Music Trade Review

Issue: 1922 Vol. 74 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 15,
1922
THE
MUSIC
TRADE
47
REVIEW
TAKE OVER J*EG1NA ASSETS
NEW COLUMBIA ARTISTS
STARR CO. DECREE UPHELD
Creditors' Committee Incorporated for the Pur-
pose of Settling the Affairs of Bankrupt Con-
cern—Will Start Work at Once
Hart Sisters Now Making Series of Records for
Columbia Library
Circuit Court of Appeals Affirms Decision Ren-
dered by District Court Dismissing Bill o:
Complaint Against the Starr Piano Co.
At a meeting of the creditors of the Retina
Co., held at the office of the Referee in Bank-
;uptcy on March 27, the referee approved a p.an
for the purchase of the assets of the company by
the Creditors' Committee. The plan was car-
ried out and the Regina Corp. was chartered
under the laws of the State of New Jersey with
a capital of 10,000 shares of no par value stock,
for the purpose of taking over the assets and
business of the Regina Co.
It was the original intention of the committee
to issue a share for each dollar of indebtedness.
It was found, however, in order to carry out
this plan, the fee of the Secretary of State would
have been in excess of $10,000.00. It therefore
was decided to have fewer shares and issue one
share for each $100.00 of indebtedness. This
necessitates there being fractional shares, but it
was held that this is not objectionable.
An organization meeting of the new company
was held and the following officers and directors
elected: W. L. Desnoyers, president; C. M. Cub-
bison, vice-president; Eugene F. E. Jung, secre-
tary and treasurer; James F. Shaw and E. F.
Fretz, directors.
Of the above, Mr. Fretz is president of the
Light Manufacturing and Foundry Co., at Potts-
town, Pa., and was the largest merchandise
creditor and was on the Creditors' Committee.
Mr. Jung also is on the Creditors' Committee
and is by profession a statistician and economic
expert. Mr. Shaw is of the banking house of
Knauth, Nachod & Kuhne. Mr. Cubb'son is
a sales manager of large experience and will
take charge of the sales of the new company.
Mr. Desnoyers has been acting as receiver aid
his training and experience in reorganization
work should be of value to the company.
The following trustees were appointed: W. L.
Desnoyers, John Bernhard and D. L. Murphy.
These have qualified and will superintend the
winding up of the affairs of the old Regina Co.
It is expected that between now and the tenth
of May it will be possible to pay off all preferred
claims, liquidating expenses, etc., and the com-
pany will then be prepared to send a statement
to credit agencies and to its stockholders.
ROUSH TAKES PERSONAL CHARGE
President of Standard Talking Machine Co. to
Devote Ent're Attenton to That Concern
PITTSBURGH, PA., April 10.—In announcing the
resignation of French Ntstor, who goes to
Florida to take over the business of the Florida
Talking Machine Co. in Jacksonville, which he
will operate as the French Nestor Co , J. C.
Roush, president of the Standard Talking Ma-
chine Co., of which Mr. Nestor was vice-president
and general manager, states that he has so ar-
ranged his affairs that he will be able to devote
his entire personal attention in the future to the
business of the Standard Co., with Wallace Rus-
sell as his right-hand man and manager.
NEW QUARTERS IN LEWISBURG, 0 .
LEWISBURC;, O., April 10.—The Columbia Music
Shop recently moved into larger quarters on
the Public Square, this city, where a good line
of Columbia Grafonolas and records are car-
ried, together with a complete stock of sheet
music and supplies. A department of instruc-
tion in piano, voice, etc., is conducted in connec-
tion with the store. E. Vernon Moore, the
manager, is a member of the Avonmoor Enter-
tainers, a popular local organization.
The Hart Sisters, who have one of the most ar-
tistic and attractive "sister" acts on the vaude-
ville stage to-day, have been added to the Co-
lumbia record library and their first record, "Th(
Little Red School House," will be issued June 1.
