Music Trade Review

Issue: 1922 Vol. 74 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC TRADE REVIEW
FEBRUARY 4, 1922
CONDUCTED BY V. D. WALSH
"SAY IT WITHJVIUSIC" WEEK
Irving Berlin, Inc., Getting Out Some Attrac-
tive Publicity Matter for the Dealers
I u the several national exploitation campaigns
of one week each, inaugurated by Irving Ber-
in this instance is probably the most attractive
it has ever prepared and the requests coming
from the trade for its use demonstrate that it
has made a most favorable impression and
should, where given an effective setting, create
many sales.
The campaign during "Say It With Music"
SONGS THAT SELL
The Song Hit of the Hour
Tuck Me to Sleep in My Old
'Tucky Home
G r a n n y (New Hit)
You're My Mammy's Mammy
D e l i a (NewHit)
Just a LittleLoveSong
(New Hit)
B o w W o w Blues(NewHit)
All By Myself
Birds of a Feather
Oh, My Sweet Hortense
E v e r y b o d y Step
From the Music Box Revue
They Call It Dancing
From the Muiio Box Revue
In a Cozy Kitchenette Apartment
From the Muslo Box Revue
Window Display Cut-out of "Say It With Music" for Dealers' Use
lin, Inc., to feature individual songs, the pub- Week will include the co-operation of hundreds
lisher has always placed in the hand of the of vaudeville artists and orchestras in all parts
trade a unique, attractive, multi-colored cut-out of the country.
which could be used advantageously either in
the window or on the counter.
JAY WITMARK RETURNS FROM TRIP
In the present campaign for "Say It With
Music" Week, which begins on February 11 and Notes Marked Improvement in Middle West
ends on February 18, Irving Berlin, Inc., has Sheet Music Trade—Returns With Substantial
again issued an attractive cut-out. The issue
Orders for Black and White Series
JENKINS HITS
"Dangerous Blues"
The Biggest "Blues" Hit Ever Published
Everyone Is Playing It
"12th Street Rag"
Song—Piano Solo
Now at Its Height
"Kiss Me, Dear"
A Beautiful Waltz—Has the Earmarks
of a Real "Hit"
TWO OTHER GOOD ONES
"Sweet Love"
and
"Colleen o 9 Mine"
EVERY ONE A SELLER
Published by
J. W. Jenkins 1 Sons Music Co.
Kansas City, Mo.
My Little Book of Poetry
From t h e Muslo Box Revue
The Greatest Song Success
Ever Written
Say It With Music
From the Music Box Revue
IRVING BERLIN, Inc.
Jay Witmark, of the firm of M. Witmark &
1607 Broadway, New York
Sons, returned recently from a trip to Chicago,
Detroit and other Western points. Mr. Witmark
states that he noted a marked improvement in
REM1CK SHOP TO_BOOST SONG HITS
the mid-Western situation since his last trip six
months ago and all indications seem to point to "Yoo-Hoo" and "When Shall We Meet Again?"
Morris Richmond Co.'s Songs, Will Be Fea-
a further improvement. Mr. Witmark returned
tured in Forthcoming Campaign
with some very substantial orders for the Wit-
mark Black and White Series as well as for num-
SAN FRANCISCO, CAL., January 30.—Ben Adkins,
bers in the more popular catalog.
of the Remick Shop, is starting a campaign on
the two latest Morris Richmond Co.'s songs.
BERT GRANT IN HOSPITAL
They are both being recorded by the Columbia
Bert Grant, who recently organized the Bert Co., and according to Mr. Adkins they have all
Grant Music Pub. Co., was taken to the New the earmarks of tremendous successes. The
York Hospital early last week and was oper- songs are "Yoo-Hoo" and "When Shall We
Meet Again?" The entire force of the Remick
ated on Thursday for appendicitis.
stores is being concentrated on these two num-
bers, and to stimulate enthusiasm the Remick
REISSUING '^SCHOOL DAYS"
people offer a prize to the girl who sells the
Joe Mittenthal, Inc., is reissuing the Gus Ed- greatest number of these two songs. The sheet
wards and Will Cobb song, "School Days,'' and music business is opening very well and every-
will exploit the number in conjunction with the one is enthusiastic. Mr. Adkins is of the opinion
Wesley Barry motion picture of the same name. that this year will be the best in the history of
the sheet music business. The numbers that are
FISHER THOMPSON SONGS most popular are "Leave Me With a Smile" and
"Wimmiii."
ARE KNOWN THE WORLD OVER
These songs are al]
proven sellers and a d -
vertisements r e a c h i n g
over 12,000,000 people
are now running in the
n a t i o n a l magazines.
They are being featured
by the leading singers
and orchestras of the
country.
ORDER
MAMMY'S LOVING LULLABY
BROWN EYES
YOU, JUST Y O U
RIO NIGHTS
KITTY
THRU
YOUR JOBBER
She's Jl Sensation?
