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32
THE
MUSIC TRADE
REVIEW
JANUARY 14, 1922
IN THE MUSICAL MERCHANDISE DOMAIN—(Continued from page 31)
PROSPERITY IN ELKHART
A NEW YEAITS MESSAGE
NEW COUTURIER AGENCIES
Band Instrument Manufacturing Industry Closed
Wonderfully Satisfactory Year
House of Bruno Gives Dealers Some Pointers
on Starting the New Year Right
A. B. O'Connor Establishes Several New
Agencies for This Line
ELKHART, IND., January 9.—The music industry
in Elkhart, which is the band instrument manu-
facturing center of the United States, has just
completed the most satisfactory year in its his-
tory, according to a business review of 1921 in a
recent issue of the Elkhart Truth. This review
embodied a series of interviews with promi-
nent officials in the industry, some of which
are reproduced herewith:
C. D. Greenleaf, president of C. G. Conn, Ltd
—"The band instrument business has held up
better than most lines of industry and as a re-
sult we have been able to operate at practically
full time and with a full force of 800 people.
There are no indications of a material decline
and I believe business will be as good this year
as in the past."
James F. Boyer, president of the Boyer Music
Co.—"We have no reason for complaint. The
volume of our business has been surprising at
times, especially the holiday trade. During the
year we have had to increase our staff. Indica-
tions all over the country point to a better year
in 1922. Judging from conditions here at the
factory, too (C. G. Conn, Ltd.), we can see no
reason why 1922 will not be much better than
was 1921."
O. P. Bassett, general manager of the Martin
Band Instrument Co.—"Our net sales show an
increase of 50 per cent over 1920 and we start
the new year swamped with orders."
F. A. Buescher, president and general man-
ager of the Buescher Band Instrument Co.—
"The year 1920 was the biggest in our history
and 1921 has shown an increase of 40 per cent.
The force has been kept going full time through-
out the year. We have increased our force 15
per cent over 1920 and the close of 1921 finds us
with a working staff ^of 471. I see no reason
for a let-up during 1922."
"Well begun is half done" is the headline of
an attractive advertising circular just distributed
to the retail merchandise trade by C. Bruno &
Sons, Inc., the New York wholesale small goods
house.
"Get away to a good start, Mr. Dealer, if you
really want to finish this year showing a sub-
stantial profit on small goods. Begin 1922 by
having our handsome new catalog on display in
your store, because it comprises the greatest
amount of knowledge of the musical merchandise
industry ever compiled for your convenience.
We look forward to this year with great opti-
mism and are confident that it will prove to be
the biggest year in musical merchandise. Pro-
gressive dealers will capitalize the opportunity
that now, more than ever before, every man,
woman and child is a prospective customer.
People no longer look upon music as a luxury
but as an important factor in one's education."
The message concludes with a timely and ap-
propriate greeting to the dealers: "With sincere
appreciation of your favors in the past, we ex-
tend to you our heartiest greetings for a Happy
and Prosperous New Year."
LA PORTE, 1N»., January 9.—A. B. O'Connor,
sales manager for the E. A. Couturier Band In-
strument Co., recently returned to his desk after
a highly successful trip through Middle Western
cities, during which he established a number of
Couturier agencies among the better grade mu-
sic stores of a number of cities. Among the
houses who have been given the Couturier
agency are the following: Jones Piano Co., Fort
Dodge, la.; Aton's Music Store, Sioux City, la.;
Theo. Morse Co., Topeka, Kan.; Kipp Music
House, Manhattan, Kan.; Inter State Music Co.,
Parsons, Kan.; Chillicothe Music Co., Chilli-
cot li e, Mo.; Lehman Piano Co., St. Louis, Mo.;
Schnell Music Co., Jefferson City, Mo.; L. E.
Lines Music Co., Springfield, Mo.; Jones Piano
Co., Des Moines, la.; Tri-State Music Co., An-
dover, O.; Packard Music House, Fort Wayne,
Ind.; Harding & Miller, Evansville, Ind.; Co-
lumbia Music Co., Linton, Ind.; J. M. Fisher
Music House, Anderson, Ind.; Sharp Music Co.,
Denver, Col.; Burger Music House, Lancaster,
Pa.; J. C. Oyler, Harrisburg, Pa.; Keefer Phono.
