Music Trade Review

Issue: 1922 Vol. 74 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 11,
THE
1922
MUSIC TRADE
REVIEW
13
MUSICAL INSTRUMENT IMPORTS AND EXPORTS SHOW LOSS
Figures for Last Year Show That Both the Importation and Exportation of Musical Instruments
Dropped Below Totals for 1920—Greatest Loss Shown in Export Trade
WASHINGTON, D. C, February 6.—The summary
of exports and imports of the commerce of the
United States for the month of December, 1921,
the latest period for which it has been compiled,
has just been issued as follows:
The dutiable imports of musical instruments
and parts, including strings, during December,
1921, amounted to $146,279 as compared with
$19U,O20 which were imported during the same
month of 1920. The twelve months' total end-
ing December, 1921, showed importations valued
ax $2,483,368, against $2,964,505 worth of musical
instruments imported during the same period of
1920, and $1,300,374 in 1919. This gives a de-
crease m imports for the twelve months of
$481,137.
The total domestic exports of musical instru-
ments for December, 1921, amounted to $327,-
604, as compared with $1,019,563 for the same
period of the previous year. The twelve months'
exportations of musical instruments amounted
to $4,466,056 in 1921, as against $11,848,567 in
1920 and $6,883,883 in 1919. This shows a de-
crease for the twelve months of $7,382,511.
Of the aggregate exportations in December
there were 84 organs, valued at $9,800, as com-
pared with 211 organs, valued at $17,659, in 1920.
The twelve months' total showed that we ex-
ported 1,261 organs, valued at $159,911, in De-
cember, 1921; 2,720 organs, valued at $296,942,
for the same period of 1920, and 2,271 organs,
valued at $174,647, in 1919.
In December, 1921, we exported 309 pianos,
valued at $90,908, as compared with 1,309 pianos,
valued at $456,347, for the same period of the
previous year. The twelve months' total shows
4,506 pianos, valued at $1,362,103, as compared
with 16,838 pianos, valued at $5,261,071, for the
same period of 1920, and 12,507 pianos, valued at
$3,001,994, in 1919.
The exports of player-pianos show that 331
of these instruments, valued at $115,914, were ex-
ported during December, 1921, as compared with
768, valued at $326,638, exported in 1920. The
twelve months' total shows that 3,372 player-
pianos, valued at $1,420,129, were exported dur-
ing December, 1921, as compared with 8,364,
valued at $3,472,632, for the same period of
1920, and 4,378, valued at $1,656,519, in 1919.
Of the aggregate exportations there were 12
piano players, valued at $3,410, in 1921. For the
twelve months' period 73 of these instruments,
valued at $24,128, were sent abroad in 1921, as
compared with 117, valued at $46,399, in 1920.
The exports of perforated music rolls for the
month of December, 1921, amounted in value
to $17,665, as compared with $34,216 in 1920.
The twelve months' total amounted in value to
R.S.HOWARDG
PIANOS
"KNOWN THE WORLD OVER"
NOW FEATURING
1
UTTLE WINDER MODELS
FOR com nones
ADO OUR LINE AHO ADOTO^OUR PROFITS
mire
HOWARMTOWERSfe-
|32ND.5T.r&R0WN PLACE-NY.C.
$266,741, as compared with $409,913 in exports
for the same penod in 1920 and $294,742 in 1919.
The value of all other musical instruments and
parts thereof sent abroad during December,
1921, amounted to $89,907, as compared with
$184,703 in 1920. The total exports for the
twelve months under this heading foot up $1,-
233,044, as against $2,361,610 exported in 1920.
THE JUNIOR PACKARD BULLETIN
Meaty Little House Organ Now Being Issued
by the Packard Piano Co. Full of Articles and
Suggestions Calculated to Stimulate Sales
The Packard Piano Co., Ft. Wayne, Ind., has
just issued Number 1, Volume 1, of the Junior
Packard Bulletin, dated January, and represent-
ing a smaller edition of the very interesting
Packard Bulletin that has been issued to the
trade by that company for several years.
