Music Trade Review

Issue: 1922 Vol. 74 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Rcportorial Staff
EDWARD VAN IIARLINGEN, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHE,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5242-5243.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SEKVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y'.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.

ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1900 Silver. Medal
Charleston Exposition, 1902
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 6982—5983 MADISON SQ.
Connecting all Departments
Cable Address: "Elbill, New York"
Vol. LXX1V
NEW YORK, JANUARY 14, 1922
MAINTAINING ASSOCIATION
T
THE AUTOPIANO CO.'S SPLENDID RECORD
U
NDER ordinary conditions the progressive manufacturer judges
the success of his year's effort by the increase he can show over
the business of the previous year. Ordinary conditions, however,
did not prevail in 1921 and as a consequence the average manufac-
turer measured his success not by the increase over the previous year's
output, but rather by his success in keeping his output as little below
normal as could possibly be done.
In the face of the fact that, according to more or less authorita-
tive figures, the general output of pianos during 1921 was only about
40 per cent of normal, the statement of the Autopiano Co. to the
effect that more Autopianos were made and sold last year than during
1920 is significant.
There is no question but that this record sets a new mark for
piano manufacturers to attempt to equal. It indicates that there was
business to be had if it was gone after properly. Perhaps there are
some other factories that can show a similar record, but they have
not announced the fact. Perhaps, too, the Autopiano dealers have
had some of the business that would have gone to the other fellow
if he had been more aggressive. But the main thing after all is that,
in the face of general conditions and a drop of 50 per cent or more
in piano production throughout the country, one concern was able,
through the standing of its product and aggressive selling methods,
to go over the top most emphatically.
From the standpoint of factory production the record set by
the Autopiano Co. is worthy of study, particularly on the part of
those who are regarding prospective business for 1922 with more or
less concern.
No. 2
INTEREST
H E question of associations in the industry, both local and
national, is one that will be of utmost importance during the
coming year, for upon the success of the efforts of men of vision in
the industry to keep the association spirit active will depend whether
or not the organizations of the industry will hold their own during
the year now before us.
In times of danger the association is a wonderful thing to the
individual manufacturer or merchant. When he finds his interests
in jeopardy, either through local or national legislation, he is .quick
to rally with his fellows as a matter of self-protection and for the
feeling of security such contact gives him. When things are sailing
along smoothly there are too many members of the industry who
figure that membership in an association is a waste of time and
money.
What the industry as a whole can accomplish in the matter of
organized effort has been amply proven during the past few months
in connection with the fight against the continuation of excise taxes,
but with the victory won and no other danger apparent in the imme-
diate offing there has already been evident an inclination to relax
and let association interest lapse.
During the past few years a score or more of local associations
have been organized in various sections of the country. They started
off with a bang and much promise of accomplishment. When the
novelty wore off, however, interest lagged and in numerous cases
efforts to revive organizations on an active basis have been
unsuccessful.
The trade association cannot accomplish the impossible in making
all merchants follow the higher standard of ethics in selling and
advertising or in business practices generally. It cannot be expected
to double automatically the volume of business handled by any one of
its members, but it can be made to represent an important and aggres-
sive factor in the business life of a community. It can be made to
reflect the broad scope and high standing of the industry locally
and prove a means of successful publicity, and most of all it repre-
JANUARY 14, 1922
sents a constant protective alliance that can be developed almost
immediately into a strong force and protest against any sudden
movement inimical to the interests of the industry.
The associations of the music industry, particularly the national
organizations, have proven their value emphatically during the past
year or more, and any letting down of association interests is to be
regarded as a move that is harmful and distinctly in the wrong
direction.
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer. C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
REVIEW
DEVELOPING INTEREST IN MUSIC
T
HE many members of the music industry in this country who
have, during the past few years, taken a more general interest in
things musical because of the realization that the development of
their business depends upon widespread musical appreciation may
find something to think about in the recent action of the Piano
Dealers' Association of Ottawa, Canada, which has come out strongly
in favor of the erection of a Temple of Music in that city.
The piano men have not confined themselves to the passing of
resolutions advocating the erection of such a Temple, but have set
to work to enlist the co-operation of the other interests of the city,
particularly clubs and other organizations, in the project and have
placed the matter before the city officials in a way that is calculated
to demand attention and produce results.
The music merchant of to-day is in many respects different from
his fellow of a decade or more ago, for he realizes that his work lies
not alone in selling a musical instrument of some sort, but in aiding
in the development of musical appreciation with the idea of creating
a demand for his products. Advocating a Temple of Music, for
instance, brings the Ottawa piano men strongly to the fore and there
are many similar movements that can be sponsored by music mer-
chants in other cities that will serve to bring themselves and their
business into the limelight and as a natural result will greatly in-
crease sales.
