Classic Mode

Music Trade Review

Issue: 1922 Vol. 74 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11
THE MUSIC TRADE REVIEW
JUNE 24, 1922
i rcm r m im tin rrm cm rimrrntrfnMinfflwuwfflVfm am cm- TTMITnnnwiwimffliwimfflii rm f^^^
OS1C
Did anyone discover during the conventions
any way of selling music rolls which does not
involve either price inducements or indirect
methods of some other kind? We did not hear
of anyone performing this feat and so must con-
clude that the music roll industry will have to
get along for another year without seeing any
miracles specially performed for its benefit. Per-
haps, now that the members of the National As-
sociation of Music Merchants have returned to
their stores, it will not be out of order to make
some remarks about selling music rolls in hot
or other weather.
As a starter we should say that we do not pre-
cisely envy the man who, never before having
taken an interest in the subject, suddenly finds
that he must busy himself with getting up a
campaign for music roll selling. His is not an
enviable task. If every music merchant in the
country had to-day to get up a campaign to in-
terest the public in music rolls, how many, think
you, would have any clear notion of how to set
about the task? Very few, we imagine.
This, of course, is all because the music roll is
the stepchild of the music industries. Depend-
ing wholly upon a mother who has neglected it,
a mother married to a trade which philanders
from one favorite to another, never staying home
long enough to get to know the family, the music
roll has had a bad time of it. The player-piano
has been a careless mother and the music trade
an indifferent stepfather. Poor Music Roll!
What Our Rivals Do
How do talking machine merchants sell rec-
ords? The records are just as much dependent
upon the talking machine and just as little able
to stand by themselves. The answer is simple:
the talking machine men demonstrate. They
A Good
Electric
Piano Roll
tell the people, through the medium of the rec-
ords themselves, how good those records are.
They demonstrate all day and every day. They
advertise. And their own advertising is backed
by the powerful, compelling national advertis-
ing of the makers. What is the consequence?
The talking machine record, far more than the
talking machine, is the money-maker and the big
seller in the talking machine industry. Of
course it is. And so, in fact, should be the music
roll.
For it needs little wisdom to see that the talk-
ing machine business would be a very -small bus-
iness if all the energy of retail dealers was put
into selling machines, and none left over for rec-
ords. Yet just that is what we find in the player
business. We do all our advertising and put all
our energy behind the instrument. We talk tech-
nical points and construction and prices and
terms till you can't rest; and then at the very
end, if we are so fortunate as to make a sale,
we throw in some music rolls and forget it. Nice
sort of salesmanship, isn't it?
Cart and Horse
Did it ever occur to our music merchants
that they are putting the cart before the horse?
Instead of directing the attention of the cus-
tomer to the player-piano, why not make all the
merchandising revolve around the music roll;
which is to say, around the music itself? Instead
of advertising a player-piano in the same spirit
and almost the same language as would be em-
ployed for a kitchen range, why not talk only
music, listing prominently the monthly bulletins
of music rolls, inviting everybody in to try them
over, and so working up sentiment in favor of
the musical side of the player-piano? If once a
man or woman has been won over to the idea of
music as embodied in the roll there will be no
difficulty in selling instruments. But when the
attempt is concentrated on the instrument it" is
first of all necessary to get away out of the
prospect's mind the bogy of high price and the
general unwillingness to make what looks like a
large investment. Then, further, when the sale
has been made, the prospect is at best only half
sold on the musical side of the deal. That
customer must then be sold all over again on the
ZEPHIR IS
AIRTIGHT LEATHER
Unsurpassed for Pouches and Pneumatics
JUUUS SCHM1D, Inc.,
costs more than an inferior
roll but it earns so many
more nickels that in the
end it is the wisest invest-
ment.
Try a CLARK ORCHES-
TRA ROLL for results.
WHITE, SON CO.
Manufacturer! of
ORGAN AND PLAYER-PIANO
LEATHERS
530-540 Atlantic Are., BOSTON, MASS.
