Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE MUSIC TRADE
REVIEW
MAY
6, 1922
CONDUCTED BY V. D. WALSH
LONDON TRADE IN SLUMP
SONGS STIMULATE ACTORS
Music Publishers Experiencing a Very Dull
Season—Overhead Costs Are High
Motion Picture Producers Using Music to Create
Proper Atmosphere for Film Actors
LONDON, ENGLAND, April 26.—According to re-
It has long been recognized that in producing
photo plays music takes no minor part, appro-
priate music being played during the various
stages of the production in order to inspire the
actors to give proper effects to particular scenes.
It is said that in an effort to create the proper
atmosphere during the work of producing Norma
Talmadge's latest picture, "Smilin' Through,"
that Arthur A. Penn's song of the same name
was used to advantage, so much so that the pro-
ducers incorporated the number as the musical
theme of the show and the thematic of the number
during the exhibition of the picture is now thrown
on the screen while the orchestra accompanies
with the rendition of the song.
The latest use of a song number in connection
with the production of a picture is that of play-
ing of the song "Rosy-Posy" while the scenes
for Marion Davies' Cosmopolitan production of
"When Knighthood Was in Flower" were being
taken. "Rosy-Posy" is Sigmund Romberg's song
from "The Blushing Bride," now playing at the
Astor Theatre, New York. It is said that the
number has had a real tonic effect on everybody
concerned in making the above picture. M. Wit-
mark & Sons are the publishers of both numbers.
ports in music publishing circles, the general
business depression now felt in some lines has
hit music quite severely. Following the war a
similar boom period to that which affected
America existed here, with a resultant increase
in wages and cost of production which sent over-
head expenses up over 200 per cent, very little
of which the music publisher was able to pass on
to the dealer and public.
However, the publisher was compensated dur-
ing the boom period by the greatly increased sales
and larger returns on mechanical royalties, but
with the drop in business the situation is almost
making it impossible for some publishers to con-
tinue in an active way.
This does not affect the older-established
houses that conduct their business along con-
servative lines and who are able to accommo-
date themselves to existing conditions, but the
publishers who entered the field in the boom
period are hard put to find a sufficient return
to justify continuing throughout the Summer.
Up to twelve months ago fancy prices were
asked and obtained as advance royalties for the
rights to publish the music for musical comedies
and revues. Owing, however, to the list of. pro-
ductions that have failed this season there is no
longer an active market for such rights.
Of particular interest to the American pub-
lisher is the fact that the producers often inter-
polate numbers in musical shows and these in-
variably become the better sellers. Often these
are American songs.
It is hoped that business will be much im-
proved during the coming Fall, but, according to
present reports, the American publisher need not
expect to realize any heavy royalty returns from
English sources.
"AT EVENTIME" FEATURED
Ballad From. Enoch & Sons' Catalog Being Used
Extensively by Concert Artists
Charles A. Clary, one of Indiana's leading bari-
tones, recently featured Enoch & Sons' success,
"At Eventime," over the Hatfield Radio Station.
This song by Frank H. Grey, with lyrics by
Daniel S. Twohig, is now being programmed by
a large number of concert singers, including Paul
Althouse, Arthur Middleton, Norman Joliff, Bar-
bara Maurel, Kathryn Lee, Elsie Baker, Reinald
Werrenrath and many others.
NEW SHRINE NUMBER
Song by Emil Seidel Being Featured in Shrine
Minstrel Show
INDIANAPOLIS, IND., April 29.—Emil Seidel, a
member of Murat Temple of the Mystic Shrine
and musical director of Loew's State Theatre, has
composed a song entitled "Desert Rose" and has
contributed it to the Shrine for use in a " 'Frisco
or Bust" minstrel show and bazaar being held
to raise money for the pilgrimage this Summer.
The Fuller-Ryde Co. has volunteered as dis-
tributor of the number without profit. It is ex-
pected that it will create an interest among
Shriners all over the United States.
SAVANNAH BARS "JAZZ"
SAVANNAH, GA., May. 1.—A municipal ordinance,
passed last week, forbids anyone, professional or
amateur, under penalties of fines or imprison-
ment, to perform or in any way engage in the
rendition of jazz melodies. This applies to sing-
ers, pianists, orchestras—in fact, everyone. Other
cities throughout the State are said to be taking
the matter up and further legislation is expected.
MR. DEALER! These Numbers Are Advertised
LONESOME MAMA BLUES
By the Composer who wrote "Dangerous Blues."
The feature song of the biggest Blues and Jazz
singers, and the orchestra favorite Fox Trot.
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
Some Sunny Day
Granny
You're My Mammy's Mammy
Tuck Me lo Sleep In My Old
Tucky Home
Poor Little Me
You Can Have Every Light On Broadway
(Give Me One Little Light at Home)
Klcky-Koo-
-Klcky-Koo
You lor Me—Me for You
Lonesome Hours
I Wonder Where He Went
And When He's Coming Back Blues
Universal Dance Folio No. 2
Say It With Music
Everybody Step
From
the
Music
Box
Revue
From thi Mutit Box Rtvut
They Call It Dancing
From the Musle Box Revu*
The Melody Song Hit oJ the Year
Just a Little Love Song
IRVING BERLIN, Inc.
1607 Broadway,
New York
BERLIN MEETS DEMPSEY
Irving Berlin and Saul Bornstein, of Irving
Berlin, Inc., who are spending much time in Eu-
rope, recently spent several days in Paris, at
which time Irving Berlin was the host at a party
given to Jack Dempsey, the world heavyweight
champion.
From Coast to Coast
SUPPOSE THE ROSE WERE YOU
By Lucien Denni. He wrote "Starlight Love."
Kitty Gordon's knock-out Hit.
Hundreds of other acts using it. : -,K-
Make Your Profit—Have Them in Stock!
OTHER BIG SELLERS
12TH STREET RAG—Song
DANGEROUS BLUES
12TH STREET RAG—Instrumental
MANILA MEMORIES
KISS ME DEAR
J. W. JENKINS' SONS MUSIC CO.
I
Kansas City, Mo.