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46
THE
BRAND NEW
Here is the handbook of the talking machine
industry for which you have long been
waiting. It is a directory you can keep
on your desk to give you, in an instant, de-
tailed knowledge about this and that com-
pany, which would otherwise consume much
of your time to secure.
ONLY 50 CENTS
For instance, it will give you a complete
up-to-date list of the manufacturers and
jobbers who comprise the talking machine
industry, including invaluable data about
each concern, such as location of factories,
names of officers, location of branch offices,
trade names controlled, policy of marketing
product, etc., etc.
ONLY 50 CENTS
Also it will give you a full, up-to-date list
of the manufacturers who make any given
class of product, such as talking machines,
records, parts, accessories, store equipment,
etc.
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This book contains the kind of data about
each concern which cannot be put into the
company's current advertising for lack of
space and which is nevertheless a kind of
data that is valuable from your standpoint.
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This volume also contains a number of
pertinent articles on highly important topics
and much other material too extensive to
enumerate here in detail.
ONLY 50 CENTS
Tt is the only book of its kind ever pub-
lished and is a volume which no enterprising
member of.the industry can fairly afford to
do without. It has been produced by the
publishers of The Talking Machine World.
U S E T H I S
COUPON NOW
Send Cash, Stamps or Check
EDWARD LYMAN BILL, Inc.,
373 Fourth Ave., New York City.
Gentlemen:
Please send me postage prepaid a copy of the
1922 edition of The Talking Machine World Trade
Directory, in payment for which I enclose 50 cents.
Name
Firm
Street
City and State.
MUSIC
TRADE
REVIEW
JUNE 24, 1922
EDISON DEALERSJVORK1NG FOR TRIP
SUCCESSFUL GRAFONOLA SALE
Winners in Sales Contest Inaugurated by Harger
& Blish, Inc., Edison Distributors, Des Moines,
to Be Conducted on Trip to New York and
Through Edison Laboratory, Orange, N. J.
Progressive Philadelphia Dealer Meets With
Great Success in Sales Campaigns
DES MOINES, IA., June 19.—Harger & Blish, Inc.,
enterprising Edison distributors in this territory,
have evolved a unique contest which is resulting
in energetic sales efforts on the part of Edison
dealers and salesmen throughout the territory.
The five winners of the competition, which start-
ed April 1 and ends Friday, June 30, will be con-
ducted on a trip to New York, accompanied by
Harger Blish, Jr. Stops will be made at interest-
ing points en route, including Chicago and Niag-
ara Falls, and visits will be made from New
York to Atlantic City, Washington, D. C, and
other points of interest.
The headquarters of the visitors will be in
Gotham, where four days will be spent in seeing
the sights. One of the most interesting phases
of the trip will be a visit to the laboratories of
Thomas A. Edison, Inc., in Orange, N. J., where
Thomas A. Edison and Charles Edison will wel-
come the visitors in the famous music room.
Each winner will be presented with an auto-
graphed photograph of the famous inventor.
Following a trip through the Edison plant, din-
ner and the theatre will be enjoyed.
Harger & Blish, Inc., have mapped out their
territory in four divisions, numbered two, three
four and five, consisting of dealers in towns of
1,000 population; 1,000 to 3,000 population; 3,000
to 10,000 population, and those in towns of
10,000 population and up, respectively.
Each division is provided with a punch board
and the number of punches to which the dealer
is entitled depends upon the style of machine
sold. Numbers on slips of paper punched from the
board determine the number of points with which
the contestant will be credited, and the win-
ning dealer or salesman in each division will be
entitled to the trip. Trip number 1 will be given
to the dealer holding a lucky number. Thomas
Harris, Ediphone dictating machine distributor
for Harger & Blish, has charge of the distribu-
tion of points.
RED SEAL SCHOOLj^OR NEW YORK
Victor Wholesalers in Metropolitan District
Make Preliminary Arrangements for Holding
Red Seal School Here Next Month Under the
Personal Direction of F. A. Delano
At a meeting of Victor wholesalers of the
metropolitan district held at the headquarters
of the Blackman Talking Machine Co,, New
York, the other day, preliminary arrangements
were made for the holding of a Red Seal School
in this city under the personal direction of F. A.