Irene and Bernice Hart, comprising the Hart
Sisters, are only nineteen and seventeen years
of age, respectively, but they have already won
unusual success on the vaudeville stage. Van
and Schenck, famous vaudeville team and exclu-
sive Columbia artists, heard them sing at a bene-
fit some time ago and were so impressed with
their talent that they introduced them to Wil-
liam Rock, the well-known musical comedy star
and producer.
Shortly afterward they were engaged by Mr.
Rock for his "Silks and Satins Revue," where
they were received as one of the hits of that
musical comedy. They have just finished a very
successful tour on the Keith vaudeville circuit
and their addition to the Columbia record cata-
log adds another name to the long list of vaude-
ville stars who record for Columbia.
VICTOR SUIT DISMISSED
District Court Finds for the Defendants in Suit
of Victor Co. Against General Phonograph
Corp. for Alleged Infringements
J*udge C. W. Sessions, in the U. S. District
Court in Grand Rapids, Mich., on April 5,
handed down the following decree and decision
in the action brought by the Victor Talking Ma-
chine Co. against the General Phonograph Corp.
and the General Phonograph Corp. of Illinois
for alleged violation of the Johnson Tone-Arm
Patents Nos. 814, 786 and 814,848. The original
bill of complaint was filed in Grand Rapids
on November 1, 1920.
In his decision, Judge Sessions said: "Apply-
ing the decision of the Circuit Court of Appeals
of this Circuit in the case of Cheney Talking
Machine Co. vs. Victor Talking Machine Co.,
it is impossible to avoid the conclusion that none
of the defendant's machines infringes the claims
of the patents here in suit. Hence a decree will
be entered in each case dismissing the bill of
complaint with costs to the defendant to be
taxed."
The decree itself reads: "The cause having
heretofore been heard upon pleadings and proofs,
argued by counsel and submitted; upon consid-
eration of the premises, it is now ordered, ad-
judged and decreed that the bill of complaint of
the said complainant be and hereby is dismissed,
and that the said defendants do recover against
the said plaintiff their costs in this cause, to
be taxed, and that the said defendants have ex-
ecution thereof."
The finding of the court is regarded as a most
important one, and has been awaited with great
interest by members of every branch of the talk-
ing machine trade.
RECORDS F0R_FAMlLY ALBUMS
A dispatch from London, England, says: "The
family portrait album of the future will talk,
according to the makers of phonograph records
here, who declare that the demand for private
discs is increasing daily and that prices have be-
come very reasonable. They say that persons are
having records of their own accomplishments
made and are sending them to friends. Also in-
stead of sending letters or gifts some people now
talk onto a disc and send that by way of greeting.
The talk of children at various ages is being filed
away with their baby clothes."
The LJ. S. Circuit Court of Appeals for the
second district of New York, on April 4, handed
down a decision affirming the decree of the U. S.
District Court of February 11, 1921, dismissing
the bill of complaint filed by the Victor Talking
Machine Co. against the Starr Piano Co. for
alleged infringement of U. S. Letters Patent No.
896,059, granted August 11, 1908, to Eldridge
R. Johnson on the basis of lack of invention
and abandonment.
The decision was rendered by Judges Rogers,
Augustus N. Hand and Knox, sitting in the Cir-
cuit Court of Appeals, the opinion being written
by Judge Hand and representing a most ex-
haustive survey of the patent itself, as well as
of the development of the art of record manu-
facturing and various patents that have held a
prominent place in that development.
The opinion, which runs close to 2,500 words,
is a most interesting document from the stand-
point of those connected with the manufacture
and development of talking machine records.
Kenyon & Kenyon appeared as solicitors for
plaintiff. William Houston Kenyon, Richard
Eyre, John D. Meyers, George T. Dean and Ed-
gar F. Baumgartner, counsel, and Kerr, Page,
Cooper & Hayward as solicitors for defendant.
Parker W. Page, Drury W. Cooper and Thomas
J. Byrne, counsel.
CALLERS AT COLUMBIA CO.
