Music Trade Review

Issue: 1922 Vol. 74 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Trouurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave.. New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorlal Stall
EDWAXD VAN HAEUNGBN, V. D. WALSH, £. B. MUNCH, LEE ROBINSON, C. R- TIGHE,
EDWABD LYHAN BILL, SCOTT KINGWILL, THOS. W. BEESNAHAN, A. J. NICKLIN
WESTERN DIVISIONi
BOSTON OFFICE:
Republic Bid*., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5242 5243.
Telephone, Main 6950.
LONDON. ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
MAY
6, 1922
Music Memory Contest, and in cases where several thousand children
are enlisted in such a move the actual sales run into considerable
figures, to say nothing of the cumulative effect of the advertising
that is realized through the contest itself.
The talking machine companies have given, full recognition to the
possibilities of the Music Memory Contests and credit to C. M.
Tremaine, director of the National Bureau for the Advancement of
Music, for originating the plan. They have issued booklets contain-
ing suggestions regarding the conduct of Music Memory Contests,
together with lists of records most suitable for use in such contests,
Although the player roll manufacturers have not gone into the mat-
ter so systematically dealers in rolls have taken full advantage of
the opportunity when presented and have profited thereby.
Despite the broadening interest in music itself there are hun-
dreds of thousands, if not millions, of our citizens who evince no
desire to play the music of Beethoven, Schubert, Wagner, Saint-Saens,
etc., as such. When the beauties of some of the selections by these
great composers are brought home through the medium of the Music
Memory Contests it invariably opens the field for music appre-
ciation. It serves to wean the public away from the idea that
music by a noted composer is of necessity heavy and "high brow"
and difficult to understand and appreciate.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
early contracts a special discount is allowed. Advertising pages, $150.
.EMITTANCE8, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
5
Pi o n A anil
Departments conducted by an expert wherein all ques-
'I lallU aUU
tions of a technical nature relating to the tuning,
l A n o o l m A n f o regulating and repairing of pianos and player-pianos
leCnDlCai UeparilUeniS a r e d e a i t with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
whicn will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal
Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 0982-^5983 MADISON 8Q.
Connecting all Departments
Cable Address: "Elbill, New York"
Vol. LXXIV
(NEW YORK, MAY 6, 1922
No. 18
THE COMING CONVENTIONS
T
HE preliminary program for the national conventions in June,
as announced last week, indicates that the great number of trade
members who are expected to attend the meetings at the Commo-
dore are in for a very busy week, for not only are there numerous
business sessions planned for the first three days of the week, but the
arrangements for entertainment are unusually elaborate and will
carry through almost the entire week.
The plans for work and play are so arranged that the one will
not interfere with the other, and yet everything is calculated to
send the convention delegates back to their home towns not only
satisfied with the practical results of the meetings, but enthusiastic
over the brand of hospitality that can be shown by New Yorkers.
In many ways the convention at the Drake in Chicago last year set
a new high mark for such functions and the members of the
industry in the East have their work cut out for them in endeavoring
to surpass, or even equal, Chicago's record. But the attempt is to
be made and trade members here are giving and promising their
earnest co-operation.
It is understood that the program for the business sessions
of the various associations will be distinctly unusual in character
and calculated to give to the manufacturer, the wholesaler and the
retailer something concrete and practical to take back with them
to their business establishments for the purpose of increasing sales.
MUSIC MEMORY CONTESTS
ROM being a novel means for interesting school children in music
and making them familiar with the standard compositions and the
great composers the Music Memory Contest has developed to a point
where it is recognized by members of the trade as an ideal method
for getting talking machine records and player-piano rolls into the
home, and moving stocks of standard rolls and records that might
otherwise prove shelf warmers for a considerable period.
It has been proven conclusively in numerous instances that both
rolls and records are indispensable to the successful conduct of a
F
THE VALUE OF TRADE PAPERS
T
HE Steger & Sons Piano Mfg. Co., Chicago, ranks among the
big advertisers of the trade, particularly in the matter of national
publicity, and has had sufficient experience in the advertising field to
be able to speak with authority regarding the value of various
mediums. When, therefore, Chas. E. Byrne, secretary-treasurer of
the company, and for a number of years its advertising manager,
takes occasion, in a special article, to emphasize the importance of
trade and business journals in the development of distribution, he is
in a position to know whereof he speaks.
In the course of the article Mr. Byrne says: "Though the
powerful Steger publicity addressed to piano and phonograph mer-
chants includes direct-mail pieces and other effective forms of ad-
vertising, the trade paper announcements are really the backbone
of the entire campaign.
"So satisfactory have been the results from the latter that, where
a choice is to be made between trade journal advertising as against
all other forms of publicity, from the standpoint of interesting
dealers, I would recommend the business papers. * * *
"Were I to handle the publicity for any other sales organi-
zation in any other line of activity, to reach the dealers, my first
step would be to plan a campaign to run in the trade publications
peculiar to that field."