PLAYER--ORGAN--PIANO
LEATHERS
A Specialty of Pneumatic Leather*
T. L LUTKINS, Inc.**
NEW TOR*
music roll. Which, by the way, is a part of the
performance usually quite neglected.
.
M
Change the Spirit
Of course the music roll market is not in a
healthy state! How on earth should it be, in
the circumstances? Change the spirit of the mer-
chandising policy, get the horse in front of the
cart, sell the roll first and the player second,
and then we shall see the changes for the better.
Here is something for the music roll men to
take up with the retail music merchants.
AEOLIAN CO.
The Duo-Art offerings for July are, naturally,
light-hearted from beginning to end. There is
just now neither need nor demand for anything
calculated to make the brow pale with thought.
The present lot is just jolly good-humored music,
for singing, dancing and listening to. No more
comment, in fact, is needed on this list save to
say that the last three numbers bear some con-
solation for those who, like ourselves, sometimes
get tired of the "snappy stuff" when it comes in
very large doses.
Composer
Title
Played by
Donaldson—Sweet Indiana Home—Fox-trot and Song-
roll
Akst
Donaldson—Bamboo Bay—Fox-trot and Song-roll
Banta
Hanley—Gee! But I Hate to Go Home Alone—Fox-
trot and Song-roll
. Banta
Liszt—The Nightingale (Le Rossignol)
Beebe
Bennett—Elfin Dance No. 4, "Mother Goose Suite,"
Bennett
{Continued on page 12)
IDEAL
WO
FID
ROLL
O1512
75c
THE QUALITY ROLL
THE R05E VALLEY MU/ICG>
551H.ST.MO HUNTtR AVE.
PA.
Additional Income for
Tuners and Repair
Departments
W e can supply you
with an action of universal
scale that can be installed
in a n y 65 or 88-note
player-piano that is giving
unsatisfactory service or in
a n y ordinary piano by
making some minor altera-
tions in the piano case.
Write for details of this money-
making possibility.
Simplex Player Action Co.
Worcester, Mass.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC
TRADE
REVIEW
JUNE 24,
1922
MUSIC OF THE MONTH—(Continued from page 11)
STANDARD J^USICJJOLLS
With and Without Words
Are FIRST and BEST
Bohrer—Erna Waltz
Bohrer
Ganz—Pensive Spinner, Op. 10, No. 3
Davies
Miles—Tulips
Di Giovanni
Meacham—American Patrol March
Erlebach & Milne
Jolson—Coo-Coo—Fox-trot and Song-roll
Jolson
Patriotic Song Medley
(1) Red, White and Blue
(2) Tenting To-night
(3) Battle Hymn of the Republic
(4) Marching Thro' Georgia (5) Dixie
Arnold—America—National Hymn
Ganz
Arnold—Star Spangled Banner
Ganz
Hadley—Intermezzo No. 3 from "Ballet Suite"
Hadley
Confrey—Stumbling— Fox-trot and Song-roll
Johnson
Penn—Maryland, My Maryland
Jones
Penn—Smilin' Through
.Jones
David—-All My Life—Fox-trot and Song-roll
Lange
Meyer—Ki-Ki-Koo—Fox-trot and Song-roll
Lange
Conrad—Swanee Blue Bird—Fox-trot and Song-roll.. Lange
Fellowship Medley
(1) When Good Fellows Get Together
(2) Hail! Hail! the Gang's All Here
(3) How Dry I Am
(4) Heidelberg •
(5) Casey Jones
(6) We Won't Be Home Until Morning
Milne
Robledo—Three O'clock in the Morning—Waltz and
Song-roll
Milne
Franklin—Buzz, Mirandy—Fox-trot and Song-roll. . . .Ohman
Bach—My Heart Ever Faithful—Arranged by La-
vignac
Pettis
Grassi—Rhapsodie Prelude
Pettis
Chopin—Barcarolle Op. 60 F-sharp
Rubinstein
AMERICAN_PIANO CO.
Little Boy Blue,
Baby Bun
Bunting,
Jack and
and Jill.
Straight-Bargy—Little Thoughts—Fox-trot.
David—Moon River—Waltz.
Friend—O-oo Ernest—Fox-trot.