The Junior Bulletin is full of meaty articles
of much force and wisdom. It reviews 1922 pros-
pects in a most optimistic vein, emphasizes the
current value of advertising and why piano men
should advertise persistently and consistently,
has something to say about the number of pros-
pects that are available for the efforts of the
live salesman and then gives some news regard-
ing the activities of the Packard Co. and its
dealers.
The bulletin consists of five pages, typewriting
paper size, with edges of bright red, and makes
an attractive and convenient little house organ
for the benefit of the dealer and the salesman.
The character of the matter offered in the
volume may be judged by a perusal of the fol-
lowing article, under the caption, "The Current
Value of Advertising," an article that should
prove inspiring to retailers in any line. It
reads:
Stand on Michigan avenue, look north, and
the one thing that cannot escape your eye is the
new Wrigley skyscraper, it's white form tower-
ing to the stars. A handsome structure it is and
as it stands to-day so it will stand in the years
to come, a monument to the man whose keen
foresight and undaunted courage built a world-
renowned business in a few short years.
But it is more than that. It is a monument
to advertising—proof of advertising well used.
An advertisement is not advertising. The
fellow who uses occasional classifieds is not an
advertiser. Back of real advertising is a plan.
Back of that plan is a purpose—an idea—some-
thing to be accomplished.
Advertising is not like a flag, to be unfurled
when the sun is shining and taken in when it
rains. Nor is it like an umbrella, to be used
only in storm.
What would you think of a salesman who
worked one day a month? You wouldn't em-
*ploy him at any price. He could do you no
good. Yet there are many who use adver-
tisements whenever the spirit moves them and
they believe themselves to be advertisers.
Advertising, like salesmen, to be successful
must be on the job most of the time. Advertis-
ing builds reputation through repetition. With
advertising you must keep everlastingly at it.
"Business is poor, advertising is expensive,
so I'll cut it out for a time." Such logic is
only equaled by the fellow who figures that
there is so little business that he will be money
ahead if he clos'es up shop to save paying rent,
salaries, heat and light. He's dead from the
neck up. If your baby is ill you get a doctor
and medicine, regardless of cost. Laying aside
all sentiment, medicine is cheaper than funerals.
So with a sick business. It needs medicine, the
proper kind, and given in regular doses. And,
if possible, get a doctor who knows his busi-
ness, even though he doesn't know yours. To-
gether you may save the funeral.
What Are You
Riding On
If you bought a
$7,000 T w i n S i x
L i m o u s i n e you'd
think it mighty fool-
ish to equip it with
cheap fabric tires.
—Even if it was only
a $2,000 touring car
you'd probably see to
it that you had high-
quality treads between
you and the bumps
on the road.
—And the discrimi-
nating dyed - in - the-
wool flivverite, who's
wise, feels that he
wants quality first and
price afterwards.
How About
Piano Benches
—Not quite so evi-
dent, you say.
—But just as impor-
tant in the long run.
—Think it over!
—And then think of
"Tonkbenches"
Manufactured by the
TONK MFG. CO.
Clybourn Ave. & Lewis St.
CHICAGO, ILL.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE MUSIC TRADE REVIEW
FEBRUARY 11, 1922
ST. LOUIS PIANO DEALERS REPORT UNEVEN BUSINESS
GOOD BUSINESS IN BUFFALO
Demand for Musical Instruments Slows Up a Bit, Though Some Retailers Are Busier Than Others
—New Orleans Dealers Visiting Local Trade—Mark Mayer With Lehman Co.
Local Dealers Report Satisfactory Business and
Are Optimistic Over Prospects
ST. LOUIS, MO., February 6.—The spottiness
which developed in the piano business the week
before last increased last week and, generally
speaking, last week's business did not show the
increased recuperation that was expected or at
least hoped for. It did not make up materially
for the slackness of the early part of January.
