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MAY
13, 1922
THE MUSIC TRADE REVIEW
SPECIAL FARES TO CONVENTION
MUSIC WEEK ATAEOLIAN HALL
Delegates to Convention in New York Next Interesting "International Festival of Music"
Has a Strong Appeal—Elaborate Program
Month May Take Advantage of One and One-
Offered Each Day at Noon
half Fare for Round Trip on Certificate Plan
The contribution of the Aeolian Co. to the
Music Week activities in New York last week
included a most interesting series of noonday
recitals offered in co-operation with Charles D.
Isaacson and the Evening Mail. The series was
heralded as an "International Festival of
Music," and each day was devoted to featuring
the music of composers and artists of some par-
ticular country, the music being accompanied by
costume dances.
Monday was known as Spanish Day, when the
Duo-Art piano reproduced the playing of the
late Spanish composer-pianist, Enrique Grana-
dos, the chief selection being the interpretation
of the "Goyescas." A number of Spanish folk
songs were interpreted by Miss Dora Deloyo,
and there were other features.
Tuesday was Polish Day, when was featured
Paderewski's playing of his own minuet, together
with a reproduction of Josef Hofmann's playing
of the Chopin Scherzo in B-Flat minor, and the
offering of a number of Polish dances.
Wednesday was French Day, and brought forth
the recordings of Alfred Cortot and the inter-
pretation of the works of Saint-Saens, together
with other pieces.
Thursday was English Day, the feature being
the reproduction of Percy Grainger's composi-
tions, particularly his "Mock Morris," and his
"Country Gardens." On this occasion a num-
ber of English songs were sung by the Mendel-
sohn Quartet.
Friday was American Day, and the program
opened with the playing of the "Star Spangled
Banner" on the Aeolian pipe organ by D. W.
UTAH DEALERSJLECT OFFICERS
Kennedy. The program included an interpreta-
tion
of the compositions of John Powell, Charles
George S. Glenn, of the Glenn Bros.-Roberts
Gilbert Spross, MacDowell, Cadman and other
Piano Co., Heads Association
noted Americans, through the medium of the
SALT LAKE CITY, UTAH, May 8.—The annual Duo-Art.
On Friday afternoon there was a special
meeting of the Utah Association of Music Indus-
tries was held here recently, resulting in the elec- American composers' program rendered under the
tion of George S. Glenn, of the Glenn Bros.-Rob- direction of Frank LaForge with the assistance
erts Piano Co., this city, as president for the next of Ernesto Berumen, and featuring compositions
year. Other officers elected were: First vice- of Powell, MacDowell, Kramer, Harriet Ware,
president, Charles H. Norberg, treasurer of the Griffes, LaForge and others.
The series ended on Saturday with the presen-
Daynes-Beebe Music Co.; second vice-president,
A. L. Kirk, manager of the phonograph depart- tation of a Russian program with the playing of
ment of the Strevell-Patterson Hardware Co.; Gabrilowitsch and Prokofieff, reproduced by
third vice-president, H. R. O'Loughlin, of the means of the Duo-Art piano, and other works of
O'Loughlin Music Co.; secretary, Frederick noted Russian composers were also offered.
The attendance at the various concerts was
Beesley, of the Beesley Music Co., and treasurer,
S. D. Hampton, of the Consolidated Music Co. most encouraging, and Aeolian Hall was prac-
The new executive committee is composed of tically filled on every occasion.
Alvin A. Beesley, Royal W. Daynes and John
Elliott Clark.
CHICKERING PUBLICITY IN DETROIT
A special railroad rate of one and one-half fare,
under the certificate plan, has been granted to
members in good standing and dependent mem-
bers of their families, of all associations in the
Music Industries Chamber of Commerce, for the
Jubilee Convention opening in New York City
June 5.
This rate applies to the entire country, except
the Pacific Coast States, from where Summer
tourist rates are in effect daily, allowing lower
fare, stop-over privileges, longer time and priv-
ilege of return by different route, which are not
granted under the certificate plan.
Tickets under the certificate plan must be pur-
chased at the regular one-way rate from June 1
to 7 (limit June 6 in Central and Western terri-
tory) and certificates secured from the local
ticket agents. These certificates must be pre-
sented at the registration desk at the Hotel Com-
modore in New York City immediately upon
arrival, for membership endorsement, and they
will be validated by a special railroad agent at
the registration headquarters only on June 6
and 7. Returning, the certificate properly vali-
dated will entitle the holder to a return ticket
via the same route up to and including June 19.