W. S. Parks, C. F. Schaffarzick, A. E. Landon
and Others Among the Week's Visitors
W. S. Parks, manager of the Baltimore branch
of the Columbia Graphophone Co., was a visitoi
to the company's executive offices in New York
this week, accompanied by W. J. Boggs, president
of the Guttman Furniture Co., of Briscoe, Va.>
Columbia dealer. Mr. Briscoe was keenly opti-
mistic in his predictions regarding general busi-
ness, stating that his sales for the first three
months of the year had been very satisfactory in
every respect.
Other callers at the Columbia executive offices
recently included C. F. Schaffarzick, manager ot
the Spokane branch of the Columbia Co., and
A. E. Landon, general manager of the Columbia
offices at Toronto. Both oi these callers brought
with them pleasing reports as to the business out-
look in their respective territories.
COLUMBIA CREDFTJ>LAN ANNOUNCED
Creditors' Committee of Columbia Graphophone
Mfg. Co. Arrange for Indebtedness to Be
Frozen for Three Years—Plan Approved
The Columbia Graphophone Mfg. Co. credi-
tors' committees have worked out a plan under
which its indebtedness will be frozen from April
1, 1922, to August 1, 1925, after deduction of
an amount not in excess of aggregate bank de-
position September 15, 1921. The plan has been
approved by the banking creditors, the mer-
chandise and the supply creditors, it was said
this week. The debt is about $20,000,000 and
interest and principal, if due, will be deferred for
three years.
The plan calls for adjustment of interest on
all indebtedness to April 1 of this year. Pro-
vision is made for the appointment of a com-
mittee to represent the debt, which will be known
as the readjustment committee and composed
of M. M. Buckner, Benjamin Joy, J. C. Neff,
William C. Dickerman and G. Herrpan Kinni-
cutt.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
48
APRIL 15,
1922
When Knowledge Means Sales—Tis Folly to Be Ignorant
By ROBERT
N. STANNARD
I
^^iirttftififiitiitiiiiiiiiriirinitiiiiiiiiiTirtHriifiiiiniiintiiTiut •fiiiiifiitrirririiTiiiiriiitiiiiiiiiiiiiiMiMiiiiijiiiiuiiiJtiiiiniiiiiJiiiiiiiiuiJJiii: iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiimnitiimiiiuiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiitiiiiiiiinniiHiniiiniiiiiil
A man entered a store which dealt in talking
machines and records and asked if there were
any records by Chaliapin.
"Sharlpin?" asked the salesgirl. "You don't
mean Charley Chaplin, do you?"
"No," answered the prospect, "I mean Chalia-
pin, the Russian basso."
"Never heard of him," answered the girl in
tones that indicated that therefore Chaliapin
didn't exist for her.
"No?" answered the man, no longer a pros-
pect. "He's been in the newspapers very much
of late."
Then he turned and went out. Thereby the
saleslady lost not only a sale, but probably lost a
customer.
For several days before this incident happened
the Russian had been "turning 'em away" at the
Metropolitan Opera House, yet this girl had no
notion who he was. Could you blame the pro-
spective customer if he reached the conclusion
that such a saleslady would be equally helpless
in aiding him in a selection of anything other
than the latest jazz hits?
Buyers of classical and operatic records like
to talk over their purchases with the salesman
or saleslady. A talking knowledge of the events
of the day in music goes a long way toward
establishing pleasant relations that lead to regu-
lar sales.
Somewhere that man found a salesman who
could tell him whether there were any Chaliapin
records and who could talk intelligently of
current events on the concert and operatic stage.
What if the store had no Chaliapin records?
The customer knew that here was a store that
would be likely to have them as soon as they
were out. He would also know that here was
a salesman who could probably help him if he
were to whistle some operatic air the name of
which had escaped him. There is no question
as to which store he would go for future pur-
chases.
