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FEBRUARY 11,
THE
1922
MUSIC TRADE
REVIEW
13
MUSICAL INSTRUMENT IMPORTS AND EXPORTS SHOW LOSS
Figures for Last Year Show That Both the Importation and Exportation of Musical Instruments
Dropped Below Totals for 1920—Greatest Loss Shown in Export Trade
WASHINGTON, D. C, February 6.—The summary
of exports and imports of the commerce of the
United States for the month of December, 1921,
the latest period for which it has been compiled,
has just been issued as follows:
The dutiable imports of musical instruments
and parts, including strings, during December,
1921, amounted to $146,279 as compared with
$19U,O20 which were imported during the same
month of 1920. The twelve months' total end-
ing December, 1921, showed importations valued
ax $2,483,368, against $2,964,505 worth of musical
instruments imported during the same period of
1920, and $1,300,374 in 1919. This gives a de-
crease m imports for the twelve months of
$481,137.
The total domestic exports of musical instru-
ments for December, 1921, amounted to $327,-
604, as compared with $1,019,563 for the same
period of the previous year. The twelve months'
exportations of musical instruments amounted
to $4,466,056 in 1921, as against $11,848,567 in
1920 and $6,883,883 in 1919. This shows a de-
crease for the twelve months of $7,382,511.
Of the aggregate exportations in December
there were 84 organs, valued at $9,800, as com-
pared with 211 organs, valued at $17,659, in 1920.
The twelve months' total showed that we ex-
ported 1,261 organs, valued at $159,911, in De-
cember, 1921; 2,720 organs, valued at $296,942,
for the same period of 1920, and 2,271 organs,
valued at $174,647, in 1919.
In December, 1921, we exported 309 pianos,
valued at $90,908, as compared with 1,309 pianos,
valued at $456,347, for the same period of the
previous year. The twelve months' total shows
4,506 pianos, valued at $1,362,103, as compared
with 16,838 pianos, valued at $5,261,071, for the
same period of 1920, and 12,507 pianos, valued at
$3,001,994, in 1919.
The exports of player-pianos show that 331
of these instruments, valued at $115,914, were ex-
ported during December, 1921, as compared with
768, valued at $326,638, exported in 1920. The
twelve months' total shows that 3,372 player-
pianos, valued at $1,420,129, were exported dur-
ing December, 1921, as compared with 8,364,
valued at $3,472,632, for the same period of
1920, and 4,378, valued at $1,656,519, in 1919.
Of the aggregate exportations there were 12
piano players, valued at $3,410, in 1921. For the
twelve months' period 73 of these instruments,
valued at $24,128, were sent abroad in 1921, as
compared with 117, valued at $46,399, in 1920.
The exports of perforated music rolls for the
month of December, 1921, amounted in value
to $17,665, as compared with $34,216 in 1920.
The twelve months' total amounted in value to
R.S.HOWARDG
PIANOS
"KNOWN THE WORLD OVER"
NOW FEATURING
1
UTTLE WINDER MODELS
FOR com nones
ADO OUR LINE AHO ADOTO^OUR PROFITS
mire
HOWARMTOWERSfe-
|32ND.5T.r&R0WN PLACE-NY.C.
$266,741, as compared with $409,913 in exports
for the same penod in 1920 and $294,742 in 1919.
The value of all other musical instruments and
parts thereof sent abroad during December,
1921, amounted to $89,907, as compared with
$184,703 in 1920. The total exports for the
twelve months under this heading foot up $1,-
233,044, as against $2,361,610 exported in 1920.
THE JUNIOR PACKARD BULLETIN
Meaty Little House Organ Now Being Issued
by the Packard Piano Co. Full of Articles and
Suggestions Calculated to Stimulate Sales
The Packard Piano Co., Ft. Wayne, Ind., has
just issued Number 1, Volume 1, of the Junior
Packard Bulletin, dated January, and represent-
ing a smaller edition of the very interesting
Packard Bulletin that has been issued to the
trade by that company for several years.
The Junior Bulletin is full of meaty articles
of much force and wisdom. It reviews 1922 pros-
pects in a most optimistic vein, emphasizes the
current value of advertising and why piano men
should advertise persistently and consistently,
has something to say about the number of pros-
pects that are available for the efforts of the
live salesman and then gives some news regard-
ing the activities of the Packard Co. and its
dealers.
The bulletin consists of five pages, typewriting
paper size, with edges of bright red, and makes
an attractive and convenient little house organ
for the benefit of the dealer and the salesman.
The character of the matter offered in the
volume may be judged by a perusal of the fol-
lowing article, under the caption, "The Current
Value of Advertising," an article that should
prove inspiring to retailers in any line. It
reads:
Stand on Michigan avenue, look north, and
the one thing that cannot escape your eye is the
new Wrigley skyscraper, it's white form tower-
ing to the stars. A handsome structure it is and
as it stands to-day so it will stand in the years
to come, a monument to the man whose keen
foresight and undaunted courage built a world-
renowned business in a few short years.
But it is more than that. It is a monument
to advertising—proof of advertising well used.
An advertisement is not advertising. The
fellow who uses occasional classifieds is not an
advertiser. Back of real advertising is a plan.
Back of that plan is a purpose—an idea—some-
thing to be accomplished.
Advertising is not like a flag, to be unfurled
when the sun is shining and taken in when it
rains. Nor is it like an umbrella, to be used
only in storm.
What would you think of a salesman who
worked one day a month? You wouldn't em-
*ploy him at any price. He could do you no
good. Yet there are many who use adver-
tisements whenever the spirit moves them and
they believe themselves to be advertisers.
Advertising, like salesmen, to be successful
must be on the job most of the time. Advertis-
ing builds reputation through repetition. With
advertising you must keep everlastingly at it.
"Business is poor, advertising is expensive,
so I'll cut it out for a time." Such logic is
only equaled by the fellow who figures that
there is so little business that he will be money
ahead if he clos'es up shop to save paying rent,
salaries, heat and light. He's dead from the
neck up. If your baby is ill you get a doctor
and medicine, regardless of cost. Laying aside
all sentiment, medicine is cheaper than funerals.
So with a sick business. It needs medicine, the
proper kind, and given in regular doses. And,
if possible, get a doctor who knows his busi-
ness, even though he doesn't know yours. To-
gether you may save the funeral.
What Are You
Riding On
If you bought a
$7,000 T w i n S i x
L i m o u s i n e you'd
think it mighty fool-
ish to equip it with
cheap fabric tires.
—Even if it was only
a $2,000 touring car
you'd probably see to
it that you had high-
quality treads between
you and the bumps
on the road.
—And the discrimi-
nating dyed - in - the-
wool flivverite, who's
wise, feels that he
wants quality first and
price afterwards.
How About
Piano Benches
—Not quite so evi-
dent, you say.
—But just as impor-
tant in the long run.
—Think it over!
—And then think of
"Tonkbenches"
Manufactured by the
TONK MFG. CO.
Clybourn Ave. & Lewis St.
CHICAGO, ILL.