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THE MUSIC TRADE
REVIEW
very optimistic, believing that the rains will help
the farmers in their territory, which good effect
will finally revert back to the piano trade.
Frank Anrys to Visit the North
Frank Anrys, general manager of the Wiley B.
Allen Co., who has just completed a round-up
of the Southern California trade, will leave for
Portland, Ore., and the Pacific Northwest early
next week. On the Northern trip Mr. Anrys will
be accompanied by James J. Black, of the talk-
ing machine end of the Wiley B. Allen business.
Mr. Anrys was greatly pleased with the condi-
tion of the company's business in Los Angeles
and other parts of southern California. He
found that the company's lines were moving
well everywhere, and that the southern end of
the State has not forgotten its old-time habit
of getting the lion's share of the tourist trade of
the Coast.
Some Striking Window Displays
Manager Eliaser, of the Hanson Piano House,
has been trying some experiments in the way
of striking window displays ever since Christ-
mas, and he reports that, either because of this
or because times are really mending, he has
been doing extremely well in all lines. The
after-Christmas movement of pianos has been
better than could have been anticipated, though
the small goods and sheet music ends of the
business have naturally lent themselves better to
the window advertising idea. Mr. Eliaser reports
that sheet music has been moving even better
than it did during the Christmas rush.
Byron Mauzy Back From Orient
Byron Mauzy, the well-known San Francisco
piano manufacturer and dealer, who returned a
few days since from the Orient, where he went,
with the delegation from the San Francisco
Chamber of Commerce, has come back to his
old haunts brimful of good ideas for the Ameri-
can piano manufacturer who feels disposed to
try his hand at exporting to the lands beyond the
Pacific Ocean. Mr. Mauzy says that his observa-
tions dispose him to conduct an anti-glue cam-
paign as far as pianos for export are concerned.
He found that the long sea voyage and the moist
climate played havoc with those pianos in which
much dependence was placed on glue. He also
found that for some reason German and English
pianos are more in evidence in the Far East than
are American makes. Some years ago Mr.
Mauzy did considerable manufacturing in this
city and has in times past sent a number of
musical instruments to China and elsewhere in
the Orient.
ANDERSON CO.'S FINE NEW STORE
F. R. GORHAM OPTIMISTIC
NEW YEAR STARTS OFF AUSPICIOUSLY IN SAN FRANCISCO
Removal of Excise Tax on Musical Instruments a Decided Stimulus to Local Music Trade—
Fotoplayers in Demand—Baldwin Dealers Planning Aggressive Campaign—Other News
SAN FRANCISCO, CAL., January 7.—The optimis-
tic feeling still predominates among the music
merchants of San Francisco for the new year.
With the war tax removed on pianos, the cheaper
grades are moving much faster in comparison
with the higher grades. All merchants report
that the busier period was that following Christ-
mas, and that the period following New Year's
fell a little below expectations. The recent rainy
season has been quite an advantage to the music
trade, and because of the disagreeable weather,
which naturally turns one's mind to an evening
at home and to enjoy that evening with good
music, the music merchants have been making
the most of the situation.
One Creditor Explains
The American Photo Player Sales Co.'s col-
lection department received the following
epistle from one of its creditors, a moving-
picture house owner, in the southern part of
the State:
"Reserve your wire and will say i know i am
behine with the notes but times is bine mity
dul with me and i have got behine a little and i
hade to pay the rent and a lite bill and—so i
coulde keepe running i thank i will bee able to
pay you some money soone just the furst i cane
git ahede i am doing all i cane to meat the notes
just just reste easey as i ante trying to bete
you i ame doing all i cane if you dont thank so
just wright the furst naskie bonk so hav all the
pashin you cane an i will pay as soone as i cane
yours truly"
The letter above, states Jack Levy, of the
Photo Player Co., exactly senses conditions in
general in the music trade, and the only thing
that can be done is to hope and wait for the best.
Mr. Levy states that there are some exceptions
to the rule, and especially in his company's case,
as it is to install two new organs early in Feb-
ruary, one in Watts, Cal., and one in Juarez,
Mexico.
