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JUNK 10,
1922
THE MUSIC TRADE
REVIEW
BRUCK & SONS CO. OPENS NEW STORE IN CLEVELAND
Attractive and Modern Music Store Opened by Cleveland Piano Firm, With Several High-grade
Lines as Leaders—Dreher Firm Featuring the Duo-Art—New Starr Co. Headquarters
CLEVELAND, O., June 5.—One more music estab-
lishment was added to Music Row, along Huron
road, this week, when the H. B. Bruck & Sons
Co. made its official bow to the public. June 3
marked the opening, and invitations were sent to
Mayor Kohlcr, the city officials, and a lot of
other public celebrities who are considered in-
terested in music. Plenty of people in the not
too prominent walk of life, officially, were pres-
ent, including a goodly sprinkling of music fol-
lowers.
The new Bruck store is located in the old
Wamelink establishment which, while not the
largest in town, is one of the largest, and cer-
tainly, since being completed, ranks with the best.
Moreover, natio'nally known lines have been
added to the already comprehensive lines carried
by the Bruck firm, and this gives prestige in addi-
tion to the removal downtown.
The lines to be featured will include the A. B.
Chase, Lindeman and Emerson pianos and repro-
ducers, and the Jesse French, Frederick grands,
Auto Player, Krell, Marshall, Cable lines, in-
cluding Conover and many others.
The new establishment starts off with a stock
of 250 instruments, claimed by Mr. Bruck to be
the largest in town. The firm also claims to
have the largest single piece of plate glass in
town for its display window. Herein will be
seen three grands at all times, and the open part
of the main floor will contain twelve grands,
each of different make and type. On the main
floor also will be three separate display rooms, in
which straight pianos, players and reproducers
will be demonstrated. Each of these rooms is
twenty feet square.
The basement floor will house stock, a large re-
pair division, and other facilities, while merchan-
dise will be handled once only through a sepa-
rate right of way in the rear, from which pianos
can be taken by elevator to all floors.
Liberal advertising in newspapers and other-
wise, and direct by mail, was used to herald the
event, and the public prints recognized the af-
fair by reviewing the activities of the Bruck
firm from its beginning. H. B. Bruck will be in
active charge. He is president of the company.
A. D. Bruck is vice-president and Samuel Bruck
is treasurer.
Wants National Association to Aid
Ohio piano merchants were credited with tak-
ing the initiative in preparing resolutions, to pre-
sent to the National Association of Music Mer-
chants, in which the national body was to be
used to foster and promote the formation of
State music merchants' associations, with a view
toward closer co-operation between the local and
State interests and the national movements to
increase interest in music. The resolutions were
prepared by Rcxford C. Hyre, secretary of the
State body, and were expected to be presented to
the convention by Otto C. Muehlhauscr, presi-
dent of the Ohio organization.
Some Good Music Publicity
Local interests are going after publicity for
music in a unique manner, and not the least of re-
cent efforts along this line has been that by
Robert Jones, advertising manager, the B. Dre-
her's Sons Co., in introducing, through the co-op-
eration of the Ohio Theatre management, Duo-Art
and Steinway reproducing recitals, in the lobby of
the theatre. The program at the theatre was ar-
ranged so that a fifteen-minute promenade was
provided.
School Work Helps Music Demand
Value of the instruction in music in the public
and high schools in and near Cleveland is proved
by the added increase in demand for better mu-
sic, according to Fred Heltman, president of the
Heltman Music Co., publisher. In the opinion of
Mr. Heltman interest in the so-called jazz ma-
terial is waning rapidly, and a daily increase in
demand for the better class of melodies is seen.
Lakewood, Warren, Fostoria and Akron schools
form a source of excellent demand.
Jazz is going out fast, according to I. L. Weile,
head of the Weile Publishing Co., roll and sheet
publisher. Keener demand from all dealers in
the cities where the Weile interests have locations
for material of merit proves this, points out Mr.
Weile.
Starr Piano Co. in New Quarters
Establishment of the Prospect Avenue store
of the Starr Piano Co. now is an accomplished
fact, and removal of the furniture divisions by
gradual process will see, at an early date, what
promises to be the largest exclusive music estab-
lishment in Cleveland. Several good accounts
are being closed weekly in the new location,
which is under the direction of E. P. Holstcin.
William Ulrey. for fourteen years identified
with Wurlitzcr interests in Cleveland, and for-
merly manager of the Cleveland branch of that
linn, has become a member of the sales organiza-
tion of the B. Dreher's Sons Co.
Musical Merchandise Trade Active
Plenty of new business in musical merchandise
itself indicates steady increase in interest in
music by the individual, and this is borne out by
plans of the Cleveland Conn Co., of which H. B.
