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44
THE MUSIC TRADE
REVIEW
FEBRUARY 11, 1922
NEW MUSICAL COMEDY
'The Blushing Bride" Opens in New York City
—Witmark Publishing the Score
There opened on Monday night of this week
in New York City a new musical comedy pro-
duced hy the Shuberts called "The Blushing
Bride," which, according to newspaper reports,
will mark one of the season's big successes.
"The Blushing Bride" has been built from and
along the lines of the well-known farce, "The
Third Party," the book having been written by
Cyrus Wood, who also is responsible for the
lyrics. The music is by Sigmund Romberg.
Cecil Lean and Cleo Mayfield are both starred
in the piece, accompanied by a good support-
ing cast. It is said that Mr. Romberg's score
has some of the most tuneful music he has ever
produced. There are seven outstanding songs:
"Mr. and Mrs. Rosy Posy," "Good-bye," "Bad
Little Boy and Bad Little Girl," "Springtime,"
"A Regular Girl," and,"Love's Highway." The
music of "The Blushing Bride" is published by
M. Witmark & Sons.
NEW PAULL MARCH
"Custer's Last Charge" the Latest Number
From Pen of Famous March King
E. T. Paull, the well-known writer of descrip-
tive marches, recently completed a new com-
position which is among the best musical works
he has ever produced. It is entitled "Custer's
Last Charge," a descriptive march, typically
Paull, but withal most original in theme. The
number is issued with a most attractive title
page depicting Custer's Last Stand. This is
lithographed in many colors.
The opening page carries an explanatory arti-
cle introducing the work, and is a short but
complete account of the great tragedy that oc-
curred on the Little Big Horn in 1876. Through-
out the music appear the following descriptive
headings, which will give some idea of the style:
"Indian Camp Awakens," "Sun Dance," "Shrill
Cry of Indian Pickets," "Bugle Sounding,"
"Custer's Cavalry Advancing," "Sitting Bull
Sounds the War Cry," "Indians Rushing From
All Sides," "Custer's Force Surrounded by Over-
whelming Numbers," "Indian Yells of Victory,"
etc., etc.
WIRELESS THEATRE COMING!
Experiments in Transmitting Musical Comedies
by Wireless Telephone to Be Made With
the Scores of Two Broadway Successes
Experiments in transmitting entire musical
comedies by wireless telephone will be conducted
soon by the Westinghouse Co. through their
radio station in Newark. "Tangerine" and "The
Perfect Fool," both current Broadway musical
plays, will be the first to be thus sent through
the air.
The "Tangerine" company will go to Newark
on Sunday, February 12, and Ed Wynn and his
company will go a week later. In the case of
the latter experiment all other broadcasting sta-
tions will be silent and the Chicago plant will
be used, if necessary, to relay the waves to the
coast. If weather conditions are favorable, how-
ever, it is hoped to cover the 3,000 miles directly.
CUSTER'S LAST CHARGE!!!
E. T. Paull's New 1922 Descriptive March-Gallop
A truly wonderful march number, with a specially interesting explanatory article.
•• V" '
SEE FOLLOWING HEADINGS IN MUSIC:
"Indian Camp Awakens," "Sun Dance," "Shrill Cry of Indian Pickets,"
"Bugle Sounding," "Custer's Cavalry Advancing,'' "Sitting Bull Sounds the War
Cry," "Indians Rushing From All Sides," "Custer's Force Surrounded By Over-
whelming Numbers," "Indian Yells of Victory," etc., etc.
This is one of the greatest and most exciting compositions ever written by
E. T. Paull.
SPECIAL TO DEALERS
Special introductory rate will be given to any dealer
mentioning this "AD." Absolutely the greatest
descriptive March written in years. Magnificent title
page of Indian horsemen, Custer's cavalry, American flag, etc.
E. T. PAULL MUSIC CO., 243 West 42nd Street, New York
JOLSON BY WIRELESS
"RIO NIGHTS" FEATURED
Famous Comedian Sings "Bombo" Hits for
Wireless Telephone Reproduction
Stasny Music Co. Making Special Drive on
Popular Waltz Success
Al Jolson spent last Sunday at the Newark
plant of the Westinghouse Co., where at inter-
vals during the day he sang the song hits of
"Bombo" into a broadcasting wireless tele-
phone. Arrangements had been made at many
Eastern hospitals, particularly those housing
wounded soldiers, for the Jolson songs to be
received and relayed by the loud-speaking tele-
phone device throughout the wards.
The A. J. Stasny Music Co. is making a special
drive during February on the waltz success, "Rio
Nights." In this it has the co-operation of
dealers, who in many cases are making special
full window displays of the number. In addi-
tion it is being given a conspicuous .position on
the counters and the sales staffs are giving it
prominence in other directions.
"Rio Nights" is fast reaching the position of a
national hit and the melody as well as the lyrics
is recognized as material having a wide appeal.
NEW STASNY RELEASE
The A. J. Stasny Music Co. recently released
a new song, entitled "After To-day" (You'll Real-
ize), by Eugene West and Saul Nathansen. The
number is a typical vaudeville song and a special
drive is to be commenced at once in professional
circles on this new issue.
Otto Jordan, of Harms, Inc., is at present
making his headquarters in Chicago, where he
is directing a Western campaign.
Sherman, Clay & Co., of San Francisco, have
acquired the song, "You Won't Be Sorry,"
written by Earl Burtnett and Harry D. Kerr.
It is understood that several publishers made
an effort to get the publishing rights for this
new number. Burtnett and Kerr were the writ-
ers of the big success, "Do You Ever Think of
Me?"
IN NAYTIME
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BEAUTIFUL
BERLIN CAMPAIGN STARTS
"Say It With Music" Week Begins February 11—
Two Numbers to Be Featured
On Saturday of this week the "Say It With
Music" Week, inaugurated by Irving Berlin, Inc.,
will commence. The closing date of this exploi-
tation drive will be February 18. Two numbers
from Irving Berlin's "Music Box Revue" are
included in the campaign, "Say It With Music"
and "Everybody Step." According to Robert
Crawford, sales manager of the house, the trade
is giving the drive 100 per cent co-operation.
NEW SHERMAN^CLAY NUMBER
BAND
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ORCHESTRA?^
25?
WALTZ!
BALLAD
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WRITTEN
M THE HOUSE OF MASTER COWPOSmOHS
1 6 5 a B ROAD WAV, NEW YOIUC.