A Visitor From Chicago
E. T. Mogel, traveling representative of the
above company, with headquarters in Chicago,
visited the San Francisco office, renewing old
acquaintances, and incidentally passed the holi-
days in this city. Mr. Mogel reports that condi-
tions in Illinois are particularly bright, as he
brought in orders for three Robert-Morton or-
gans in this territory. He also mentions that
style No. 15 Fotoplayer is popular in towns
where the showing is only two or three nights a
week.
The Hauschildt Music Co. reports that the
piano business is rather quiet at the present
time, but this is causing no anxiety because of
the numerous prospects that are in sight. The
holiday season was a rather busy one and offi-
cials of the company look forward to a prosper-
ous new year.
M. P. Thompson, of the Baldwin Piano Co.,
states that it is a little hard to tell as yet just
what the new year will bring, but owing to the
fact that December sales were so high as to
bring the total sales far above the sales of the
preceding December he feels safe to say that the
company's business is steadily increasing. The
Baldwin dealers of the Coast have duplicated the
meeting of the various dealers at different points
in the State, and the idea of these meetings is
to outline a business campaign that will mate-
rially benefit all concerned. The idea has met
with reasonable success.
Those who attended the last meeting in San
Francisco were A. R. Loury, of Watsonville,
Cal., and E. J. Jurgensen, who has been work-
ing in the interior of the State. These men are
JANUARY 14, 1922
Chester D. Anderson Features A. B. Chase General Traveling Representative of DeRivas &
Grand Piano in Window Display in New Day-
Harris Mfg. Co. Made Interesting Observa-
ton, O., Establishment, Recently Opened
tions on Recent New England Trip
DAYTON, O., January 10.—One of the finest piano
houses in this part of the State is the C. D.
Anderson Piano Co., recently established by
F. R. Gorham, general sales representative of
the DeRivas & Harris Mfg. Co., 135th street and
Willow avenue, New York, left this week on a
trip through New York,
Pennsylvania and Ohio.
This trip followed one
which he recently conclud-
ed through the New Eng-
land States, where he had
remarkable success.
"At every store I called,"
he said this week to a rep-
resentative of The Review,
"1 secured an order and
found the dealers looking
ahead for a good trade dur-
ing the coming year. The
general belief is that prices
have become stable and
that people have begun to
realize that they can pur-
chase, feeling secure in the
prices paid. Personally, I
believe that the dealer and
the manufacturer will have
a prosperous year if both
will not try to force busi-
ness by selling at too low
A. B. Chase Window Display at Anderson Store, Dayton, O.
Chester D. Anderson, who has been connected prices and giving too long time. I believe in
with the piano business for the past seventeen profit to everyone and value to the dealer and
years. The new store, which has been in exist- the customer, and shorter time will make these
ence only about three months, occupies the first conditions. During the coming year let every
and second floors of a four-story building at 111 one connected with the industry make a fair
East Third street. The main display room is on margin of profit and get out and hustle, because
the first floor and the second is given over to the business is there to get. All it needs is the
four spacious piano demonstration rooms. One right spirit and push and I am sure that there
of these is devoted entirely to the A. B. Chase is a good business ahead for everybody in 1922.
reproducing piano, which the company is fea- These are observations I made during my first
turing. This line was only acquired a few weeks trip this year."
'•-- '
ago. The accompanying window display con-
tains an A. B. Chase grand and it is illustrative
HOLDING REMOVAL SALE
of the aggressive manner in which the company
A disposal sale of pianos is being held by
is setting out to build up its piano business.
Mr. Anderson, the proprietor, is a piano man Frank L. Suffern, music dealer, at 139 East
of wide experience in both the technical end of North street, Decatur, 111., due to the fact that
he is forced to discontinue that location.
piano construction and merchandising.
PREMIER BABY GRAND PIANOS
Stimulate Sales—Promote Prestige and Profits
PREMIER GRAND PIANO CORPORATION
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510-532 West 23rd Street, New York