Music Trade Review

Issue: 1922 Vol. 74 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer. C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Win. A. Low.
J- B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
- ; « .
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
, Executive and Reportorlal Stall
APRIL 15, 1922
interest brought about by the celebration will have a direct and ex-
cellent effect upon sales of musical instruments generally.
Regardless of how music merchants as a class may regard various
association activities, there is no question in their minds as to the
effectiveness of the advancement of music campaign. It has not, of
course, served to ward off a period of poor business; but, though
manufacturers and dealers of musical instruments may not have made
great profits during the past year, few, if any, have been forced to
report deficits, as has been the case in many other industries. The
question arises as to just what would have happened had the public
interest been less keen.
. -
THE NATIONAL ADVERTISING CAMPAIGN
I
Grand Prix
Paris Exposition, 1900 Silver Medal.... Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
N view of the favorable attitude exhibited by a majority of player-
piano manufacturers toward a national advertising campaign
conducted on a co-operative basis and designed for the general good,
and providing for an initial expenditure of a quarter of a million dol-
lars in keeping with the plan outlined by Thos. M. Pletcher, it is
likely that some definite action will be taken at the time of the con-
ventions in June to formulate a plan for carrying on such a campaign
next season.
Richard W. Lawrence, as chairman of the committee appointed
by the National Piano Manufacturers' Association to investigate and
report on the attitude of the manufacturers and to draft the outline
for the co-operative advertising campaign, has been compiling some
valuable information that should lead to direct and profitable results.
In view of general conditions and of the need for some form of
sales stimulus, it would seem that the proposal for the co-operative
advertising campaign should be kept well to the fore, and that at
convention time, if not before, definite steps should be taken to pro-
vide for the raising of the necessary funds and for getting the cam-
paign under way. The committee has done good work and lias got-
ten good results. Now it is up to the manufacturers at large to make
the next move.
LONG DISTANCE TELEPHONES—NUMBERS 5982—6983 MADISON SQ.
Connecting all Departments
Cable Address: "Elblll, New York"
EVIDENCES OF BETTER CONDITIONS
EDWARD VAM HAKLINGKN, V. D. WALSH, E. B. MUNCH, LEE ROBINSON, C. R. TIGHE,
EDWAKD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAKAN, A. J. NICKLIN
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN II. WILSON, 324 Washington St.
Telephone, Wabash 5242-5243.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Sntertd at stcond-class matter September 10, 1892, at the pott office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyraan Bill, Inc.
Departments conducted by an expert wherein all ques-
Plavop
Plan
A anil
ridVCl-1
lallU
allll
tions of a technicaj nature relating to the tuning,
regulating and repairing of pianos and player-pianos
l c l
j
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Vol. LXX1V
NEW YORK, APRIL 15, 1922
No. 15
A MOVE OF GREAT IMPORT
NE of the most interesting and important pieces of trade news in
many years was the announcement last week of the formation of
the United Piano Co., Inc., by J. H . Shale and J. H. Williams, and
the taking over by that company of the Emerson Piano Co., the
Lindeman & Sons Piano Co., and the operation pf the A. B. Chase
Piano Co.
Coming just at this time the move is particularly significant be-
cause of the developments that are promised. It is not simply an
absorption of weak concerns, but the taking over of companies that
stand high in the piano trade and have been operating with consid-
erable success. Through the concentration of production and sales
organizations the future holds much that is bright for all those in-
terested in the new venture.
Both Mr. Shale and Mr. Williams are well qualified by experi-
ence and ability to take up the burden. Neither of them is visionary.
They understand the possibilities of the piano business, properly
conducted, from all angles, and the success with which they have
met in the past would seem to assure a full measure of reward in the
future along broader and more general lines.
An important angle is the maintenance and advancement of trade
names that have won established reputations, because the added
prestige that such names of standing acquire through more energetic
exploitation reflects to the advantage of the trade as a whole—it
bespeaks permanence and solidity.