This practical commendation of the value of trade publications
as advertising mediums, coming from a man whose experience
has rendered him fully competent to speak on the subject, is worth
the careful consideration of those who, through a mistaken idea of
economy, do not give proper consideration to the merits of trade
paper advertising when arranging their advertising appropriations.
It is significant that the believers in, and persistent users of,
advertising, including trade paper publicity, have the least cause to
complain about poor business. The reason is that their advertising
policies serve to build up and stimulate business.
THE COMPULSORY LICENSE BILL
H E R E is developing much organized opposition to the Stanley
Bill (S. 3410) providing for the compulsory license of patents
on the part of inventors, manufacturers and others, who see in the
measure a direct menace to inventors and those who acquire rights
to patents. It is the claim of the opponents that, whereas one patent
may be bought up and pigeonholed to protect a monopoly, there will
be thousands that, while not being used for one reason or another,
nevertheless play an important part in the protection of inventors and
manufacturers. It is claimed, too, that the law of competition will
play an important part in keeping the patent situation clear with-
out any compulsory license law. Authorities who have investigated
the matter declare that a compulsory license law will serve to create
the very monopolies which it is designed to prevent. Meanwhile
there are numerous phases of the matter that are worthy of the at-
tention of those who are interested in any way in patents and patent
law.
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
6, 1922
MUSIC
TRADE
MEHLIN OFFICIAL FESTIVAL PIANO
PIANOS PROVE WHITE ELEPHANTS
Chosen Again by Newark Festival Director—
First Concert on May 5
Disposal of Many Old Square Pianos Used by
Former Generations of New York School
Children Stumps Board of Education
The Big Newark, N. J., Music Festival will
take place May 5, 6, 8, 9. This is an annual event,
attracting hundreds of thousands of persons from
all sections of the country and at which the
greatest artists the world has ever known appear.
It ranks as one of the finest music festivals given
in any section in America.
The more prominent artists engaged for this
coming festival include such world-renowned
names as: Beniamino Gigli, Susanne Keener,
Marie Sundelius, of the Metropolitan Opera
Co.; Phoebe Crosby, Charles Stratton, Mildred
Bryars, Frank Cuthbert, Jerome Swinford, Percy
Grainger, pianist; Edna R. MacNary, pianist, the
winner of the Newark Music Festival pianists'
contest for 1922.
The Mehlin concert grand, made by Paul G.
Mehlin & Sons, West New York, N. J., will
be the official piano of this festival, the same
as it has been for many years in the past, hav-
ing been selected by the conductor, C. Mortimer
Wiske.
A herd of white elephants doubtless would be
embarrassing to its owner, but a flock of square
pianos is worse, according to the board of edu-
cation of New York City. The board has been
forced to call upon the Sinking Fund Com-
mission to help it get rid of a large accumulation
piano dealers have ignored.
One by one the old square pianos that made
music for earlier generations of. New York
school children have been retired until now the
board's warehouse rooms, basements and even
dark passageways are filled with square pianos.
"There must be a hundred of them," declared
Commissioner Arthur S. Somers. "One dealer
wrote us, 'We are paid to remove square
pianos.'"
NEW LIST OF ASSOCIATIONS
Chamber of Commerce of State of New York
Issues New Edition of Classified List of Trade
Associations and Publications
BACON PIANOS FOR SCHOOLS
The Chamber of Commerce of the State of
A. B. Clinton Co. Installs Two Bacon Uprights New York, with headquarters at 65 Liberty
street, New York City, has just issued the
in Hockanum Schools
latest edition of its classified list of trade and
The A. B. Clinton Co., of New Haven and allied associations and publications in the City
Hartford, Conn., recently informed the Bacon of New York. The volume has been carefully
Piano Co., of New York City, that it has installed compiled and includes in its listing the various
a Style 40 mahogany Francis Bacon piano in associations and publications connected with
the different branches of the music industry.
PERCY ORAINGE^S MOTHER DIES
Mother of Prominent Pianist Falls to Her Death
on Sunday
Bumside Qraramer
School
East Hartford.Conn
South Qrammer School
Hock.anum, Conn.,
Two Schools Equipped With Bacon Pianos
both the Burnside grammar school and the South
grammar school at Hockanum, Conn. These
two Francis Bacon instruments were placed in
the school mentioned after a long competitive
comparison of various instruments, which speaks
well both for the Bacon product and the sell-
ing ability of N. C. Strouse, manager of the A. B.
Clinton Co.
MORRIS CANTOR PASSES AWAY
Was Head of Cantor Mfg. Co., Manufacturer of
Piano Covers—Well Known to Trade
Morris Cantor, head of the Cantor Mfg. Co.,
of New York City, manufacturer of piano covers,
passed away recently. Mr. Cantor had been con-
nected with the trade for a number of years and
his many friends in the music business keenly
regret his passing.
