Music Trade Review

Issue: 1922 Vol. 74 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
RMEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President u d Treasurer. C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Stati
EDWABB VAN HAMLINGIH, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHE,
EDWAKS LYMAN BILL, SCOTT KINGWILL, THOS. W. BBESNAHAN, A. J. NICKLIN
W E S T E R N DIVISION!
BOSTON OFFICE:
Republic Bid*., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5242-5243.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this
paper.
We
also
publish
a
number
of reliable technical works, information concerning
thlsp
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
Grand Prix
Diploma
P a r i s Exposition, 1900 Silver Medal. ... Charleston Exposition, 1902
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Mtdal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON SQ.
Connecting all Departments
Cable Address: "Elblll, New York"
Vol. LXXIV
NEW YORK, JUNE 10, 1922
R
EALIZING that under existing business conditions the retailer
cannot very well be expected to increase his sales totals by ad-
vertising and sales methods that were designed to apply to the trade
when the general situation is normal, the various manufacturers and
wholesalers who have made a practice of furnishing to the retailer
specially prepared advertising material have given thought to offering
the sort of copy that is calculated to make a particular appeal at this
time and to open up new fields of distribution.
In the past a pitifully small percentage of retailers have taken
their local advertising seriously or have made full use of the valuable
material offered to them by the manufacturers. With conditions
as they are at present, and as they promise to continue, however, the
retailers have begun to appreciate the necessity of using advertising
copy that reflects real selling power and does not simply represent
the casual thought of the small town ad solicitor.
Advertising to-day must do something more than keep the name
of the local retailer before the reading public. It must have a
definite appeal that is timely and meets the existing situation. Where
the retailer is not in a position to hire an advertising expert to pre-
pare his copy he cannot do better than give serious consideration to
the material prepared at substantial expense by the manufacturer
and offered to him either free or at a cost that is purely nominal.
THE IMPORTANCE OF FOREIGN TRADE
HAT the foreign trade of the United States is far from being
dead is evident from the Government reports, which indicate that
during March of this year the total exports in percentage terms was
practically fifteen per cent heavier than the exports during the month
of April, 1913, a pre-war period, and that the imports for the same
month were nearly double those for April, 1913. The percentages in
themselves are interesting. In April, 1913, the percentage of exports
was 89.5 and of imports 104.9, while during March, 1922, the per-
centages were 106.9 and 206.5, respectively. The figures are based
upon values, and when the effects of price changes are eliminated
T
it is still found that the volume of exports is of a most substantial
character.
A survey of the music trade indicates that the shipments of
pianos and other musical instruments to foreign ports keep up very
satisfactorily—at least for those concerns that have during years past
gone in for the systematic upbuilding of their export business. It is
true that volume does not measure up to that of the war period, when
American products, through particularly favorable circumstances,
practically controlled the field; but nevertheless the foreign business
has not been lost entirely, and in fact it is showing a noticeable gain.
This fact should be encouraging to those who see in the development
of foreign trade an opportunity to keep our domestic factories on a
strong production basis.
ACTIVITY IN THE BUILDING TRADES
T
HE country-wide activity in the building line, particularly in the
building of homes, has reached impressive proportions despite
substantial costs of labor and materials. There is hardly a city in
the country where the boom in building has not become a matter of
note. It means new homes are being provided for several hundred
thousand families, and these additional housing facilities are certain
to result in an increased demand for musical instruments of all kinds.
For some time past the music merchants have attributed de-
creased sales in a substantial measure to the lack of new homes and
the lack of room in old homes where in many cases two or more
families are doubled up. The building boom will serve to eliminate
this condition in a large measure.
Other effects of this building activity will doubtless be felt
through the millions of dollars in wages paid to the members of the
building trades that will find their way into circulation, and the other
millions that will likewise be released through purchases of materials.
It is naturally to be expected that if the proper effort is put forth a
substantial portion of this vast amount of money will find its way
into the coffers of music merchants, and should have a definite
tendency to help in bringing about improved business conditions in
the Fall.
THE BEHNING REORGANIZATION
No. 23
HELP FOR THE RETAIL DEALER
JUNE 10, 1922
T
H E successful reorganization of the Behning Piano Co., an-
nounced last week, is a matter for congratulation on the part of
the trade, for it represents the bringing back into the field of a
concern of high standing and clean history in the industry. That
the Behning Piano Co. has been brought out of its financial diffi-
culties and started afresh reflects credit not only upon the retailers
who handled the company's products for years and stood so solidly
behind it, but upon the various trade interests who are directly con-
cerned with the company's troubles in a financial way as creditors.
The return of the business to Henry and Gustav Behning means
the perpetuation of the Behning name—an asset of acknowledged
value—under the personal direction of members of the Behning
family, and the case should serve as an example to the trade of
what may be accomplished through proper and intelligent co-opera-
tion when the opportunity presents itself.
