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THE MUSIC TRADE REVIEW
JUNE 24, 1922
THE AMERICAN PIANO HAMMER CO., INC., ORGANIZED
New Corporation Will Combine Two Piano Hammer Shops at Belvidere, N. J., and Hammers
Will Be Marketed Through the American Piano Supply Co.—J. T. Chidsey is President; W. C.
Hess, Vice-president, and A. B. Bush, Secretary-treasurer and General Manager of the Firm
Announcement has been made of the incorpo-
ration of the American Piano Hammer Co., Inc.,
under the laws of the State of New Jersey. The
following officers have been elected: J. T. Chid-
sey, president; W. C. Hess, vice-president, and
A B. Bush, secretary-treasurer and general man-
ager.
This company has been formed to combine the
hammer departments of the Crane Felt Co., Bel-
vidcre, N. J., and the new piano hammer shop
started last year at Bristol, Conn., by the Ameri-
can Piano Supply Co., New York, with the
who is also vice-president of the American Piano
Supply Co., stated this week to a representative
of The Review:
"The American Piano Supply Co. in pursuance
J. T. Chidsey, President
W. C. Hess, Vice-president
equipment they purchased at the time they pur-
chased the hammer business of C. W. House &
Sons. Headquarters will be in Belvidere, N. J.
Regarding the incorporation of this new com-
pany, W. C. Hess, vice-president of the company,
Write for a sample can of Behlen's
Varnish Crack Eradicator and try it.
Once you leam how much it means to
you in the saving of time on your refin-
ishing jobs by eliminating the necessity
of scraping off old varnish and shellac,
and how much more satisfactory are
the results, because of the better sur-
face it gives to work on, you, like others
will continue to use it.
Write to-day.
^
H. BEHLEN & BRO.
Anilines
Shellacs
Stains
Fillers
10-12 Christopher St., New York
Near 6th A v c , and 6th St.
•
though we take the entire output of the Crane
Felt Co. While, of course, a large output has
not been required during the past months, we are
thorough believers in the permanency and growth
of the piano industry and feel that now is the
proper time to prepare so far as is possible for the
future, more especially in so far as mak'ng ar-
rangements for the manuiacturing of goods when
they are required by our customers.
"We believe by consolidating the two organiza-
tions at Belvidere, N. J., we will be able to se-
cure maximum output at a minimum cost, an:l we
will be able to have all of the hammers made up
under the personal supervision of A. B. Bush, who
has devoted years to this line of business. The
hammers will, of course, be marketed through the
American Piano Supply Co..
"The new company, however, does not in-
clude the felt mill of the Crane Felt Co., whose
"
of their general policy of offering to their cus-
tomers the best possible service as well as price
and quality, have been able to make exception-
ally satisfactory arrangements for the supplying
of piano hammers.
"You may recall that we purchased in the Fall
of 1920 the hammer department of C. W. House
& Sons because we had been unable to secure
sufficient hammers to take care of our trade, al-
NATIONAL ADVERTISING OF ACTIONS
Wessell, Nickel & Gross Using Prominent Na-
tional Magazines to Tell Public of Importance
of the Piano Action and What Their Trade-
mark Means—New Idea in the Supply Field
A new development in the merchandising of
piano supplies is to be found in the extensive ad-
vertising campaign to the consumer, conducted
by Wessell, Nickel & Gross, the prominent manu-
facturers of piano actions, of New York. The
campaign is of an educational nature, bringing the
attention of the buying public to the importance
of the piano action and its vital relation to the
piano and telling the public how to ask for the
Wessell, Nickel & Gross action.
A group of magazines, comprising a total cir-
culation of three-quarters of a million, has been
selected, which is as follows: Atlantic Monthly,
Harper's Magazine, Century Magazine, Scribner's
Magazine, World's Work and the Review of
Reviews.
The first piece of copy, which will be for July
insertion, has been very attractively prepared with
an artistic border and featuring the Wessell,
Nickel & Gross trade-mark—-"The Standard of
the World." • Headed "The Importance of the
Piano Action," it states clearly and forcibly the
many important considerations from the stand-
point of the buyer.
Wessell, Nickel & Gross are forcefully linking
A. B. Bush, Secretary and General Manager
product the American Piano Supply Co. expects
to market to the trade as heretofore."
up their national publicity with their trade pub-
licity, telling of future plans, and reproducing
the advertisements as they will appear in the
national magazines.
\
Since 1874 the firm of Wessell, Nickel & GroSs
has been identified with practically every impor-
tant development in the field and it seems {n
keeping with this well-known house to institute
the first campaign in the history of the trade
whereby piano actions are nationally advertised.
George H. Harper Co. T 7T? \ T I ? 1 7 1 1 O
Orange, N. J.
V LJLS LJLJMXO
THE
ARTNOVELTYCO.
Cxelusive manujactuvurs of
Piaivo Beivekes
and Musie Cabinets
GOSHEN
Xlfrittfor catalog and *tletaih
INDIANA
PLAYER MANUFACTURERS
ATTENTION!
We make a specialty of Piano and Player-
Piano Hardware, Transmissions and Gears,
Metal Spool Ends, and so forth. We make
only on special order after designs furnished
us or will furnish designs on request.
Write us your needs.
Elgin Metal Novelty Co.
ELGIN
-
-
ILLINOIS
Circassian Walnut, Oak, Walnut
and Specializing on Mahogany.
Capacity—5 Million Feet