THE PASSING OF ALFRED DOLGE
T
HE death of Alfred Dolge in Milan, Italy, last week is a matter
of deepest regret to the members of the music industry of Amer-
ica, for it marks the passing of one of the outstanding figures of the
piano trade, who in his prime was a dominating factor in trade
activities. It was Mr. Dolge who realized many of the possibilities
for development that center in the piano business and developed his
ideas along that line into real accomplishments. He possessed an
intimate knowledge of the industry in all its phases, and although
not actively connected with it recently, his passing leaves a gap that
cannot readily be filled. He was a piano man of the old school
with new school ideas.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 14, 1922
THE MUSIC TRADE REVIEW
ALFRED DOLGE PASSES AWAY WHILE ON EUROPEAN TRIP
Dies in Milan, Italy, Following Attack of Influenza—Was for Many Years a Controlling Factor
in the Piano Felt Business—Well Known in Literary and Economic Circles
Alfred Dolgc, one of the outstanding figures
in the piano trade for many years, who for a
long period controlled a large portion of the
piano felt business of the country and in the
course of his career founded two towns bearing
his'name, one in New York and the other in
Alfred Dolge
California, died in Milan, Italy, on Thursday,
January 5, from an attack of influenza. Mr.
Dolge, accompanied by his wife, had been abroad
for several months visiting England, Germany,
France and other countries, and from letters re-
ceived from him recently appeared to be enjoy-
ing excellent health. The news of his death,
therefore, came as a shock to his many friends.
Mr. Dolge was born in Chemnitz, Saxony, on
December 22, 1848, and when thirteen years old
became an apprentice in the shop of A. Dolge &
Co., p!ano manufacturers, of which his father
was the head. It was there he gained his intimate
knowledge of piano manufacturing methods. He
was ambitious for bigger things, however, and in
1866, when only a youth of seventeen, he came
to America, entering the employment of Fred-
erick Mathushek. After a short visit to Germany
Mr. Dolge again returned to America and began
business for himself by importing small quanti-
ties of German piano leather. To the leather
was soon added piano wire and in 1869 he de-
voted his entire attention to importing piano-
making materials from Germany.* In 1871 he
began the manufacture of felt, but worked under
distinct handicaps until two years later, when he
began to realize a measure of success.
Mr. Dolge's success in felt manufacture was
due to his ability to improve upon the then exist-
ing qualities of felt and methods of manufacture,
and he was granted several patents covering im-
proved felt-making machinery and new processes.
One of his several important inventions was a
hammer press that served in many respects to
revolutionize the work of piano hammer making.
Mr. Dolge's first felt factory was in Brooklyn,
N. Y., but in 1874 he secured a location and
moved his plant to Herkimer County, N. Y.,
where he founded the town of Dolgeville, which
grew to be one of the active industrial centers
of the State. He is said to have been one of the
first manufacturers to introduce a pension and
insurance system for his employes.
Following business reverses in Dolgeville, N.
Y., Mr. Dolge in 1903 went to the Pacific Coast,
where he established the first felt and felt shoe
factories in that section, founding a new town of
Dolgeville around his plant, seven miles from
Los Angeles. The business was established as
the Alfred Dolge Mfg. Co. and was subsequently
taken over by the Standard Felt Co., by which
concern it is operated at the present time.
THE BESTKNOWN
MUSICAL
NAME
IN THE, WORLD.
While residing in Covina, Cal., Mr. Dolge took
advantage of his intimate knowledge of the per-
sonnel of the piano trade and developments of
the industry to write several interesting volumes
of a historical and biographical nature, includ-
ing two interesting and authoritative volumes on
the subject of "Pianos and Their Makers."
After relinquishing his felt business on the
Coast Mr. Dolge became affiliated with the Had-
dorff P.ano Co., Rockford, 111., as Pacific Coast
representative, and remained with that concern
for a period of nine years, during which time he
built up a most substantial business in the Far
West for the Haddorff business. His record
with this company was one of which to be proud.
Retiring from active business a year or more
ago and disposing of his landed interests in Cali-
fornia, Mr. Dolge responded to the inclination
to visit the scenes of his boyhood and also to
spend some of his leisure time in touring various
European countries. Letters sent to his friends
here from abroad indicated that his interest in
the piano trade was still active, for he took occa-
sion to visit many piano factories in Europe and
to talk with piano manufacturers. A recent let-
ter to The Review stated that he planned to
spend several months in Rome, and it was while
en route to that city he was taken fatally ill in
Milan.
The passing of Mr. Dolge leaves a gap in the
music industry of America that cannot easily be
tilled, for he had a peculiar and extremely wide
knowledge of the industry from every angle and
enjoyed a position in the trade that has not since
been held by any one man.