A SECOND WEEK OF CONVENTIONS
A
LARGE number of the music merchants and other association
members who attended the gathering at the Hotel Commodore
this week are in for still another week of conventions, planning to
attend either the meetings of the music publishers and dealers in
New York or the gathering of the National Association of Talking
Machine Jobbers at Atlantic City.
Having the conventions coming together as they do is calculated
to give all concerned a maximum return for a minimum expenditure
of time and money, and it is expected that out of next week's meet-
ings will come many suggestions relative to merchandising that will
be distinctly helpful.
Jj \*\
THE TARIFF SITUATION
T
HE statement by Senator Simmons of his belief that the tariff
bill will be passed by the Senate some time in July is interesting
and holds out some hope to business men of possible early relief
from the uncertainty that has been created by the prolonged dis-
cussion of the measure. Despite the assurance of the Senator, how-
ever, current developments in connection with the tariff bill are not
calculated to arouse undue optimism at the present time.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 10, 1922
THE MUSIC TRADE REVIEW
PASSING OF HENRY GENNETT A SHOCK TO ENTIRE TRADE
President of Starr Piano Co. Dies After Severe Illness—Had Devoted Entire Life to the Music
Industry and Leaves a Splendid Organization as a Monument to His Ability
RICHMOND, IND., June 5.—Henry Gennett, presi-
dent of the Starr Piano Co., passed away at the
Dayton, O., hospital on Friday, June 2, after a
lengthy illness. The funeral services were held
yesterday afternoon at the Gennett home here,
and were attended by many prominent members
of the trade, as well as by the employes of the
Starr Co. and the leading men of the city.
Henry Gennett was born in Nashville, Tenn.,
September 13, 1852. His parents were Andrew
building on South Hill street, to be occupied by
the Starr Piano Co. of California. His return
to Richmond was not due to a contemplation of a
serious illness, although not feeling as well as
usual; he fully expected to return to Los Angeles
in a few weeks after completing his plans here.
At the time of his death he was president of
the Starr Piano Co. and the Gennett Corp., of
Richmond, Ind., and the Starr Piano Co., of
California. He was a director in the Second Na-
tional Bank and the Dickinson Trust Co., of
Richmond. He was a member of the Richmond
Elks and the T. P. A. '
He is survived by his widow, three sons, one
daughter, Mrs. R. F. Martin, and two sisters,
Mrs. Anna M. Crawford and Mrs. Ella Pride, of
Nashville, Tenn.
W. F. FREDERICK CO. ELECTS
Annual Stockholders' and Directors' Meeting
Held at Uniontown, Pa., Headquarters
Henry Gennett
and Martha Ann Estes Gennett, and he was the
eighth child in a family of nine. His father died
four years after his birth. He graduated from
the Nashville High School in 1868 and im-
mediately entered active business life, associating
with his brothers in the firm of Gennett & Co.,
which had been established by his father in 1833.
On September 13, 1876, he was married to Alice
Lumsden, daughter of John and Lucetta Christ-
man Lumsden, also residents of Nashville, Tenn.
A few years later he joined Mr. Lumsden in the
financial backing of various music stores. In
1891 he severed his business relations with Gen-
nett & Co., of Nashville, and moved to St.
Louis, Mo.
In 1893 the present Starr Piano Co. was or-
ganized to manufacture supplies for the chain of
music stores previously established. In 1894 the
company's plant was almost entirely destroyed
by fire, and due to new plans for the rebuilding
and expansion of the same Mr. Gennett relin-
quished his business interests in St. Louis and
moved to Richmond, Ind., in the Spring of 1894,
where he has since resided. He served as vice-
president of the company until the death of John
Lumsden in 1898. He succeeded him as presi-
dent of the Starr Piano Co. and served in that
capacity until his death. His broad foresight and
business ability have been proved by the growth
and development of his music interests. He
gave personal supervision to the business educa-
tion of his three sons, Harry Gennett entering
the business in 1895; Clarence Gennett, 1896, and
Fred Gennett in 1905; they are now respectively
vice-president, treasurer and secretary of the
Starr Piano Co.
Tn 1907 Mr. Gennett initiated a new and fur-
ther venture in the music trade, in the organi-
zation in Los Angeles of the Starr Piano Co.,
Pacific Division, of California. Two Richmond
citizens were his aids in this work, Harry L.
Nolder, formerly of Spring Grove, but now a
resident of Los Angeles, and H. Shuman Jones,
retired, of East Main street. The direction of
this work led him to be a frequent visitor to
California.
During the early months of this year Mr. Gen-
uett was in California organizing a further ex-
tension of his business interests there by forming
the Gennett Realty Co. of California, which is
now engaged in the erection of an eight-story
UNIONTOWN, PA., June 5.—The W. F. Frederick
Piano Co., which operates a chain of retail music
stores in western Pennsylvania, Maryland and
West Virginia, recently held its annual stock-
holders' and directors' meeting at the general
headquarters of the company in this city.