Co., McKeesport, Pa.; D. S. Andrus & Co.,
Williamsport and Sunbury, Pa.; Watson Drug
Co., Boyne City, Mich., and Peters Piano Co.,
Benton Harbor, Mich.
At the annual contest of the members of the
Maine Association of Violin Makers the prize
for the construction of the rinest violin manufac-
tured in Maine during the past year was awarded
to Charles W. Hopkins, of Portland. There were
sixteen violins submitted in the competition, but
the judges declared that of Mr. Hopkins to be the
finest in tone and workmanship.
Manufacturers and Distributors
of the
WEYMANN
"Keystone State"
StringMusical Instruments
Importers and Jobbers of
Superior "W & S" Quality
Musical Instruments
and Accessories
Send for Latest Catalogue
and Stock List
H. A. WEYMANN and SON, Inc.
1108 Chestnut Street
PHILADELPHIA
NEW SCHOENING ACCOUNTS
Over One Hundred New Dealers Now Han-
dling the Schoening Line
More than one hundred accounts have been
added to the books of the M. E. Schoening Co.,
Inc., importers and wholesalers of mus.cal mer-
chandise, New York City, in a sales drive di-
rected by Henry Schneider, president of this
company. According to Mr. Schneider, the
holiday business of h.s firm broke all previous
records and the company enters upon the new
year with a very much depleted stock of mer-
chandise. This will be restored to normal short-
ly, however, with the arrival of shipments from
Europe.
The recent increase in business was particu-
larly heavy in harmonicas and accordions, music
boxes, brass instruments, violins and str.ngs.
Circulars were sent out this week to the musi-
cal merchandise trade featuring the well-known
"La Favorita" and "Elite" gut strings, for which
the Schoening firm has the sole agency.
NEW STORE HANDLES MARTIN LINE
New Bedford Small Goods Dealer Also Car-
r.es Full Line of Vega Instruments
NEW BEDFORD, MASS., January 9.—Another new
agency has been established by the Martin Band
Instrument Co., Elkhart, Ind., in the opening of
the new Olympia Music Studio this week in the
Winslow Building. A full line of Martin band
instruments is carried and a complete line of
Vega instruments, manufactured by the Vega
Co., of Boston, Mass., is also included in the
new store's stock. The members of the new
firm include A. W. Geldard, A. W. Bradbury,
L. J. Yaeger and A. Karstein.
Black Diamond
Strings
BIRKEL DEPARTMENT ENLARGED
Musical Merchandise Section of Los Angeles
Store Remodeled and Enlarged
Los ANGELES, CAL., January 7.—Since the al-
terations have been completed at the Geo. J.
Birkel Co., by which the Victrola department
was moved from the third to the first floor, the
musical merchandise department has remodel-
ed its equipment and brought it to a state
bordering upon perfection. Earl Stone, man-
ager of the musical merchandise department,
takes a particular pride in the lofty demon-
stration rooms which are used on the third floor
for the separate instruments. There are al-
together fourteen such demonstration rooms in
addition to the main floor display and service
counters, where comparatively small purchases
of strings and standard small instruments can be
shown and purchased. It is certainly unique
to be able to allow customers to test out and
choose musical instruments ranging from the
different kinds of saxophones, each with a
separate room; cornets and other brass instru-
ments, to the various snare drums and xylo-
phones and beautiful harps, each in absolutely
sound-proof rooms.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
Cornet, Trumpet and Trombone Dealers
Hunt's new Invention Mute Is guaranteed to be the lightest.
most effective Mute Ever Produced.
Perfect Saxophone, French Horn and Jazz Cornet.
Price for Cornet or Trumpet
$5.00
Price for Trombone
$6 50
Also, try one of Hunt's Perfect Contact Mouthpieces.
CHAS. A. HUNT & CO., 48 Mahl A vs.. Hartford, Ct.
Sordillo Adjustable Metal Mute
THE EASIEST BLOWING MUTE
ON THE MARKET. PERFECT IN-
TONATION AND TONE QUALITY.
INDESTRUCTIBLE AND LIGHT AS
FIBRE.
Chosen for the 70-plere band at the
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
PILGRIM TERCENTENARY AT
PLYMOUTH
Patented finger-grips permit adjust-
ment and hold mute securely
We manufacture the famous Multi-
Bore Mouthpiece, Gardner Machine
Tympani, Drums, etc.
Liberal discounts to dealers
Sordillo-Gardner, Inc.
61 COURT 8T..
BOSTON. MAS8.