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JUNE
THE MUSIC TRADE REVIEW
17, 1922
The Tune That Has Taken the Country by Storm
FOX-TROT
SONG
Published by
SHAPIRO, BERNSTEIN & CO., Music Publishers
Cor. Broadway and 47th Street, New York
good part of it is to teachers. However, I expect
even greater success when my department is
(Continued from page 5)
Indianapolis Trade Active—Mrs. Sue Adams better equipped with new fixtures now being in-
stalled. Everything is to be finished in mahog-
Heads Pettis Dry Goods Co.'s Department
ing and singing the numbers sell the songs and
any and the department then will be second to
through this the publishers have the greatest ad-
INDIANAPOLIS, IND., June 13.—Mrs. Sue Hayes none in appearance."
vertising medium in the world. A song is demon-
strated, attracting attention; the interest is Adams, the new proprietor of the sheet music
Miss Merle Kester, proprietor of the music
aroused as the story of the song is told; the department of the Pettis Dry Goods Co., has department of L. S. Ayres & Co., also testifies
melody is pleasing to the car and the desire to been having what might be termed "beginner's to the popularity of "Smilin' Through." "I can-
buy surreptitiously enters the minds of the hear- luck," but, as a matter of fact, the success that not keep it in," she says. "It is one of my best
is attending her efforts in the music business is sellers."
ers.
due to hard work and originality.
All that remains is the closing of the sale. If
Mrs. Adams is convinced that the public is
the goods are on hand it can be closed at once,
FRED FISHER ACCEPTS NEW SONG
if not the supplementary advertising in the deal- learning to like an increasingly better grade of
"Billy" Fazioli, pianist with Ray Miller's Black
ers' window or on his counter again calling the music. One evidence of this fact, she says, is
public's attention to the title will suffice. How the popularity of "Smilin' Through," of which and White Melody Boys, has written a new
much the makers of Old Dutch Cleanser, Pears she has sold 500 copies in the last few weeks. "blues" song which has been accepted for pub-
soap or Packard automobiles would give for " 'Angel Child" is another good seller," Mrs. lication by Fred Fisher, Inc.
such a medium can hardly be estimated. But the Adams says. "The Remick and Witmark publi-
publishers have it and it is practically unpur- cations have, as a rule, been my best sellers.
Forster, Music Publisher, Inc., Chicago, 111.,
One-third of my business is mail orcjer and a is the publisher of a novelty, entitled "Hey, Hey."
chasable.
A GREAT ADVERTISING BUSINESS
"SMILIN' THROUGH" MAKING HIT
YOUR BEST INVESTMENT
Sdif/on Wood
Over 1,000 Volumes
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The policies of the publishers of EDITION WOOD toward the dealers handling it have always been directed
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dealer to maintain the high standards merited by the scope and nature of the Sheet Music Business, and so essential to
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thereby enjoy the continued good-will of every dealer in the country.
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