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48
THE MUSIC TRADE REVIEW
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MAY
13, 1922
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THIS YEARS BIG WALTZ HIT IS
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HEARIT
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That Entrancing Melody You Hear EVerjrwhere
CANADIAN TRADE KEEPS ACTIVE
Better Class of Numbers in Greatest Demand,
Say Canadian Sheet Music Dealers—An Edi-
torial Comment on Popular Songs of the Day
Winnipeg, Man., May 6.—The Saskatoon Daily
Star quotes a music dealer in that city as stat-
ing that the volume of sheet music bought by
Saskatpnians approximates $25,000 a year. Con-
tinuing, this paper says: "Of this amount ex-
pended the major portion is spent for standard
works and choral music. At the present time
imported music for festival purposes is most in
demand, although the ever-popular 'jazz' music
also gets considerable call.
"People are more cautious in their buying of
the popular music, though, music dealers de-
clare. In the old days a man would come in,
throw down a dollar bill and say, 'Give me seven.'
If two out of the seven were good numbers he
was satisfied, but to-day, with the higher-priced
music, he wants the real 'hit of the day.'
"The 'jazz' that is coming on the market is
much improved in quality over that of two years
ago. There is not so much slap-dash, about it,
another music salesman declared, and it presents
more difficulty in playing. Sentimental or ballad
music—standard songs—are. again coming into
popularity, judging from the constantly increas-
ing demands.
"Another feature of the present-day demand
is that fox-trots and waltzes alone are called for.
Very few one-step demands are made and the
one-step is fast going off the market, the deal-
ers say.
"Analysis of the music festival schedule shows
that for choral work fully 90 per cent of the selec-
tions listed are English publications."
The following editorial, under the caption
"Popular Songs," appeared in a late issue of the
Brandon Weekly Sun: "Sometimes we hear that
popular songs of a better type are about to be
Shermaapay & Co.
SAN
FRANCISCO
Sparkling
Melody hits
'Another Waltz
with You"
Tomorrow Land
^Rosemary"
Jennessee, Mootf
You wont be sorry
Order from your jobber
or direct from u«
the Morning
vouchsafed us and improvement is overdue. But
the only songs that will ever achieve popularity are
the ones that everybody can sing. As a writer
of lyrics says: 'That section of the public which
makes songs popular—and decides, moreover,
which shall be popular and which shall fall flat
—want words, above all else, that are easy to
remember.'
"They must not be 'highfalutin.' They may
be novel, but not too novel. The theme should
be new for preference, but the more hackneyed
its vehicle the better. Long words, out-of-the-
beaten-track words and unexpected words do not
stick in the memory. Easy words, familiar
phrases and obvious rhymes do. Consequently,
we continue to suffer from 'bliss and 'kiss,' 'shin-
ing' and 'pining,' and even such horrors as 'the
parson's waiting—no hesitating,' for which no
words are adequate.
"Songs of this type have their varying fash-
ions. This is mainly because any new theme
which 'takes' is promptly repeated over and
over again. Thus during the last few years we
have had epidemics of rag-time, 'baby-doll' songs,
'baby-talk' songs, such as 'Hitchy-Koo' and
'Snooky Ookums,' quasi-Hawaiian songs, Dixie
and other geographically inclined songs, and the
like.
"It is no use talking of bettering the songs if
the people who sing them would not appreciate
good quality. The writers must produce easy
words and catchy music and can only afford to
risk a better-class lyric about once in a lifetime.
The songwriters supply only a public demand
and the public require the silly, the sloppy and
the easy songs for the most part. You cannot
direct the voice of this people, and if you want
to write their songs you must write mush or
slush tunefully and a string of words simply. The
song of the street and popular vaudeville does
not aspire to the ideals of art. It must be such
as anybody can sing."
The Heart Music Publishers, Ltd., of Win-
nipeg, have issued four songs in the past month
and are waging an energetic campaign throughout
Canada to popularize their productions. The dif-
ferent theatre orchestras of the city during the
week of March 13 featured their "It's Always
Pa and Ma," "Ireland, Dear Ireland," and "Many
Years." At the National Theatre Harry Lee
sang "Many Years" in conjunction with the pic-
ture, "Mother o' Mine" and scored as a feature of
the bill. Mr. Lynch, credit manager of the Win-
nipeg Piano Co., was down with the "flu" dur-
ing the early part of the month, but is now
convalescent and expects to be back to his duties
in a few days.
SOME RECENT DITSON RELEASES
The recent releases of the Oliver Ditson Co.,
of Boston, Mass., include a volume of "Preludes
and Exercises for the Piano," by Clementi;
"Twenty-two Little Piano Pieces" (for the
study of rhythm and expression), by Behr, and
"Eight Little Preludes and Fugues for the Or-
gan," by Bach.
BOSTON PUBLISHERS TO MEET
Quarterly Meeting to Be Devoted to Discussion
... of Pertinent Trade Topics .
ITOSTON, MASS., May 8.—The quarterly meeting
of the Boston Music Publishers' Association will
be held at the Parker House on the evening
of Thursday, May 11, dinner to be served at
6.30. There has been no special programme
prepared for the occasion, as it is believed that
a large part of the meeting can be profitably
devoted to a discussion of such matters as are
likely to come up before the Publishers' and
Dealers' conventions in June.
The president of the Dealers' Association has
issued a questionnaire which contains subjects
of interest to the trade locally and it is believed
that a discussion of these subjects among the
members of the local association will be worth
while as representing the consensus of opinion
of those members from here who will attend
the convention.
DAMROSCH SAILS FOR EUROPE
Noted Conductor to Remain Abroad During the
Summer—To Visit Vienna and Munich
Walter Damrosch, conductor of the New York
Symphony Orchestra, sailed for Europe on the
S. S. "La France," on May 10. The conductor
will remain abroad during the Summer. After
an absence of many years Mr. Damrosch plans
to visit Vienna and Munich, where he will keep
in touch with the musical conditions at those
centers. He will return early in the Fall to begin
his concert work.
;—FOXTAIE
Compositions by the late Felix Arndt,
who was ever acknowledged a master
pianist, are well known the country
over. One of his most successful com-
positions, however, is
"NO LA 1
a silhouette for the piano that is be-
coming more popular as days roll by,
—due particularly to its own peculiar
originality and the fine musical quali-
ties it possesses.
Because of its adaptability to fox-trot
rhythm several prominent musical or-
ganizations are featuring "Nola" as a
dance number and several large record-
ing companies will soon announce re-
leases of "Nola," fox-trot, dance rec-
ords.
SAM FOX
PUB. CO.
Cleveland and New York