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THE MUSIC TRADE REVIEW
AMPICO REPRODUCING PIANOJ^ATURED BY WERLEIN
Noted New Orleans House Stages Series of Concerts at Which Philip Gordon and Miss Penelope
Davis Appear in Joint Recital With the Ampico—Items of Trade Interest
NEW ORLEANS, L A . . May IS.—Never before in the
history of the music trade of this city has an
instrument been placed more effect vely lietore
Philip Gordon
the public than was the Ampico reproducing
piano under the auspices of Philip Werlcri, Ltd.,
during the past week. The record is indeed an
enviable one and was brought to a conclusion by
Miss Penelope Davis
the feature concert at the Jerusalem Temple, in
which the noted pianist, Philip Gordon, and Miss
Penelope Davis, soprano, appeared in connection
with the Ampico. Not only was the concert
given before an audience of about fifteen hun-
dred to two thousand people, but it was also
broadcasted to thousands of others. This is the
lirst time that an entire musical concert has
been given over the radiophone here.
Mr. Gordon is an artist of rare interpreta-
tive ability and great talent, and Miss Davis
disclosed a pleasing soprano. She sang with
taste and at all times her diction was excellent.
The Ampico proved to be the third artist of
the evening, for it withstood the test of Mr.
Gordon's program, which included such difficult
numbers as "Etude Transcendent" of Liszt and
"Apassionata Sonata" of Beethoven.
To those
sitting to the side and in the back it was impos-
sible to tell when Mr. Gordon stopped playing
and when the Ampico began.
The Ampico's accompaniment of Miss Davis
was most excellent. Certainly those listening
in over the radiophone would never have sus-
pected but that some person was accompanying
her. The concert was a most enjoyable one and
the artists as well as the Ampico were heartily
acclaimed.
During the same week Werlein Ampico con-
certs with Mr. Gordon and Miss Davis were
given at the Conservatory of Music, at Loyola
University, at t he Members' Trade Council
luncheon, at the Association of Commerce, at
Newcomb College of Music and a special con-
cert at Loyola University for the Catholic Sisters.
Another victory which Werlein has scored
during the past week was in obtaining the con-
tract to furnish the New Orleans Fire Depart-
ment with an entire set of band instruments con-
sisting of nineteen pieces. This sale was made
after keen competition with a number of leading
band instrument houses of the country.
With the exception of the Werlein drive bus-
iness in the music trade has been exceedingly
quiet throughout and sales managers are not in-
clined to speak. Mr. Hill, at Holmes', reports a
number of Vocalions, art style, sold within the
past fifteen days.
Harris-Loeb Piano Co., after a month in busi-
ness, reports that it has gotten its full share of
the outstanding business. The figures for the
first month have been a good bit above expec-
tations.
All stores are working exceptionally hard and
doing as much advertising as ever before. Many
have inside men out in the field assisting the
solicitors and salesmen.
Manager Voges, at Gruenwald's, says that the
MAY
20, 1922
only bright spot about his business has been the
band instruments. "Business is fair, but not up
to normal, and has not been since the first of
the year. People have started away on their
vacations and I do not look for much improve-
ment in buying before the Fall," he said.
ENGLISH PIANO DEMAND DECREASING
British Official Figures Show Drop in Piano and
Organ Trade Since War—Other Instruments
Enjoy Bttter Demand at Present
WASHINGTON, D. C, May 15.—British official fig-
ures on England's foreign trade in musical in-
struments during 1920 and 1921 show that the
trade in organs and pianos has decreased con-
siderably snee the war, but that the reverse is
true of other musical instruments; statistics re-
garding gramophones and their accessories and
parts are not included in these figures, according
to a report received by the Bureau of Foreign
and Domestic Commerce here from Alfred Nut-
ting, clerk at the Consulate General, London,
England.
The number and value of British imports of
musical instruments during 1913, 1920 and 1921
appear in the following table:
Classes of
1913
l!)20
1!»21
instruments.
Number. Value. Number. Value. Number. Value.
Organs
4.957 £57,798
B72 £^0,40«
159 £19,9T4
Pianos-
L'4,4H2 75B.S90 15,217 428,928 9,079 334,641
Other musical In-
struments (extent
iframophones)
14(i,00fl 58,221) 375,990 2!Hi,401 2SH,7«7 155,640
Parts ami arees...
—305,891
1,468,776
801,741
Exports of British organs and harmoniums
dropped from 1,246 (£25,798) in 1913 to 423
(£26,114) in 1920 and to 153 (£8,503) in 1921.
Piano exports, which amounted to 9,780 (£351,-
447) in 1913, fell to 3,094 (£295,719) in 1920 and
to 1,540 (£150,913) in 1921. Other musical in-
struments show an increase from 27,204 ( £ 7 1 -
496) in 1913 to 62.719 (£317,946) in 1920, but
declined to 31,575 (£185,920) in 1921.
TRADE REPORTS MORE FAVORABLE
Continued improvement in business, with in-
dustry fairly active and the iron and steel, build-
ing and automotive trades making the best show-
ing, vs revealed by the various commercial report-
ing agencies in a resume from summaries gleaned
by correspondents in all parts of the country.
The lack of noticeable effect of the coal strike on
business and industry generally is still a sub-
ject of remark, although prices are higher where
new coal buying is forced by scarcity of sup-
plies.
The W. T. Crane Piano Co., of Syracuse,
N. Y., has installed a radio department under
the management of B. C. Goodhue.
ATWOOD
LOADERS
$65.OO
COMPLETE
F O. B. FACTORY
Cedar Rapids,
Iowa
INSTRUMENT PARTLY LOADED
With the Atwood Loader one man can load or unload
a piano in fifteen seconds. Can be attached to any
make of car; to Ford roadster In thirty minutes—
taken off in less time and car used as pleasure vehicle.
Simple and durable In construction and will last •
lifetime.
Weight of piano well to forward on car.
hence a well balanced and easy pulling load.
With the Atwood Loader the grief of loading and
unloading pianos Is a thing of the past. Any morning
the salesman can load his piano, single handed. In less
time than it takes to tell it, and be on his way and
stop to demonstrate his instrument at every farm house,
if he so desires, with no more trouble or effort
than to fill the radiator of his car.
Order one today. It will pay for itself the first day
in use.
TERMS:—$15.00 cash, balance bill against B/L. Cat-
alogue on request.
At $65.00 completely equipped and ready to mount on your
car.
One Atwood Loader
One Ford Car and .
One Man
will sell more pianos than any
six of the best piano salesmen
that ever walked in shoe leather.
Needn't take our word. Ask
dealers using them.
Designed to pnrmit use on any make of car
SALESMAN
DEMONSTRATING INSTRUMENT IN FARM YARD
ATWOOD PIANO LOADER CO.
CEDAR RAPIDS, IOWA