Wendling—Rainy Day Sue- -Foxtrot.
Berlin—Some Sunny Day—Fox-trot.
Bargy-Lewis & Krdman—Tee-Pee Blues—Fox-trot.
Confrey—Stumbling—Fox-trot.
•
Faure—The Palms (Les Rameaux).
Magine—You're Only a Baby—Fox-trot.
SIX INTERESTING CONCERT NUMBERS (Relisted)
Chaminade—-Pierrette (Air de Ballet).
Jules Reynar—Bowl of Pansies.
Grieg—Albumleaf (Albumblatt) Op. 28, No. 2.
Edward Elga—Salut D'Amour.
Moszkowski—Barcarolle (Op. 27—No. 1).
Fr. Kreisler—Caprice Viennois (Op. 2).
MELODEE MUSIC CO., INC.
This too is a very summery list of good-
tempered pretty trifles to while away the time
on a hot day, though the patriotic Fourth of
July music makes one warm even to think of it.
However, we shall no doubt all be fox-trotting
to the tune of "Swanee Bluebird," when the July
Melodee rolls are out.
!li re n.r
it
v
Played by
Everybody will want the new Rachmaninoff
u h? L'fe—Pox trot
Henry Lange
number, though, if we may say so, we should Bamboo Bay—Fox-trot
F r a n £ B a i * a
Franklin & Cliff Hess
ourselves even rather have the Arensky "Study Buzz Mirandy-l-ox-trot.......Dave
TVm
bo
<(>X trot
r 4l
w
^~!
'
Erlebach & Milne
on a Chinese Theme." Arensky's genius has not 1 I W'
Wish There Was a Wireless to Heaven Ballad,
-
been sufficiently recognized. Why does not some K xr• v
T?
Cliff Hess
l-Ki-Koo—Fox-trot
Umi-v h n » f
one bring out his Suite for two pianos? The
Oh! You Beautiful Baby-Fox-trot.. . \ \ 7 . 7 . \ \ .fFaTry Akst
lovely first movement of Schubert's Unfinished Panorama Bay—Waltz
Erlebach & Milne
The—foxtrot
Cliff Hess & Frank Banta
Symphony is sweet as honey and throbbing with Sneak
Stumbling—foxtrot.
Malcolm Johnson
passion; paradoxical but true. The other num- Swanee Bhiebird—Fox-trot
Henry Lange
Sweet Indiana Home—Fox-trot
Harrv Akst..
bers are just Summer—that's all.
PATRIOTIC FOURTH OF JULY NUMBERS
*"
ARTo Word Rolls
VOCo Word Rolls
GLOBE Word Rolls
$1.00
85
75
Our AHTo Word Roll at $1 is superior in musical
•iuulity and workmanship to any other word roll
In the world.
Our VOCo Word Roll, retailing at only 85c, is
equal to any other make of word roll on the
market.
Our GLOBE Word Roll, retail price 75c, trade
riee, 37^c, is not a cheap roll at a cheap price,
ut it is a quality roll at a low price. Ask for a
sample.
E
The days of the $1.25 Word Rolls have passed.
Now is the time to introduce our ARTo, VOCo or
GLOBE Word Rolls to your customers. Give
them a trial in your Roll Department and you
will experience greater sales, which means more
profit.
When ordering say
ARTo, VOCo or GLOBE
For
i922
JULY,
•ARTo VOCo
GLOBE
Nos. Nos.
No*.
$1.00 85c
75c
1609 5609 BAMBOO BAY. Fox T r o t . . .
.. 7102
1617 5617 BUZZ MIRANDY.
Fox Trot.
7109
1610 5610 DON'T FEEL SORRY FOR ME. Waltz
Sono
7099
1618 5618 I CERTAINLY MUST BE IN LOVE.
Waltz Song
7110
1614 5614 JUST BECAUSE YOU'RE YOU—THAT'S
WHY I LOVE YOU. F»x Trot
7106
1611 5611 MEET ME NEXT SUNDAY, I ' L L WAIT
FOR YOU. Fox Trot
7103
1612 5612 ROCK ME IN MY SWANEE CRADLE.