O
THE COMING MUSIC WEEK CELEBRATION
T the end of this month will start the celebration of New York's
Third Music Week, and according to information sent out by
the National Bureau for the Advancement of Music the celebration
promises to eclipse all previous efforts along that line, particularly
in the number of outside organizations which have arranged to par-
ticipate.
The local music trade will, of course, play a prominent part in the
music week program, and it is expected that the revival of musical
A
R
E P O R T S from a great many sections of the country, particu-
larly the agricultural districts, are to the effect that a distinct
improvement in general business conditions and prospects is in evi-
dence. Not only is the unemployment situation being relieved steadi-
ly as industrial plants are reopened and take back substantial num-
bers of their workers, but there is every prospect of the buying
power of the farmer being materially increased in the very near
future as a result of reduced costs of setting out his crops and the
promise of a fair return for his products at harvest time.
Another factor that enters into the situation is the steady reduc-
tion in the volume of merchandise in the hands of manufacturers,
wholesalers and dealers. The surplus stocks that existed so plenti-
fully some months ago have been liquidated to a large extent, and
although there are still considerable left-over stocks on hand the
volume is not sufficient to cause uneasiness for the future.
With the growing evidence of price readjustments and the higher
buying power of the general public there is every prospect that the
next few months will see a substantial turn for the better. Although
the piano trade, together with all other industries, has been hit by
existing conditions, it is in a fortunate position in the matter of
stock, for there is only a comparatively limited surplus to be found
in factories and in warerooms. Piano manufacturing methods are
responsible for these rather favorable conditions, although it may
prove troublesome should a substantial demand suddenly develop.
AN AID TO EXPORT BUSINESS
T
H E announcement that the Bureau of Foreign and Domestic
Commerce, with the beginning of the next fiscal year on July
first, will increase the number of offices maintained in foreign
countries and add materially to the number of employes at home and
abroad, with a view to aiding in the development of the foreign
trade, will be welcomed by those American manufacturers who see
in a more careful cultivation of the export markets a means for
stirring up business here at home.
There may be a number of factors, such as the difference in
exchange, that are calculated temporarily to hold up foreign trade
development on the part of this country, but the situation generally
promises an early improvement.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 15,
1922
THE
MUSIC
TRADE
REVIEW
MUSICAL SHOW AND EXPOSITION
SUCCESS OF MUSIC MEMORY CONTEST
Display of Ancient and Modern Musical Instru-
ments to Be Feature of Exhibition to Be Held
This Month Under the Auspices of the
Caruso American Memorial Foundation
Excellent Results Achieved in Shreveport, La.,
Set Forth in Letter to C. M. Tremaine
The Caruso American Memorial Foundation
is arranging a Musical Show and Exhibition to
be held under its auspices at the Canessa Gal-
leries, 1 West Fiftieth street, April 24 to May 6,
according to an announcement by John Aspegren,
chairman of the executive committee of the
Foundation.
The purpose of the exhibition will be to dem-
onstrate the development of American musical
arts and crafts and to augment the Foundation's
national endowment fund now being raised to
assist needy and talented students of music and
to promote the cause of music in America. The
use of the Canessa Galleries has been donated
and many priceless art objects have been loaned
by Amedeo Canessa, art collector. Noteworthy
examples of the primitive and modern musical
arts and crafts are being assembled by the exec-
utive committee of the Foundation, which has
headquarters in the Woolworth Building. These
will include rare examples of the craftsmanship
of the instrument-makers of several centuries
ago and types of the earliest as well as the most
up-to-date musical devices. Some of the leading
American makes of musical instruments, includ-
ing pianos, string instruments, brass instruments,
woodwinds, etc., will be exhibited, it is stated.
There will be addresses by recognized authori-
ties on music at concerts each afternoon and
evening and prominent artists will contribute
their numbers. The proceeds from the exhibi-
tion will go to the fund. Among the officers and
members of the committee who are co-operating
in the plans for the exhibition are: Paul D.
