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THE MUSIC TRADE REVIEW
46
FOX SONQ FEATURED
"Somewhere in Naples" Subject of Novel Stage
Setting at Spokane Theatre
We herewith reproduce a most unique and at-
tractive stage setting which was purposely ar-
ranged in order to program effectively the Sam
Fox Pub. Co.'s song, "Somewhere in Naples."
This recently appeared in the Liberty Theatre,
Spokane, Wash., one of the largest motion pic-
ture houses on the Pacific Coast. Ray A. Grom-
bacher, manager of the Liberty Theatre and also
of The Music Shop, of Spokane, the latter han-
dling Victor products as well as sheet music,
forwarded Sam Fox, of the Sam Fox Pub. Co.,
the following letter, which will give a good idea
of the painstaking care which was used in order
to stage the number:
"I am enclosing a photograph with this letter,
showing you how we staged your song 'Some-
Stage Setting Featuring Sam
where in Naples.' The photograph does not do
the set justice, as the lighting effect was beau-
tiful.
"The gondola, with the two singers and gondo-
lier, started from the right-hand stage with very
dim blue lights and a sharp amber spotlight on
the principals and passed to the left-hand side
of the stage, stopping in the middle. The male
singer sang the verse and at the chorus the fe-
male singer joined, making a duet. The elegy
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was played by a young lady, back stage, on a
violin, and during the singing of the last chorus
the boat started from the center stage to the left
with the gondolier making the motion of rowing
the boat.
"A curtain of scrim was drawn across the
front of the stage, entirely covering the set, giv-
ing it a very soft appearance. It is the biggest
plug a song has received in this city for a long-
time.
"We trust you will be pleased to hear of this
and are writing you this letter to let you know
that we are one of your boosters."
WHERE SERVICE WILL BRING REWARD
Interesting and Timely Editorial From Ditson
Novelty List for April
A timely editorial on the subject of service
acts as an introduction to the Ditson Novelty
List for April, issued
by the Oliver Ditson
Co., Boston, a n d
Chas. H. Ditson &
Co., New York. The
editorial emphasizes
p a r t i c u l a r l y the
necessity of studying
t h e customer's re-
quirements and cater-
ing to those require-
ments, and says:
"Intelligent, com-
prehensive s e r v i c e
will bring a harvest
of appreciation from
customers and in no
line of business is the
return more certain
than in the music in-
dustry. Study t h e
Fox Hit
wants of your cus-
tomers, notify them collectively and individually
when you receive an invoice of new music and
let them take it out to read, play or sing—the
initial cost is so small you can well afford to do
so—and you will gain a reputation for helpful-
ness that will travel far.
"If you are giving this service now renew your
efforts; the possibilities are limitless. If you are
not doing it, now is the time to begin. You will
find a large percentage of our novelties useful.
Our output this year is reduced at least 60 per
cent—the result is quality. Dealers are not ex-
pected to take it all until a demand has been
created for it all."
TWO
"Selling Better Than Ever and Staple as
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These Unsettled Times!
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McKinley Music Co. Ne * York
APRIL 8,
1922
CAMPAIGN ON "THRILLS"
Triangle Co. Featuring New Fox-trot in Novel
and Effective Manner
The Triangle Music Pub. Co., New York City,
has been carrying on an active campaign in both
trade and professional circles on its fox-trot song
"Thrills." This number, together with "Carolina
Blues" and "Suez," was recently featured in Chi-
cago and adjacent territory when over 450 one-
sheet posters displaying the titles of the song
were shown on the elevated railroad stations of
Chicago. Ads also appeared in the Chicago Sun
day papers and all the Chicago orchestra leaders,
including Benson, O'Hara, Isham Jones, Paul
Biese and Roy Bargy, featured the number.
FEATURING NEW WALTZ
Weile Pub. Co. Making Special Drive on New
Waltz Song
The Weile Pub. Co., Inc., St. Louis, Mo., is
making a special sales drive on the waltz song
"I Want the World to Know." This number
has been recorded by several of the leading talk-
ing machine record and player roll companies and
has shown popularity in other directions. Other
songs published by the above publishing company
are "Along Hawaiian Shores," "Beautiful Cali-
fornia" and "When You've Lost the Trail to
Home, Sweet Home."
MANAGERS BAR SINGING FOR RADIO
Vaudeville Artists Prohibited From Radio Work
by New Contracts
CHICAGO, I I I . , April 3.—Singers on vaudeville
circuits are prohibited from singing for radio
telephones by clauses which now are being in-
serted in their contracts. The Western Vaude-
ville Managers' Association, which first began
making such contracts, declares that the best ef-
forts of the singers are needed for the stage.
Among the leading orchestras playing the Jack
Mills, Inc., number, "Dear Old Southland," is the
Mai Hallett orchestra at the Roseland, Broad-
way's popular dance palace.
1OO
TO THE
DEALER
THAT'S OUR MOTTO
BELWIN
NEW
INC.
YORK
N . Y.
SONGS
"There's a Little Lass in Scotland'
and "My Nellie Lies Sleeping"
Published by FLORA ULRICH
MAIN OFFICE: 531 Qulmby St., GRAND RAPIDS. MICH.
BRANCH OFFICES:
Suite 406. Randolph Bldg., 145 N. Clark St.. CHICAGO. ILL.
1658 Broadway. Broadway Central Bldg.. NEW YORK CITY.
REMICK'S BEST SELLERS
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OLDEASHIQNED
GIRL
ROBERT TELLER SONS & DORNER
Music Engravers and Printer!
SEND MANUSCRIPT AND IDEA OF
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311 West 43d Stre*i
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BUY YOUR MUSIC FROM
BOSTON
Publishers
WALTER JACOBS BOS^TT
"Peter Gink" £ & I "Arabella" F
Oliver Ditson Company
NEW YORK
BOSTON
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
JEROME
H. REMICK6CO.
DETROIT
NE-W YORK
CHICAGO
PUBLISHES!, PBIMTEKS AND ENGBAVEKS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago
1