7104
1613 5613 SWANEE BLUEBiRD. ' ' Fox Trot!'. '.'.'.'.'.'.'. 7105
7112
1620 5620 SWEET INDIANA HOME. Fox Trot
1615 5615 WHEN THOSE " F I N A L E
HOPPERS"
START HOPPIN' AROUND. Fox Trot. 7107
1619 5619 WHENEVER YOU'RE LONESOME JUST
TELEPHONE ME. Fox Trot
7111
1616 5616 WHY SHOULD I CRY OVER Y0U7
Waltz Ballad
7108
Standard MusicRollCo.
Factories:
OUR
Orange, New Jersey
PRINCIPAL JOBBERS ARE:
CROWN MUSIC CO.. New York City.
RICHMOND MUSIC SUPPLY CORP., New York City.
WILLIAM H. FERRIS CO., INC.. Brooklyn. N. Y.
THE MORRIS MUSIC PUBLISHING CO.. Philadelphia. Pa.
NEW ENGLAND MUSIC ROLL SUPPLY CO.. Boston. Matt.
ARTo MUSICAL SALES CO.. Baltimore. Md.
Act quickly and obtain
profitable jobbing agency
Composer
Title
Played by
Rachmaninoff—Etude-Tableaux, Op. 39, No. 6. .Rachmaninoff
Kreisler—Tambourin Chinois, Op. 3 . . . .Original Piano Trio
Arensky—Study on a Chinese Theme, Op. 25, No. 3..Braun
Schubert—Unfinished Symphony—B Minor—-1st Mvt.
Loesser-Suskind
Smith—Valse Viennoise
Smith
Bohm—Wanda, Op. 88
Gerdts
del Riego—Thank God for a Garden!
Fairchild
Openshaw—Love Sends a Little Gift of Roses
Dilworth
Bizet—Carmen Potpourri No. 1
Brockway
Chaminade-Kreisler—Serenade Espagnole (Spanish Ser-
enade)
Suskind
David—Moon River—Waltz
Shuiman-Schmitz
Jones—On The Alamo—Fox-trot
Fairchild-Clair
Romberg—Lovey Dove, "The Rose of Stamboul"—
Fox-trot
Original Piano Trio
Pollack—Oh Sing-a-Loo—Fox-trot
Clair
Meyer—Kicky-Koo (You For Me—Me For You)— Fox-
trot
Clair-Fairchild
Turk & Robinson—Just Because You're You (That's
Why I Love You)—Fox-trot
Dilworth
Schwartz—Lovable Eyes, "Make It Snappy"—Fox-
trot
Clair-Dil worth
W. W. KMBALL CO.
Note the six concert numbers, relisted because
of their permanent merit. Also keep your eye
on the third of the very charming Little Folk
Songs. This last one has some rhymes never
before set in this way. Among the relisted
numbers salesmen ought to feature especially for
demonstration the Kreisler Caprice and the
Moszkowski Barcarolle. A salesman who knows
the trick and is artistic can do wonders with
these two.
•-.
j
Composer
Title
.
j
Eugene Cowles—Forgotten—Song.
Hanley—Gee! But I Hate to Go Home Alone—Fox-trot.
Young-Squires—I'm Gonna Buy a One-Way Ticket to a
Little One-Horse Town—Fox-trot.
Little Folk Songs No. 3^
A charming Group, including:
Natural History,
Hot Cross Buns,
. -
Three Blind Mice,
LIND
AUTOMATIC
MUSIC ROLLS
FOR
ELECTRIC PIANOS
AND
SEEBURG
65-Note
ORCHESTRIONS
G. Edward LInd Co.
1814 W e s t North A v c .
CHICAGO
Columbia the Gem of the Ocean
Felix \rndt
?, 1Xie f " V A • • • : • • • • ; • .
Felix Arndt
Standard American Airs—Arr. by George Rusey
Star Spangled Banner
p e i ix A r n d t
I'll T i v
, , M B t l A I ' (Song-Rolls)
111 lake You Home Again, Kathleen^ Ballad,
HAND PLAYED
^ " ^ Beebe
Bridal Rose Overture
Herbert Jones
STANDARD MUSIC ROLL CO.
