Music Trade Review

Issue: 1922 Vol. 74 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JANUARY 14,
1922
NORA BAYES _WINDOW SCORES
"DREAM PICTURES^ IN NEW HAVEN
EXHIBITING OLD GRAFONOLA
Alhambra Music Co., of Cleveland, Features
Vaudeville Star in Window Display Which
Created Considerable Interest and Sales
Loomis Temple of Music Attracts Enthusiastic
Audiences with the Pictures Shown to Accom-
paniment of Victrola and Ampico
Machine Twenty-five Years Old Attracts Much
Attention as Feature of Window Display
CLEVELAND,
Music Co., of
recently an
Nora Bayes,
comedy star.
NEW HAVEN, CONN., January 9.—The Loomis
Temple of Music attracted a host of lovers of
music and art to its warerooms throughout last
week with the showing of the "Dream Pictures,"
originated and presented by Branson DeCou,
which have already been described at some
length in The Review.
The pictures were shown each afternoon and
always attracted a capacity audience, and there
were special evening presentations on Thursday
and Friday to take care of those who could not
attend the afternoon session. The Victrola and
the Ampico in the Knabe piano were used in
furnishing the musical accompaniments to the
pictures, of which twelve in all were shown.
The showing of the "Dream Pictures" was
well advertised by the Loomis Temple of
Music and was also given much free publicity
by the newspapers themselves.
O., January 9.—The Alhambra
this city, Columbia dealer, prepared
artistic window display featuring
the famous vaudeville and musical
Miss Bayes, who is an exclusive
Rolens & Millikan, Columbia dealers of
Murphysboro, 111., are exhibiting in their display
window one of the early model Columbia instru-
ments purchased by Thomas Butcher, twenty-
five years ago.
The Daily Independent, of Murphysboro, gave
this an interesting write-up, and said:
"The instrument and three records purchased
at the time are in good playing condition after
RECORD TO HELP ORCHESTRA TRIP
Alhambra Music Co.'s Attractive Window
Columbia artist, appeared here two weeks ago
in a headline act on the Shubert circuit, and was
accorded an ovation by Cleveland's theatregoers.
The window display prepared by the Alhambra
Music Co. was enthusiastically praised by passers-
by, and Miss Bayes was personally delighted at
the distinctiveness of this window. During her
stay in Cleveland the local Columbia dealers re-
ported a marked increase in the demand for her
popular Columbia records.
HOW MUSIC IN THE SCHOOL HELPS
The Talking Machine Inculcates a Desire for
Music as Well as for Education Generally
Much to her parents' surprise, a little girl in
a certain Ontario city came home one day lately
after having been in a new room at school for
a week or so, and intimated that she didn't
want to go back, says the editor of the musical
page of the Toronto Globe. This attitude towards
school was something new, as the child had
always been very fond of school. When ques-
tioned further, she explained that the former
teacher had taught them for a little while each
day how to like music. By using the talking
machine they were taught the tone of the vio-
lin, cornet, flute and the other instruments of
the orchestra; they were allowed to hear such
selections as children can appreciate, sung by
famous artists, and they had march records for
marching.
The new teacher paid no attention to music
other than to sing "O Canada" or some other
song now and again. And this was the reason
the little girl balked at going to school. The
boys and girls themselves know very well how
music puts life into all school activities. Music
attracts them. It makes them more alert and
more responsive. The teacher knows that after
a spell of fifteen or twenty minutes at music
the child's mind is much better fitted for the
lesson in arithmetic, spelling, geography or
grammar. This is one of the reasons why music
is being given a much bigger place on the
school curriculum than in the past, because as a
study in itself, and as a stimulant to other
studies, music has no superior and few equals.
J. B. Brothers, furniture dealer, of Bethel,
Mo., is planning to discontinue his piano and
talking machine department.
Starr Piano Co. Offers to Make Record of
Playing of High School Orchestra in Order to
Pay Expenses of Concert Tour
RICHMOND, IND., January 9.—A proposed trip
of the Richmond High School Orchestra to
Nashville, Tenn., next March was insured re-
cently when the Starr Piano Co. announced that
to assist in paying the expenses of the trip it
would make a phonograph record of selections
rendered by the orchestra and would give the
orchestra all profits derived from the sale of
the record.