OLDIASHIQNED
GIRL
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 4,
1922
THE
MUSIC TRADE
REVIEW
51
A "Profitable" Announcement
The Week Commencing Sat. Feb. 11, to and Including Sat.
Feb. 1$, Will Be Known from Coast to Coast as
SAY IT WITH MUSIC
WEEK
During "SAY IT WITH MUSIC" WEEK, Irving Berlin's two sensational song hits from the "Music
Box Revue," namely "SAY IT WITH MUSIC" and "EVERYBODY STEP," will be heard wher-
ever music is featured.
The Demand for These Songs Will Be Tremendous—Rush
Your Order—Make a Display in Your Window and in Your
Music Department and Watch Your Sales "Shoot Up"
SPECIAL DISPLAY MATERIAL, such as beautiful six-colored cut-out signs, window strips, title
pages, etc., will be sent to you on request.
P. S.—Your jobber will also be glad to furnish this display material on request.
,
; .
REMEMBER THE SONGS—"Say It With Music' 9 and "Everybody Step"
REMEMBER THE WEEK—Saturday, Feb. 11th to Saturday, Feb. 18th
IRVING BERLIN, Inc., 1607 Broadway, New York
SHOWING UP THE POPULAR HITS
NEW RECORD AND ROLL DIRECTORY
ANNUAL BEEFSTEAK DINNER
Philadelphia Vaudeville Act Proves Valuable as
Popular Song Hit Barometer
Music Publishers' Protective Association Issues
Valuable Directory and Data Concerning Rec-
ord and Music Roll Companies
Local Association Holds Enjoyable Affair on
Tuesday Evening
At the Cross Keys Theatre in Philadelphia
there recently appeared a new vaudeville act
known as "The Band of Mystery." This is one
of those mind-reading performances in which a
member of the act circulates in the audience,
gathering the titles of various songs on cards
which have been previously distributed, and as
they are collected by some unknown method the
title is communicated to the band on the stage,
which immediately renders the number. Among
olher things, this is proving a good method of
judging what melodies are uppermost in the
minds of the public. At the above house the
following were the numbers for which the band
received the most requests: "Wabash Blues,"
"Sweetheart," "Peggy O'Neil," "Nobody's Dar-
ling," "When Francis Dances With Me," "Ten
Little Fingers and Ten Little Toes," "Margie,"
"Tuck Me to Sleep in My Old Kentucky Home,"
songs from the catalog of Leo Feist, Inc., Sha-
piro, Bernstein & Co., Inc., Waterson, Berlin &
Snyder and Irving Berlin, Inc.
"Canary Isles," is the title of a new fox-trot
released by the Ben Schwartz Music Co., Inc.
She's ~A Sensation'
OLD EASHIQNED
GIRL
Under the direction of E. C. Mills, chairman of
the board of directors of the Music Publishers'
Protective Association, that organization has
compiled and issued a complete directory of all
talking machine record and player roll com-
panies. Copies of the directory, which is issued'
in two forms, have been placed in the hands of
all members of the Association. The directory
proper is in leather binding, loose-leaf style,
which allows the insertion of additional data
from time to time. It contains the list of manu-
facturers and their addresses; the names of sales
and recording managers; the addresses of re-
cording laboratories, pressing and manufactur-
ing plants, and the product or products as well
as the trade names of the various companies.
In addition, there is issued in paper-bound
form a booklet carrying the alphabetical lists of
the companies and the minute data regarding-
their activities, which is valuable for ready refer-
ence. There also appears in the latter part of
this paper-bound folio an index to brands where-
by any given trade-marked product in either
the player roll or record field can be immediately
traced to the manufacturer.
The Fred Heltman Co., Cleveland, O., is hav-
ing unusual success with the waltz "Night of
Love." The number, seemingly, is quite popu-
lar with orchestras and dancers and it is appear-
ing quite frequently upon records and rolls, both
in song and dance form."

The annual beefsteak dinner of the Greater
New York Music Publishers' and Dealers' As-
sociation was held on Tuesday night of this
week at Lyon's, 56 East Forty-first street.
Some unusually good entertainment was pro-
vided and the gathering was one of the largest
in the history of this Association. A further re-
port of the affair will appear in next week's
issue.
Sherman JflayR Co.,
San Francisco
S
TOMORROW LAND
ANOTHERW&HZ
HAKE YOU FORGOTTEN
oN
FoxTrot-PaulWhiteman
Order from your regular jobber
or direct from us

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