Classic Mode

Music Trade Review

Issue: 1922 Vol. 74 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
MARCH 11,
1922
THREE NEW CONSOLE VOCALIONS
NEW FOREIGN LANGUAGE RECORDS
YAHR & LANGEJX). CONFERENCE
Handsome Period Models in Early American,
Queen Anne and Jacobean Styles Just Added
to Vocalion Line—Comprehensive Reductions
in List Prices of Period Styles Announced
Columbia Co. Announces New List of Records
of Great Importance—Recorded in Europe by
Messrs. Kubieus and Gloetzner, of Foreign
Language Division — Comprise Recordings
Made in All Important European Countries
Sonora Phonograph and Okeh Record Jobbers
in Milwaukee Entertain Dealers in That Ter-
ritory at Important Successful Sales Meeting
The Aeolian Co. has just announced the addi-
tion of three handsome new console period
Vocalions to the company's extensive line. The
new models are to be known as Style 1620, Early
American, listed at $300; Style 1622, Queen
Anne, listed at $350, and Style 1624, Jacobean,
listed at $385. The case designs of the three
new models are most artistic and are strictly
authentic, and the equipment includes the new
Vocalion tone arm and sound box, velour turn-
table and artistic gold-finished
hardware
throughout.
The three new period styles correspond in
design to the three upright period models, Styles
1619, 1621 and 1623, and in view of the popu-
larity of the upright style it is believed that
the console models will prove among the leading
factors in the Vocalion instrument line.
The Aeolian Co. also announces, effective
March 6, a new schedule of retail prices covering
period style Vocations, the following models
being affected: No. 1595, 1596, 1619, 1621, 1635,
1633, 1617, 1623, 1627, 1625, 1629 and 1631. The
reduction in price is most substantial in every
case, being from $295 to $250 on Style 1595, to
from $600 to $525 on Style 1631, with corre-
sponding reductions all along the line.
C. A. C. H0N0RSJ. H. T0WELL
Head of Eclipse Musical Co. Elected President
of the Cleveland Athletic Club
CLEVELAND, O., March 6.—T. H. Towell, pres-
ident of the Eclipse Musical Co., and also presi-
dent of the Cleveland Cadillac Co., has captured
another presidency, and one that does him par-
ticular honor in that it reflects the esteem in
which he is held by some of the leading business
men of Cleveland.
Mr. Towell, in short, has been elevated to the
position of president of the Cleveland Athletic
The Columbia Graphophone Co. will shortly
announce to the trade a complete new list of
foreign language records which will be added to
the company's present extensive foreign lan-
guage catalog. These records comprise a wide
selection of foreign language numbers recorded
in Europe by H. C. Kubieus, of the foreign
language department, who, in conjunction with
John Gloetzner, a Columbia recording expert,
has just returned from a trip through European
countries.
Mr. Kubieus directed his enterprising trip for
the Columbia Co., while Mr. Gloetzner was re-
sponsible for the recordings. In order to secure
the best possible results, a Columbia recording
machine was taken along for the purpose, and all
of the wax blanks used in the recordings were
imported for this purpose. This step was taken
to insure perfect recordings, as they believe that
recording machines and recording wax blanks
are considered superior to those of European
manufacture.
These new records will comprise native songs
and selections from the following countries
which the Columbia representatives visited:
Bohemia, Poland, Germany, Hungary, Czecho-
slovakia, Austria and all the Scandinavian coun-
tries. As they are both familiar with the for-
eign language field in every detail, the records
made under their supervision promise to be a
noteworthy addition to the Columbia foreign
record catalog.
Mr. Kubieus, in a chat with The Review, stated
that the talent obtained for the making of these
records were the best in their respective coun-
tries, and that no pains were spared to make
them perfect in every way. It is expected that
the demand for these records will more than
repay for the effort, time and money spent by
the Columbia Co. in securing them, and this
trip emphasizes the splendid service which this
company is endeavoring to give its large foreign
record trade.
STARR PR0DUCTJTPOPULAR IN IOWA
The Duning Co., Distributor of Starr Phono-
graphs and Gennett Records, Gets Enlarged
Territory—Reports New Agencies
T. H. Towell
Club, one of the leading clubs of its kind in the
West, after having been a director of the club
for the past seventeen years.
Mr. Towell, who has been connected with the
talking machine industry since its infancy, and
as head of the Eclipse Co. has proven an impor-
tant factor in the distributing of Victor products,
is distinctly popular among the members of the
talking machine trade, who will be glad to learn
of the new honor conferred upon him by his Club
associates.
DES MOINES, IA., March 6.—The Duning Co.,
of this city, distributor of Starr phonographs
and the Gennett records, reports that its terri-
tory has been enlarged to include practically
the entire States of Iowa and Nebraska.