Cravath, Otto H. Kahn, Mrs. Helen Hartley
Jenkins, Felix M. Warburg, Dr. Antonio Stella,
Walter Damrosch, Calvin G. Child, O. G. Son-
nek and Stefano Miele.
DAMBOIS AND DUO-ART IN CONCERT
Belgian 'Cellist-Pianist-Composer Appears With
Duo-Art Piano at Aeolian Hall for Benefit of
Underprivileged Boys of Brooklyn, Under
Auspices of the Rotary Club of That City
Maurice Dambois, the noted 'cellist-pianist-
composer and exclusive Duo-Art artist, gave a
most interesting concert at Aeolian Hall on last
Saturday evening, April 8, for the benefit of
the underprivileged boys of Brooklyn, under the
auspices of the Brooklyn Rotary Club.
The program, which served to attract an audi-
ence that filled the hall to capacity, opened with
a Saint-Saens concerto for 'cello and orchestra.
Mr. Dambois played the 'cello part while the Duo-
Art reproduced the piano arrangement of the
orchestra score from Mr. Dambois' own record-
ing. Next came a Liszt concerto for piano and
orchestra, with Mr. Dambois playing the orches-
tra arrangement, while the Duo-Art reproduced
the solo part as recorded by Rudolph Ganz.
Next on the program were three 'cello solos
played by Mr. Dambois to his own piano ac-
companiment as reproduced by the Duo-Art,
following which came Mr. Dambois' own com-
position, "Bagatelle," composed especially for the
Duo-Art and with Mr. Dambois alternating with
his own recorded portions of the selection.
Two numbers for 'cello and piano and a group
of Hungarian dances by Brahms for two pianos
brought the program to a close, although Mr.
Dambois generously provided several 'cello en-
cores in response to the demands of his audience.
W. W. STEVENSPASSES AWAY
LEBANON, IND., April 10.—W. W. Stevens, for
the past thirty-five years in the music business
here, passed away recently in his sixty-second
year. The deceased is survived by his widow
and five children, who will continue to conduct
the business.
C. M. Tremaine, director of the National Bu-
reau for the Advancement of Music, recently re-
ceived the following letter from Mrs. J. M. Gor-
ton, Shreveport, La., which outlines most inter-
estingly the great results possible from a well-
conducted music memory contest. In her let-
ter Mrs. Gorton says:
"I want to thank you for your assistance with
the music memory contest. Your check was
offered as second prize and was known as the
National Bureau for the Advancement of Music's
prize.
"The results have been simply amazing. It
has created a stir all over this end of Louisiana—
Lions Club, Rotary, Kiwanis all interested and
have formed a music commission to put it on on
a big scale next year.
"Here are some of the results: Four thou-
sand children went to hear Sousa, something un-
heard of here. Expect to have 3,000 to hear St.
Louis Symphony matinee for children, where I
have arranged for them to play contest numbers.
Music stores having big demand for good music,
and last, but not least, the school board is wak-
ing up to the possibilities of more .music in the
schools and as a result Peter Dykema, from
University of Wisconsin, here on the 17th, when
he will address school board, teachers, etc. Music
put in high school (Glee Club). A packed house
for first performance April 1. A leading news-
paper saying finest amateur performance ever
given here. Off to State rally with proceeds,
first glee club Shreveport has had to represent
it for ten years."
Enclosed with the letter were a great number
of clippings regarding the contest which ap-
peared in the Shreveport newspapers.
U5 PIANO AiEN
MARSHALL BREBDEN
P/ANO TRAVELER—LOS ANGELES
3.—THE FREIGHT BUG
LARGER QUARTERS FOR PHILPITT
It is the fashion nowadays for some
good dealers to be stung by the Freight
Bug. Just as formerly it was the fashion
to be operated on for appendicitis, it is
now the style to holler, yelp and bawl at
the freight charges.