McClellan is manager. Plans call for the estab-
lishment of more sub-agencies in smaller com-
munities adjacent to Cleveland. No new bands
are forming in the territory at the moment, ac-
cording to Mr. McClellan, most of the demand,
which is varied, coming from individual ama-
teurs.
Marquette
$125
THt INSTRUMENT OF QUAUTY
CLEAR AS A BELL
A beautiful period model within the
reach of all—-t lie new Sonora Marquette
represents the triumph of knowledge and
skill over obstacles of cost, of quality over
economy.
Demand for this model will
be great—it is unequalled for the small
home where space must be considered with-
out sacrifice of good taste.
Sonora Phonograph Co., Inc.
(icor'jc li. Urightsoti,
279 Broadway
President
New York City
The Highest Class Talking Machine in
the World
Plans for further co-operation by local asso-
ciations with the State and national bodies prob-
ably will be taken up at the June meeting of the
Cleveland Music Trade Association, which will
be held this month in the B. Dreher's Sons Co.
new store. Tentative suggestions will be offered
by Assistant Secretary Rexford C. Hyre.
BUFFALO PIANO BUSINESS SHOWS STEADY IMPROVEMENT
Demand Is Increasing and Local Dealers Anticipate an Excellent Summer—Victor Dealers Hold
Meeting and Reception—Adam & Co. Preparing for Opening of New Store—Other News
BUFFALO, N. Y., June 5.—-Retail business con-
tinues on the up-grade, according to the great
majority of dealers in the Buffalo district. The
climb toward the peak of prosperity, while still
slow, seems to be steady and dealers are much
encouraged with the progress that has been
made during recent weeks.
May sales showed a substantial gain over
April, dealers report, and the month compared
favorably with the corresponding period of 1921.
Dealers are much impressed with two facts, first,
that the better demand is extending to all lines
and departments of the retail business, and, sec-
ond, that the man who buys now seldom returns
his instrument ©r asks for an extension of time
to make his payments.
Instrument buyers of to-day in Buffalo are
assuming no obligations which they cannot
meet, and a piano or talking machine that is
sold now stays sold. The improvement has been
especially noticeable in player departments, and
applies particularly to medium and higher-priced
instruments.
Many dealers and members of their sales staffs
were guests of the Victor Dealers' Association
of Western New York at a meeting and recep-
tion held in the Hotel Iroquois a few days ago.
Orville Harrold, Victor artist, was the guest
of honor. Mr. Harrold sang several numbers
and then gave a talk explaining how records are
made, and telling of the extreme care that is
used to produce the best possible effects. At
the conclusion of Mr. Harrold's remarks he
promised autographed photographs to all pres-
ent. B. E. Ncal, acting president of the Asso-
ciation, presided at the gathering.
The Association will hold an outing, probably
at the Automobile Club of Buffalo, the latter
part of this month.
Stock of the new J. N. Adam & Co. store is
now practically all in place and plans are being
made for the formal opening, which is expected
to be a notable event in the musical history of
western New York. The detailed opening day
program is now being arranged by Manager
Stephen Butler, who is in charge of the new
store.
.
Denton, Cottier & Daniels provided an attrac-
tive program in which the Steinway Duo-Art
was strongly featured.
The new Kurtzmann retail store continues to
be one of the chief attractions of the upper Main
street business district. Although open but a
few days, the store has already been visited by
hundreds of callers, who have paid high compli-
ments to Manager Joseph Owenhouse for its
attractiveness and the general excellence of the
arrangements and furnishings to be found in the
store.
T. A. Goold, of Goold Bros., proprietors of
music stores in western New York, hurried
home from England, where he had been visiting
his boyhood home, and reached New York just
before the opening of the national convention.
Mr. Goold and his father, Phillip Goold, visited
several European countries while abroad.
The pilgrimage of Buffalo dealers to New
York began last week, when several motor
parties set out for the convention, taking their
time in reaching their destination. Others fol-
lowing later by machine and in trains, and west-
ern New York's delegation will be one of the
largest at the convention.
C. E. Siegesmund has returned after an auto-
mobile tour of the Adirondacks.
J. J. Doherty has been appointed assistant
manager of the Buffalo branch of the Columbia
(jraphophone Co., to succeed H. W. Cardozo.
Mr. Doherty was formerly with the Columbia
distributing branch at Philadelphia.
Several
music store proprietors were among recent
callers at the Buffalo Columbia branch, including
J. W. Besch, of Gowanda; G. L. Traver, of
North Tonawanda; J. A. Goldstein, of Niagara
Falls; W. A. Phillips, of Rochester, and Gust.
Swanson, of Jamestown.
Three local music stores helped provide en-
tertainment during the opening week of the
operation of the new Federal Telephone & Tele-
graph Co.'s broadcasting station here. Musical
programs were provided by the music depart-
ments of A. Victor & Co. and J. N. Adam &
Co., and were received by radio sets installed
in both stores.