Walter Duning, head of the concern, states
that there is a more optimistic feeling among
dealers in this territory and business generally
seems to be improving slowly. The Duning
Co. has been experiencing a fairly active busi-
ness during the past few weeks, especially in con-
nection with the distribution of Starr products.
Among new dealers who have recently taken on
a line of Starr phonographs and Gennett rec-
ords are the Germain Music House, Webster
City, la., and the Nelson Electric Co., of Ames,
Ia.
Pulling teeth to the melody of a talking ma-
chine is the latest innovation put into effect by
a London, Eng\, dentist. The music is not cred-
ited with making the operation of extracting a
big molar from, the jaw of a patient any less
painful, but it is said to be exceedingly effective
in diverting the mind of the patient from the
operation.
MILWAUKEE, WIS., March 6.—A most success-
ful conference of dealers in Sonora phonographs
and Okeh records in Wisconsin and Upper
Michigan was held in this city recently at the
headquarters of the Yahr & Lange Drug Co.,
wholesale distributor for those products in this
territory.
The conference was snappy and right to the
point and produced many excellent business ideas
for the benefit of the retailers. The General
Phonograph Corp. provided an elaborate demon-
stration of Okeh records, and the recording
process was explained in detail. The various
models of Sonora phonographs were also studied
and discussed at length.
During the course of the conference the visit-
ing dealers were entertained at dinner by the
Yahr & Lange Co., the speakers of the evening
being Fred H. Yahr, president of the company;
R. H. Lanz, chairman of the dinner, and Charles
Neumeister, representing the General Phono-
graph Corp.
In discussing the general business situation
and the outlook, Mr. Yahr said, in part: "The
year 1922 will be one of inevitable competition,
and as never before business men will seek re-
corded practical facts. Emphasis must also be
placed on the ill-advised business policy of price-
cutting. The manufacturers have tried mighty
hard to save the dealer from himself in this re-
spect, by insisting that a price standard be main-
tained. The shortest route to bankruptcy is by
employing such tactics. We cannot prosper un-
equally and our interests are so interwoven that
to break one thread means to weaken the whole
fabric of business relations. Good will always
has been, and always will be, the only sure
road to the realization of our ambitions, that
is, a healthy and prosperous phonograph and
record business."
WILL CLOSE OUTMRETAIL BUSINESS
Reported That Phonograph Co., of Chicago, Will
Move Wholesale Edison Phonograph Business
to New Home in Western Metropolis
CHICAGO, 111., March 6.—W. C. Eckhart, sales
manager of the Phonograph Co., this city, Edi-
son jobbers, confirms the report that the whole-
sale business of the company will be moved to
one of the Babson Co. lease holds at Twenty-
fifth street and Western avenue, and that the
retail business at 229 South Wabash avenue will
be closed out. It is understood that the retail
end will be absorbed by Adam Schaaf, who for
some time past has been an Edison dealer.
General Manager C. A. Goodwin, of the Phono-
graph Co., was not at his office and could not be
reached to confirm the details of the report.
COLUMBIA ARTISTS IN REVIEW
Edith Wilson and Johnny Dunn Appearing at
New Broadway Restaurant
One of the newest entertainment places along
Broadway is the Follies Bergere, which opened
h'st week with the "Southern Plantation Review."
This review, which is an all-colored company,
was conceived and staged by Lew Leslie, and is
called "Night Time in Dixie-Land." Included
in the cast are a number of prominent artists,
among whom is Edith Wilson, exclusive Colum-
bia artist. She is accompanied by Johnny Dunn
and his original jazz hound orchestra, which is
also making records for the Columbia library.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 11, 1922
THE
45
MUSIC TRADE REVIEW
DIGGING OUT BURIED TREASURES EOR THE MUSIC LOVER
The Exploration of the Record Catalog Will Be Found a Profitable Move on the Part of the Sales-
man as Well as the Purchaser of Records—Many Hidden Musical Gems to Be Found
The proper exploration of the record cata'og
formed the subject of some very pcrti.ient and
timely comments in a recent ''record page" of
the New York American. Although written
ostensibly for public consumption, it may be
remarked, e:i passant, that a great many sales-
men would do well to g've the catalog their
closer consideration, in this way enabling them
to bring to the attention of the buying public
hundreds of splendid records—real musical gems
—which are little known to the rank and file
of buyers. Indeed, it would pay a great many
salesmen to study not only the catalog, but
at their leisure moments to try over the in-
numerable records which ordinarily make little
appeal to the public, but which are of real musi-
cal merit. This acquaintance would enable them
to be better equipped in the matter of introduc-
ing them to the public. Furthermore, they would
be still better fortified were they to read up the
literature or history of the opera or the com-
poser of these numbers. This knowledge is
invaluable as a means of interesting the buyer—
in fact, it is an essential.