The business will be carried on under the direc-
tion of Arthur B. Cantor, son of the deceased, and
J. W. Hennessey.
S
REVIEW
ASeriesty
MARSHALL BREBDEN
P/ANO rfiAV£L£fi—LOSANCBLES
6—THE TALKATIVE TRAVELER
Occasionally we travelers encounter one
of our kind who is a talker. He'll talk
and talk until you begin to think that sure-
ly there can be no more talk in him, and
then to your utter disgust he'll start all
over again.
Life seems always to compensate a man
for the .evils thereof. Certainly in the
case of the talkative traveler a competitor
can compensate himself for the boredom
of listening by really listening and giving
heed to what he hears.
Sooner or later the talker will begin to
tell about his sales and as he waxes deep-
er into the subject he will begin to call
prospects sales and so inform the listener
of some dealers who are in the market for
pianos, but who are new to the listening
salesman.
The talker has been known to brag
about a b'g order he has obtained only to
find that when he went to actually get the
order there was no order to get because
one of his listeners had saved his talk for
the time when it would do the most good
and had landed the dealer in advance.
MANY NEW KRAKAUER AGENCIES
Dealers in Various Parts of the Country Take
on Krakauer Line of Pianos
Mrs. Rose Grainger, mother of Percy A.
Grainger, well-known pianist and Duo-Art art-
ist, was killed on Sunday, April 30, when she-
fell from the eighteenth floor of the Aeolian Hall
Building, West Forty-second street, New York,
where she had been visiting Mrs. Antonia Saw-
yer, manager for Mr. Grainger's concert tours.
Mr. Grainger, who was in Los Angeles, Cal., on
a tour, was notified. He immediately canceled
his engagements and started East.
The death of Mrs. Grainger was a great shock
to thousands of friends who loved and esteemed
her for her many beautiful traits of character.
She was more like a sister than a mother to her
son—they were" great chums—and she always
accompanied Mr. Grainger on his concert tours
—in fact, this was the first time that, owing to
her illness, she was unable to accompany him on
his visit to the Pacific Coast. The Review joins
with an army of friends in the musical world
in extending the deepest sympathy to Mr.
Grainger in the passing of his beloved mother.
That an excellent business is being enjoyed
by Krakauer Bros., New York, is evident from
the fact that a number of new agencies have
been opened during the past few weeks. New
Krakauer dealers, according to A. L. Bretzfelder,
treasurer of the company, are as follows: T. C.
Henderson, Boston, Mass.; S. Davidson & Bros.,
Des Moines, la.; Frank S. Botefuhr, Pittsburg,
Kan.; White Music Shops, Danbury, Conn.; S.
Jacobs & Son, Philadelphia; F. E." Oerth, Haz-
elton. Pa.; George Harms Piano Co., Aberdeen,
S. D.; A. B. Seavcy & Son, Saco; J. N. & I. J.
Smith, Skowhegan, Me.; Howard Music Co.,
Butte, Mont.; Aaron Daniels, Gratz, Pa., and the
Marshall Music Co., of Wyckoff Junction, Vt.
These new deals were made by W. B. Marshall
and Arthur Halm who arc on extensive trips
covering a w'de territory.
RADIO EXPERT FOR CONVENTION
Imports From the United States Lead—Sub-
stantial Increase in Valorem During Year
BRITISH HONDURASJHUSIC IMPORTS
Major-Gen. Geo. O. Squier, Head of U. S. Signal
Corps, to Address Music Merchants
In 1921, imports of musical instruments into
British Honduras were valued at $10,334, of
It is announced that one of the speakers at the which $8,821 came from the United States, $760
convention of the National Association of Music from the United Kingdom, $632 from Spain, $74
Merchants at the Hotel Commodore in June will from Japan, and $47 from Germany, according to
be Major-General George O. Squier, head of the a report to the Department of Commerce by W.
U. S. Signal Corps, and a noted expert on wire- W. Early, American consul, stationed at Belize.
less telephony, who will talk on "The Future of
Musical instruments of foreign manufacture
the Radiophone" for the benefit of the music are subject to a duty of fifteen per cent ad val-
merchants. Another speaker, yet to be an- orem and of British manufacture to ten per
nounced, will follow with an address, "The Mer- cent ad valorem. In the last year the duty on
chandising Possibilities of the Radiophone."
goods of foreign manufacture was advanced to
twenty per cent ad valorem.
E. B. LESTER JOINS ATLANTA FIRM
G. H. RYDER PASSES AWAY
ATLANTA, GA., April 25.—Edgar B. Lester, for
George Horatio Ryder, aged 83, said to have
several years a factory representative of the
Lester Piano Co., of Philadelphia. Pa., has been the oldest church organ builder in the United
joined the sales staff of the Walter Hughes States, died recently at his home in East Wey-
mouth, Mass.
Piano Co., of this city.

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