Delano, head of the Victor Salesmanship School,
and with the co-operation of all the jobbers.
J. Newcomb Blackman, of the Blackman Talk-
ing Machine Co.; Lloyd L. Spencer, of Silas E.
Pearsall, and Charles B. Mason, of the New
York Talking Machine Co., were appointed a
committee to look after the details in connection
with the school. It is very probable that the
sessions will be held in the Hotel Pennsylvania,
although definite arrangements toward that end
have not yet been made.
The first class will open on July 10, and will
last four days, to be followed immediately by a
second class covering a similar period. It is
believed that a sufficient registration will be
made to warrant the holding of two, and perhaps
three or more, classes, judging from the in-
terest that has been shown in similar Red Seal
Schools conducted in Buffalo, N. Y.; Washing-
ton, D. C , and other cities.
S. S. SPIVAK NOW THE OWNER
S. S. Spivak, jeweler and talking machine
dealer of East Hampton, N. Y., has purchased
the Victrola business of I. Meyer. Mr. Spivak
wilf handle the Columbia line in addition to
Victrolas.
PHILADELPHIA, PA., June 19.—E. M. Goldman,
Inc., 623 South street, is the "live-wire" Colum-
bia dealer who has very successfully put over two
advertising campaigns and has now started his
third, through the sales efforts of J. D. Wester-
velt, of the Columbia Co.'s Philadelphia branch.
The first two campaigns required the purchase
of one hundred Grafonolas. Before releasing the
A View of the Goldman Store in Philadelphia
advertising and beginning the actual sale several
publicity stunts were swung. The advertising
manager of the paper was called in to confer-
once and together the campaign was talked over.
Naturally, the advertising manager passed the
vord along the line. A neat poster was then
placed in the dealer's window the day before the
campaigns started, stating: "Watch to-morrow's
World for our big Grafonola sale." Also with
the aid of the dealers' service department several
special Grafonola signs were made up, cutting
out cuts of Grafonolas from catalogs, etc., and
mounting them on highly colored backgrounds.
These signs were placed in the windows and
throughout the store. All other types were
moved to the rear of the store, the window
dressed accordingly, and after giving the sales
clerks a short talk on the "high points" of each
style the sale commenced.
Including both campaigns a total of one hun-
dred and thirty Grafonolas were sold, the most
of which were G-2's and K-2's.
MR. CUPID IS^ON THE JOB"
PHILADELPHIA, PA., June 19.—Mr. Cupid, the
well-known sharpshooter, has been very busy
lately in the Philadelphia branch of the Colum-
bia Graphophone Co., with the following results:
James F. Linn was married a few days ago to
the daughter of Mr. and Mrs. Charles L. Mayer,
of Pottstown, Pa.; the betrothal of C. E. Shep-
pard to Miss Naomi Kauffman was recently an-
nounced, and Miss Thomas, of the general staff,
was married last Thursdav.
ISHAM JONES ENTERS TRADE FIELD
SACINAW,
MICH.,
June
19.—The
I sham
Jones
Brunswick Shop, carrying a complete line of
Brunswick machines and records, will be opened
about July 1 at 127 South Washington avenue,
this city. I sham Jones, leader of the Chicago
Dance Orchestra and widely known as a Bruns-
wick artist, Thomas Jones, Frank Jones and
Gerald Marks compose the company.
EXCLUSIVE EDISON SHOP OPENS
ROCKFOKD, I I I . , June 19.—The Dahlin Music Store
is the name of a new concern which was re-
cently opened at 1202 Fourteenth avenue, this
city. The store has been handsomely decorated
and is equipped with all the latest merchandising
devices. The Edison line of phonographs is
handled exclusively. Pianos, player-pianos and
other music accessories are also carried.
Upon the use of brains does the progress of
the world depend.