The article which follows was obviously writ-
ten for the general public, but the viewpoint in
connection with "adventuring into a record
catalog" is so important that dealers could
utilize the same general material in reaching the
public either by circular or by means of a little
talk when giving invitation concerts. The article
reads:
"We have heard, all of us, of Captain Kidd's
treasure. That bold and notorious buccaneer,
who plundered ships on the high seas, left many
folks wondering and speculating as to just where
his fabulous loot was cached.
"Many and afar have been the vain quests in
search of treasure, whether it. was that of the
•pirate Morgan or Kidd, or the fabled pot of
gold buried at the end of a rainbow.
"It is but natural psychology that we should
always think of 'treasure' as something beyond
our reach, inaccessible—and yet there are literal
treasures and pots of gold always within our easv
grasp could we but see them. The greatest
treasure of all lies within ourselves; the ability
to see and appreciate the beauty of nature and
the wonder of human existence in its varied and
modern form.
"To-day we enjoy innumerable pleasures and
conveniences that a king's ransom could not have
bought but a century past. Whether we turn
to the right or to the left, we see all about
us the miracles and the monsters of modern in-
ventive skill and yet we rarely give them a
passing thought; so rapid is our progress that
what is new to-day is to-morrow but a com-
monplace.
" 'Buried treasure' and 'commonplace'—words
to think about. How inviting the first, how
shabby the latter! The buried treasures of what
is past—reminiscence; the buried treasures of
what is to come, as yet unearthed—expectation.
Treasures in retrospect, stirred by the magic of
a familar old melody that hearkens back to the
days of happiness and youth. Music, the key
that unlocks the gateway to yesterdays.
"Many are the hidden gems to gladden the
heart of a music lover, forgotten or overlooked
by the great majority because they are not of
popular moment or popularly commonplace.
Many are the records and rolls that have been
pressed and cut only to go down into the ob-
livion of obscurity, undiscovered gems of beauty.
Every month adds to their number, and still we
overlook them because of a human weakness to
follow the crowd.
"Out of the thousands of records and rolls
now ava lable there are less than a few hundred
that are constantly in big demand, and yet there
are numberless others that are deserving of
recognition because of their charm and grace or
their inherent beauty of composition. There are
songs and symphonies of every description and
to suit every possible taste to be found in the
comprehensive record libraries.
"If your record or roll collection is beginning
to pall on you it is, in all probability, because
you have grown tired of the sameness of your
collection. You may have all the popular,
operatic and concert selections that your friend
has and still feel but a lukewarm pride in their
possession. If you will seek for something dif-
ferent—some of those undiscovered gems—and
thereby cultivate and develop your individuality,
you will be surprised how rapidly your interest
will revive.
"There is a tangible pleasure in adventuring
into a catalog that compensates us for our trou-
ble, and each new discovery means a new ac-
quisition that perhaps the other fellow has over-
looked. Why not break away from the com-
monplace and build up a collection that is dif-
ferent—a collection that will reflect your indi-
viduality? That would be a pleasure indeed."
io double
your Income
SONORA SIGN AT BUSY CORNER
Immense Sign Gives Sonora Valuable Publicity
—Dominates Corner Where It Is Located
The Kansas City Sonora sign, at the southeast
corner of Grand and Twelfth streets, Kansas
City, Mo., is in one of the most effective loca-
tions that could be found in that city or its terri-
tory. It faces diagonally so that it can be seen
by persons approaching this busy center from
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
Sonora Sign in Kansas City
two directions, and, being on top of the two-
story building, is seen against the sky, so that
no eye can miss it.
Kansas City is "the metropolis of that part of
the West in which it lies. Therefore, this sign
gives publicity to Sonora not only to the people
of Kansas City but to large numbers of people
from the far West, Southwest and other localities
who come to that city constantly on business or
for pleasure.
This is only one sign of an endless chain of
Sonora posters and billboards, stretching from
coast to coast and from the Gulf to Canada, re-
peating day and night the Sonora story.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
TWO NEW REGAL STORES
Noble Sissle and Bronx Record Shop Open New
Stores—Are Handling Regal Records Exclu-
sively and Doing a Large Business
Noble Sissle, star of "Shuffle Along," which
has had a long run, has recently opened a talking
machine shop at Thirty-eighth street and Sev-
enth avenue, New York. He is featuring Regal
records exclusively, making a particular feature
of his own records which he has made for this
company. Mr. Sissle is an exclusive Regal artist.
Another new concern recently formed in New
York is the Bronx Record Shop at 149th street
and Courtlandt avenue. J. A. Greenwald is the
proprietor and Regal records are handled exclu-
sively. For the period of five weeks since the
opening of the store, Regal record sales were
far beyond expectations.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Avc, New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
Street
City and State

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