The orchestra will sell the records at the
national music supervisors' conference at Nash-
ville. The numbers which the record is to in-
clude are some selections said to have never
been recorded. They are "The Red Man," from
"Dwellers of the Western World," by Sousa,
and "In the Village," from the "Caucasian
Sketches," by Ippolitowivanow, and also the
"Valse Triste," by Sibellius, and "Prealudium,"
by Jarnefelt.
EFFECTIVE WINDOW DISPLAY
The Community Music Temple, 504 West
207th street, New York, recently made a special
drive on Sonoras, using its windows almost
exclusively for the display of the various models.
The Old and the New
a quarter of a century of hard service. Elza
Millikan demonstrated the old machine Saturday
morning for an Independent reporter and, while
many of the refinements of the late models are
lacking, the full, round tone characteristic of
the Columbia is present in the early model.
"Few realize the vast improvement made in
the phonograph until the old and new are placed
side by side. The Grafonola of twenty-five years
ago seems as a toy to the present models, which
embody the highest art of the cabinetmaker along
with the best brains of the scientific world."
Mr. Butcher recently purchased a late model
Grafonola, but refuses to part with his old in-
strument at any price. He says it has won
for itself a place of honor in his home for the
remainder of his life, in recognition of faithful
service.
NEW USE FOR TALKING MACHINE
Dreamy Waltzes on Talking Machines Keep the
Hippodrome Elephants Good-natured
George Powers, trainer of the New York Hip-
podrome elephants, has found a new use for a
talking machine. Powers plays a slow, dreamy
waltz for his big pets before they make their
appearance in "Get Together." Powers finds that
the music soothes the big beasts, which, like all
trained animals, become restless at the time of
the day when they usually do their tricks, and
ensures their giving a better performance.
How Community Temple Featured the Sonora
One of the features of this display was a swing-
ing bell which was designed from a "Sonora
Bell" poster with a clock mechanism.
H. J. Kennedy has been made manager of Wid-
ner's Grafonola Shop, 351 Main street, Worces-
ter, Mass. Mr. Kennedy has been associated with
the company for the past five years and is a
progressive personality.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 14, 1922
THE
MUSIC
TRADE
BAND MUSIC BY WIRELESS PHONE
PUBLIC APPRECIATES BETTER MUSIC
Distinguished French Expert Talks Across Six
Hundred Miles of Sea—Ship's Band Heard
Two Hundred Miles Away—The World Moves
American People Beginning to Like the Classics,
Declares Paul Whiteman, the Noted Orchestra
Leader—Wide Jazz Craze Is Wearing Out
Emile F. Giradeau, president of the French
Wireless Telegraph & Telephone Companies, was
in New York recently on his way to the Arms
Conference in Washington, and stated that dur-
ing his trip on the French liner "Paris" he had
conducted experiments proving the practical
utility of the wireless telephone.
"This means of communication has been known
for years technically," Mr. Giradeau continued,
"but it is only now that we have made practical
tests. On this voyage from Havre we conversed
with shore stations and with other steamships
over a distance of 600 miles with power not ex-
ceeding that required to light an ordinary 25-
candlepower electric lamp.
"Passengers on the American steamship 'Pan-
handle State' heard the orchestra playing 'La
Tosca' on the 'Paris' 200 miles away while they
were only twenty-five feet from the telephone.
"The wireless telephone technically is good
for all distances, but practically it cannot be
used with success at sea beyond a radius of 500
miles. A storm would not interfere with the
conversation if it were some distance away, but
if the vessel were in the center of it there would
no doubt be some conversational difficulty. I
talked with the French Minister of Posts and
Telegraphs in Paris when the liner was fully 650
miles from that city."
Paul Whiteman and his orchestra was the sub-
ject of a very interesting article in the magazine
section of the New York World on January 8,
the article being written by John Wiley and tell-
ing of how Mr. Whiteman came to organize his
own orchestra in San Francisco and of the suc-
cess won by the orchestra in Atlantic City and
finally in New York. The popularity won by the
Whiteman orchestra through the medium of Vic-
tor records is country-wide and, therefore, the
opinion offered by that well-known conductor
regarding the change of public taste in music
is of unusual interest.
In this connection Mr. Whiteman is quoted
with saying:
"I think the attitude of the American people
has changed toward music. They like things
that were formerly considered classic and fit
only for opera or the concert stage. Even in
the jazziest homes there is a section of the al-
bum where the Red Seal records are kept. I think
that the phonograph and the player-piano are
accountable for this. Of course, rhythm and
tone are the fundamentals of jazz, yet when peo-
ple hear classical music that they know set to
jazz they particularly enjoy it.
