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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 24, 1922
MUSIC
IN
TRADE
47
REVIEW
THE
window displays, for there is no doubt that band
instruments offer a wider scope to his imag-
F. A. Buescher Emphasizes the Possibilities ination in getting up inviting window trims than
Which Band Instruments Possess for the Mak- any other musical instrument. Compared with
them pianos are huge, commonplace musical in-
ing of Attractive Window Displays
struments which have been seen by the public
"The band instrument in window displays is thousands of times and which rarely ever cause
passers-by to stop and gaze into the window.
not being used by dealers to the full extent of
its possibilities," declared F. A. Buescher, presi-' Band instruments, on the other hand, can be at-
dent of the Buescher Band Instrument Co., man- tractively arranged into the most inviting form
of displays.
"We have proof of this from the number of
enterprising dealers who have sent us photo-
praphs of window displays featuring the Buesch-
er line of band instruments. Only last week the
Southern California Music Co., our Los An-
geles agent, staged one of the most impressive
musical instrument displays ever seen, the win-
dow being composed entirely of Buescher band
instruments. I could cite you examples of a
great many other dealers who handle the
Buescher line who are taking advantage of the
DISPLAYING BAND INSTRUMENTS
service and assistance we give them in arrang-
ing the Buescher instruments into unique and
attractive window displays.
"So keenly interested are we at the factory in
the part that dealers' windows play in the mer-
chandising of band instruments that we have
provided a special service for our dealers. We
have gone to a very heavy expense to prepare
a handsome series of lithographed window cut-
outs and displays. These displays are changed
every month and each one contains a new iden
and a new treatment of band instrument dis-
play. Our special saxophone chart has already
lecomc famous throughout the country.
"Large as the sales of saxophones have been
in the past year or so it is my firm belief that
the instrument is still in its infancy. There is
every reason why this should be the most popu-
lar of musical instruments and the splendid
results that we are achieving with the saxophones
made by the Buescher Band Instrument Co. in-
dicate that the saxophone is here to stay."
ity is found in the new catalog of Sherman, Clay
& Co., San Francisco wholesalers of musical in-
Prominent Line of Banjos to Be Represented by struments. The 1922 catalog of Sherman, Clay
8c Co., now being distributed to the trade, con-
Boston and New York Ditson Concerns
tains several pages devoted to Bacon instruments,
GROTON, CONN., June 19.—Another stride for-
which have been adopted by this company.
ward in the progress made by the Bacon Banjo
Fred J. Bacon, president of the Bacon Banjo
Co., of this city, is announced in the adoption of
Co., is making a sales and demonstration trip
the wholesale and retail representation of this through New England. Mr. Bacon is accom-
line by the Oliver Ditson Co., Boston, and panied on the trip by M. J. Scheidelmeir, of the
Chas. H. Ditson & Co., New York, prominent Scheidelmeir Music Co., Pittsburgh, one of the
F. A. Buescher
wholesalers of musical merchandise. In the new Pittsburgh Bacon dealers. Mr. Scheidelmeir is
ufacturer of the Buescher line of band instru- catalog of the Ditson houses now being distrib- believed by many authorities to be the coun-
ments, Elkhart, Ind., to a reporter for The Re- uted to the trade there is an eight-page insert try's greatest tenor banjoist, and demonstrated
view at the recent convention at the Hotel Com- in the center of the book featuring the Bacon the Bacon banjo at the recent convention held
modore.
line of instruments. The section devoted to the at the Hotel Commodore, New York. On the
"The dealer who handles band instruments has Bacon banjo and other stringed instruments is present trip Mr. Scheidelmeir will demonstrate
a great advantage from the point of view of a handsome one, being printed in green and for the dealers the merits of the Bacorr blue rib-
black on rich colored paper.
bon tenor banjo, and Mr. Bacon will display an
The decision of the Ditson houses to handle old-time skill upon the five-string instrument.
Bacon instruments is, naturally, a source of sat-
isfaction to the officials of the Bacon organiza-
tion, for the Ditson firm represents one of the
Headquarters for
THE EASIEST BLOWING MUTE
oldest, most reliable houses in the trade and a
ON THE MARKET. PERFECT IN-
TONATION AND TONE QUALITY.
careful study of the harijo field was made before
Everything In Music
INDESTRUCTIBLE AND LIGHT A8
FIBRE.
deciding
to
adopt
the
Bacon
line.
MONARCH BRAND SPECIALTIES
Chosen for the 70-pler-e band at the
Another significant testimonial to Bacon qual-
Strings, Polishing Cloth. Electric Band
DITSON HANDLING BACON LINE
©CARL FISCHER
SordiHo Adjustable Metal Mule
•
Light, Manuscript Music Paper
Rockwell Music Stand, Baker's Violin
Rasln. Large atock of choice Violins,
Bow* and Accessories. I'rompt and ef-
fleicat service. Write for complete cat-
Hlogue and terms.
COOPER SQUARE,N.Y.
i
C. MEISEL, Inc.
PILGRIM TERCENTENARY AT
PLYMOUTH
Sordlllo-Gardner, Inc.
OF THE BEST QUALITY
Jobber* Who Are Not Familiar With Our Product*
Are Urged to Communicate With U*
Ettablithed 1878
MUSICAL INSTRUMENTS
AT WHOLESALE
4 St. Marks Place
New York
TRIMS
P w LA ELITE
FAVORITA
ETERNELLE
AKADEMIE
Your jobber has them
M.E.SCHOENING&CO.,Inc.
24 Eaat 22nd St.
New York
Patented fln»er grijn permit adjust-
ment and hold mute securely
We manufacture the famous Multl-
Itore Mouthpiece, Gardner Machine
Tympanl. Drums, etc.
Liberal discount* to dealer*
GUT
61 COURT ST.. BOSTON. MASS.
THE FRED. GRETSCH MFG. CO.
' ' The Largest Musical (nitramentt Mfr. in the U. S . "
CHELSEA 560 WA * MINCT0N A v e ~ M A S S .
Alfred L. Felsberg&Co.
SuccttMn I* Manlbttscb k Wfcitttmore
MUSICAL INSTRUMENT CASES
Sold by all leading jobber*
Spring and Cross Stt., Newark, N. J.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULIER A KAPLAN. 509 E « t 76th St.. N. Y.
REX
Banjos—Mandolins—Guitars
Violin Casea—20th Century Drums
60 BROADWAY, Brooklyn, N. Y.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
5-7-9 Union Sou are
NEW YORK