Mr. Dolge was keenly interested in economic
problems, and in his prime was an active sup-
porter of the protective policy of the Republican
party. He was remarkably well read and of a
philosophical bent.
More than a quarter of a century ago he was
a strong advocate of an amalgamation of the
leading piano manufacturers. In this connection
he collected a great deal of data, which gave
him a wonderful mastery of every detail of alt
branches of the music industry. His plans in
this connection did not materialize, however.
Alfred Dolge was a man with a big breadth of
mental vision, who had the interests of the na-
tion and the industry in which he played such
a prominent part ever in mind.
Mr. Dolge is survived by a widow and three
HIGEL CO. RECEIVERS DISCHARGED
PEASE GRAND WINS QUICK APPROVAL
Property Returned to the Stockholders on
Monday of This Week—Creditors Agreed to
Settlement on a 20 Per Cent Bas.s
New Instrument Just Produced by Pease Piano
Co. Creates Enthusiasm—Dealers Sending Re-
orders—Many Write Their Commendation
On Saturday last, January 7, the consents of
all creditors attached to a petition and an order
to discharge the receivers of the Otto Higel Co.,
238th street and Bronx Boulevard, New York,
and to return the property to the stockholders
was submitted to and signed by Judge Augustus
Hand in the United States District Court of the
Southern District of New York. The order was
filed on Monday, January 9, and the property re-
turned to the stockholders on that date.
The receivership arose from an action entitled
Cornwall & Patterson Mfg Co. vs. Otto Higel
Co., Inc., instituted in the United States District
Court of the Southern District of New York
before Judge Hand, early in January, 1921, at
which time John S. Shepard and Adam C. King
were appointed receivers in equity for the Otto
Higel Co.
Subsequently, and on the written request of all
of the creditors (152 in number), Judge Hand
substituted Charles Jacob, of Jacob Bros. Co.;
Christopher B. Garritson, of the Kroeger Piano
Co., and Julius Schneller, of Henry Haas & Son,
as receivers in equity, who undertook the admin-
istration of the affairs of the company, and in
behalf of the creditors considered various plans
for reorganization submitted by the stockhold-
ers of the Otto Higel Co., Inc. Finally a plan
was submitted advocating to the creditors the
acceptance of a 20 per cent settlement. Upon
the recommendation of the receivers, acting as
a creditors' committee, all the creditors (152 in
number) agreed in writing to accept such settle-
ment.
Henry H. Harkavy acted as counsel for the
receivers.
There have been several new agencies for the
Pease pianos and player-pianos created during
the last few months and that these dealers have
been pleased with the instruments which they
have received has been manifested by the many
letters which are being received by the Pease
Piano Co., Leggett avenue and Barry street, New
York. Two of these letters refer particularly to
the new Pease grand, an instrument five feet
three inches long, in which many new features
have been incorporated, much to the enhance-
ment of its quality.
One of the new dealers is A. K. Walter, of
Ashland, Pa., who, upon the arrival of the grand,
immediately ordered another one. Kochmann &
Fergusen, of San Jose, Cal., is another concern
which has taken on the line recently and mani-
fests great appreciation of the quality of the
new instrument. Another dealer who has re-
cently received a shipment of Pease pianos is
R. B. Kaylor, of Hagerstown, Md., who, becom-
ing enthusiastic upon their arrival, wrote the
following to the company: "I am very much
pleased with both players and pianos and must
commend you for the way you had the pianos
boxed."
Chauncey D. Pease, treasurer of the company,
stated to a Review representative this week that
they had had a very successful year, taking
everything into consideration, and that the out-
look is very promising.
"The new grand," he said, "has made a dis-
tinct hit and we are having a splendid demand
for it. Most every dealer who has ordered it
is very enthusiastic and all of them are planning
active campaigns regarding it."
W. H. ALFRING J)FF ON LONG TRIP
CHILDREN'S HOUR WITH AMPICO
W. H. Alfring, manager of the wholesale de-
partment of the Aeolian Co., left on Monday for
an extended transcontinental business trip, going
as far South as New Orleans and making all the
large cities along the Pacific Coast before re-
turning. It is expected he will be away from
New York for about two months.
Novel Entertainment for Little Ones at Ampico
Studios on January 28
Alterations at the H. C. Bay piano factory,
Bluffton, Ind., have been completed and the
plant is in full operation.
At the Ampico Studios of Wm. Knabe & Co.
there will be held on Saturday, January 28, a
Children's Hour with music under the auspices
of Sally Hamlin, a well-known interpreter of
children's work with music and associated with
the New York City Board of Education. The
Ampico will be used to reproduce appropriate
music for the benefit of the little ones.
THE BEST PROFIT
PRODUCER FOR THE
DEALER IN THE TRADE

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