"I think that the days of jazz being popular
simply because it is jazz are over. It is no
longer new to see a man play a trombone walk-
ing around his chair or blow a horn through
his hat, or playing two instruments at the same
time and simultaneously playing the traps. That
sort of stuff doesn't get by any more. The nov-
elty has worn off. They do enjoy, though, ren-
ditions of favorite composers such as Grieg, Mas-
senet, Schubert, Chopin and Puccini. They are
always popular. It is familiarity with these
pieces that people enjoy.
"We were the first to start playing soft. Now
that there aren't so many drunk parties as there
were, this comes as a relief, because sober peo-
ple don't like the blare. Of course, in scoring
for dance music, the field is limited. People for
some reason will not dance waltzes. Dances
like the tango and maxixe passed out a long
time ago."
Mr. Whiteman smiled. "Of course, you can't
tell," he said, "how long the vogue for this kind
of music is going to last. The public is pretty
fickle. Still we have been pretty successful."
' He flicked the ash from his cigarette. "Next
Summer we may go .abroad if our contract per-
mits." He smiled.- "I guess we haven't any-
thing to complain about," he added.
OWEN PLANS ROCKRIDGE STORE
Second Garrett Owen Music Store Soon to
Open—Singers to Entertain at Opening
ROCKBRIDGE, CAL., January 6.—Plans are under
way here for the opening of a new music store
at 5600 College avenue by Garrett Ovren. The
new establishment, which will feature various
makes of the best-known talking machines, will
be the second store operated by Mr. Owen.
Alterations at the new location will soon be
completed and immediately following the instal-
lation of stock a formal opening will be held
at which Helen Clark, well-known contralto;
Joseph Phillips, baritone, and Thomas George,
pianist, will entertain those present.
INVENTED "SOMET WAR WEAPON
Thomas A. Edison made known for the first
time recently the invention of a new weapon by
his son during the war. This consisted of a
wheel charged with high explosive which was
set on the shafting of a Ford tractor. When the
wheel revolved at a speed of 35,000 surface feet
a second it was released, speeding toward the
enemy at terrific speed for a distance of two
miles and finally exploding. The invention was
completed too late for use in the conflict, for
which the enemy is doubtless glad!
NEW POST FOR W. J. LORENZO
Former Dealer Service Supervisor Now on the
Pennsylvania Sales Staff
PHILADELPHIA, PA., January 9.—At a recent meet-
ing of the sales staff of the local branch of the
The business that relies absolutely on one man Columbia Graphophone Co. it was announced
is a business that is always walking along the that W. J. Lorenzo, formerly dealer service su-
precipice of oblivion. This is no iconoclastic pervisor, had been appointed a member of the
statement; it is merely a red signal for business sales staff with territory around Pottsville, Lock
men who overlook or push aside the fact that Haven and Williamsport. W. T. Briggs moves
to-day a business that has character itself is the up to the post of supervisor of dealer service and
business that will continue when the personality F. N. Eaton was appointed his assistant in this
of any one member is no longer available.
territory.
The educational department of the branch en-
tertained
a group of teachers in the Model Shop
High-class Phonograph
on Saturday, and the following program was
thoroughly enjoyed by the teachers who attended
the conference: (a) Listening to music, establish-
ing right standards and habits; (b) rhythmic ex-
pression, free and formalized; (c) mood in music;
(d) music relation to dramatic play.
FOR THE TRADE
On Saturday, January 14, the jobbers will again
At Exceedingly Low Prices
meet at the Model Shop, and the following pro-
gram will be presented: (a) Rhythm, interpreta-
tion and pantomime; (b) study of form; (c) tonal
quality of instruments; (d) theme of music, and
15 West Park Street, NEWARK, N. J.
Indian folk lore.
Recording
Newark Recording Laboratory
37
REVIEW
io double
VourIncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you re.zXxzz that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
T h e Talking Machine World is the •
oldest and largest trade journal in the ;
world devoted exclusively to the talking 1
i
machine industry.
-
. 1
i
Some book, eh? Yes, and some encyclo< J
pedia of the kind of information that >
will positively double your income.
•?•
i
Don't miss your chance.
coupon now.
, ;
Send in the j

TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
Street
City and State

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