Dealers and managers who do not lack optimism
admitted frankly that January was somewhat
disappointing. But there were good spots. One
of them was at the store of the Lehman Piano
Co., at Eleventh and Locust streets. P. A.
Lehman, head of the firm, said business made a
fine spurt at the end of the month, running up
an increase of 25 per cent over January a year
ago. As always, though, the statement was
qualified by the grim admission that it took lots
of hard work.
Sabbath-breaking safe-breakers visited the
store of the Smith-Reis Piano Co., 1005 Olive
street, last Sunday and obtained $1,000 in cash
and $2,000 in Government bonds. The building
was entered through a second-story window from
a fire escape. The safe was opened by knocking
the combination off and punching the tumblers
out of place. A packet of $1,700 worth of Gov-
ernment bonds in a secret drawer was over-
looked. Piano mortgages, non-negotiable, were
taken. The money and bonds were insured.
The Tri-State Victor Dealers' Association is
planning to celebrate Caruso's forty-eighth birth-
day February 27 with a dinner, probably at the
Claridge Hotel, inaugurating Caruso week, when
n special release of a new Caruso record is to
be made.
Three members of the Kieselhorst Piano Co.
organization have been^named as election officials
to serve the ensuing three years. They are
Oscar Shillig, C. O. Thompson and Miss Helen
Heffernan. Shillig and Miss Heffernan are
judges and Thompson is a clerk. They served
last week.at the election for delegates to the Mis-
souri Constitutional Convention.
J. E. Dockstader, manager of the Stix, Baer &
Fuller piano department, spent two days last
week in Chicago.
H. D. Hewitt, of the M. Schulz Co., Chicago,
was here part of last week.
Parker M. Harris, formerly sales manager of
Philip Werlein, Ltd., New Orleans, and Harry B.
Loeb, music and dramatic critic of New Orleans,
who have formed a partnership to embark in
the music business under the firm name of the
Harris-Loeb Piano Co., Inc., were here last week
on their way back to New Orleans from the East.
Harris visited his brother, Gerald Harris, sales
manager of the Lehman Piano Co. The new
firm will be open for business March 1 at 315
Baronne street and will handle the Lyon & Healy
pianos and Brunswick talking machines.
Mark Mayer, formerly at the head of the Tri-
Sales Co., has taken a position with the Lehman
Piano Co. The Tri-Sales Co. has been dissolved.
THE LEADING LINE
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 1870
BUFFALO, N. Y., February 6.—January was a bet-
ter month than the trade anticipated, according to
reports from dealers, this being especially true
of the piano departments. Houses which offered
and made strong selling campaigns on pianos
and players report satisfactory business; some
dealers report business as having been "surpris-
ingly good."
So far the talking machine business has not
shown
as great improvement as in the case of
PENNSYLVANIA A MUSICAL STATE
pianos, but records are moving in increased
Dr. C. F. Hoban Tells of Contribution Made by volume and player rolls are showing some signs
That State to the Cause of American Music of life. The industrial situation is slowly im-
proving and collections are a little better than
—Other News of Interest—Business Good
they have been for some time.
At the annual meeting of the Rudolph Wur-
PITTSBURGH, PA., February 6.—"Pennsylvania
has made the greatest contribution to American litzer Co., which was held at the firm's factory
music of any State in the Union," Dr. C. F. near North Tonawanda, N. Y., all the former
Hoban, of Harrisburg, assistant director of ad- officers and directors were re-elected for 1922.
ministration of the State Department of Public The reports which were read indicated 1921 was
Instruction, told the Principals' Round Table a prosperous year for this house. George W.
of Allegheny County at a meeting held on Sat- Pound, general counsel of the Music Industries
urday. Taking up the State's musical achieve- Chamber of Commerce, was a guest and made a
brief talk.
ments in detail, he said:
H. J. Hackenheimer, president of C. Kurtz-
"Pennsylvania has taken the initiative in
twenty-one musical activities, such as instru- mann & Co., has added his protest to that of
ment making, composition, operas and folk Buffalo dealers who are planning to oppose the
songs; organization of bands, orchestras and St. Lawrence ship canal project. "I think the
project an unwise and an unsound one," Mr.
music societies.
