public are
equally important factors
in the success of dealers
in Victor products.
"Victrola" is the Registered Trade
mark of the Victor Talking Machine
Company designating the product! of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Tajking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
CLEVELAND ASSOCIATION PLANNING ANNUAL BANQUET
Yearly Gathering of Local Piano Dealers Promises to Be Important Event—Newly Elected Of-
ficers to Be Installed—Boosting State Association Membership—Items of Interest
CLEVELAND, O., February 7.—Cleveland piano men
are looking forward with keen interest to the
annual banquet of the Cleveland Music Trade
Association, which will be held later in February
at the Hotel Winton. The chief event scheduled
for the evening is the installation of the officers
who were elected at the annual meeting in
January. They will be: President, C. H. Ran-
dolph, Randolph House of Good Music; vice-
president, Harry R. Valentine, the B. Drehcr's
Sons Co.; secretary-treasurer, George M. Ott,
the G. M. Ott Piano Mfg. Co. The installation
v/ill be in charge of Otto C. Muehlhauser, of the
Muehlhauser Brothers Piano Co., retiring presi-
dent.
According to Rexford C. Hyre, assistant sec-
retary of the local association, indications point
to the most successful banquet in the history of
the organization, both in numbers and other
essentials. One sterling feature for which the
committee deserves credit, says Mr. Hyre, is the
price reduction. In other years it took* a $5 bill
to gain admittance to the event. This year the
price has been reduced to $3.50, and the com-
mittee declares that there will be no reduction
in quality either of the material or ethical side
of the banquet.
The program includes addresses by the offi-
cers, Harlan H. Hart, the May Co.; A. R. Rod-
way, the Sonora Distributing Co., and other
personages equally well known to the industry.
The Musical Magpies will sing and play. Danc-
ing is carded for the interim between the end
of the meeting and bedtime.
To Stimulate Membership Drive
At a special meeting of the Music Merchants'
Association of Ohio, held at Columbus recently,
it was announced that any member of the Ohio
Association who brings five or more new mem-
bers between now and the time of the September
convention of the State organization will receive
a free pass for all the convention festivities. The
convention will be held in Toledo. The special
meeting was called by President Fred N. Goos-
man, Toledo, and Secretary Rexford C. Hyre,
Cleveland. Credit for the plan goes to William
V. Crowe, Columbus, who is chairman of the
entertainment committee.
Exhibit Plan to be Repeated in Toledo
Besides acting on the above scheme the meet-
ing voted to allot space for convention exhibits
in the same manner as was done last year at
Columbus. C. M. Tremaine, head of the National
Bureau for the Advancement of Music, outlined
a plan for conducting a Music Week in Toledo
during the convention. The aim of the plan
will include an extensive program calculated to
encourage like ventures in other communities.
Mr. Tremaine further suggested the formation
of a permarfent committee for the advancement
of better music in Ohio, toward which aim the
National Bureau will co-operate with the State
organization. The committee was not named at
this meeting but probably will be at a later
meeting.
The Bulletin of the Ohio Association came in
for some discussion and in view of the opinions
expressed, it is within the realm of probability
that the bulletin will be incorporated with the
year book during the course of the convention.
First Schulz Grand Arrives
Fred Stelker, local manager of the M. Schulz
Co. of Chicago, announces that the first Schulz
grand arrived in Cleveland recently and was sold
the day it was received. Otto Schulz, head of
the M. Schulz Co., is reported to be recovering
from his recent illness and is expected to be able
to complete plans for a permanent local location
for the Schulz firm within the next few weeks.
The opening of the new public hall, which is
the largest and most pretentious in the Middle
West, has been postponed to April 19. The
opening will be prefaced by a two-day musical
which will be free to the general public. Differ-
ent organizations will be asked to contribute to
the program.
.,
The Music Memory Contest
The Cleveland Symphony Orchestra will con-
duct the program for the Music Memory Contest
which will be held March 18. J. Powell Jones,
supervisor of music in the local schools, heads
the committee on details, which consists of promi-
nent women of the city and adjoining suburbs.
W. B. Marshall, of the piano firm of Krakauer
Bros., New York, was in town recently as a
guest of the officials of the B. Dreher's Sons Co.
Mr. Marshall is on a swing around the Western
territory and reports conditions generally are
better than at the beginning of the year.