The election of directors for the ensuing year
resulted as follows: W. F. Frederick, president;
E. B. Heyser, vice-president; A. V. Williams,
vice-president; William Shafenberg, vice-presi-
dent; C. G. Hugus, secretary, and F. Snider,
treasurer.
The concern handles some of the best-known
makes of pianos and player-pianos in the terri-
tory which it covers. The Ampico is one of the
instruments featured. The Victor line of talking
machines and records is handled in all branches
controlled by the company.
The Davis, Burkham & Tyler Piano Co., an
allied company, with retail branches in Wheeling
and Clarksburg, W. Va.; Steubenville, Cambridge
and East Liverpool, O., also held its annual meet-
ing here and elected the following officers; W r . F.
Frederick, president; E. B. Heyser, vice-presi-
dent; N. E. Davis, vice-president and manager;
C. G. Hugus, secretary, and F. Snider, treasurer.
The directorate consists of W. F. Frederick, F.
Snider, A. V. Williams, E. B. Heyser, William
Shafenberg and N. E. Davis.
ILLINOIS MERCHANTS TO CONVENE
Plans Under Way for Large Attendance of Music
Teachers at the Illinois Music Merchants' Con-
vention Some Time in October
Plans are under way by the members of the
Illinois Music Merchants to make a special
effort for a large attendance of music teachers
at the annual convention in the Fall. Invitations
will be sent out to every music teacher in the
State and to all public supervisors of music.
President C. C. Adams states that he has been
assured of a large attendance of music teachers
because of their desire to hear arguments as to
why they should not oppose the player-piano. A
tentative plan provides for the holding of the con-
vention on the second Monday and Tuesday in
October.
W. S. WESER ATTENDS OPENING
Winfield S. Weser, vice-president and general
manager of Weser Bros., Inc., New York, attend-
ed the opening of the New London branch of the
Plaut-Cadden Co. last week.
For many years Plaut-Cadden Co. has been
an enthusiastic Weser representative and the
product of the factory is well represented in both
the New London and Norwich establishments.
The opening was well attended and great en-
thusiasm is felt regarding the success of the new
store.
IISPIANOMEN
ASeriesty
MARSHALL BREEDEN
P/ANO TRAVELER—LOS ANGELES
11—THE OWN-NAME DEALER
The practice of having pianos stencilled
with the dealer's own name is becoming
more and more prevalent and, with the ex-
ception of a dozen or so nationally known
pianos, it is not a bad idea for a manufac-
turer to sell a reliable dealer instruments
bearing the dealer's own name. He should,
however, be thoroughly acquainted with the
dealer and be reasonably sure that there
will be no foolishness.
A dealer who puts out a piano under his
own name is likely to buy a very good grade
of instrument for the purpose. He takes a
justifiable pride in his trade name and does
not intend that it shall be dishonored by
being put on pianos of inferior quality,
which will fall to pieces in a short time.
Neither does he sell his own brand at a
bargain, preferring rather to keep his price
and standard high.
When a piano traveler can tie up with a
stencil dealer he has done a good thing for
his factory, provided, of course, the dealer
is of the reliable sort. If the traveler, how-
ever, misplaces his confidence and sells an
own-name stencil to a dealer who later
abuses his name, then the traveler must
charge it off to experience and not sell that
dealer again.
SCHMIDT-DAUBERjCO. WINS SUIT
Judge Delahanty in Supreme Court Dismisses
Case in Which Piano Dealer Sued for Damages
on Account of Failure of Delivery of Pianos
Judge Delahanty, in the Supreme Court, New
York County, this week dismissed the case of
Stephen Acunto, formerly operating under the
name of the Victoria Piano Co., vs. the Schmidt-
Dauber Co., New York, which was based on the
complainant's allegation of the defendant's fail-
ure to deliver pianos on an agreement made in
1919.
Mr. Acunto claimed that he was entitled to the
loss of profit which he might have made had the
pianos been delivered and had he sold them.
L. F. Greenbaum, of Greenbaum, Wolff & Ernst,
appearing for the Schmidt-Dauber Co., contended
that the damages were limited to the difference
between the market price and the contract price.
The judge dismissed the complaint on the
grounds that the complainant was not entitled to
recover on the theory of profit, upon which his
attorney rested solely, and that any basis for the
jury to compute profits on the difference between
the contract and the market price had failed to
have been established.
WANT RECEIVER APPOINTED
TRENTON, N. J., June 5.—The Radzevicz Organ
Co., of 260 Washington street, Belleville, N. J.,
has been ordered to show cause by Vice-chan-
cellor Foster why a receiver should not be
appointed for the concern. The company was
incorporated in 1920 to deal in organs and all
sorts of merchandise and had a capitalization of
$50,000.
CLEVELAND FIRM CHARTERED
The Saint Clair Jewelry & Music Co., of Cleve-
land, O., has been granted a charter of incorpora-
tion, under the laws of that State, with a capital
of $5,000.

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.