"Francis Hopkinson, signer of the Declaration Hackenheimer said. "I cannot see how any
of Independence and designer of the American reasonable return can be expected from a vast
flag, was the first American composer, and there expenditure, and I also oppose the measure be-
are Pennsylvania's big four: Stephen Collins cause this is a time when economy should be the
Foster, founder of American folk music; Ethel- watchword of the Federal Government."
Charles F. Hoffman, president of the Hoffman
bert Ncvin, composer of art songs and instru-
mental music; Charles Wakefield Cadman, pre- Piano Co., will spend a month's vacation in
server of Indian themes and versatile in all Florida, returning to Buffalo early in March.
lines of musical composition, and Henry J. Bur- The Hoffman store is now being remodeled and
leigh, whose negro spirituals approach the folk new show windows are being arranged.
Mr. and Mrs. Oscar Stranburg are en route
song. These form a quartet no State can match."
Dr. Hoban primarily addressed the educators to Miami, Fla., where they plan to spend sev-
with reference to the Music Week in the Penn- eral weeks. Mr. Stranburg is proprietor of a
sylvania public schools, to be observed through- chain of music stores throughout western New
York and northern Pennsylvania. He reports
out the State April 30 to May 7.
January sales in piano circles here are reported the outlook for Spring business in this region
to have shown a slight increase over the same very encouraging. Before leaving his home in
month a year ago. Considerable advertising in Jamestown Mr. Stranburg announced that Leon
the newspapers was done by the various piano Stranburg has been appointed manager of the
dealers of the Steel City, with the result that company's Bradford, Pa., store and will make
some business was attracted, but not in the his home in that city.
A man who gave his name as Leonard Adams
volume that the live-wire music merchant would
like to see. Most of the trade handled was for was surprised by the police of Franklin, Pa.,
high-class instruments, with grands and player- in the music store of R. E. Canon, in that city,
pianos leading the list. Considerable of the busi- in the early morning hours. Persons residing
ness done was out of town. Persons interested in apartments above the store heard unusual
wrote in to the several houses, stating their noises and notified the police, the arrest being
wishes, and little or no time was lost by sales the result.
Plans are being made for a joint meeting of
managers in getting a salesman "on the job."
One player-piano that was sold as a result of a the furniture and music groups of the Buffalo
mail inquiry was shipped to southwestern Ohio. Chamber of Commerce in the near future to dis-
D. L. Aaron, manager of the piano depart- cuss problems of mutual interest.
The city fire department was called to the
ment of Kaufmann's (The Big Store) launched
a special sale to-day of a "Super-Simplex" ' music store of C. E. Siegesmund in Main street
a few days ago. A rag burning in a furnace
player-piano, in choice of three finishes.
pipe caused the store to be filled with smoke,
The W. F. Frederick Piano Co. is specializing but no damage was done.
this week on the Knabe Mignonette grand, "the
attainment of the perfect grand tone in a small
piano," as stated in the firm's advertisements.
George Phelps, who was associated with Mayer,
has gone into the real estate business in Cal-
ifornia.
John Tebben, of the Melodee Music Co., New
York, was here last week.
H. D. Finch, formerly with the Lehman Piano
Co., has taken a position with the Kieselhorst
Piano Co.
COLUMBUS MUSK^ASSOC. ELECTS
COLUMBUS, O., February 6.—The following of-
ficers were elected at the annual meeting of the
Music Industry Association of Columbus, a
local organization consisting of manufacturers
and retailers: William V. Crowe, re-elected
president; J. N. Robbins succeeds Henry Gold-
smith as vice-president, and George J. Gulden
and D. A. Terradell were re-elected treasurer
and secretary.
Jacob Doll & Sons recently opened a room
devoted exclusively to reproducing pianos in
their New York warerooms.
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut Sts.
Philadelphia, Pa.

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