Sells Pianos to High Schools
Muehlhauser Bros. Piano Co. announces the
sale of a Mason & Hamlin grand to the Bedford
You can add hundreds
to your prospect list—
with the Miessner
you stock the Miessner you are
W HEN
not simply adding another piano which
will compete with your present stock for your
customers' interest. You are adding hundreds
of families to your prospect list—families
you have never been able to interest with your
larger pianos.
In apartments and homes too small for the
THE
ordinary upright there is ample room for the
Miessner. In schools, churches, hospitals,
where tone, portability and strength of con-
struction are of the greatest importance, there
is an immense field for the dealer who handles
the Miessner.
Write for further Miessner information and
for our proposition to dealers.
rcMIESSNE
LITTLE PIA>IO WITH THE BIG TONF
THE JACKSON PIANO COMPANY
118 Read St., Milwaukee, Wis.
FEBRUARY 11,
1922
High School, and a Kurtzmann to the Twinsburg
High School.
Thomas Brett, inventor of player-pianos and
player parts, has perfected a new invention which
consists of a brass and celluloid hanger and
scale placed before the player roll in the piano,
which is calculated to enable either player or
singer to render a piece correctly without re-
hearsal. The scale is adjustable so that the key
in which a roll is made will be instantly recog-
nizable and it indicates the notes that are passing
through the opening in the tracker bar. It will
be known as the Brett Melody Guide and accord-
ing to present plans it will shortly be on the
market.
Henry Dreher Off to Florida
Henry Dreher, of the B. Dreher's Sons Co.,
together with Mrs. Dreher, has left for Miami,
Florida, where they will stop at the New Fla-
mingo Hotel.
R. E. Taylor, district manager of the Starr
Piano Co., reports that on his recent trip through
northern Ohio there was a general spirit of
optimism prevalent over the renewed piano sales
activity.
Local concerts by wireless are becoming popu-
lar and undoubtedly there will be an extension
of service shortly. Concerts are now being held
at the laboratories of the Cox Manufacturing
Co. every week, and it is estimated that fully
15,000 people enjoy the different programs.
WEAVER CO.'S^NNUAL MEETING
All Directors and Officers of Weaver Piano
Co. Re-elected—Substantial Volume of Busi-
ness in 1921, but Shrinkage in Inventory and
Price Reductions Result in Loss
YORK, PA., February 6.—The annual meeting of
the stockholders and board of directors of the
Weaver Piano Co., Inc., this city, was held at
the office of the company on Tuesday, Janu-
ary 21, at which time all former members of
the board of directors were re-elected, they in-
cluding W. S. Bond, Charles F. Baer, P. G.
Mundorf, R. A. Paules and Walter L. Bond.
The reports of the officers showed that the
volume of business handled in 1921 was the
third largest in the history of the company,
although, due to the policy of the company in
reducing prices on its instruments as rapidly
as the replacement value of the inventory de-
clined, the business did not yield a profit to the
company. The practice of the Weaver Co. of
adhering to the plan of drying all glue and var-
nish work normally and in the air requires a
longer time for completing instruments and
also the maintenance of a larger inventory.
When prices decline, naturally, this greater in-
ventory is subject to material shrinkage.
Due to its conservative policy in the past,
however, the company is in a very flourishing
condition after charging off all the shrinkage in
inventory and the prospects for 1922 are good.
At the conclusion of the stockholders' meet-
ing the board of directors met and re-elected
the old officers, as follows: W. S. Bond, presi-
dent; Chas. F. Baer, vice-president; P. G. Mun-
dorf, secretary; Walter L. Bond, treasurer, and
C. D. Bond, superintendent.
The regular semi-annual dividend of 3 ^
per cent was declaredon the capital stock, this
being the sixty-eighth semi-annual dividend
which the Weaver Co. has paid to its stock-
holders. These dividends have always been con-
servative, never being more than 7 per cent per
annum and never less than 6 per cent per annum.
HONEYMOONERS IN NEW YORK
Among the week's visitors to the metropolis
were Mr. and Mrs. Robert McCormack. Mrs.
McCormack is the daughter of William Heintz-
man, of the Gerhard Heintzman Co., of Toronto,
Can. The couple were married about a week
ago and the visit to New York is part of the
honeymoon. During their stay in New York
Mr. and Mrs. Arthur L. Wessell entertained the
hoHeymooners- at a theatre party and dinner.

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