The other day a woman went into a well-known
music store in Brooklyn and asked for "The
Funeral March of a Marionette." Over the face
of the saleslady came a blank expression. She
had never heard of such a thing. The customer
turned and went out, disgusted, before the sales-
lady had time to ask anyone who knew.
These are bona fide incidents seen and over-
heard by the writer. No doubt they have been
repeated, with variations, hundreds of times.
A small local store may profit by the moral
of these tales. A big one can, of course, but
the small store may be able to take away busi-
ness from the larger ones through employing
someone who knows.
Spare minutes can be employed profitably in
the reading of various catalogs, especially the
little resumes of operas and nutshell histories of
performers. Above all, a daily reading of cur-
rent musical events in the newspapers would
keep the ambitious salesman or saleswoman up-
to-date on talking points.
Where knowledge means a boost in sales and
commissions, for the love of money, why remain
ignorant?
AN EFFECTIVE_WINDOW DISPLAY
NEW VICTROUBOOK OF OPERA
Goebel Bros. Make Striking Tie-up of Brunswick
Record of "Ty-Tee" and "Stealing" With Sheet
Music and Music Rolls of Those Numbers
Sixth Edition Represents Entirely New Work
and Is Most Complete of Its Kind
In arranging a window display featuring the
Brunswick record 2180 of "Ty-Tee" and "Steal-
ing," Goebel Bros., 127 Main street, Hackensack,
N. J., made a most effective tie-up of the record,
The Victor Talking Machine Co. has just an-
nounced the sixth edition of "The Victrola Book
of the Opera." The new edition does not repre-
sent a revision of the earlier editions, but is a
book that has been completely rewritten and is
one of the most complete works of its kind. The
new book contains stories of more than 100
operas, with summaries of their history, musical
quotations, critical and explanatory material.
Correct pronunciations are given to the names
of operas and operatic characters and all the
stories are told in clear, concise English. A new
and attractive cover design of gold, embossed
on a red background, has been provided for the
new edition.
io double
VourIncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer'
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
GRIFFIN SCORING SUCCESS
Well-known Okeh Artist Receives Ovation
on Tour—Sings His Recorded Numbers
Goebel Bros.' Attractive Window
the sheet music and the music rolls of those par-
ticular selections, resulting in many sales.
The window display, which is reproduced here-
with, affords a most interesting example of an
effort to get the maximum sales on featured num-
bers, for it was so arranged that a direct appeal
was made not alone to the record buyer but to
the buyer of sheet music and player rolls. Otto
Goebel was the man responsible for the display.
ANTAGONIZING CUSTOMERS RUINOUS
One of the impossibilities of selling is to an-
tagonize and influence at the same time. Antag-
onizing a customer or a prospect means not only
the loss of one sale but also of future patronage.
A few of the things that antagonize and which
the salesman should steer clear of are lack of
knowledge of the product, inattention to the cus-
tomer, servility and slovenliness. A few of the
qualities which help to close sales are the reverse
of those that antagonize.
Gerald Griffin, popular Irish tenor and Okeh
record artist, is enjoying a successful tour in
the East, during the course of which he has
appeared in New York City, Trenton, Phila-
delphia,
Baltimore,
Providence,
Holyoke,
Rochester and Pittsburgh.
Packed houses have been the rule everywhere
he has played. On almost every occasion audi-
ences have requested him to sing some of his
popular Okeh numbers. His own composition,
"It's Only a Step From Killarney to Heaven,"
is one number which he is always asked to
render and which invariably receives many
encores.
The General Phonograph Corp., manufactur-
er of Okeh records, reports a steadily increasing
demand for Gerald Griffin records. Where he
has appeared this demand has been particu-
larly keen, and it is interesting to note that
dealers find that those who previously have
bought Gerald Griffin records are very eager
to secure his latest releases.
A new Griffin number, "Ireland Is Ireland to
Me," is in the new Okeh catalog, and heavy
orders are being received for this number.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
Street
City and StaU
.,,.,,.,,,

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