Some small dealers, remote from the
source of piano supply, will borrow, beg
or almost steal money or credit so they
can buy a carload of pianos in order to
save the difference between, let us say,
$3.98^ c. 1. and $5.01^ 1. c. c. freight.
Then they have to skimp and squirm and
save in order to pay for the carload, plus
the four or five hundred dollar freight bill.
But some small dealers, also remote
from the source of piano supply, will
neither beg nor borrow. These men, and
they are the wise ones, scattered here and
there among the foolish, will buy three or
four instruments at a time, pay for them
in cash and let the discount compensate
for the 1. c. 1. freight.
After all, the carload small dealer and
the three or four lot small dealer have
two things in common. Both have been
stung by the Freight Bug, but it affected
one of them like a bloomer vaccination—
it didn't take, leaving the patient better off
than if it had taken.
Well-known Florida Music Merchant Leases New
Quarters in Tampa
F. G. SMITH ASSETS AT AUCTION
TAMPA., FLA., April 10.—S. Ernest Philpitt, well-
known music dealer of this city, Miami and Jack-
sonville, has secured a long lease on the two-
story building at 810 Franklin street, Tampa, and
will take possession of the new quarters in May
after certain improvements have been made. The
move will give Mr. Philpitt about twice his
present floor space. The building is at present
occupied by the branch of the Starr Piano Co.,
which is being closed out.
Mr. Philpitt has just returned from a trip cov-
ering the entire State of Florida made for the
purpose of establishing sub-agents for the Stein-
way piano. He reports that conditions in the
Northern part of the State are rather disappoint-
ing, but in the main are distinctly satisfactory
in the South.
Mr. Philpitt has just closed his third concert
season, having presented prominent artists and
musical organizations in concert in Jacksonville,
Tampa, St. Petersburg and Miami. He is already
making arrangements to get up a series of high-
class concerts in six Florida cities next season.
BIRKEL SALESMAN HAS ADVENTURE
Calls Police on Finding Burglar in His Home
on Return From Theatre
Los ANGELES, CAL., April 10.—Cecil Arnent, of
the violin department of the Geo. J. Birkel Co.,
had a thrilling experience recently. A burglar
entered his house while he and his wife were at
the theatre. Upon his return he saw a light in
the house, but suspected nothing until the light
mysteriously went out. Taking Mrs. Arnent to
a friend's house close by Mr. Arnent telephoned
the police, who responded quickly, and the house
was surrounded; a noise was purposely made and
the burglar ran out, armed with a revolver. The
police, who are taking no chances these days,
opened fire with fatal results to the intruder.
Property of Wilcox & White Co. Also to Be
Sold by Court Order This Month
A meeting of the creditors of F. G. Smith,
Inc., and the Wilcox & White Co., will be held
on April 18 at 10.15 p. m. in the office of the
referee in bankruptcy, 68 William street, to con-
sider the sale of the land and buildings of the
bankrupt company, located in Leominster, Mass.,
Brooklyn, N. Y., and Meriden, Conn.
It is announced that in the event of the credi-
tors and the court authorizing the sale of the
assets of the company the trustee will sell same
through Charles Shongood, United States official
auctioneer. The property in Leominster will be
sold on the morning of April 24; of the Wilcox
& White Co. in Meriden on April 26, and of
the F. G. Smith Co., at 774 Fulton street, Brook-
lyn, N. Y., on the morning of April 28.
OPENS OWN BROADCASTING STATION
Jordan Music Co., Charleston, S. C, Believed
to Be First Music House to Do So
The Jordan Music Co., 372 King street,
Charleston, S. C, is believed to be the first
music house in the country to establish its own
radio broadcasting station, the company having
recently installed an elaborate plant with a
360-meter wave length for the purpose of broad-
casting music from its store.
The concerts, which are given under Govern-
ment license, run from 7.30 to 8.30 each eve-
ning, and consist of programs made up of music
from Edison and Vocalion records and repro-
ductions of the playing of well-known pianists
by the A. B. Chase reproducing piano.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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