The return limit from New York was extended
to June 19 to accommodate those members who
also attend the conventions the week following
of the music publishers, sheet music dealers, talk-
ing machine men and the tournament of the
National Golf Association of the Piano Trade at
Sea View Golf Club, Absecon, N. J.
AMPICO CONCERT IN CASPER, WYO.
J. L. Hudson Co. Making Extensive Use of
Outdoor Signs to Help Business
The Chas. E. Wells Music Co., Chickering
Agent, Conducts Brilliant Entertainment
The illustration shows one of a number of
unusually handsome outdoor signs used by the
At Casper, Wyo., there was recently given an
Ampico concert under the direction of L. I.
Gulich, local representative for the Chas. E.
Wells Music Co., of Denver, agent for the
Chickering piano.
The concert was given in the auditorium of the
new High School. It was an invitation affair and
an artistic success of the highest order. The
auditorium was crowded, not only at the even-
ing performance, but at the repetition which oc-
curred next evening for the benefit of the high
school pupils. Both the press and public gave
the entertainment an enthusiastic reception.
The artists appearing were Mary Ryan Fox,
pianist; Delia Hoover Francis,, violinist, and
Signboard Featuring the Chickering Grand
Horace Palmer Wells, tenor, assisted by the
J. L. Hudson Co., of Detroit, in advertising the
Ampico.
Chickering piano. The unusual size of these
E. E. Long has been appointed representative billboards, and their fine architectural appear-
in the State of Ohio for the Weaver Piano Co., ance, dignifies this type of advertising. It is a
Inc., of York, Pa. Mr. Long was formerly con- part of an extensive campaign now being con-
ducted by the J. L. Hudson Co. in that city.
nected with Thurman & Boone, Roanoke, Va.
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MARSHALL BREEDEN
PIANO TRAVELER—LOS ANGELES
7—THE OVER-BUYING DEALER
Elsewhere in this series reference was
made to the ex-traveler who loaded up his
dealers deliberately.
Comes now the
dealer who almost insists upon being
loaded to the guards, although he really
has no license to carry more than a half-
dozen instruments at a time.
The dealer who wishes to buy more than
he should is one of the trials and tribula-
tions of the piano traveler, if the latter is
honest and conscientious about his job. If,
on the other hand, the traveler wants only
to make sales, then he welcomes the over-
buying dealer as a long-lost brother and
takes him to his bosom, only to find out
later that sometimes even brothers are not
necessarily "good stuff" when you hug
them. A kick can surely be had from hug-
ging, but it depends largely upon the
huggee.
These overbuying dealers, and there are
lots of them, must be repulsed firmly and
informed, among other things, that pianos
are not like potatoes. A potato merchant
requires many dozen sacks of spuds to
make a showing, whereas the average piano
merchant can make a fine showing with
eight or ten instruments, and his showing
at the bookkeeper's desk, if he adheres to
the small number, will seldom, if ever, be
in red.
PREDICTS THIRTY-YEAR PRICE DROP
International President C. H. Mackintosh of the
Associated Advertising Clubs of the World
Addresses Brooklyn Merchants : ' - (r
Industry faces the problem of doing busi-
ness for the next thirty years on a falling in-
stead of a rising market, Charles Henry Mack-
intosh, international president of the Associated
Advertising Clubs of the World, told the Brook-
lyn Chamber of Commerce on Tuesday of last
week. He was drawing from observations
made on a 50,000-mile journey covering every
affiliated advertising club in the United States
and Canada. He was not pessimistic, however,
for he said that a descending market did not
necessarily mean hard times. He said there was
never a time when it was so urgent for busi-
ness people to get together and learn to do
business on the new basis.
"Prosperity and high prices," he said, "have
nothing in common.
"We recognize to-day the fact that retailers
must estimate their possible market more closely
than ever before. We don't have to talk to per-
suade the retailer to underbuy; in fact, probably
ninety-seven per cent of retailers to-day are
underbuying. They are afraid they may not be
able to sell. It is not so easy to sell to-day, be-
cause this very same thought is restraining cus-
tomers from stocking up.
"There never was a buyers' strike. 'Buyers'
strike' was a clever term, but what really hap-
pened was that the individual stopped to think,
saying, 'Prices are falling fast; they will prob-
ably reach the bottom in a couple of months,'
and put off buying until the botom was reached.
"The best message you can send out to your
customers is, 'If you people are going to stop
buying until prices reach the bottom, you are
going to stop living, because the price line will
go down for thirty years. You might just as
well start buying right now.' "