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40
THE
MUSIC TRADE
REVIEW
MARCH 11, 1922
IN THE MUSICAL MERCHANDISE DOMAIN—(Continued from page 39)
CLEVELAND CONN CO. OPENS
Factory Branch of C. G. Conn Co., Ltd., Formally
Opened With a Great Flourish in Cleveland
on March 1—Several Company Officials Pres-
ent—Interest in Musical Merchandise
CLEVELAND, O., March 6.—One of the best indica-
tions of progress in things musical in this sec-
tion was the opening March 1 of the Cleveland
Conn Co., of the C. G. Conn Co., Ltd., Elk-
hart, Ind. The branch is located in the Starr
Piano Co. store, fronting on both Huron road and
Prospect avenue. Every item that is concerned
with music in the small instrument division will
be featured in this district from this establish-
ment, according to H. B. McClelland, manager of
the new branch.
Through newspaper publicity and personal ad-
vertising, invitations were sent to the elite in
music circles here, with the result that at the
formal opening more than 1,000 persons at-
tended. For the occasion President C. D. Green-
leaf and J. E. Boyer, secretary of the company,
were present, and renewed old friendships, since
they are among the widest known in the musi-
cal instrument division of the music trades.
Music for the event was supplied by local
orchestras and vocal soloists. For this affair
$50,000 gold and jeweled instruments were
brought out, and were considered among the
most attractive of the displays. Telegrams and
flowers, messages of congratulation, were received
from local and distant members of the industry.
Advance of musical instrument business here
is attested to by the business in the new depart-
ments of the Euclid Music Co., under direction of
J. R. Frew. According to Mr. Frew, demand for
all kinds of instruments has increased so rapidly
that some lines have fallen short in supply.
Novelties constantly are being introduced at
the Euclid by Mr. Frew, among the latest being
the new line of Buescher saxophones and gold
trumpets of late design.
A VIOLAPHONE NEEDLE
Plays 10 Records—Brilliantly!
WHITEMAN
AN ARTIST
Buescher Band Instrument Co. Issues Pen Sketch
of Prominent Orchestra Leader
ELKHART, IND., March 6.—"The Maestro Who
Symphonized Syncopation" is the title bestowed
upon Paul Whiteman, the celebrated orchestra
loader, by the Buescher Band Instrument Co., in
its latest advertising.
The secret of the tremendous success of Mr.
Whiteman, who uses Buescher band instruments
in his famous orchestra, is discussed in the fol-
lowing manner in the advertisement:
"The faculty of changing the crass into the
beautiful isn't new, but it's genius, and therefore
rare. Bach, Beethoven, Liszt, Rossini and others
had this wizardry. Paul Whiteman has it in
fullest measure. Trained to highest symphony
standards, versed in the orchestral technique of
all the great masters, believing in America and in
American music, he wedded symphony to synco-
pation, humanized the classics, and the American
idea (the American school, if you prefer the for-
mal mode) in music is now a fact.
"At twenty he was in the chair of the principal
viola with the Denver Symphony Orchestra! At
twenty-five, with Max Bendix in the World's Fair
Orchestra. When the Fair closed he spent four
years with the San Francisco Symphony Orches-
tra, completing a decade in symphony orchestras.
Then Paul Whiteman got to the task that he,
more than any man in America, was best fitted
for—the symphonic treatment of American dance
forms."
DYER EMPLOYES ENTERTAIN
Social Club Composed of Dyer Employes Fetes
Retiring Officers
This is the VIOLA PHONE-the electro-
tempered, rust-proof needle that plays
10 records-BRILLIANTLY-and
posi-
tively without injury to the record.
Here's the Perfect Needle
for Phonograph Repeating Devices
T takes a rugged needle—a VIOLA-
PHONE Needle to operate suc-
cessfully the popular new Phono-
graph Repeating Devices.
Its stiff, strong, tempered point is un-
affected by the heavy strain that bends
or breaks the ordinary multi-playing
needle.
You'll prevent come-backs and assure
your customers satisfaction if you'll
recommend Violaphone Needles when
you sell Repeating Devices.
I
They Sell Themselves
At 100% Profit
A neat counter-salesman, holding 60
boxes of 50 needles each, costs you
$3.00—5c per box.
And this industrious, efficient sales-
man (with mighty little help from you)
sells its wares for $6.00 per box.
You double your money!
And Your Customers
Come Back for More
Phonograph owners like Violaphone
Needles.
They like their convenience — their
economy (500 records played—BRIL-
LIANTLY—for 10c). They like the
considerate way that Violaphone
Needles treat their records.
No wonder they come back and ask
by name for those satisfactory VIOLA-
PHONE Needles.
. . •,
Made in Three
Tonal Qualities
.
.
You can have Violaphone Needles in
Medium, Loud or Extra-Loud Tone.
All tone-qualities are the same price—
$3.00 per carton of 60 boxes.
For dance music, you'll find the Extra-
Loud quality a big favorite.
VIOLAPHONE Needles will be M oney-Makers and Friend-
Makers in YOUR store. A small selection—two or three
cartons—will start you nicely. Why not order TODAY?
The Fred. Gretsch Mfg. Co.
>
- "
6 0 Broadway
Musical Instrument Makers
Since 1883
'-«
Brooklyn, N. Y.
ST. PAUL, MINN., March 6.—The Employes' So-
cial Club of W. J. Dyer & Bro., the St. Paul
retail music house, gave a musical entertain-
ment as a testimonial to the retiring officers of
the club in the Dyer Recital Hall last week. The
retiring officers are: Bernard T. Mertens, presi-
dent; Patrice Barrette, secretary.
The committee in charge of the affair included:
Herbert R. Kyle, chairman; Laurence Sundquist,
Elsie Krause and E. S. Severson.
The following interesting program was given
by members of the club: Piano solo (Waltz in
Ab—Brahms and Juba Dance—Dett), Edward
French; vocal solo (selected), Edna Gille; male
chorus (Viking Song), members of Orpheus
Club; saxophone solo (O Solo Mia, by Di Capua),
Dave Dahl (Saint Paul Hotel Orchestra); solo
dance (The Skating Girl), Dorothy Lillian Mur-
phy; violin solo (selected), Elaine Bavard; guitar-
banjo solo (by Dr. J. H. Moore), Dr. J. H.
Moore; male chorus (Sailors' Chorus and Keep
a-Goin), members of Orpheus Club.
SCHMIDT APPOINTS COAST AGENT
SALT LAKE CITY, UTAH, March 6.—The West-
ern Musical Supply Co. has been appointed
exclusive representative in the territory west of
the Rocky Mountains for Oscar Schmidt, Inc.,
the Jersey City manufacturer of musical instru-
ments. This company will handle the "Stella,"
"La Scala," "Sovereign" and other lines.
The Western Musical Supply Co. has a strong
organization and will push the Oscar Schmidt line
energetically.
It will begin right away by
launching a campaign in the trade in behalf of
the new "La Scala" banjos.
B1RKEL AGENT FOR "PARAMOUNT"
Los ANGELES, CAL., March 6.—The George J.
Birkel Co. has been appointed exclusive agent
for the "Paramount" line of banjos, which is
manufactured by William L. Lange, 225 East
Twenty-fourth street, New York. The territory
granted to this company includes the three coun-
ties of Riverside. Orange and Los Angeles.