Fox-trots, waltz songs and more fox-trots:
that is about the best description one can make
of the July Standard Bulletin. "Why Should I
Cry Over You?" asks one of the titles. Well.
we are not crying over this bulletin, we are
waiting for it to come out, because it looks good
to us.
Composer
Title
Played by
Donaldson-Whiting--Bamboo Bay—Fox-trot. .R. Reichenthal
rranklin -Buzz, Mirandy—Fox-trot
A Lucas
Gottler—Don't Feel Sorry For Me—Waltz song
,
. ,
H.' W. Walter
T .
T „
Dougherty—I Certainly Must Be in Love—Waltz song,
_,
F. Daniels
T . , .
T
Robinson—Just
Because You're You—That's Why 1
c- L o v e You—Foxtrot
M. Schott
Snyder—Meet Me Next Sunday, I'll Wait For You—
Foxtrot . .
u . Goodwin
Young-Squires—Rock Me in My Swanee Cradle—
. Fox-trot
M. Sharkey
friend-Conrad—Swanee Bluebird—Fox-trot. . R. Reichenthal
Donaldson—Sweet Indiana Home—Fox-trot
G. Morton
White—When Those "Finale Hoppers" Start Hoppin'
Around—Fox-trot
M. Schott
Kortlander—Whenever \ou're Lonesome Just Telephone
Me—Fox-trot
L).
Goodwin
Colin- 1 -Why Should I Cry Over You?—Waltz Ballad
H. W. Walter
AUTOMATIC AUJSIC ROLL CO.
Below is given a selection only from the July
bulletin of this company. Note the special 4-tune
rolls. This music is for 65-note rewind electric
player-pianos. Orchestrion, organ and pipe or-
chestra music is also manufactured.
A-830—Brand New—1. Stumbling, Fox-trot. 2. Make Up
Your Mind, Pretty Mary, Fox-trot. 3. Baby, Waltz.
4. My Swanee Cradle, Fox-trot. 5. Lovable Eyes, Fox-
trot. 6. Wake Up, Little Girl, Waltz. 7. Black Eyed
Blues. 8. Do It Again, Fox trot. 9. O H I O , Fox-
trot. 10. My Yiddisha Mammy, Fox-trot.
A-831—Brand New—1. Oogie-Oogic-Wa-Wa. 2. Bamboo Bay,
Fox-trot. 3. Decatur Street Blues. 4. Every Day, Fox-
trot. 5. Kiss Me by Wireless, Fox-trot. 6. When You
Long for a Pal, Waltz. 7. In Rosetime, Fox-trot. 8.
Broken Hearted Blues. 9. Glorious, Fox-trot. 10.
Swanee Bluebird, Fox-trot.
A-832—Popular Variety—1. You're Only Fooling Baby,
Fox-trot. 2. People Like Us, Fox-trot. 3. Don't (Don't
Stop Loving Me Now), One-step. 4. By the Sapphire
Sea, Fox-trot. 5. Kindness, Fox-trot. 6. Hawaiian
Nightingale, Waltz. 7. In Old California, Fox-trot. 8.
Haunting Blues. 9. Oh Sing A Loo, Foxtrot. 10.
Nobody Lied, Fox-trot.
XP-212—Fox-trots—1. Stumbling, Fox-trot. 2. Make Up
Your Mind, Pretty Mary. 3. Do It Again, Fox-trot.
4. My Yiddisha Mammy, Fox-trot.
XP-213-JWaltzes—1. When You Long For a Pal. 2. Baby.
3. Hawaiian Nightingale. 4. Rose of Stamboul.
XP-214—Fox-trots—1. Oogie-Oogie-Wa-Wa. 2. My Swanee
Cradle. 3. Bamboo Bay. 4. O H I O .
Consult the universal Want Directory of
The Review. I n it advertisements are inserted
free of charge for men who desire positions of
any kind.

Download Page 11: PDF File | Image

Download Page 12 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.